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Oscars

#LupitasLipBalm: Why Clarins was the biggest social TV winner at the 2014 Oscars

rs_560x415-140303093418-1024.lupita-clarins-lip-balm-oscars-ellen-030314Sometimes a small gesture goes a long way.

Last night at the 2014 Oscars, Ellen DeGeneres truly played the role of host as she delivered pizzas to the Hollywood elite during the ceremony. Everyone has been discussing one of the most star-studded selfies of all-time – which was a boon for Twitter and social TV – but the true winner last night was Clarins.

While Ellen delivered the pizza, she wasn’t going to pay for it. Instead, she began collecting money in Pharrell’s hat and received from Harvey Weinstein, John Travolta, and Kevin Spacey, before she reached Lupita Nyong’o.

“Your stock just went up. You have some money now, Lupita.” Read more

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The second screen: your backstage pass to this year’s Oscars

By now, most people know that Seth McFarlane will host the 85th Academy Awards this Sunday night. But as Joan Rivers proved, the pre-show and all happenings behind-the-scenes are just as important to viewers. This year, actress Kristin Chenoweth, Entertainment Weekly Managing Editor Jess Cagle, and Good Morning America’s Lara Spencer will host the official pre-show, and each made the announcement via Twitter. Also, in a big surprise announcement, Robin Roberts also tweeted that she would be making her return to TV to help co-host. Read more