“Orphan Black” is a show that depends on its fans, especially since no one will officially recognize its writing or its star. The #CloneClub has a strong Twitter presence. Which is why BBC America is asking them to vote for their favorite episode for #OrphanBlackFriday in preparation for the kick off of season 3. Fans are asked to vote up until November 13 via the official site. BBC America will air a six episode marathon — starting with the series premiere — based on the fan picks. If you’re a fan this is very good news for your Thanksgiving weekend; if you’re into marketing television, it’s a good example of how to cultivate and keep your fans interested during the hiatus.
‘Ouija’ – in theaters today – may not win any Academy Awards, but its production team has been doing a great job on the integrated marketing front.
First, Kian Lawley (one of the members of YouTube sensations Our2ndLife) went missing for a few days, and now Universal Pictures has teamed up with MTV’s ‘Teen Wolf’ to create ‘Ask Ouija.’ The social media initiative allows ‘Teen Wolf’ fans to connect with characters from the show, even ones who were killed in previous seasons. Jeff Davis, ‘Teen Wolf’s’ creator and executive producer is the one who will be answering the questions from the perspectives of the characters he both created and killed off. Read more
Horror fans have made sure to do their own grassroots promotion by creating fake Annabelle accounts and following people for no good reason other than to scare them.
Annabelle is not only haunting you in your house, shes on Twitter too. be careful everyone
— Svenn ← (@SvennSvenn) October 2, 2014
She’s trending right now in New York. But the marketing execs over at Warner Brothers aren’t making it easy for wimps like me to avoid that scary doll. Is it just me or does this thing autoplay?
— Annabelle (@TheConjuringUK) September 28, 2014
— Warner Bros Pictures (@wbpictures) October 1, 2014
There should be rules about this sort of thing.
Kevin Spacey gets it. Here’s his entire keynote speech from earlier this month at the Content Marketing World conference, where he explains to executives the “three pillars” of content: audience, conflict, and authenticity.
So being on Netflix makes him an expert? Kind of. Not just about where people are watching television, but understanding that in the digital sphere everything is social. For anything to be a success, it’s better if it starts at a grassroots level.
The whole talk is about 25 minutes long, but worth a watch over lunch (for the social marketing sights and his Joe Pesci impression).
This season is “American Horror Story: Freak Show” and fans are asked to submit a sketch of a costume inspired by the show. Head costume designer for the FX hit,Lou Eyrich, Fashion Designer Christian Siriano, and President of Marketing and On-air Promotions for FX, Stephanie Gibbons will be the judges. The Grand Prize winner receives $5,000.00 a chance to meet Lou Eyrich, and will see their sketch turned into the real thing on an AHS inspired photo-shoot. The garment will be featured on the show website and across social media.
A runner up will receive “social media acknowledgement” and $1,500. From the amount of social buzz “AMerican Horror Story” generates, a tweet from the show is worth $1,500 on its own. Fans can submit their designs until the 8th and learn more here.
This isn’t the only contest the show holds — they have a daily sweepstakes where fans can enter to watch the premiere in L.A. and their Tumblr has a countdown clock to the 8th. #AmericanHorrorStory and #AHSFreakShow are already floating around Twitter and fans can hardly contain themselves. Another social media win for FX and the show’s not even on the air yet.
VH1 and BuzzFeed last week announced a new partnership that entails VH1 working with BuzzFeed to produce original, branded video and editorial. The first collaborative video between the two partners aired last Monday on VH1 to promote the upcoming season of ‘Couples Therapy with Dr. Jenn.’
The custom content can be found at http://www.buzzfeed.com/vh1 and already includes posts such as “How Long Will Your Next Relationship Last,” “Signs You Need Couples Therapy,” and “14 Ways to Move On After Your Breakup.”
“VH1 is our long-standing partner and embraces the importance of web culture and social advertising. Branded video is the future and we are thrilled to collaborate with them to promote their upcoming fall lineup,” said Ashley McCollum, VP of Business Development and Communications, BuzzFeed. Read more
After receiving more than 5,000 Twitter submissions to name the Sharknado sequel, SyFy announced today that it will be called, “Sharknado: The Second One.” The movie, set in New York, will premiere next July.
“Since Twitter played such a huge role in the success of the original movie, we wanted to use that platform to ask our fans to name Sharknado 2,” said Thomas Vitale, EVP Programming/Original Movies for Syfy. “This response is another reminder of how Sharknado has become a pop culture phenomenon. We want to thank all our viewers for their wonderful contributions to keeping up the shark-mentum.”
Always at the forefront of engaging viewers over Twitter with its live events, MTV is adding a new social network for this Sunday’s 2013 Movie Awards. In advance of the show, fans are voting for the “Best Hero” category over Instagram by tagging their photos with hashtags like #votesnowwhite and #votebilbo. Read more
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