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MTVOther Launches YouTube Series “Braless”

MTVOther, an offshoot of MTV that posts “Short Shows, Random Weirdness” launched a new series called “Braless” yesterday. The show is written and hosted by Laci Green and focuses on feminism and politics in three minute installments. MTV made a smart move in recruiting Green. She has her own YouTube channel”Sex Plus“ where she dispenses sex and relationship advice to her 1,136,994 followers. Her sex ed channel is a reminder to all of us old folks (or is it just me?) how lucky teenagers are in the digital age. With videos on “Shaving Pubes” (1,771,784 views) or “Hymen 101” (2,280,447 views) and partnerships with Discovery News, she’s an integral personality in changing the ways teens (and especially girls) talk about bodies, relationships, and equality. So what if MTV doesn’t play music videos anymore? YouTube stars are a little more interesting than rock stars, anyway.

Here’s the first Taylor Swift-themed episode of “Braless.” New episodes post on Tuesdays.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

How MTV Plotted Its Emoji-Filled Announcement of ‘Scream’ Return

Scream-4-244What’s your favorite scary movie? MTV hopes that the answer is ‘Scream.’

The network this week – Halloween week – skipped the standard press release in favor of Twitter and Snapchat to announce the return of ‘Scream’ as a TV series. The announcement was made with only emojis and showed a woman being hunted and slashed, ending with the scream-face emoji, the @mtvscream Twitter handle, and a phone number. The number was real, and when fans called they were “greeted” by a recording in the style of the classic conception of a killer announcing that ‘Scream” would be coming to MTV in October 2015. On Snapchat, fans were sent the scream-face emoji along with the same number.

In less than 24-hours, the phone number was called more than 20,000 times. On Snapchat, the snap quickly became MTV’s most- screenshotted snap ever with over 30,000 screenshots and 250,000 views in 24 hours.

The stunt required months of planning and coordination between MTV’s communications, marketing, social and connected content teams. For more on the announcement, its execution, and its early results, we spoke with Colin Helms, SVP of Connected Content at MTV. Read more

MTV Promotes ‘Scream’ With Mysterious Emoji Tweets

screamMTV has picked up “Scream,” a horror series based on the Wes Craven film franchise. And then they promoted it with emojis. Targeting media outlets and TV people in general, they sent a slew of tweets with scary movie inspired emojis, a phone number, and a hashtag.

According to various people on Twitter, that phone number picks up and asks you “Do you like scary movies?” in homage to the classic line in the original. But being a neurotic New Yorker, there was no way I was calling a random California area code to verify that for this blog post. Plus, it’s sort of creepy.

Fans, who have been waiting for this pick-up announcement since filming was announced in April, have started using Instagram to spread the number and Vine to record their screams. Here’s Perez Hilton:

According to Variety:

This show stars newcomers Willa Fitzgerald (“Alpha House,” “Royal Pains”), Amy Forsyth (“Torment,” “Reign”), John Karna (“Premature,” “The Neighbors”), Carlson Young (“Key and Peele,” “The Kroll Show”) and Amadeus Serafini. “Faking It’s” Jamie Travis directed the pilot. Exec producer Jill Blotevogel (“Harper’s Island,” “Ravenswood”) wrote the script originally penned by Jay Beattie and Dan Dworkin (“Criminal Minds,” “The Event,” and “Revenge”)…Under the Dimension TV production umbrella, Harvey and Bob Weinstein will executive produce. Additional executive producers include Wes Craven, Tony DiSanto, Liz Gateley, Marianne Maddalena and Cathy Konrad. Matthew Signer and Keith Levine are producers.

It has not been confirmed yet if Ghostface will return for the series.

First Episode of New Series ‘Slednecks’ to Premiere Tonight Exclusively on the MTV App

rs_560x415-141001120635-1024.MTV-Slednecks.jl.100114MTV has had a lot of recent success releasing shows – whether new series or season premieres – exclusively on its app a week before the linear debut. The network is able to boost app download numbers, and sometimes, rating numbers for the linear premiere. The network was most recently able to do this with its hit show ‘Faking It.’

Tonight, MTV will try this approach again by releasing its new series ‘Slednecks’ exclusively on the MTV App on iOS, Android, and XBOX One. The show is a “half-hour comedic docu-series following a close group of friends living in rural Wasilla, Alaska as they embark on various action-packed adventures like human catapulting, airboating on ice, river wakeboarding, and glacier partying.” Read more

MTV Generating Buzz for EMA Ahead of 20th Anniversary Show

article_big_1410199454MTV_EMA_2014_logo2014 MTV EMA takes place this year on November 9 in Glassgow, and the 20th anniversary of MTV’s European Awards show will be hosted by  Nicki Minaj.

While the show takes place in Europe, MTV EMA recognizes artists from around the world and across genres, and the network yesterday announced that Nick Jonas will kick things off from Miami the night of the show with a performance of his single ‘Jealous’ from his forthcoming album. As one of the Jonas Brothers, Nick certainly has an international fan base that will bolster his venture as a solo artist. 2014 MTV EMA will be broadcast on MTV channels around the world.

Hosting the Miami kick off show are two social TV stars – ‘America’s Got Talent’s’ Nick Cannon and Molly Tarlov  from ‘MTV’s Awkward.’ ”MTV is my home away from home and I can’t wait to host the EMA kick off special in Miami,” said Cannon.  ”Nice weather, beautiful beaches and me- what more could you ask for?” Read more

Exclusive: ‘Are You the One?’ Fans Get Match Machine Reboot Ahead of Premiere

downloadThe second season of MTV’s dating show ‘Are You The One?,’ – where 10 men and 10 women are tasked with finding their soulmates returns next Monday.

Last season, MTV’s Northern Europe team along with Wenderfalck released the ‘Match Machine’ Facebook app, which paired fans up with their perfect match from their friend list. As some of the best social extensions do, ‘Match Machine’ took off even among non viewers and has notched over 35 million hits, 95 million match tests and 800 million Facebook impressions to date. Today, MTV is releasing an updated version of the app ahead of season two, which includes:

- Deeper explanations as to why you match/don’t match with your selected Facebook friend

- A reveal of the season two cast mate you’re most compatible with

- The ability to hand pick a Facebook friend to put into the computerized “Truth Booth” that – just like in the show – will reveal if you and the partner you picked are destined for love, should remain in the friend zone or somewhere in between Read more

Instagramming at the MTV Video Music Awards

The MTV Video Music Awards produced a slew of great social moments tonight with many captured on Instagram.

MTV enlisted photagrapher Amanda de Cadenet to go behind-the-scenes at the VMA’s and turn in some Instagram classics.

She seemed to go with an Americana feel.

Read more

Is Traditional TV Becoming Obsolete?

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We covered all things social TV at last week’s TVNewser Show; we also looked at whether traditional TV is becoming more obsolete as streaming TV rises.

“TV is TV,” Brian Dutt, chief of advisory services for FreeWheel told Lost Remote, adding that people are going to watch shows like “Scandal” and live sporting events wherever they are, “regardless of the pipe that’s carrying a show to you.”

Even though TV will still be a force, Dutt predicts traditional TV will start borrowing from its digital TV counterpart.

Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell

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When it came time to carry out the first iteration of a partnership with Tumblr to provide a custom advertising solution for Taco Bell during the 2014 Movie Awards, MTV thought outside the bun.

The Giffie Awards – in which MTV artists created real-time GIFs of events that transpired during the Movie Awards – were “presented by Taco Bell” and posted to MTV’s Tumblr throughout the evening. In addition to the Giffies, MTV gathered social influencers at Tumblr’s New York headquarters to produce additional content.

In just over two hours, MTV posted to its account a total of 87 times, and the results of the campaign, shared exclusively with Lost Remote, proved that it was a resounding success.

The posts generated over 250,000 notes, and reblogs constituted a high percentage of these notes. According to Tumblr, these numbers made the initiative one of the most engaging promoted campaigns in the social network’s history.

The big results come on the heels of a recent Pulsar study, which concluded that the conversation surrounding TV is larger and lasts longer on Tumblr versus Twitter. The study also suggested that on Tumblr, fans immerse themselves in their show’s universe, create their own narratives, and advocate for the show. Read more

MTV Releases Premiere of ‘Faking It’ Via the MTV App One Week Prior to Linear Debut

mtv-logoA host of Viacom properties – MTV, Comedy Central, VH1, and Logo – have recently had great success premiering new shows within its apps. MTV today announced that its newest scripted series, ‘Faking It,’ will be available exclusively via the MTV app on iOS and Android, and on Xbox Live (for those with Xbox 360s) for 48 hours. The new romantic comedy about two best friends who become popular only after being mistakenly outed as lesbians is set to premiere on April 22 at 10:30 P.M. EST.

In late 2013 we covered MTV’s in-app release of the documentary ‘Generation Cyro’ a week before the linear premiere. “We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV, said at the time. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”

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