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An inside look at Cinemax’s social TV strategy for ‘Banshee’ season 2

Screen Shot 2014-02-06 at 12.33.29 AMCinemax has proven that they can use social to help launch and innovate with new series. We recently wrote about how the premium network made history with Vine. Here’s an inside look at the full social TV campaign they executed for season 2 of the show which, “stars Antony Starr as Lucas Hood, an ex-con and master thief who assumes the identity of the sheriff of Banshee, Pennsylvania, where he continues his criminal activities, even as he’s hunted by the shadowy gangsters he betrayed years earlier.” Read more

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

Judd Apatow on social media’s role in season 3 of HBO’s ‘Girls’

girls-season-3-air-dateAt the season 3 premiere of Girls Monday night, we caught up with Judd Apatow and asked him if social media will play a role in the story this season. After thinking about the shows arcs this season, Apatow answered:  “We have some scenes that are pretty funny discussing it, discussing how they feel about it.” Read more

An inside look at Starz’s social TV strategy for ‘The White Queen’

We’ve been tracking the growth of Starz as both a premium cable network and social TV trendsetter for almost two years. The network faces similar challenges that startups face when trying to grow in a world of fierce competition. They’ve proven with Boss, Spartacus and now their new drama, The White Queen that social can make a huge impact on the success of a premiere and building a brand around a show that’s about to be unleashed. We spoke with Starz Executive Director of Digital Marketing Erin Dwyer about their social TV strategy for the show.

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