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Research

Sprout Social Index: the entertainment industry’s rapid growth continues

Sprout-Social-620x364Social monitoring company Sprout recently released the Sprout Social Index, which “looks at channel growth, brand responsiveness, and consumer behavior across more than 160 million inbound messages across 20,000 brand profiles and fan pages” with the goal to better equip brands with actionable insight about people’s social habits and o­ffer opportunities to create stronger, longer-lasting customer relationships.” The index notes the impressive growth of both Facebook and Twitter, and more, how brands are using social media to engage with consumers. What’s impressive to us at Lost Remote, is just how much users interact with entertainment brands. Read more

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Study reveals new kind of TV viewer: the “power breaker”

560.ab.zeebox.092612The results of a recent study conducted by VivaKi’s The Pool –and unveiled during Advertising Week – truly demonstrate the need for advertisers to engage with TV audiences on both the first and second screens. The study, titled “Two Screen TV Lane,” included research with two advertisers, including Kraft, and other participants included Viacom, zeebox, Alternate Routes, comScore and Tobii Technology. The research itself included four components: focus groups, eye-tracking, attitudinal analysis, and behavioral analysis. Read more

Facebook has 5 times more social TV activity than Twitter, finds Trendrr

As we predicted last month, Facebook is getting serious about social TV. After all, rival Twitter has become the dominate player in the space, taking credit for driving ratings, partnering with Nielsen to create a new metric, and capturing an increasing share of TV advertising dollars. Limited by the private nature of its data, Facebook has been frustrated that it hasn’t been part of the conversation despite it’s superior reach.

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Study: 3% increase in Facebook ‘Likes’ correlates with 1% bump in TV ratings

A new study from CitizenNet attempts to quantify the relationship between Facebook “Likes” and TV viewership. The short version: they found a correlation. A 3% boost in “Likes” correlated to a 1% boost in TV ratings. Our sister blog AllFacebook has some of the details:
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Facebook more than triples Twitter’s TV influence, finds survey

We all know that Twitter is a big TV driver, thanks to the open nature of the platform and the company’s relentless efforts to work with the industry. But Facebook has always been a bit of a mystery. The majority of interactions on Facebook are private, and until recently, its search product has been essentially useless. But we all know that Facebook maintains a tremendous reach advantage over Twitter.

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Nielsen study: Mobile driving big-time growth in social media and social TV behavior

Nielsen’s just-released “Social Media Report” for 2012 drills deep on mobile, illustrating the inexorable relationship between social and mobile devices. “Time spent on mobile apps and the mobile web account for 63% of the year-over-year growth in overall time spent using social media,” the report said. Specifically, mobile apps, which dominate over mobile web in time spent. Read more

Big spike in ‘dual screening’ during election night as TV viewers track results online

While nearly all voters (92%) followed election returns on TV, just over one-quarter (27%) of them followed the results simultaneously on TV and the web on election night, according to a new study by the Pew Research Center. For those under the age of 40, the number of “dual screeners” jumped to 39%. If you ask us, that’s a surprisingly high number; most second-screen studies just measure proximity — if people are on their devices while the TV is on — but these numbers illustrate true simultaneous engagement.

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Second screen devices ‘omnipresent and not just among the young,’ finds Nielsen report

It seems like a week doesn’t go by without another second screen study — here’s one from last week — but Nielsen’s reports are watched very carefully within the industry. Nielsen’s Cross-Platform Report (.PDF) is out, and it provides even more solid evidence of the growing proximity and overlap between devices and televisions.

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Nielsen acquires social TV tracker SocialGuide

Nielsen and NM Insight, a joint venture between Nielsen and McKinsey and Company, has acquired social TV tracking firm SocialGuide. Terms of the agreement were not immediately available. Brooklyn-based SocialGuide has focused a substantial amount of its efforts on Twitter, which has become the de facto home for real-time conversation surrounding television. SocialGuide’s platform tracks conversations around more than 30,000 programs, across 232 English and Spanish-language channels.

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Study: 63 percent of tablet owners multitask with TV

The consumer research house GfK MRI has released one of the best second-screen studies we’ve seen about tablet usage, breaking down the multitasking phenomenon in some detail. The study concluded that 63% of tablet owners multitask in front of TV at least once a week, and 41% of total tablet time is spent in front of TV — the most popular multitasking activity. Millennials top the list of the most active TV multitaskers, but the activity is rather pervasive across all demographics:

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