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Primetime TV

ABC Tweets Premiere of New Show ‘Selfie’

ABC is promoting its new show “Selfie” by giving viewers access to the full premiere in their Twitter feeds. The show centers around a social media obsessed Eliza Dooley, a girl with a lot of followers, but no real friends, who decides to rebrand herself in the name of getting some IRL love. It’s all very meta.

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Pretty Little Liars Season Five Finale Shocker Lights Up Twitter (Spoiler Alert!)

Pretty Little LiarsSeason 5 of ABC Family‘s hit show ‘Pretty Little Liars‘ drew to close this past Tuesday, and fans took to Twitter to react to the death of a leading character.
According to our analytics partner Canvs, which measures Twitter sentiment, in the five minutes when leading character Mona Vanderwaal was murdered, there were nearly 27,000 emotional reactions.
Those reactions accounted for 12% of all the reactions for the show. Below, some more insights from Canvs followed by an infographic:
- Mona garnered the most reactions of any topic during the episode. Mona was mentioned in 20.8% of reactions.
- “PLL,” shorthand for the show’s title, was only mentioned in 17.9% of reactions, and “Pretty Little Liars” was only mentioned in 6% of reactions.
- Janel Parrish (@janelparrish), the actress who plays Mona, was mentioned in 11,732 reactions, which accounted for 5.3% of total reactions.
- Parrish’s handle had the second most reactions, only after the show’s official handle, @ABCFPLL.

VH1 Social Team ‘Hits the Floor’ Ahead of Finale of its Hit Summer Show

VH1-logoLast week, Philippe P. Dauman, CEO and president of Viacom pointed to ‘Hit The Floor’ and ‘Love & Hip Hop: Atlanta‘ as the main drivers of VH1′s tremendous year-over-year ratings growth.

Like ‘Love & Hip Hop: Atlanta,’ the growth of ‘Hit the Floor’ Season 2 – and by extension – VH1 – can largely be attributed to its social and digital savvy.  This season of ‘Hit the Floor,’ which concludes tonight,  has seen a 91% increase in full episode streaming and a 215% increase in webisode stream viewers over Season 1.

Season 2 full episode streaming has also averaged an impressive 84% completion rate, also up from last season. On the linear ratings front, the show was the #1 new scripted series of the summer on cable among Adults 18-49 in its debut season, and currently ranks as the #1 ad-supported scripted drama on cable among women 18-49.

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‘Orange Is the New Black’ Star Dubs Conan O’Brien ‘Very First Transgender Talk Show Host’

Last night, Conan O’Brien got a new hairdresser, and credit, courtesy of Netflix.

“The very first transgender talk show host,” Laverne Cox, who plays transgender inmate Sophia on “Orange Is the New Black,” told Conan during a skit. “I’m not transgender,” O’Brien responded. “But your voice is higher than mine…you’re telling me your not transitioning?”

“No, this is my real voice, O’Brien said angrily. “I’m a man.” The skit preceded O’Brien interviewing several of the show’s main characters.

‘Sharknado’ Director Answers: Social or TV Hit?

SharknadoWith the sequel premiering tonight on SyFy, anticipation for “Sharknado 2″ has reached frenzy levels.

And one of the movie’s stars, Tara Reid, and director Anthony Ferrante appeared this afternoon on MSNBC to talk about the cult phenomenon the movie has become. On whether the shark thriller has become more of a social media hit than a TV one, Ferrante disagreed.

“I think it’s a misnomer. We knew that a lot of people watched the movie and it wasn’t just social media because people were commenting about the movie on Twitter that night and we thought it was this gargantuan thing…as it increased and started getting really crazy, you started to see that thing was just huge.”

And even the longest-serving member of Congress is getting into it, albeit in his case, it was to ask what all the fuss is about.

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Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’

The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was on the smaller side, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother. Still, most of the conversation surrounding the season premiere was about the return itself. Of the tweets that featured an emotional reaction, 38% used the word “love,” 23% used the word “excited,” and 12% used the word “good.”

Here are some other insights from Canvs followed by an infographic: Read more

SPOILERS: ’24: Live Another Day’ Finale Draws Smiles, Anger, and ‘WTF’ Moments

bauerctuIt seems any ending involving Jack Bauer contains good and bad news, and the ‘24: Live Another Day‘ finale was no different.

Thanks to Jack’s heroics, a war between America and China was prevented. But, unfortunately in the process, the love of his life Audrey was killed during a shootout.

We reached out to our analytics partner ‘Canvs‘ to examine the reaction to the mini-series finale, which aired Monday. The episode garnered 18,218 reactions out of 66,127 tweets from 6pmET on July 14 to 1amET on July 15. These interactions were up significantly from the penultimate episode’s 5,878 reactions out of 23,265 Tweets on July 8.

Canvs measures sentiment across tweets, and classifies a ‘reaction’ as a tweet that contains emotional language.

Here are the details:

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HBO releases ‘The ABCs of the Sudden Departure’ in sync with ‘The Leftovers’

Screen Shot 2014-07-13 at 11.50.29 PMHBO’s new drama, “The Leftovers” takes an entirely new look at at a drama that centers around a world catastrophe. The story begins three years after a tenth of the world’s population has disappeared without explanation. As the season continues this summer (episode three aired last night), the network is releasing a digital storybook. “To illustrate the ‘new normal’ of the world of The Leftovers, HBO’s new original series launching this week, the brand is partnering with Argentinian artist Pablo Bernasconi on ‘The ABCs of the Sudden Departure,’ to demonstrate what a children’s book would look like in the world of The Leftovers. The digital content series, created in partnership with agency 360i, will debut two new pages (each representing a letter of the alphabet) each week on the show’s Twitter and Facebook. Here are letters A-D Read more

Halle Berry drives big social TV start for CBS’s ‘Extant’

Screen Shot 2014-07-13 at 11.38.21 PMCBS’s brand new drama, Extant recently premiered with positive social conversations surrounding. The drama features Halle Berry who plays ”an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.” According to our partner, Canvs, Berry was the force behind a huge amount of the social TV conversation while Steve Spielberg one of the creators barely caused any emotional reactions. Here are the details. Read more

NBC becomes first broadcast network to offer exclusive content on SoundCloud with ‘Last Comic Standing’

Screen Shot 2014-07-09 at 2.22.34 AMSoundCloud has changed the way we experience sounds and music on the web. The platform which stands out as one of the top audio streaming destinations is becoming increasingly important to TV, a medium that’s always had close ties with music and sounds. For Last Comic Standing (airing Thursdays at 10/9c) NBC’s comedy competition that recently returned, the network become the first broadcast shop to offer exclusive content on the platform. Here are the details. Read more

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