Horror fans have made sure to do their own grassroots promotion by creating fake Annabelle accounts and following people for no good reason other than to scare them.
Annabelle is not only haunting you in your house, shes on Twitter too. be careful everyone
— Svenn ← (@SvennSvenn) October 2, 2014
She’s trending right now in New York. But the marketing execs over at Warner Brothers aren’t making it easy for wimps like me to avoid that scary doll. Is it just me or does this thing autoplay?
— Annabelle (@TheConjuringUK) September 28, 2014
— Warner Bros Pictures (@wbpictures) October 1, 2014
There should be rules about this sort of thing.