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Industry Moves

Friday Links: 12 Years of ‘Star Wars’ Titles and More

starwarsIs it really Friday already? Here are some stories you may have missed this week.

1) JP Lespinasse, social media director at BET, tweeted a link to some highlights from a webinar he did for Bitly on social television marketing. You can watch the whole thing here over the weekend and learn how he strategized and succeeded in making the BET Video Awards a social hit this year. Some key points:

There are a lot of people out there who are doing a lot in social, including programming to our target audience, talking about what we talk about. Clutter is the biggest obstacle and challenge right now, making sure we get our message out there and reaching the people we want to reach.

What this means is that we have to be that much more inventive, cut-through and strategic. We focus on the platforms that give us scale – Facebook, Twitter, Instagram, YouTube – to meet our goals of building awareness and site traffic. We’re also trying new platforms – including Snapchat and Ello, among others – to see what that community looks like and how we can best reach that community.

2) So, the new “Star Wars” movie name was announced and people were far from thrilled and kept it trending all day Thursday.

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Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Jesse Redniss joins Mass Relevance

rednissOne of the social TV industry’s brightest stars has landed at Mass Relevance. Jesse Redniss, who recently was senior VP of digital for the USA Network, has joined Mass Relevance as its chief strategy officer.

“Jesse has pioneered social TV and second screen initiatives for years, and we are thrilled to have him on board,” explains Mass Relevance CEO Sam Decker. “Our leadership on social TV is furthered through this media mogul who was natural fit with our company.”

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Peter Chernin joins Twitter’s board

Longtime media mogul and Hollywood exec Peter Chernin has officially joined Twitter’s board of directors. Chernin is the former president of News Corp., credited with the ratings success of FOX. He also played a critical role in creating and protecting Hulu. “I’ve been a long-time user of Twitter for news and information,” he said in his first tweet. “Happy to be joining board of this very exciting company.”

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Twitter adds to TV team, hires Broadcasting and Cable editor to lead media operations

Broadcasting and Cable Editor-in-Chief Ben Grossman announced today he has joined Twitter’s media team as the Head of Global Operations. “Ben will lead our media marketing and operations,” explains Twitter’s Chloe Sladden, who runs the media team. “I am both honored and excited,” Grossman said in a tweet, adding that Melissa Gregor is taking over the trade mag as editor in chief.

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