TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Journalism

Channel 4 To Use Snapchat and What’s App To Cover #indyref in U.K.

It’s very possible that after an overnight vote tomorrow, Scotland will no longer be a part of the U.K. In line with their progressive take on serving up broadcasts over digital media, Channel 4′s news network will be using social media and livestreams to document the voting process.

According to a report from Journalism.co.uk, the channel will break news via Snapchat and What’s App. They’ll use Snapchat Stories to tease updates, gamify the vote, and provide context. According to C4′s social media producer, Jennifer Rigby, they want to update viewers where they are, but also get people to follow the newly launched social media accounts, instead of just following #indyref on Twitter or the liveblog.

It’s a win-win for the social media team and the news team, who’ll be posting updates in between stand-ups to the two accounts. The station has also teamed up with Mashable to cross-post content during the vote.

Channel 4 is a  scrappier, basic British television station, without the glam of the BBC. Because of that, they’re everywhere. They also make most broadcasts available for free online on their “Catch Up” page, where viewers can stream the past week’s packages (and you can catch up on  local #indyref news).

See for yourself about the scrappy bit:

h/t Journalism.co.uk

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

Not Fit to Print: MyRecipes Becomes First Time Inc. Brand to Get its Own Roku Channel

PrintLess than a week removed from its spinoff from Time Warner Inc., Time Inc. is already making a big digital splash. The company yesterday announced that MyRecipes.com – a top-five food destination according to comScore – will be getting its own Roku channel. ‘MyRecipes’ is the first example of a distribution partnership between Time Inc. and Roku announced in May.

“We want to connect with consumers wherever they are consuming video content and Roku is a leader in streaming entertainment,” said JR McCabe, Time Inc.’s Senior Vice President of Video. “MyRecipes is the perfect brand to launch this new partnership with its wealth of content and passionate audience base.” Read more

New York Times’ Internal Digital Report Reveals Social Media, App Issues

NYTOne of the nation’s most influential papers, The New York Times, has been in the headlines over the last 24 hours, after executive editor Jill Abramson was dismissed.

BuzzFeed has obtained a 96-page internal report, that among other things, tells the story of the paper of record struggling to adapt to changing social media, second screen, and digital trends.

The report says the paper has a problem giving up on second screen platforms not working, like their “Scoop” app, which is a guide to New York City’s best restaurants, bars, events, and experiences. In contrast, the report suggests the NYT Now app has been a success.

The report also sheds light on social media issues: the Times’ Twitter account is run by the newsroom, where as the Facebook account is run by the business side.

More broadly, the report suggests the paper lacks “enough urgency’ to make digital a top priority, both in their practices and hires.

Read more

Fox News’ Greta Van Susteren Hosts Google+ Hangout on Seattle Mudslide

Greta HangoutFox News’ Greta Van Susteren is an active tweeter, and she has also taken to Google+ Hangout.

Today, she took time out of her Fox TV show preparation to host a hangout with Seattle-based Fox correspondent Dan Springer, who’s been covering the the tragic Seattle mudslide from Saturday that killed 16 people and left 90 missing.

After opening with a little Q + A on Springer’s pre-journalism career (he tried playing baseball in college), Springer, who’s been reporting from Seattle for 12 years, told Greta most of the missing are presumed dead.

“There now saying, because there is a firm number of 90 people missing…in all likelihood, most, if not all of those 90 people were killed in that mudslide,” Springer said.

Greta tells Lost Remote Google Hangouts let viewers get a better feel for the correspondents they see on TV.

Read more

Inside CNN.com’s Record-Setting 2013

cnn-logo_304x200There was no shortage of big stories in 2013 – from the Pope Francis announcement to the Boston Marathon bombings – and people turned to CNN.com to follow the events online. While Fox News and MSNBC continue to draw more TV audiences away from CNN, CNN Digital maintained strong leads over both networks online in 2013.

CNN Digital averaged 67 million unique visitors per month last year, 117% higher than Fox News Digital (31 million uniques). In the increasingly important mobile space, CNN Digital averaged 30 million unique visitors per month, 56% higher than Fox New Digital (19 million uniques) and 311% higher than MSNBC (7 million uniques). Read more

Current, the first ‘social TV network,’ sells to Al Jazeera

Current TV, which launched with a user-generated social strategy that was way ahead of its time, has been sold to Al Jazeera. The network, co-founded by former Vice President Al Gore and his business partner Joel Hyatt, has for the last year and a half been a liberal commentary network, but before that had some very innovative approaches to programming.

Read more

Big spike in ‘dual screening’ during election night as TV viewers track results online

While nearly all voters (92%) followed election returns on TV, just over one-quarter (27%) of them followed the results simultaneously on TV and the web on election night, according to a new study by the Pew Research Center. For those under the age of 40, the number of “dual screeners” jumped to 39%. If you ask us, that’s a surprisingly high number; most second-screen studies just measure proximity — if people are on their devices while the TV is on — but these numbers illustrate true simultaneous engagement.

Read more

Election night proves symbiotic relationship between social media and TV

Never before in an election has the relationship between social media and television been more apparent. On television last night, as the results rolled in, tweets from politicians, analysts and celebrities found their way to the screen. On social media platforms like Twitter and Facebook, people called out the results as quickly as the TV networks announced them.

Read more

Instagram debuts on the web, a look at some of the first media profile pages

Instagram announced Monday that it’s rolling out web profile pages for the first time which look — perhaps not surprisingly — very similar to Facebook, Instagram’s parent company. “You’ve asked for Instagram on the web and we’ve listened,” explains a blog post announcing the new feature. The roll out will take several days, but a few media companies are among the early launches, like powerhouse MTV (which is nearing one million followers):

Read more

NowThisNews debuts its iOS app, aims to reinvent news for mobile-social generation

Just in time for election day, NowThisNews rolled out its iPhone and iPad app featuring short, shareable mobile videos aimed at the Buzzfeed-friendly crowd. The idea is to make news video viral — not the standard fare of sliding cars, burning houses and plummeting planes — but by making contemporary issues fun to watch and share on your mobile device.

Read more

NEXT PAGE >>