HBO is planning a 15-minute live pre-show in advance of the season six premiere of “True Blood,” fueled by social media. The 15-minute program “#TrueBlood: Live from Set” will feature the cast answering questions from fans. It will also feature some of the show’s top fans through a partnership with Twitter and Mass Relevance. In a statement, HBO credits the show’s social fanbase as a key component to its success:
GetGlue, the social TV startup is speeding up their roadmap to monetization. They recently completed a big campaign with YouTube and have now announced a new EVP of Sales to take their paid partnerships to the next level. Shelby Huston Haro, the former head of enterprise sales at Flixster & Fandango has joined their team. Read more
Turner Broadcasting channels TNT and TBS held its upfront presentations today at the Hammerstein Ballroom in New York, and while the bulk of the show was about new programming, the impact of social and digital media permeated the presentation. The big news was that TBS and TNT will begin streaming their linear channels online starting this Summer. It is a real network feed, including MLB and NCAA games… and of course including the same ad loads as on TV.
On April 25th The CW aired a backdoor pilot of “The Originals,” a spin-off of The Vampire Diaries. Did feedback from Twitter help the network make it’s decision to pick up the show the next day? According to sentiment analysis from Fizziology, the pilot received 81% positive sentiment, with 20% of conversations saying they’d watch it. Read more
The Following, Fox’s new thriller starring Kevin Bacon has taken an extremely unique approach to leveraging social TV. It has built a strong social TV following (pun intended) that plays up the name and themes of the show across one of the fastest growing social platforms, Tumblr. We interviewed Robin Benty Fox’s senior director of current programming and digital scripted brands about the show’s social TV strategy. Read more
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