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MTV

MTV Releases Premiere of ‘Faking It’ Via the MTV App One Week Prior to Linear Debut

mtv-logoA host of Viacom properties – MTV, Comedy Central, VH1, and Logo – have recently had great success premiering new shows within its apps. MTV today announced that its newest scripted series, ‘Faking It,’ will be available exclusively via the MTV app on iOS and Android, and on Xbox Live (for those with Xbox 360s) for 48 hours. The new romantic comedy about two best friends who become popular only after being mistakenly outed as lesbians is set to premiere on April 22 at 10:30 P.M. EST.

In late 2013 we covered MTV’s in-app release of the documentary ‘Generation Cyro’ a week before the linear premiere. “We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV, said at the time. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

The Top 5 Social Moments From the 2014 MTV Movie Awards

mtvLast night’s MTV Movie Awards had no shortage of buzz-worthy social moments. The network had been prepping its social strategy since early March, employing boy blogger band Our2ndLife to promote the show, and introducing a Tumblr War Room with social influencers coming together to react to the show’s highlights in real-time. The War Room was on point, making memes and GIFs of the night’s best moments minutes after they happened. The buzz started when Grumpy Cat made a red carpet appearance sporting Pharrell’s mountain hat and peaked toward the end of the show when Zac Efron had his shirt ripped off on stage by Rita Ora.
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MTV Leverages Social Influencers, GIFs, for 2014 Movie Awards

mtvLast month we wrote about MTV’s partnership with Our2ndLife (O2L)– the pop culture blogger boy band – in the lead up to the 2014 MTV Movie Awards.

MTV has made the use of social influencers for tent pole events a large part of their strategy, and O2L’s impact has already been felt. “The community they’ve built is off-the-charts engaged,” Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV, told Lost Remote. “That’s led to spikes in MTV Movie Awards voting, to tons of globally trending topics on Twitter, to hundreds of thousands of streams and tens of millions of impressions. Ultimately, it’s further driven credibility and affinity between our brand and our audience, and it’s given these six creative kids a brand new, huge platform to express themselves. That’s the stuff you take with you after the event is over.”

Another way that MTV will be leveraging influencers for Sunday night’s show is via a Tumblr War Room. The network is partnering with well-known Tumblr artists who will be in one room at Tumblr’s New York City headquarters creating artistic interpretations of the awards show in real-time. Read more

MTV continues to redefine the concept of fan engagement with TeenWolfMemorial.com

allisonTalk about a “rabid” fan base.

Fans of MTV’s ‘Teen Wolf’ are passionate beyond belief. In fact, MTV recently hired Kaitlyn Vella as a social media editor based on ‘Teen Wolf’ recap rap songs she posted to YouTube. Kaitlyn is 21 years old.

On Monday night’s episode, a popular ‘Teen Wolf’ character, Allison Argent (played by Crystal Reed), met her death. In anticipation of the outpouring of response to Argent’s death, MTV launched TeenWolfMemorial.com as a place for fans to mourn.

The site allows fans to upload videos expressing their feelings about Argent’s death, and MTV plans to share the best submissions across social. It also features exclusive content, and eulogies and curated tweets from other cast members. Read more

Why MTV is teaming up with Our2ndLife to promote the 2014 Movie Awards

mtv-movie-awards-2014-nominationsMTV is quickly becoming the leader in leveraging content marketing and social influencers to drive social TV initiatives. In January, the network hired a 21 year old social media editor, Kaitlyn Vella, who, as part of a duo called ‘The Wolf Pack,’ posted recap rap songs to YouTube about episodes of ‘Teen Wolf.’

“An influencer in her own right, we recognized her as a great talent and snapped her up as soon as she finished school,” Tom Fishman, Vice of Content Marketing and Fan Engagement for MTV, told Lost Remote. “One of the many things about her we loved was her great familiarity with young, up-and-coming social content creatives, and when we started building our influencer network in anticipation of the 2013 VMAs, Kaitlyn turned us on to O2L.”

Our2ndLife (O2L), a pop culture blogger boy band, will work alongside MTV’s social team to create and socialize content tied to the 2014 MTV Movie Awards. O2L has 1.5 million YouTube followers and 483,000 Twitter followers.

According to MTV, “[t]his marks the first time a television network has collaborated with a social influencer for the entirety of an annual tentpole event.”  The partnership has kicked off already: MTV has supplemented their traditional nominations announcement with a special featuring ‘After Hours’ host Josh Horowitz and O2L. The content has been appearing on MTV and across O2L’s social channels. Read more

VMAs ratings up 66% from last year as tweet and digital records are broken

MTVPress.com

More results are in from last night’s VMAs. We already reported on the tweet records (Miley’s twerking had the highest tweets per minute). MTV has just released the ratings and explained the digital impact, including that they had the “biggest VMA Day in network history.”
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Initial data results from Twitter on last night’s VMAs

Last night’s VMAs were fun, shocking, silly and featured what felt like an hour long amazing performance from Justin Timberlake and even N’ Sync. You can catch up on our live blog last night here. Twitter has already released some early data about the big tent pole event. Read more

Lost Remote’s live blog of the 2013 VMAs

That’s right, we’re going to the 2013 VMAs. Follow our Storify to stay up to date with what’s happening from Brooklyn. Tweet at me (@twatan) with anything we should add. Read more

MTV’s VMAs are reinventing how social is used to produce TV

In 2010 MTV made headlines by bringing Twitter to live TV for the Video Music Awards (VMAs). A year later they set a social TV record when Beyonce revealed she was pregnant. Last year, they made fans a bigger part of the show than ever before with social voting. For Sunday night’s VMAs (airing at 9pm ET) in Brooklyn MTV is reinventing what it means to produce television in a matured social TV world where fans and viewers live and speak in Vines, Instagram, GIFs and more. Here are the big announcements the network just made for Sunday’s ‘N Sync reunion-fueled VMAs. Read more

Recap of the Lost Remote Show keynote with MTV President Stephen Friedman

In Late April Lost Remote hosted its first ever NYC event. The day begin with a fireside chat I led with our main keynote speaker, MTV President Stephen Friedman. Friedman captivated the room in a discussion that drove into the fascinating details of how MTV treats social. We’re excited to share the full transcript from the keynote that includes Friedman discussing the value of Instagram, Tumblr and trusting the young generations both within the company and the audience to guide where their brands thrive and tell stories. Read more

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