With the holiday season upon us, it’s extremely important to use social TV to stay fit and healthy as latkes, jelly donuts, eggnog and more are being thrown at us in every directly. Dr. Oz and his digital team behind the Emmy Award-winning “The Dr. Oz Show” have leveraged social TV to spread healthy living tips and create a social TV experience around asking the extremely important question, “how are you feeling today?”  Read more

Viggle (who recently acquired GetGlue) just released an interesting survey showing how their users plan to shop for the holidays and how much they plan on spending. The future of social TV definitely depends on profiling consumers that are engaging on social TV platforms. Viggle’s findings help them define their users in the exact way that a potential advertiser might need them to. Here are the results. Read more