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Primetime TV

’24′ Teasing Mini-Series, Reminding Fans of Show History Ahead of ‘Live Another Day’

Jack Bauer returns to TV-life in a little over two weeks when the hit show  “24” returns to Fox on May 5 for a special “24: Live Another Day” mini-series. Ahead of its return after a four-year absence, the show is posting interviews with stars and producers via social.

Post by 24.

The “24″ Twitter account is also reminding fans of the show’s history.

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

‘Scandal’ Providing Fans With Checklist Ahead of Season Finale

Fresh off winning the best TV show Shorty Award, ABC’s “Scandal” is preparing fans with a checklist ahead of its season three finale tomorrow night.

The show is also teasing fans via social on what will happen to some of its biggest stars during the last episode.

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Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

Mad MenGOT
Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

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Popular Brands Get Social for ‘Mad Men’ Final Season Premiere

Our sister site PRNewser writes about popular companies leveraging the highly-anticipated final season premiere of AMC’s “Mad Men” to get their messages out.

Petco invented “MadDogs” and “GladMen” ahead of the premiere. And in honor of “Mad Men,” Domino’s Pizza went throwback:

And “Mad Men” itself launched a very advertising-industry appropriate social campaign ahead of its premiere.

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How is the social web reacting to the news of Colbert taking over for Letterman?

It’s official. CBS has announced that Stephen Colbert will replace David Letterman as the host of the Late Show, when we retires in 2015. Colbert has yet to tweet about it to his over 6 million followers. Kontera, a provider of insights for brand marketers has already seen a huge amount of activity on the social web. Here are the details. Read more

David Letterman Retirement News Creates Social Buzz

GagaMurrayLettermanThe news that David Letterman will retire from CBS’ “Late Show” set social media on fire yesterday.

UberVU via HootSuite, which streamlines social data for brands to find out their social traction, reports a huge spike in social traction for the veteran late night host after news of his retirement broke in the afternoon.

Here are the stats:

  • 104,606 mentions
  • 158,608,095 impressions
  • 40,094 RTs
  • 1,070 Likes
  • 75 Shares
  • 99,951 Tweets
  • 1,177 Facebook posts
  • 326 YouTube videos

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Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream

1Bravo’s latest show, ‘Online Dating Rituals of the American Male,’ follows two men each episode as they explore the world of online dating. The men don’t use traditional dating sites like Match.com or newer dating apps like Tinder. Instead, they use Tryst – an app created specifically for the show.

In late 2013, the creators of the show reached out to Sway Network about creating an app for the show’s cast members to use that would make it easy to find dates online and then meet up in person, with the whole process being filmed.

Working closely with the ‘Online Dating Rituals’ team, Sway Network – the makers of Let’s Meet and Sway – came back with Tryst, and the app worked so well for the show that it is now available to consumers. Read more

‘How I Met Your Mother’ Series Finale Tops Monday’s Twitter Ratings

HIMYMWe covered CBS’ “How I Met Your Mother’s” social TV legacy before its series finale Monday, and social fans gravitated around the farewell episode in a big way.

According to Nielsen’s Twitter TV Ratings, the “HIMYM” series finale, whose ending polarized fans across social media, was the most social show amongst all of cable and broadcast on Monday. A Twitter TV audience of 6.47 million people saw over 624,000 Tweets revolving around Monday’s broadcast, generating 70 million impressions.

The show’s finale also boosted its show page on CBS.com. The “HIMYM” page reached an all-time high in total streams on Tuesday, the day after the finale.

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‘How I Met Your Mother’s’ Social TV Legacy

HIMYMThey’ve dated, broken up, lost touch, reunited, and created many “legendary” moments over the last nine years, and tonight CBS’ “How I Met Your Mother” airs its series finale with a special one-hour episode.

Other than having a legacy as one of modern day TV’s most successful shows, “HIMYM” also has a unique legacy as one of the longest running shows that debuted well before the social TV era took off.

At the time of its premiere in in 2005, Facebook was still an infant. Twitter, Instagram, Tumblr, Pinterist, and all the rest were still unborn. And the show did not have the same social media assist today’s hits do. It didn’t benefit from social media promotion before and in between episodes. Stars weren’t able to tweet with fans, or Instagram photos from the show. And behind-the-scenes folks didn’t have the luxury of launching social media campaigns to increase engagement.

“How I Met Your Mother is one of those shows that combines great writing and a solid cast, something that’s unfortunately not the norm with the majority of shows on television,” said David Neuman, social media manager at Prime Visibility, adding that the show’s ability to connect in such a strong way made the fact that it launched pre-social media less important.

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‘The Walking Dead’ ‘Twitter Takeover’ Answers Fans’ Questions Before Finale

Some fans might have missed out on crucial parts of “The Walking Dead” season four finale, but there were also a lot of happy campers who enjoyed seeing their favorite zombie-fleeing heroins arrive at the “salvation” known as “Terminus” (this author will say no more for fear of spoilers).

Fans also engaged with the show’s stars hours before the finale, as the cast took over the @walkingdead_amc Twitter handle, answering fan questions using hashtag #askTWC.

One social user asked Daryl Dixon, who plays Norman Reedus, what the hardest part of playing the character has been.

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