The results of India’s 16th general elections were announced last week, and the BJP’s Narendra Modi will be India’s 14th prime minister.
Times Now – India’s most watched channel – provided voters with non-stop election coverage and the network used Wayin Broadcast to integrate viewer tweets directly into telecasts. Wayin Broadcast gives TV producers real-time social information about how audiences are engaging with shows, and allows them to display the conversation on-air.
Using Wayin, Times Now prompted viewers with specific hashtags, allowing them to ask questions directly to the party representatives. Last Thursday, Times Now also utilized a Wayin-powered Twitter heat map, showing where the election conversation was taking place. Since the integration commenced in early April, Time Now gained more than 100,000 Twitter followers.