In June, Netflix announced that it was shutting down its public API. Late last week it finally happened.
In some ways this is major news – another large internet company granting access to only a select fe partners; in other ways it isn’t. As noted by Gigaom, the company’s VP of Edge Engineering Daniel Jacobson pointed out recently that less than .3% of total API traffic were public requests.
Natan Edelsburg, a leading social TV expert and Senior Supervising Producer of the Shorty Awards thinks that the move is a matter of control. “I can guess that Netflix won’t always or ever want to be included in the same discovery ecosystem as their competitors to both strengthen their brand and to prevent lesser discovery experiences than they provide on their native apps.” Read more