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Primetime TV

She May Have Been Named Miss America, But How Did Miss New York Fare on Twitter?

640_kira_kazantsev_140914_s‘Miss America’ aired Sunday night on ABC, and Miss New York won the pageant for the third straight year.

According to our analytics partner Canvs, which measures Twitter sentiment, 85,814 of the 303,900 tweets about the telecast were emotional reactions. Fans on Twitter offered up many ‘congratulations’ once the winner was announced, but during the talent portion of the show 35% of the emotional reactions to Miss New York’s solo cup rendition of Pharell’s ‘Happy’ were negative (“WTF” and “disappointed”). Miss Mississippi may not have won, but Twitter was impressed by her “legit” singing talent.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

The most popular states in terms of reaction volume were:

1. New York was mentioned in 8.2% of reactions, not surprising since Miss New York took home the crown.

2. Mississippi was mentioned in 4.4% of reactions. Reactions for Miss Mississippi were driven primarily by her singing talent, which people thought was impressive.

3. Arkansas was mentioned in 4.2% of reactions, driven by Miss Arkansas’s stunning black dress.

4. Florida was mentioned in 3.2%. The fact that Miss Florida loves Waffle House was popular on Twitter.

5. Ohio was mentioned in 2.9% of reactions, driven by her impressive ventriloquism act. Read more

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Kerry Washington Dishes on Social Media, Sexism, and Living in ShondaLand

ShondaLand Brews panel (1)Buzzfeed Brews, the news outlet’s video series, featured a panel discussion last night with social television’s favorite (and maybe pioneering) stars: Ellen Pompeo of “Grey’s Anatomy,” “Scandal’s” Kerry Washington, and Viola Davis of ABC’s new show, “How to Get Away With Murder.”

All three shows are written and produced by Shonda Rhimes, comprising what fans call “Shondaland Thursdays” or ABC’s “Shondaverse,” depending on their level of enthusiasm. The panel discussion, moderated by Buzzfeed’s Kate Arthur, focused on Rhime’s knack for creating strong female leads, diverse casts, and most importantly, social buzz.

Here are some highlights.

Ellen Pompeo praised a humble Kerry Washington for her role in gathering the “Gladiators” on social media: 

Kerry was so instrumental for making “Scandal” what it is, not to take anything away from Shonda, but it was really Kerry’s sort of political side that she pushed through. She made people watch it and made people pay attention. The whole Twitter thing — Kerry deserves a lot of credit for taking a leadership role in that.

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‘So You Think You Can Dance’ Winner Ricky Ubeda a Twitter Fan Favorite All Season

DAN_TOP_20_PROFILE_RICKY_UBEDA_2500_640x360_294531651631__659274Summer’s must-watch show, ‘So You Think You Can Dance,’ concluded Wednesday and fan-favorite Ricky Ubeda came out the winner. According to our analytics partner Canvs, which analyzes tweets about TV to capture emotions, 9% of reactions to the show during the season mentioned Ubeda (only @DANCEonFOX was reacted to more) and the response was overwhelmingly positive: he was featured in 13% of “Good” reactions and 11% of “Stunning Reactions.”

Overall, though the finale got far fewer tweets than the premiere (58,021 vs 94,797), the finale elicited more emotional reactions (25,734 vs 25,660).

For more on how fans reacted to the SYTYCD finale, some additional stats from Canvs followed by an infographic:

-”Excited” spiked from 8:00-8:05 as people expressed their anticipation for the finale.
-”Love” spiked from 8:30-8:35 during Michael Dameski’s performance.
-Enrique Iglesias’s performance from 9:05-9:10 inspired spikes in both “beautiful” and “hate” tweets. Read more

Predicting Fall TV’s Hits and Misses With Social Data

viralheatlogoLet the fall TV games begin. As networks start premiering new fall television shows, figuring out which shows will be the new hits on air and social media isn’t an exact science. Yet.

Viralheat, a platform for monitoring social media behavior for brands, thinks they’ve cracked the code. For the upcoming season, they’ve tracked six network shows that have been heavily promoted on social media to see how they stack up; which will be “Must See TV” and which warrant a channel change. Below is their baseline research in an infographic. Throughout the season they plan to monitor how engagement with the shows evolves, and to answer the following questions, according to  Viralheat’s spokesperson Tim Cox:

  • Does it make sense to acquire fans and build a huge fan base, or to cultivate a large following organically?
  •  How does a network’s social media promotions correlate with fan acquisition and engagement?
  • Can predictive social analytics help entertainment brands identify early and often the likelihood of commercial success/failure and how to allocate marketing dollars for their movies, shows and actors?

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ABC Tweets Premiere of New Show ‘Selfie’

selfieABC is promoting its new show “Selfie” by giving viewers access to the full premiere in their Twitter feeds. The show centers around a social media obsessed Eliza Dooley, a girl with a lot of followers, but no real friends, who decides to rebrand herself in the name of getting some IRL love. It’s all very meta.

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Pretty Little Liars Season Five Finale Shocker Lights Up Twitter (Spoiler Alert!)

Pretty Little LiarsSeason 5 of ABC Family‘s hit show ‘Pretty Little Liars‘ drew to close this past Tuesday, and fans took to Twitter to react to the death of a leading character.
According to our analytics partner Canvs, which measures Twitter sentiment, in the five minutes when leading character Mona Vanderwaal was murdered, there were nearly 27,000 emotional reactions.
Those reactions accounted for 12% of all the reactions for the show. Below, some more insights from Canvs followed by an infographic:
- Mona garnered the most reactions of any topic during the episode. Mona was mentioned in 20.8% of reactions.
- “PLL,” shorthand for the show’s title, was only mentioned in 17.9% of reactions, and “Pretty Little Liars” was only mentioned in 6% of reactions.
- Janel Parrish (@janelparrish), the actress who plays Mona, was mentioned in 11,732 reactions, which accounted for 5.3% of total reactions.
- Parrish’s handle had the second most reactions, only after the show’s official handle, @ABCFPLL.

VH1 Social Team ‘Hits the Floor’ Ahead of Finale of its Hit Summer Show

VH1-logoLast week, Philippe P. Dauman, CEO and president of Viacom pointed to ‘Hit The Floor’ and ‘Love & Hip Hop: Atlanta‘ as the main drivers of VH1′s tremendous year-over-year ratings growth.

Like ‘Love & Hip Hop: Atlanta,’ the growth of ‘Hit the Floor’ Season 2 – and by extension – VH1 – can largely be attributed to its social and digital savvy.  This season of ‘Hit the Floor,’ which concludes tonight,  has seen a 91% increase in full episode streaming and a 215% increase in webisode stream viewers over Season 1.

Season 2 full episode streaming has also averaged an impressive 84% completion rate, also up from last season. On the linear ratings front, the show was the #1 new scripted series of the summer on cable among Adults 18-49 in its debut season, and currently ranks as the #1 ad-supported scripted drama on cable among women 18-49.

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‘Orange Is the New Black’ Star Dubs Conan O’Brien ‘Very First Transgender Talk Show Host’

Last night, Conan O’Brien got a new hairdresser, and credit, courtesy of Netflix.

“The very first transgender talk show host,” Laverne Cox, who plays transgender inmate Sophia on “Orange Is the New Black,” told Conan during a skit. “I’m not transgender,” O’Brien responded. “But your voice is higher than mine…you’re telling me your not transitioning?”

“No, this is my real voice, O’Brien said angrily. “I’m a man.” The skit preceded O’Brien interviewing several of the show’s main characters.

‘Sharknado’ Director Answers: Social or TV Hit?

SharknadoWith the sequel premiering tonight on SyFy, anticipation for “Sharknado 2″ has reached frenzy levels.

And one of the movie’s stars, Tara Reid, and director Anthony Ferrante appeared this afternoon on MSNBC to talk about the cult phenomenon the movie has become. On whether the shark thriller has become more of a social media hit than a TV one, Ferrante disagreed.

“I think it’s a misnomer. We knew that a lot of people watched the movie and it wasn’t just social media because people were commenting about the movie on Twitter that night and we thought it was this gargantuan thing…as it increased and started getting really crazy, you started to see that thing was just huge.”

And even the longest-serving member of Congress is getting into it, albeit in his case, it was to ask what all the fuss is about.

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Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’

The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was on the smaller side, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother. Still, most of the conversation surrounding the season premiere was about the return itself. Of the tweets that featured an emotional reaction, 38% used the word “love,” 23% used the word “excited,” and 12% used the word “good.”

Here are some other insights from Canvs followed by an infographic: Read more

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