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Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Twitter InstagramYesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV.

Data from E-Marketer revealed Instagram has 35 million U.S. mobile users while Twitter only has 30.8 million (Twitter still leads Instagram by 40 million active users).

But the change atop the mobile leaderboard is interesting, as Twitter has increasingly become the dominant complementary platform for TV watchers. Popular shows integrate the platform more than ever, blending it into their real-time productions, while also using it to communicate with viewers in between episodes and seasons.

But more and more TV executives have begun tweaking their content for a more mobile-minded audience as smart phone second screen use rises.

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

When NFL Player’s Wife Takes Her Displeasure With Hubbie’s Team to Instagram

We rarely get to see a star NFL player publicly go against his team’s management, much less their spouse rant on their behalf, but social media gave us both in the case of now former New Orleans Saints running back Darren Sproles and his wife Michel.

First, Sproles found out about his team trying to trade him via Twitter on Tuesday.

Sproles’ wife did not like the way his team was treating her hubby, and let them know via Instagram yesterday.

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Bill Cosby Proves It’s Never Too Late to Instagram

We reported on His Holiness’ first Instagram recently, and now a legendary comic is joining in on the popular social platform.

“This is the first time, I’m doing something at my age, that’s good for me,” Bill Cosby says in his inaugural Instagram post.

Cosby then used Twitter to draw to his new Instagram.

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Facebook and Instagram Oscars Plans

86th_Academy_Awards_posterFacebook and Instagram will be an active social platform for this Sunday’s Oscars. ABC News and Facebook have an exclusive partnership for the awards ceremony, and ABC plans to integrate both platforms into their pre-show, real-time, and post-game coverage.

Here’s what to expect:

    • Facebook questions asked to all nominees.

    • Facebook data to analyze which movies are “winning” heading into the event and which celebrities fashion choices are buzz-worthy.

    • “I forgot to thank” backstage camera where winners will take Instagram photos that upload to “Good Morning America’s” Instagram account. Stars will get the chance to hold up “I forgot to thank” signs and fill in their answers.

    • InstaShorts: 15 second short films made by film students parodying the nominated films.

    • InstaGlam your watch party” will feature tips for throwing a great party advised from the fashion social network.

    • Q &A on Facebook with entertainment and fashion experts.

    • “Facebook Fishbowl”: a literal fishbowl filled with fan Facebook questions from various pages, printed out, and put into the bowl for celebrities to answer.

When Old School Meets Instagram

Social media brings people of all ages together, and a picture from this morning features a legendary TV host with His Holiness.

The two took the photo after an interview in Los Angeles yesterday, set to air on “Larry King Now” March 10. For the record, the Dalai Lama launched his Instagram on February 1.

His Holiness announced his debut on Instagram this morning.

 

‘Orange is The New Black’s’ Social Love for Valentine’s Day

Orange is New Black 304With speculation spreading of an end of April premiere date for season two, Netflix’s other hit online original show “Orange Is the New Black” is sending love messages to fans ahead of Valentine’s Day.

Playing their characters, some of the show’s cast posted messages on the show’s Instagram geared toward fans.

The show also urged fans to send in videos on why they love the prison dramedy using hashtag #IHeartOITNB. Read more

Celebrity Instagram Answers at Golden Globes

Instagram video questions fans sent in prior to the Golden Globes created great buzz on social media last night. The Golden Globes Facebook page has some of the top video answers from the stars up now.

You might be shocked at how many bow ties “Modern Family” star @jessetyler owns.

@phunkhaus asks “Girls” EP Judd Apatow and #lesliemann: do you have any irrational fears? Read more

R. Kelly, Lady Gaga Unite Instagram, JFK During American Music Awards Performance

R KellyLady Gaga and R. Kelly gave a presidential performance at last night’s American Music Awards, creating a social media buzz during their “Do What U Want” duet. They invoked JFK and Marilyn Monroe and used Instagram to do it.

“Who put these pictures on Instagram!,” shouted President Kelly.

LeBron James, for one, liked it:

 

WATCH: Read more

An interview with Facebook’s Nick Grudin about making Comic-Con more social than ever before

Photo from @snoopygrams on Instagram.

Comic-Con in San Diego felt like a giant IRL social media chat about your favorite TV shows, movies comics and more. Among the many big players that participated this year was Facebook and Instagram (owned by Facebook). The social giant, which recently launched hashtags and a partnership with Trendrr went above and beyond to bring Comic-Con to life and to millions who couldn’t attend. We interviewed Nick Grudin, who oversees strategic partnerships for Facebook’s brands about their impressive activations and partnerships in San Diego. Read more

How GSN’s ‘Minute to Win It’ used Instagram video with host Apolo Ohno

Instagram video is just a few days old, but TV has already flocked to the new 15-second video platform. A fun early use of the platform was executed by Olympian Apolo Ohno as part of the launch of his new GSN series that “features competitors facing up to 10 challenges that escalate in level of difficulty using everyday household items.” Here are the details. Read more

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