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Netflix

Why Netflix Tightened Its Grip on Content Discovery and Shut Down Its Public API

netflix-logoIn June, Netflix announced that it was shutting down its public API. Late last week it finally happened.

In some ways this is major news – another large internet company granting access to only a select fe partners; in other ways it isn’t. As noted by Gigaom, the company’s VP of Edge Engineering Daniel Jacobson pointed out recently that less than .3% of total API traffic were public requests.

Natan Edelsburg, a leading social TV expert and Senior Supervising Producer of the Shorty Awards thinks that the move is a matter of control. “I can guess that Netflix won’t always or ever want to be included in the same discovery ecosystem as their competitors to both strengthen their brand and to prevent lesser discovery experiences than they provide on their native apps.” Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

‘Orange is the New Black’ Hosts Halloween Contest #BigBooHalloween. Hilarity Ensues

I’m not sure there’s anything more social than dressing up as your favorite TV characters as part of a group Halloween costume.

No series was more popular this year among revelers than ‘Orange is the New Black.’ OITNB hosted an official costume contest from October 28 through October 31 with the hashtag #bigboohalloween.

Some of the costumes were absolutely incredible. Below, the first and second place costumes, respectively:

Lea DeLaria, who plays ‘Big Boo’ in the show announced the results last week via Instagram: Read more

Netflix Releases Trailer for New Documentary ‘E-Team’

E TeamThe first trailer for Netflix’s original documentary “E-Team” is out showing an intense journey by human rights workers deep into Syria.

The trailer shows the workers smuggling themselves into Syria and uncovering a myriad of human rights violations. “People are being killed, thousands of people have been detained and tortured; we need to do something right now,” one of the workers says in the trailer.

The documentary will premiere in New York City theaters on October 22, and in Los Angeles on October 24. It will also be released on Netflix on the 24th.

WATCH:

Read more

Netflix Orders New Judd Apatow Series

netflix-logoOne more point for Netflix this week when it comes to original content. The netcaster (a term used by Variety in an original report and which I hope we all start using ASAP) ordered two seasons of a Judd Apatow, Lesley Arfin, and Paul Rust creation called “Love,” which we can only assume will be like “Girls” but maybe worse. From Netflix’s release, the show’s about two characters who will “navigate the exhilarations and humiliations of intimacy, commitment, and other things they were hoping to avoid.”

Definitely worse.

But probably also definitely a hit when it’s set to debut in 2016. Talk about playing the long game; Amazon and Hulu need to step up their bidding game because it’s not likely that “Doozers,” or “Alpha Dog” are going to cut it.

‘New Girl’ Episodes Finally On Netflix

For those in the know, it might as well be “New Girl” day. Tonight’s the season 4 premiere on FOX and Netflix just began streaming season 3 today.

Netflix release dates could be so much better utilized by networks if they weren’t so wary of viewers streaming old content on any website other than theirs. You could hype the serendipity of the premiere date and being able to binge on last season during your lunchbreak. People like that sort of thing.

Instead, you have to really be paying attention to notice. Also released on Netflix today is FOX’s “Bones” season 9, which premieres next week, so you could theoretically catch up on that, too.

Tonight’s premiere of “New Girl” is bound to be a social hit anyway with guest start Jessica Biel and a little catfighting between her and Jess.

Netflix Is ‘Buffering’ All Day

battlefornetNo, your Netflix video won’t really be buffering all day, but they’re doing their best to make you think it is.

Visitors to the video streaming site, and others like Vimeo, Reddit, and Twitter are protesting the FCC’s net neutrality proposal with “Internet Slowdown” day. You won’t really have to wait for that episode of “Friday Night Lights” to load, but the spinning widget displayed on Netflix and other participating websites hits an emotional cord.

It’s hard to get people to pay attention to how and why we should defend net neutrality, but that buffering, spinny wheel is infuriating — even when it’s fake. Instead of technical jargon, the widget speaks plain English:

iinternet slowdown widget

You can take action and sign petitions here, but some are already calling the widget a wimpy move. If you really want the general population to care about protecting the fast lanes, we might have to actually slow the internet down to drive the point home. You don’t know what you’ve got till it’s gone, right?

 

‘Sherlock’ App Gives Fans Exclusive Content, Voicemails From Benedict Cumberbatch

For fans looking for a “Sherlock” fix, there’s an app for that. The British import has a devoted and second-screen minded fanbase — they waited patiently for the series to make its way across the pond, for Netflix to finally stream it exclusively, and have been known to crowdsource Google maps.

Now there’s another way to geek out. The app, available for iOS, Android, and Kindle, includes a game where you join the Network to solve a series of cases, Benedict Cumberbatch leaves you voicemails with mission updates, and, of course, you can watch exclusive video and audio clips.

Unlike the Kardashian app, which walked the thin line between love and hate for the reality show, The Network is a whole different kind of second screen experience. The game is almost a series within itself. And if you have to make people wait until 2016 for the next installment, it’s really the least you could do.

The app, featured in the video below, was created by Project Factory and Hartswood Films.

Netflix and HBO Produce Some of the Most Social Shows, but How Do They Fund Them?

netflix-logoFrom ‘House of Cards’ and ‘Orange is the New Black’ to ‘Game of Thrones’ and ‘True Detective,’ Netflix and HBO are home to some of the most social shows on TV.

Netflix and HBO have very different business models that allow them to fund the original programming that has come to define them, and a recent infographic produced by Great Business Schools highlights these differences.

Some highlights from Great Business Schools’ research, followed by the infographic:

- To pay for one show, 520,834 people need to subscribe to Netflix  for two years, or, 1/600 of all Americans. For five shows, 2.6 million new subscribers are needed, or, 1/115 of all Americans

- Cost per episode:
Hemlock Grove: $4 million
Orange is the New Black: $4 million
House of Cards: $4.5 million before David Fincher (executive producer)

- HBO spends $1 billion a year on original content.
But Time Warner owns them…
So there’s lots of cash on hand.

Netflix is continuing to grow,
but they’re having to borrow through bonds to keep expanding.

Read more

Frank Underwood and Selina Meyer Trade Places

Capture

The stars from two of social TV’s biggest hits are swapping personas while smiling for the cameras.

Entertainment Weekly is out with two different covers donning Kevin Spacey dressed as Julia Louis-Dreyfus‘ “Veep” character Selina Meyer and Louis-Dreyfus dressed as Spacey’s “HOC” character Frank Underwood. Our reaction: Spacey looks quite lovely in red while sitting at “her” Oval Office desk; Dreyfus’ Spacey-pose at the Lincoln Statue might be more authentic if she loses the smile.

The covers are for the magazine’s 25 best characters on TV list. Some of the characters chosen come from “Orange Is the New Black,” “Mad Men,” “Scandal,” “Girls,” “Game of Thrones,” and more.

‘Orange Is the New Black’ Star Dubs Conan O’Brien ‘Very First Transgender Talk Show Host’

Last night, Conan O’Brien got a new hairdresser, and credit, courtesy of Netflix.

“The very first transgender talk show host,” Laverne Cox, who plays transgender inmate Sophia on “Orange Is the New Black,” told Conan during a skit. “I’m not transgender,” O’Brien responded. “But your voice is higher than mine…you’re telling me your not transitioning?”

“No, this is my real voice, O’Brien said angrily. “I’m a man.” The skit preceded O’Brien interviewing several of the show’s main characters.

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