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Jimmy Fallon Tries Instagram’s New Time-Lapse App ‘Hyperlapse’

Instagram yesterday released a new standalone app, Hyperlapse, which lets users create professional-looking time-lapse videos with their smartphones.

The new release is in line with Facebook’s mobile-first strategy, and gives Instagram a Vine-like offshoot that has the potential to catch on rapidly.

Via the Instagram blog:

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

It will be interesting to see how Hyperlapse factors into broadcasts. This morning, the ‘Today Show’ team filmed a Hyperlapse on air, promising to post it to Instagram later today. Always an early adopter of technology, here’s Jimmy Fallon’s attempt at what is likely one of the first hyperlapse videos (posted yesterday) created:

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NASA Taking CBS’ Instagram to Space

This week, “CBS This Morning” is partnering with NASA to take its social fans to space.

The first photo, posted on “CTM’s” Instagram this morning, shows an image of a solar flare.

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E! launches ‘Instagram Wall’ to track top celebrity accounts

image002E! has become the latest network to realize the potential Instagram has for social TV. The pop culture powerhouse announced last week that they would be expanding their multi-screen experiences by launching an “Instagram Wall” that will “track the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score.” This is a huge move for the NBCU cable network whose popular shows include Fashion Police, Keeping up with the Kardashians and their red carpets that continue to define the awards show experience. Read more

Forrester: Brand Engagement Rates Highest on Instagram

forrester logo“If your brand is looking for social engagement — and if you’re not finding it on Facebook, Twitter, or other social networks — you should start using Instagram today.” So concludes a blog post by Nate Elliot, whose recent research report for Forrester is titled “Use Instagram Now.”

Forrester tracked more than 3 million user interactions with more than 2,500 brand posts across social network. The findings? Branded content achieves low overall engagement rates, but Instagram stands out from the pack.

Brands achieve less than a 0.1% engagement rate on six of the seven social networks – including Facebook and Twitter –  that Forrester tracked.  Read more

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Twitter InstagramYesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV.

Data from E-Marketer revealed Instagram has 35 million U.S. mobile users while Twitter only has 30.8 million (Twitter still leads Instagram by 40 million active users).

But the change atop the mobile leaderboard is interesting, as Twitter has increasingly become the dominant complementary platform for TV watchers. Popular shows integrate the platform more than ever, blending it into their real-time productions, while also using it to communicate with viewers in between episodes and seasons.

But more and more TV executives have begun tweaking their content for a more mobile-minded audience as smart phone second screen use rises.

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When NFL Player’s Wife Takes Her Displeasure With Hubbie’s Team to Instagram

We rarely get to see a star NFL player publicly go against his team’s management, much less their spouse rant on their behalf, but social media gave us both in the case of now former New Orleans Saints running back Darren Sproles and his wife Michel.

First, Sproles found out about his team trying to trade him via Twitter on Tuesday.

Sproles’ wife did not like the way his team was treating her hubby, and let them know via Instagram yesterday.

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Bill Cosby Proves It’s Never Too Late to Instagram

We reported on His Holiness’ first Instagram recently, and now a legendary comic is joining in on the popular social platform.

“This is the first time, I’m doing something at my age, that’s good for me,” Bill Cosby says in his inaugural Instagram post.

Cosby then used Twitter to draw to his new Instagram.

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Facebook and Instagram Oscars Plans

86th_Academy_Awards_posterFacebook and Instagram will be an active social platform for this Sunday’s Oscars. ABC News and Facebook have an exclusive partnership for the awards ceremony, and ABC plans to integrate both platforms into their pre-show, real-time, and post-game coverage.

Here’s what to expect:

    • Facebook questions asked to all nominees.

    • Facebook data to analyze which movies are “winning” heading into the event and which celebrities fashion choices are buzz-worthy.

    • “I forgot to thank” backstage camera where winners will take Instagram photos that upload to “Good Morning America’s” Instagram account. Stars will get the chance to hold up “I forgot to thank” signs and fill in their answers.

    • InstaShorts: 15 second short films made by film students parodying the nominated films.

    • InstaGlam your watch party” will feature tips for throwing a great party advised from the fashion social network.

    • Q &A on Facebook with entertainment and fashion experts.

    • “Facebook Fishbowl”: a literal fishbowl filled with fan Facebook questions from various pages, printed out, and put into the bowl for celebrities to answer.

When Old School Meets Instagram

Social media brings people of all ages together, and a picture from this morning features a legendary TV host with His Holiness.

The two took the photo after an interview in Los Angeles yesterday, set to air on “Larry King Now” March 10. For the record, the Dalai Lama launched his Instagram on February 1.

His Holiness announced his debut on Instagram this morning.

 

‘Orange is The New Black’s’ Social Love for Valentine’s Day

Orange is New Black 304With speculation spreading of an end of April premiere date for season two, Netflix’s other hit online original show “Orange Is the New Black” is sending love messages to fans ahead of Valentine’s Day.

Playing their characters, some of the show’s cast posted messages on the show’s Instagram geared toward fans.

The show also urged fans to send in videos on why they love the prison dramedy using hashtag #IHeartOITNB. Read more

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