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Marketing

‘Sharknado: The Second One’ to premiere next July, Syfy announces

After receiving more than 5,000 Twitter submissions to name the Sharknado sequel, SyFy announced today that it will be called, “Sharknado: The Second One.” The movie, set in New York, will premiere next July.

“Since Twitter played such a huge role in the success of the original movie, we wanted to use that platform to ask our fans to name Sharknado 2,” said Thomas Vitale, EVP Programming/Original Movies for Syfy. “This response is another reminder of how Sharknado has become a pop culture phenomenon. We want to thank all our viewers for their wonderful contributions to keeping up the shark-mentum.”

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Mediabistro Course

Public Speaking

Public SpeakingStarting August 14,  develop the public speaking skills you need to speak confidently and with authority to engage any audience! In this course, you'll learn how to captivate an audience, walk, gesture, and position your body to convey strength, interact with displays, notes, and PowerPoint presentations and more. Register now! 
 

Reasons my talk show host is crying

Apparently there are a lot of them for Conan O’Brien. The social-savvy kids at Team Coco have launched a Tumblr today featuring some of Conan’s biggest hissy fits, including this one when he was told Don Cheadle cancelled:

More drama on the “Reasons my talk show host is crying” Tumblr.

MTV enables Instagram voting for Sunday’s 2013 Movie Awards

Always at the forefront of engaging viewers over Twitter with its live events, MTV is adding a new social network for this Sunday’s 2013 Movie Awards. In advance of the show, fans are voting for the “Best Hero” category over Instagram by tagging their photos with hashtags like #votesnowwhite and #votebilbo. Read more

SyFy turns heads with pop-up hotel at SXSW to promote upcoming ‘Defiance’ launch

If you’re going to get noticed at SXSW, you better think big. While Mashable may have won the best publicity stunt contest with the appearance of Grumpy Cat, SyFy turned heads and generated lots of social attention with a pop-up hotel. The marketing effort was designed to promote the debut of Defiance, a new show and multiplayer game launching on April 15th.

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USA Network invites fans to create tagline for new season of ‘Psych’

USA Network is tapping into their fans to help develop the marketing strategy for the seventh season of Psych which will premiere on the network on Wednesday, February 27, at 10/9c. Through December 23rd fans were able to “ visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.” Read more