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Local TV

ABC7 L.A. Becomes First Local TV Station to Reach One Million Facebook Likes

abc7logocolornew1Last Thursday, KABC-TV (ABC7) – the Los Angeles affiliate of ABC and the #1 rated television station in the Los Angeles area – became the first local TV station to reach one million Facebook likes.

The station’s first post was on November 7, 2008 about an event for the annual earthquake preparedness initiative ‘The Great Southern California Shakeout.’ Since then, the station uses its Facebook page to post news items, contests, and events, and it has become a key component of its viewer outreach efforts.

“Facebook gives us the ability to extend the reach of our trusted news brand and interact directly with our viewers in a variety of ways,” Cheryl Fair, Vice President and News Director, ABC7, Los Angeles, tells Lost Remote. “When there is breaking news or other stories we know would be of interest to our viewers, Facebook provides another opportunity to reach them wherever they are whenever it happens. And, whether it’s comments or criticisms about coverage or sharing stories, video or pictures of news in their communities, our viewers have embraced the opportunity to engage and be a part of the Eyewitness News team.” Read more

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Local TV facing increasing competition in weather and traffic

The most popular mapping and navigational tool on the planet, Google Maps, is expanding its traffic coverage. This week the app added traffic accidents and other incidents courtesy of Waze, the mobile startup Google acquired for $1 billion earlier this summer. This is just one more sign that two of local TV’s biggest drivers — weather and traffic — are under increasing pressure from non-traditional competitors on the platform that increasingly matters the most: mobile.

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Mobile a big opportunity for local TV, but many stations still lag behind

Over the last few years, local TV stations have quickly embraced social media, gaining a big head start over most of their newspaper competitors on Facebook, Twitter and Instagram. Now even bigger challenges have arrived: mobile is taking over the media world, and there’s a huge battle brewing for local TV viewers’ attention. At the same time, most newspapers have switched to pay meters, opening up an opportunity for stations to entice those readers with “mobile best” products. But as I explained to local TV marketers gathered at the Promax BDA Station Summit on Thursday, many local stations are lagging behind.

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