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Music

How Will Twitter and Billboard’s Music Partnership Impact Social TV?

billboardTwitter is expanding its reach as a hub for TV conversation to the music industry, partnering with Billboard for a real-time music chart.

Twitter, who partnered with Nielsen in 2012 to create the Twitter Nielsen ratings, will now track the real-time music conversation with Billboard, using the music industry’s top charts list to sort through which stars and songs are popping on social.

Twitter’s music head, Bob Moczydlowsky, wants the partnership “to create the new industry standard for tracking and surfacing the conversation around music as it happens,” he said in a statement. “Now, artists who share songs and engage with their audience on Twitter will have a way to get noticed by fans, other musicians and industry decision-makers in real time,” he added.

The chart’s information will empower @Billboard and @TwitterMusic to share data, presumably when new artists and songs gain or lose traction.

It will also be interesting to see how the music partnership impacts the social TV landscape.

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Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

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Guided by second screen trends, REVOLT.tv rolls out interactive music site designed by Huge

unnamedIncreasingly, social TV and music are mingling. Last week, we wrote about Bravo’s partnership this season with Spotify, and on Tuesday, the music network REVOLT debuted the redesigned www.revolt.tv. The site provides a cross-platform music experience that combines social media with linear TV initiatives and digital news. Amazingly, the site was “designed and coded in just under eight weeks,” by Brooklyn-based digital agency Huge (who will be on a panel at Lost Remote’s LA event taking place on 12/13).  Read more

Teaming up with Bravo on curated playlists for shows, Spotify makes big social TV splash

spotifynew_large_verge_medium_landscapeSpotify and Bravo have announced a collaboration leading up to the premieres of The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules, and Thicker Than Water, and the partnership will make Bravo Spotify’s first U.S. TV partner to develop custom playlists for specific shows. The partnership is already getting tons of buzzRead more

MTV releases music app for iPhone, enabling fans to discover and connect with artists

mtv-screen-grabLast week, MTV introduced its MTV Artists app exclusively for iPhone. Returning to its roots as a brand that promotes music discovery, MTV’s app is primarily designed to help fans discover new artists, connect with their favorite artists, and to provide a hub for exclusive content directly from the artists and from MTV. Pepsi has teamed up with MTV to be the app’s premiere launch partner, and the app will be the mobile extension of Artists.MTV.com. Read more

Stephen Hill on Producing the Social-Savvy BET Awards 2013

Stephen Hill

As any LostRemote reader knows, the BET Awards are a pretty big deal. Each June, the show honoring the achievements of African-Americans in music, sports and entertainment, pretty much takes over Twitter as fans tweet every WTF moment. The 2012 ceremony even surpassed the Oscars in social activity, and the network is stepping things up once again for this year’s event, which airs Sunday, June 30 at 8pm ET: the whole thing will be open to the public with the BET Experience in L.A.

For its latest So What Do You Do? interview, Mediabistro spoke with the man behind the ratings juggernaut, BET president of music programming and specials, Stephen Hill

There are many times when people look at the general market award shows and say, “Why’d they ignore this actor?” or “Why’d they ignore this movie?” But we never get that question. We celebrate the achievements of African-Americans throughout the year, whether it’s the BET Awards where we’re doing music, movies and sports, or the BET Honors when we acknowledge people’s lifetime achievements, or Black Girls Rock, which is really about empowering young, Black women — those you’ve heard of and those you haven’t heard of who are doing great things in the community. So we enjoy being able to celebrate our own.

Read more in So What Do you Do, Stephen Hill, BET President of Music Programming and Specials?

 

Exclusive: An inside look at MTV’s social success with the Hangout Music Festival

Last weekend, Viacom’s MTV, VH1, CMT, Palladia and LOGO channels were down at the Hangout Music Festival leveraging social TV, traditional TV and an impressive multi-screen experience. The festival, on the gulf shores of Alabama has grown tremendously now in their 4th year. In addition to editorial coverage of the festival MTV, “wanted to evolve and extend our coverage model to extend to all screens, leaning heavily on social to help push out news coverage and VOD clips in real time, while also running a multi-camera live stream.” The hard work paid and MTV is sharing the results exclusively with Lost Remote. We also interviewed Dermot McCormack, head of Connected Content for Viacom Music & Logo Group about the big activation. Read more

MTV, VH1 and CMT launch artists opportunities hub to bring fans closer to their favorite music

Viacom has launched another major technology platform that is all about allowing artists to reach their fans in a more direct way than ever before. The artists opportunities hub for MTV, VH1 and CMT, “for the first time artists can opt into a myriad of massive scale opportunities to build fan reach and engagement by having their music showcased across MTV, VH1, CMT, MTV Hits, MTV Jams, VH1 Soul, CMT Pure and Palladia to potentially reach more than 100 million homes, as well as unmatched opportunities from partners.” Here are the details. Read more

For those who think there’s no longer music on MTV

Yes, MTV is home to hits like Jersey Shore, 16 and Pregnant and most lately BUCKWILD (the premiere episode even beat Jersey Shore’s original debut). For all the critics that claim there’s no more music on MTV, their Artists To Watch program will make you think again. Read more