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Second Screen

Here’s How to Use the iPhone 6 Camera

There’s a lot to be said about the iPhone 6 and as we all start upgrading, there are a lot of benefits within the video-making and consuming industry. Today, the New York Times is featuring a video by photojournalist Todd Heisler about how to adapt to the new gear and use it in the wild.

Sometimes, the pros are the last to catch on. Expect to see better television marketing in your Vine and Instagram feeds soon.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

BBC Earth Launches New Shows, Live Panda Cams

bbcearthJust in case you didn’t have enough fall television to catch up on, the BBC has released a new channel of sorts on their website. BBC Earth will have ten content “strands” of new shows and the site will also be home to it’s archives. The content hub is meant to complement BBC America’s Earth Night every Tuesday. Editor Matt Walker says in the release:

We share a never ending curiosity with our audience and being digital allows us to interact more closely with them. We want people to share their own content with us and their network through social media and show us what inspires them. Our mission is to bring visitors to BBC Earth something amazing every single day and we have an incredible wealth of content to offer from mind-bending stories to stunning photography and film that will change the way one thinks about our universe.

Read more

Alan Wolk Named Chairman of the 2nd Screen Society

unnamedThe 2nd Screen Society (S3) – an organization that advances the interests of second screen program and platform creators, along with OTT delivery services, and social TV initiatives – announced last week that Alan Wolk will be succeeding S3 founder Chuck Parker as Chairman. “S3 provides a place for everyone in the industry to come together, network and share ideas and experiences– with each other and with others via our conferences and events,” Wolk told Lost Remote. “It’s also a vehicle to begin setting standards for the industry, something that’s necessary to propel growth.”

To help set these standards, Wolk will begin by planning upcoming S3 events at IBC, SMPTE New York, LiveTV:LA and International CES. S3 will also utilize their e-mail newsletter 2nd Screen 2Day to syndicate Wolk’s industry blog (www.toadstoolblog.com). Read more

Hulu ‘Didn’t Know’ It Was Sending User Data to Facebook

hulu-logoIn its most recent argument in it’s privacy suit, Hulu has submitted court docs claiming that they had no way of knowing that user data would be sent to Facebook via the like button on it’s pages.

This means that Hulu either has some major staffing problems or a really good lawyer. I’ll put money on the latter.

The suit was brought all the way back in 2012, when judges allowed that Hulu had run afoul of the Video Privacy Protection Act, which in a nice little twist, exists only because a Supreme Court Judge nominee didn’t want people knowing what he was renting at BlockbusterRead more

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience

Viggle_wordmark_763x423In early July, Viggle, the entertainment marketing and rewards platform, announced Viggle Access, an advertising offering across the Viggle, Wetpaint and NextGuide platforms for TV networks and brand partners.

The new offering is designed to allow brand and TV network partners to reach a specific individual in a highly targeted manner and drive tune-in and views against a very specific piece of content. The three ad products that comprise Access are Reach, Promote and Brand Sync. According to the company:

Reach allows advertisers to identify the appropriate audience to target based on first-party data, including age, gender, location and TV tune-in behavior.

Promote drives TV fans to tune into, and engage with, specific shows and web-based content through a variety of editorial content.

Brand Sync allows marketers and networks to continue the conversation with their targeted consumer by allowing Viggle Members to check into the TV commercial on-air using the Viggle mobile app available for iOS and Android devices.

Read more

Exclusive: iPowow Powers Real-Time Judging Solution for WJXT’s 4th of July Singing Contest

PNS_jacksonville_ohsay_slideriPowow, the Participation TV company, teamed up with WJXT Channel 4 in Jacksonville to help produce a real-time voting solution for the network’s 4th of July singing competition, ‘Oh Say Can You Sing.’

Three contestants were chosen to participate and viewers entered a total of one million votes using a second screen device during the five-minute finale.

“We are very excited to be working with Post-Newsweek and WJXT, and thrilled to have been a part of this industry first” Says Gavin Douglas, iPowow, CCO. “This is Participation TV at it’s finest; for the first time ever the audience had the final say, controlling the outcome of the show in real time. WJXT are in tune with what their viewers want, and by integrating the iPowow platform the audience at home become part of the story, enhancing the viewer experience and deepening their level of engagement.” Read more

Peel.in Platform Makes it Easier for TV Networks to Drive Tune-In on Social

peel-smart-remote-462_1Smart remote technology leader Peel announced last week at the Mobilebeat Conference the launch of its Peel.in TV Tune-in Platform. The platform allows networks to more effectively drive tune-in on social.

Now, in promoting tune-ins, networks can go to http://peel.in and create a unique “Peel-In” link. When the link is clicked on a smartphone with Peel’s Smart Remote app (non-iOS users are likely to have this preloaded on their phones), users will be prompted with tune-in messaging and will have the ability to go directly to the show, set a reminder for later, or record the show on a DVR. Among networks that have already used the feature are AMC, HBO, BET, PBS, Univision, and Sundance Channel.

“Seventy-five percent of smartphone owners have the device in hand when watching TV. Twitter, Facebook and other social media have emerged as significant second-screen platforms for engaging viewers around TV programming,” said Bala Krishnan, co-founder and Chief Product Officer at Peel. “What was missing was a mechanism for directly connecting potential viewers and their friends to a show or movie. Peel.in provides that direct link.” Read more

Exclusive: STARZ Launches ‘Apothecary Cabinet’ Ahead of ‘Outlander’ Premiere

outlander-first-look-starzSTARZ has a social TV hit on its hands, and the show hasn’t even started yet.

‘Outlander’, which premieres August 9, is based on Diana Gabaldon’s seven-book series that has sold more than 25 million copies worldwide. The eighth installment of the ‘Outlander’ series titled ‘Written in My Own Heart’s Blood’ was released two weeks ago.

Ahead of the series premiere and to capitalize on the buzz around the eighth installment of the book, STARZ launched OutlanderCommunity.com, a social destination which aggregates the latest ‘Outlander’ content across Facebook, Twitter, Instagram, Pinterest, and fan blogs. In an email exchange with Erin Dwyer, Executive Director for Digital Marketing at STARZ, Dwyer told Lost Remote that “OutlanderCommunity.com visitor numbers are outpacing 5 of our other Original programming experiences in lifetime visits and we haven’t aired yet!”

STARZ today is also launching an Apothecary Cabinet on OutlanderCommunity.com, a second screen feature which allows users to explore plants and herbs used during the 1700s when modern medicine wasn’t available.  These remedies will factor heavily into the series and users will be able to find information on 14 different plants that were used to treat everything from warts and corns to heart attacks and infection. Each of the interactive information cards are shareable via social. Read more

BroadcastAsia: MediaCorp announces new ‘Toggle Now TV’ developed by Applicaster

HomePage-Mediacorp-Applicaster-BroadcastAsia is underway in Singapore and Lost Remote is here covering all of the social TV news. MediaCorp has just revealed a new version of their companion app called “Toggle Now TV,” which was developed by Applicaster who will be presented today at BroadcastAsia and will be on a panel I’m moderating tomorrow. MediaCorp “is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.” Here are the details of the new app. Read more

Viggle wraps social TV around Wetpaint with new points system

Screen Shot 2014-06-08 at 12.19.49 PMViggle, the publicly traded social TV company, acquired Wetpaint (a celebrity and entertainment news site) back in December of last year. They’ve just announced that Viggle’s points system will be built into the video you watch in Wetpaint. “Now consumers can earn Viggle points for watching video content at Wetpaint.com, a leading digital destination and social publishing platform for entertainment fans.” Here are the details.  Read more

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