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An inside look at Cinemax’s social TV strategy for ‘Banshee’ season 2

Screen Shot 2014-02-06 at 12.33.29 AMCinemax has proven that they can use social to help launch and innovate with new series. We recently wrote about how the premium network made history with Vine. Here’s an inside look at the full social TV campaign they executed for season 2 of the show which, “stars Antony Starr as Lucas Hood, an ex-con and master thief who assumes the identity of the sheriff of Banshee, Pennsylvania, where he continues his criminal activities, even as he’s hunted by the shadowy gangsters he betrayed years earlier.” Read more

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

Judd Apatow on social media’s role in season 3 of HBO’s ‘Girls’

girls-season-3-air-dateAt the season 3 premiere of Girls Monday night, we caught up with Judd Apatow and asked him if social media will play a role in the story this season. After thinking about the shows arcs this season, Apatow answered:  “We have some scenes that are pretty funny discussing it, discussing how they feel about it.” Read more

An inside look at Starz’s social TV strategy for ‘The White Queen’

We’ve been tracking the growth of Starz as both a premium cable network and social TV trendsetter for almost two years. The network faces similar challenges that startups face when trying to grow in a world of fierce competition. They’ve proven with Boss, Spartacus and now their new drama, The White Queen that social can make a huge impact on the success of a premiere and building a brand around a show that’s about to be unleashed. We spoke with Starz Executive Director of Digital Marketing Erin Dwyer about their social TV strategy for the show.

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