Last weekend, Viacom’s MTV, VH1, CMT, Palladia and LOGO channels were down at the Hangout Music Festival leveraging social TV, traditional TV and an impressive multi-screen experience. The festival, on the gulf shores of Alabama has grown tremendously now in their 4th year. In addition to editorial coverage of the festival MTV, “wanted to evolve and extend our coverage model to extend to all screens, leaning heavily on social to help push out news coverage and VOD clips in real time, while also running a multi-camera live stream.” The hard work paid and MTV is sharing the results exclusively with Lost Remote. We also interviewed Dermot McCormack, head of Connected Content for Viacom Music & Logo Group about the big activation. Read more

Viacom has launched another major technology platform that is all about allowing artists to reach their fans in a more direct way than ever before. The artists opportunities hub for MTV, VH1 and CMT, “for the first time artists can opt into a myriad of massive scale opportunities to build fan reach and engagement by having their music showcased across MTV, VH1, CMT, MTV Hits, MTV Jams, VH1 Soul, CMT Pure and Palladia to potentially reach more than 100 million homes, as well as unmatched opportunities from partners.” Here are the details. Read more

Yes, MTV is home to hits like Jersey Shore, 16 and Pregnant and most lately BUCKWILD (the premiere episode even beat Jersey Shore’s original debut). For all the critics that claim there’s no more music on MTV, their Artists To Watch program will make you think again. Read more