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Holidays

10 things a social TV marketer doesn’t want to hear this holiday season

spacecraftWhile we take social TV seriously here at Lost Remote, we always appreciate some good holiday fun. Spacecraft TV – a company that launched this November and provides multiplatform TV shows across all genres, with a focus on social media and second screen integration – put together a list of the ten things a social TV marketer doesn’t want to hear this holiday season. Read more

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

An inside look at reddit’s first live stream event: ‘redditgifts Shopping Network’

Screen Shot 2013-11-25 at 11.53.55 PMReddit is one of the most powerful social networks in the world and has had a big effect on TV. As the social web has matured the major social networks are experimenting with video as they have enormous audiences that make it worth it to invest high quality and relevant content. reddit, described as “the front page of the internet,” is launching it’s first live stream to capture the chaos of Black Friday via the redditgifts Shopping Network . Here’s their brand new promo video (obtained exclusively by Lost Remote) and an interview with reddit General Manager Erik Martin. Read more

How are you feeling today? An inside look at how ‘The Dr. Oz Show’ is using social TV

With the holiday season upon us, it’s extremely important to use social TV to stay fit and healthy as latkes, jelly donuts, eggnog and more are being thrown at us in every directly. Dr. Oz and his digital team behind the Emmy Award-winning “The Dr. Oz Show” have leveraged social TV to spread healthy living tips and create a social TV experience around asking the extremely important question, “how are you feeling today?”  Read more

How will social TV users shop for the holidays?

Viggle (who recently acquired GetGlue) just released an interesting survey showing how their users plan to shop for the holidays and how much they plan on spending. The future of social TV definitely depends on profiling consumers that are engaging on social TV platforms. Viggle’s findings help them define their users in the exact way that a potential advertiser might need them to. Here are the results. Read more