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Industry Moves

Jesse Redniss joins Mass Relevance

rednissOne of the social TV industry’s brightest stars has landed at Mass Relevance. Jesse Redniss, who recently was senior VP of digital for the USA Network, has joined Mass Relevance as its chief strategy officer.

“Jesse has pioneered social TV and second screen initiatives for years, and we are thrilled to have him on board,” explains Mass Relevance CEO Sam Decker. “Our leadership on social TV is furthered through this media mogul who was natural fit with our company.”

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Peter Chernin joins Twitter’s board

Longtime media mogul and Hollywood exec Peter Chernin has officially joined Twitter’s board of directors. Chernin is the former president of News Corp., credited with the ratings success of FOX. He also played a critical role in creating and protecting Hulu. “I’ve been a long-time user of Twitter for news and information,” he said in his first tweet. “Happy to be joining board of this very exciting company.”

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Twitter adds to TV team, hires Broadcasting and Cable editor to lead media operations

Broadcasting and Cable Editor-in-Chief Ben Grossman announced today he has joined Twitter’s media team as the Head of Global Operations. “Ben will lead our media marketing and operations,” explains Twitter’s Chloe Sladden, who runs the media team. “I am both honored and excited,” Grossman said in a tweet, adding that Melissa Gregor is taking over the trade mag as editor in chief.

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