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Marketing

Universal Pictures’ ‘Ouija’ Teams up with MTV’s ‘Teen Wolf’ for Integrated Marketing Campaign

oujia_6‘Ouija’ – in theaters today – may not win any Academy Awards, but its production team has been doing a great job on the integrated marketing front.

First, Kian Lawley (one of the members of YouTube sensations Our2ndLife) went missing for a few days, and now Universal Pictures has teamed up with MTV’s ‘Teen Wolf’ to create ‘Ask Ouija.’ The social media initiative allows ‘Teen Wolf’ fans to connect with characters from the show, even ones who were killed in previous seasons. Jeff Davis, ‘Teen Wolf’s’ creator and executive producer is the one who will be answering the questions from the perspectives of the characters he both created and killed off. Read more

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

‘Annabelle’ Is Haunting Twitter, Too

annabelleIt’s not Halloween yet, but “Annabelle,” the prequel to “The Conjuring” that opens in theaters this week is already creeping out Twitter. As if the trailers weren’t enough.

Horror fans have made sure to do their own grassroots promotion by creating fake Annabelle accounts and following people for no good reason other than to scare them.

She’s trending right now in New York. But the marketing execs over at Warner Brothers aren’t making it easy for wimps like me to avoid that scary doll. Is it just me or does this thing autoplay?

There should be rules about this sort of thing.

Kevin Spacey Talks About the ’3 Pillars of Content’

Kevin Spacey gets it. Here’s his entire keynote speech from earlier this month at the Content Marketing World conference, where he explains to executives the “three pillars” of content: audience, conflict, and authenticity.

So being on Netflix makes him an expert? Kind of. Not just about where people are watching television, but understanding that in the digital sphere everything is social. For anything to be a success, it’s better if it starts at a grassroots level.

The whole talk is about 25 minutes long, but worth a watch over lunch (for the social marketing sights and his Joe Pesci impression).

American Horror Story Asks Fans To Design Costumes

AHSFreakShowCalling all fashion forward freaks: “American Horror Story” premieres on Oct. 8 and they’re hosting a costume contest in a crafty marketing campaign.

This season is “American Horror Story: Freak Show” and fans are asked to submit a sketch of a costume inspired by the show. Head costume designer for the FX hit,Lou Eyrich, Fashion Designer Christian Siriano, and President of Marketing and On-air Promotions for FX, Stephanie Gibbons will be the judges. The Grand Prize winner receives $5,000.00 a chance to meet Lou Eyrich, and will see their sketch turned into the real thing on an AHS inspired photo-shoot. The garment will be featured on the show website and across social media.

A runner up will receive “social media acknowledgement” and $1,500. From the amount of social buzz “AMerican Horror Story” generates, a tweet from the show is worth $1,500 on its own. Fans can submit their designs until the 8th and learn more here.

This isn’t the only contest the show holds — they have a daily sweepstakes where fans can enter to watch the premiere in L.A. and their Tumblr has a countdown clock to the 8th. #AmericanHorrorStory and #AHSFreakShow are already floating around Twitter and fans can hardly contain themselves. Another social media win for FX and the show’s not even on the air yet.

VH1 and BuzzFeed Form Content Partnership Ahead of ‘Couples Therapy’ Premiere

buzzfeed-logoVH1 and BuzzFeed last week announced a new partnership that entails VH1 working with BuzzFeed to produce original, branded video and editorial. The first collaborative video between the two partners aired last Monday on VH1 to promote the upcoming season of ‘Couples Therapy with Dr. Jenn.’

 The custom content can be found at http://www.buzzfeed.com/vh1 and already includes posts such as “How Long Will Your Next Relationship Last,” “Signs You Need Couples Therapy,” and “14 Ways to Move On After Your Breakup.”

“VH1 is our long-standing partner and embraces the importance of web culture and social advertising. Branded video is the future and we are thrilled to collaborate with them to promote their upcoming fall lineup,” said Ashley McCollum, VP of Business Development and Communications, BuzzFeed. Read more

‘Sharknado: The Second One’ to premiere next July, Syfy announces

After receiving more than 5,000 Twitter submissions to name the Sharknado sequel, SyFy announced today that it will be called, “Sharknado: The Second One.” The movie, set in New York, will premiere next July.

“Since Twitter played such a huge role in the success of the original movie, we wanted to use that platform to ask our fans to name Sharknado 2,” said Thomas Vitale, EVP Programming/Original Movies for Syfy. “This response is another reminder of how Sharknado has become a pop culture phenomenon. We want to thank all our viewers for their wonderful contributions to keeping up the shark-mentum.”

Read more

Reasons my talk show host is crying

Apparently there are a lot of them for Conan O’Brien. The social-savvy kids at Team Coco have launched a Tumblr today featuring some of Conan’s biggest hissy fits, including this one when he was told Don Cheadle cancelled:

More drama on the “Reasons my talk show host is crying” Tumblr.

MTV enables Instagram voting for Sunday’s 2013 Movie Awards

Always at the forefront of engaging viewers over Twitter with its live events, MTV is adding a new social network for this Sunday’s 2013 Movie Awards. In advance of the show, fans are voting for the “Best Hero” category over Instagram by tagging their photos with hashtags like #votesnowwhite and #votebilbo. Read more

SyFy turns heads with pop-up hotel at SXSW to promote upcoming ‘Defiance’ launch

If you’re going to get noticed at SXSW, you better think big. While Mashable may have won the best publicity stunt contest with the appearance of Grumpy Cat, SyFy turned heads and generated lots of social attention with a pop-up hotel. The marketing effort was designed to promote the debut of Defiance, a new show and multiplayer game launching on April 15th.

Read more

USA Network invites fans to create tagline for new season of ‘Psych’

USA Network is tapping into their fans to help develop the marketing strategy for the seventh season of Psych which will premiere on the network on Wednesday, February 27, at 10/9c. Through December 23rd fans were able to “ visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.” Read more