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Music

VH1 and Republic Records Team to Make a Band Famous

615x462We are more than halfway through a 24-hour livestream event in which VH1 and Republic Records are partnering to ‘Make a Band Famous.’ The livestream began last night at 8pm and will continue through tonight, when one band will emerge with a contract from Republic Records and a live showcase at Brooklyn’s Northside Festival. VH1 is a main backer of the Northside Festival, and Lost Remote writer Natan Edelsburg moderated a panel with Viacom executives earlier today at the Wythe Hotel on the topic of ‘Fueling Social Fandom.’

VH1 and Republic Records asked unsigned artists to submit a 15-second clip of an original song on Instagram using the hashtag #MABF, along with their name using hashtag #YourBandName. Entries were accepted through mid-May and available to see via MakeABandFamous.VH1.com and MABF.VH1.com.  Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 
 

Viggle launches a store to allow users to redeem points for music downloads

Screen Shot 2014-05-23 at 11.33.44 AMIn one of their biggest announcements since inception, social TV company Viggle just announced a brand new Viggle Store that will allow users to redeem points for music downloads. The relationship between music and television has been an extremely strong driver of social conversations around programs. Viggle, who recently went public on NASDAQ is now making a big investment in the music community and social TV. Here are the details. Read more

An Inside Look at Viacom’s Cross-Platform Coverage of the Hangout Music Festival

3-SunsetViacom Music Group today has announced its plans to provide fans with more access than ever to the Hangout Music Festival across all screens. The festival takes place each year in Gulf Shores, Alabama and features big-name acts alongside up-and-coming artists. MTV, Palladia, and VH1 will each provide coverage across linear, digital, and social, and fans will be able to stream the entire festival at Hangout.MTV.com from May 16 – May 18 .

“With our coverage of Hangout, we’re not simply setting up a camera and live streaming the jumbotron, like some people do, but rather telling the story behind the artist, their song and the spirit of the festival,” Dermot McCormack, Head of Connected Content for Viacom Music & Logo Group, told Lost Remote. “On the streaming front alone, we’ve enlisted MTV News’ Sway Calloway and VH1′s Jim Shearer to host a programmed feed that will feature the best performances, but also provide fans with festival highlights of the artists, music, styles and fans that are defining the spirit of the festival and whatever else we stumble upon. Who knows what might happen!”

On TV, Palladia will exclusively air The Killers’ entire performance live (Saturday at 10:00 p.m. ET) and MTV will air a 30-minute Hangout special (Sunday at 7:00 p.m. ET) showcasing some of the best performances and moments from the festival; VH1 will air a two-hour special featuring interviews and performances from some of the major artists performing at Hangout (Saturday at 9:00 a.m. ET). Read more

How Will Twitter and Billboard’s Music Partnership Impact Social TV?

billboardTwitter is expanding its reach as a hub for TV conversation to the music industry, partnering with Billboard for a real-time music chart.

Twitter, who partnered with Nielsen in 2012 to create the Twitter Nielsen ratings, will now track the real-time music conversation with Billboard, using the music industry’s top charts list to sort through which stars and songs are popping on social.

Twitter’s music head, Bob Moczydlowsky, wants the partnership “to create the new industry standard for tracking and surfacing the conversation around music as it happens,” he said in a statement. “Now, artists who share songs and engage with their audience on Twitter will have a way to get noticed by fans, other musicians and industry decision-makers in real time,” he added.

The chart’s information will empower @Billboard and @TwitterMusic to share data, presumably when new artists and songs gain or lose traction.

It will also be interesting to see how the music partnership impacts the social TV landscape.

Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

Read more

Guided by second screen trends, REVOLT.tv rolls out interactive music site designed by Huge

unnamedIncreasingly, social TV and music are mingling. Last week, we wrote about Bravo’s partnership this season with Spotify, and on Tuesday, the music network REVOLT debuted the redesigned www.revolt.tv. The site provides a cross-platform music experience that combines social media with linear TV initiatives and digital news. Amazingly, the site was “designed and coded in just under eight weeks,” by Brooklyn-based digital agency Huge (who will be on a panel at Lost Remote’s LA event taking place on 12/13).  Read more

Teaming up with Bravo on curated playlists for shows, Spotify makes big social TV splash

spotifynew_large_verge_medium_landscapeSpotify and Bravo have announced a collaboration leading up to the premieres of The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules, and Thicker Than Water, and the partnership will make Bravo Spotify’s first U.S. TV partner to develop custom playlists for specific shows. The partnership is already getting tons of buzzRead more

MTV releases music app for iPhone, enabling fans to discover and connect with artists

mtv-screen-grabLast week, MTV introduced its MTV Artists app exclusively for iPhone. Returning to its roots as a brand that promotes music discovery, MTV’s app is primarily designed to help fans discover new artists, connect with their favorite artists, and to provide a hub for exclusive content directly from the artists and from MTV. Pepsi has teamed up with MTV to be the app’s premiere launch partner, and the app will be the mobile extension of Artists.MTV.com. Read more

Stephen Hill on Producing the Social-Savvy BET Awards 2013

Stephen Hill

As any LostRemote reader knows, the BET Awards are a pretty big deal. Each June, the show honoring the achievements of African-Americans in music, sports and entertainment, pretty much takes over Twitter as fans tweet every WTF moment. The 2012 ceremony even surpassed the Oscars in social activity, and the network is stepping things up once again for this year’s event, which airs Sunday, June 30 at 8pm ET: the whole thing will be open to the public with the BET Experience in L.A.

For its latest So What Do You Do? interview, Mediabistro spoke with the man behind the ratings juggernaut, BET president of music programming and specials, Stephen Hill

There are many times when people look at the general market award shows and say, “Why’d they ignore this actor?” or “Why’d they ignore this movie?” But we never get that question. We celebrate the achievements of African-Americans throughout the year, whether it’s the BET Awards where we’re doing music, movies and sports, or the BET Honors when we acknowledge people’s lifetime achievements, or Black Girls Rock, which is really about empowering young, Black women — those you’ve heard of and those you haven’t heard of who are doing great things in the community. So we enjoy being able to celebrate our own.

Read more in So What Do you Do, Stephen Hill, BET President of Music Programming and Specials?

 

Exclusive: An inside look at MTV’s social success with the Hangout Music Festival

Last weekend, Viacom’s MTV, VH1, CMT, Palladia and LOGO channels were down at the Hangout Music Festival leveraging social TV, traditional TV and an impressive multi-screen experience. The festival, on the gulf shores of Alabama has grown tremendously now in their 4th year. In addition to editorial coverage of the festival MTV, “wanted to evolve and extend our coverage model to extend to all screens, leaning heavily on social to help push out news coverage and VOD clips in real time, while also running a multi-camera live stream.” The hard work paid and MTV is sharing the results exclusively with Lost Remote. We also interviewed Dermot McCormack, head of Connected Content for Viacom Music & Logo Group about the big activation. Read more

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