Last.fm revolutionized the music industry with the concept of scrobbling. Trakt hopes to do the same for TV and movies. What exactly is scrobbling? As trakt  Cofounder and Head of Business Development Jimmy Douglas explains, “scrobbling is when a media center automatically recognizes what you’re playing and adds a record to a service such as trakt (TV and movies) or Last.fm (music). In the context of social TV, it can be likened to ‘checking in’, but it happens automatically as you watch the program.” Read more