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Primetime TV

Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’

The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was on the smaller side, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother. Still, most of the conversation surrounding the season premiere was about the return itself. Of the tweets that featured an emotional reaction, 38% used the word “love,” 23% used the word “excited,” and 12% used the word “good.”

Here are some other insights from Canvs followed by an infographic: Read more

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SPOILERS: ’24: Live Another Day’ Finale Draws Smiles, Anger, and ‘WTF’ Moments

bauerctuIt seems any ending involving Jack Bauer contains good and bad news, and the ‘24: Live Another Day‘ finale was no different.

Thanks to Jack’s heroics, a war between America and China was prevented. But, unfortunately in the process, the love of his life Audrey was killed during a shootout.

We reached out to our analytics partner ‘Canvs‘ to examine the reaction to the mini-series finale, which aired Monday. The episode garnered 18,218 reactions out of 66,127 tweets from 6pmET on July 14 to 1amET on July 15. These interactions were up significantly from the penultimate episode’s 5,878 reactions out of 23,265 Tweets on July 8.

Canvs measures sentiment across tweets, and classifies a ‘reaction’ as a tweet that contains emotional language.

Here are the details:

Read more

HBO releases ‘The ABCs of the Sudden Departure’ in sync with ‘The Leftovers’

Screen Shot 2014-07-13 at 11.50.29 PMHBO’s new drama, “The Leftovers” takes an entirely new look at at a drama that centers around a world catastrophe. The story begins three years after a tenth of the world’s population has disappeared without explanation. As the season continues this summer (episode three aired last night), the network is releasing a digital storybook. “To illustrate the ‘new normal’ of the world of The Leftovers, HBO’s new original series launching this week, the brand is partnering with Argentinian artist Pablo Bernasconi on ‘The ABCs of the Sudden Departure,’ to demonstrate what a children’s book would look like in the world of The Leftovers. The digital content series, created in partnership with agency 360i, will debut two new pages (each representing a letter of the alphabet) each week on the show’s Twitter and Facebook. Here are letters A-D Read more

Halle Berry drives big social TV start for CBS’s ‘Extant’

Screen Shot 2014-07-13 at 11.38.21 PMCBS’s brand new drama, Extant recently premiered with positive social conversations surrounding. The drama features Halle Berry who plays ”an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.” According to our partner, Canvs, Berry was the force behind a huge amount of the social TV conversation while Steve Spielberg one of the creators barely caused any emotional reactions. Here are the details. Read more

NBC becomes first broadcast network to offer exclusive content on SoundCloud with ‘Last Comic Standing’

Screen Shot 2014-07-09 at 2.22.34 AMSoundCloud has changed the way we experience sounds and music on the web. The platform which stands out as one of the top audio streaming destinations is becoming increasingly important to TV, a medium that’s always had close ties with music and sounds. For Last Comic Standing (airing Thursdays at 10/9c) NBC’s comedy competition that recently returned, the network become the first broadcast shop to offer exclusive content on the platform. Here are the details. Read more

truTV premiers episodes of ‘Motor City Masters’ on Google+ in massive social TV push

Screen Shot 2014-07-02 at 10.30.24 PMtruTV, the Turner owned network recently premiered Motor City Masters, a new show that “pits 10 talented designers from different parts of the automotive industry against each other each week in the ambitious task of creating new, fully-functional concept cars based around a theme.” The Top Gear meets Project Runway show launched with a massive social TV campaign that includes premiering episodes of the show on Google+ as a way to give fans a chance to sample the show. Here are the details. Read more

Clone drama drove Orphan Black season finale (spoiler alert)

Screen Shot 2014-06-29 at 10.32.40 PMIn this week’s analysis with Canvs we took a look at the uber popular Orphan Black season finale on BBC America. As the highly anticipated season two came to an end it became obvious that clone drama drove Orphan Black season finale. This is also the first time Canvs leveraged their new season recap view to provide analysis. Here are the details.  Read more

ABC Family VP: Twitter is ‘the New Water Cooler’

Pretty Little LiarsABC Family’s “Pretty Little Liars” often ranks atop the Nielsen’s Twitter ratings, and apparently, the network is leaning more and more on the popular second screen platform to boost its hit shows.

The Associated Press reports on the network’s top brass’ view on Twitter, hashtags, and social TV.

During fresh episodes of “Pretty Little Liars,” the marketing and publicity teams at ABC Family huddle in a conference room to tweet live with fans. So do cast members and the show’s producers from where and when they can – and the dialogue often pays off. “From a very top level perspective we talk about Twitter being the new water cooler,” said Danielle Mullin, the network’s vice president of marketing.

The report also talks about the value of hashtags.

Read more

Fargo’s Colin Hanks and Allison Tolman on social TV

Screen Shot 2014-06-14 at 1.40.44 PMFX’s Fargo has quickly become one of (if not the) best drama on television. The dark comedy, designed with inspiration from the film, recently finaled to an eager audience who was active on social TV (according to our analytics partner Canvs). Two of the shows stars are very active on social media (Twitter in particular). Before the finale we spoke with Colin Hanks (who plays Gus Grimly) and Allison Tolman (who plays Molly Solverson) two of the shows stars. Here’s what they had to say about social TV and insights from Canvs on the episode. Read more

HBO and Facebook partner for ‘True to the End’ social TV marathon

Screen Shot 2014-06-14 at 1.17.01 PMHBO’s True Blood will come back for it’s final season on Sunday, June 22nd at 9pm. Earlier this week HBO launched a partnership with Facebook to create a social TV marathon leading up to the big premiere. “In celebration of the highly anticipated premiere of the seventh and final season of True Blood, HBO and Facebook are collaborating on an innovative use of social media insights that will highlight fan favorite moments from the series’ Facebook page (11 million fans) into the on-air broadcast,” according to the release. Here are the details. Read more

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