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Research

Twitter Users ‘Love’ the Suits Midseason Finale

SUITS -- "No Way Out" Episode 316 -- Pictured: Gabriel Macht as Harvey Specter -- (Photo by: Ian Watson/USA Network)The Suits midseason finale aired on Wednesday, and fans went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the emotions “love,” “good,” “crazy,” “upset,” and “intense” all peaked during the five minutes following the show’s last scene (10:00-10:05). A big cliffhanger still has fans talking, and a plot-line involving Louis Litt, Pearson Specter’s most obnoxiously brilliant lawyer, will keep fans engaged on social during the hiatus.

Here are some other insights from Canvs followed by an infographic:

  • Louis had the most reactions of any character on the show. He was mentioned in 10.2% of all reactions. He was mentioned even more than the shows title, “Suits,” which was only mentioned in 9.8% of reactions.
  • The show’s cliffhanger got fans tweeting up a storm. There were 492 reactions out of 1,617 tweets in the five minutes after the show ended (10:00-10:05). This was higher by far than any peak during the show’s airtime.

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Study: Advertisers Can’t Spend on TV Alone Anymore

wywyCollective, a cross-platform advertising company, and Viggle, the social TV check-in and rewards company, have been trying to convince advertisers that they cannot rely solely on linear TV advertising to reach consumers. Now, a recent study released by wywy (another cross-platform advertising company) and TNS Infratet finds that while second screen usage generally erodes TV advertising effectiveness, cross-platform advertising solutions used in conjunction with a traditional linear spend can actually improve ad awareness among second screen users who are also watching TV.

According to the study (conducted bt TNS Infratest, commissioned by wywy), among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study.

The study also found that when cross-media ad technology synching the delivery of TV and online ads onto the second screen was used, TV ad awareness increased by more than 40 percent, creating an uplift among the mobile and tablet users. Read more

Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences

Screenshot_5_28_14__11_08_AMSeevibes, a leading social TV analytics company in Canada, recently released a white paper showing the connection between consumers, advertisers, and brands.

The study measured 1,200 TV shows and 600 brands in Canada. In the first quarter of 2014, two out of three Twitter users participated in the social conversation around TV shows in Canada, and the study found that 53% of these profiles showed an interest in a brand or a product category on Twitter. Read more

Nielsen Study: Significant Overlap Between People Tweeting About TV and Brands

A recently Nielsen study measures the overlap between people who tweet about TV and people who tweet about brands that advertise on TV.

According to the report, 17 million people sent 361 million tweets about TV through April.  In the same time period, “17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.” The purpose of measuring the overlap was to better understand the value of social TV audiences to brands.

Here are the four key findings from the report: Read more

Prosthetic Leg Incident Drives Conversation During ‘Real Housewives of New York’ Finale

1356928988Season 6 of ‘The Real Housewives of New York’ concluded this week with a bang. Literally. Aviva Drescher threw her prosthetic leg across a table at LeCirque and Twitter went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of the finale occurred directly in the aftermath of the leg incident when viewers commented on how “funny” the situation was. The second biggest moment, both in terms of overall volume and reaction volume, happened during the throwing incident itself when viewers called Aviva “crazy.”

Here are some other insights from Canvs followed by an infographic:

-35% of all reactions about the show happened in the ten minutes surrounding the leg incident.

- Other top moments didn’t drive nearly the same emotional intensity as the leg throwing.

-“Who cares?” spiked at 9:25 when Harry left with LuAnn instead of Sonja.

-“Love” spiked about Heather’s son as well.

- Total Emotional Reactions: 7,804

- Total Tweets: 23,891 Read more

Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’

The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was on the smaller side, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother. Still, most of the conversation surrounding the season premiere was about the return itself. Of the tweets that featured an emotional reaction, 38% used the word “love,” 23% used the word “excited,” and 12% used the word “good.”

Here are some other insights from Canvs followed by an infographic: Read more

Halle Berry drives big social TV start for CBS’s ‘Extant’

Screen Shot 2014-07-13 at 11.38.21 PMCBS’s brand new drama, Extant recently premiered with positive social conversations surrounding. The drama features Halle Berry who plays ”an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.” According to our partner, Canvs, Berry was the force behind a huge amount of the social TV conversation while Steve Spielberg one of the creators barely caused any emotional reactions. Here are the details. Read more

‘Girl Meets World’ generates social TV buzz with premiere

Screen Shot 2014-07-06 at 8.00.13 PMBoy Meets World, a show about a boy and his friends coming of age, went off the air in the year 2000. Fourteen years later a sequel to the show on Disney, “Girl Meets World,” starring Danielle Fishel and Ben Savage as Cory and Topanga Matthews as married parents premiered recently. While social TV didn’t exist like it does today back when their coming of age show was a mega hit, the show was still able to generate an immense amount of social TV buzz. Fizziology provided Lost Remote with insights. Read more

How performances drove reactions to the record breaking BET Awards

Screen Shot 2014-07-06 at 7.13.19 PMLast week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more

Clone drama drove Orphan Black season finale (spoiler alert)

Screen Shot 2014-06-29 at 10.32.40 PMIn this week’s analysis with Canvs we took a look at the uber popular Orphan Black season finale on BBC America. As the highly anticipated season two came to an end it became obvious that clone drama drove Orphan Black season finale. This is also the first time Canvs leveraged their new season recap view to provide analysis. Here are the details.  Read more

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