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‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith The Voice heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

‘Scandal’ Finale Scores Big on Twitter

As we reported, the “Scandal” season finale created some great moments both on-air and between show stars and fans. The last episode also scored big Twitter ratings.

The finale ranked #2 on Nielsen Social’s daily top five list; 3.4 million people saw 697,000 tweets revolving around the third season finale yesterday.

These tweets were sent by 140,000 unique authors and generated 37 million impressions. The ratings measure activity from three hours before, during, and three hours after the show airs.

Scandal Numbers

A Truly ‘Scandal’-ous Finale Brings Show’s Stars and Social Fans Together

ScandalIf you haven’t watched the season three finale of ABC’s “Scandal,” spoilers ahead.

If you have, you saw a whirlwind of scandal, with President Fitzgerald Grant initially doomed to lose reelection, only to turn around and win; thanks to the American voters rallying around him after his teenage son died of a rare bacterial virus on Election Day–courtesy of Maya Pope–or so we thought.

In between all the reelection action and assasinations, the president learns his estranged wife had been raped by his own father, anti-hero “Huck” reunites with his long-lost family, the audience learns it was actually Olivia’s father, Rowan, who killed the president’s son, Harrison looks like he’s about to bite the dust, Olivia calls it quits on being the scandal master, and then flies off into the sunset with Jake.

And if this wasn’t enough action on your main screen, the show’s stars tweeted along on your second screen.

Read more

’24′ Teasing Mini-Series, Reminding Fans of Show History Ahead of ‘Live Another Day’

Jack Bauer returns to TV-life in a little over two weeks when the hit show  “24” returns to Fox for a special “24: Live Another Day” mini-series. Ahead of its return from a four-year absence, the show is posting interviews with stars and producers via social.

Post by 24.

The “24″ Twitter account is also reminding fans of the show’s history.

Read more

‘Scandal’ Providing Fans With Checklist Ahead of Season Finale

Fresh off winning the best TV show Shorty Award, ABC’s “Scandal” is preparing fans with a checklist ahead of its season three finale tomorrow night.

The show is also teasing fans via social on what will happen to some of its biggest stars during the last episode.

Read more

Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

Mad MenGOT
Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

Read more

Popular Brands Get Social for ‘Mad Men’ Final Season Premiere

Our sister site PRNewser writes about popular companies leveraging the highly-anticipated final season premiere of AMC’s “Mad Men” to get their messages out.

Petco invented “MadDogs” and “GladMen” ahead of the premiere. And in honor of “Mad Men,” Domino’s Pizza went throwback:

And “Mad Men” itself launched a very advertising-industry appropriate social campaign ahead of its premiere.

Read more

How is the social web reacting to the news of Colbert taking over for Letterman?

It’s official. CBS has announced that Stephen Colbert will replace David Letterman as the host of the Late Show, when we retires in 2015. Colbert has yet to tweet about it to his over 6 million followers. Kontera, a provider of insights for brand marketers has already seen a huge amount of activity on the social web. Here are the details. Read more

David Letterman Retirement News Creates Social Buzz

GagaMurrayLettermanThe news that David Letterman will retire from CBS’ “Late Show” set social media on fire yesterday.

UberVU via HootSuite, which streamlines social data for brands to find out their social traction, reports a huge spike in social traction for the veteran late night host after news of his retirement broke in the afternoon.

Here are the stats:

  • 104,606 mentions
  • 158,608,095 impressions
  • 40,094 RTs
  • 1,070 Likes
  • 75 Shares
  • 99,951 Tweets
  • 1,177 Facebook posts
  • 326 YouTube videos

Read more

Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream

1Bravo’s latest show, ‘Online Dating Rituals of the American Male,’ follows two men each episode as they explore the world of online dating. The men don’t use traditional dating sites like Match.com or newer dating apps like Tinder. Instead, they use Tryst – an app created specifically for the show.

In late 2013, the creators of the show reached out to Sway Network about creating an app for the show’s cast members to use that would make it easy to find dates online and then meet up in person, with the whole process being filmed.

Working closely with the ‘Online Dating Rituals’ team, Sway Network – the makers of Let’s Meet and Sway – came back with Tryst, and the app worked so well for the show that it is now available to consumers. Read more

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