Always at the forefront of engaging viewers over Twitter with its live events, MTV is adding a new social network for this Sunday’s 2013 Movie Awards. In advance of the show, fans are voting for the “Best Hero” category over Instagram by tagging their photos with hashtags like #votesnowwhite and #votebilbo. Read more
If you’re going to get noticed at SXSW, you better think big. While Mashable may have won the best publicity stunt contest with the appearance of Grumpy Cat, SyFy turned heads and generated lots of social attention with a pop-up hotel. The marketing effort was designed to promote the debut of Defiance, a new show and multiplayer game launching on April 15th.
USA Network is tapping into their fans to help develop the marketing strategy for the seventh season of Psych which will premiere on the network on Wednesday, February 27, at 10/9c. Through December 23rd fans were able to “ visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.” Read more