Viggle , the second-screen platform that rewards its members for watching their favorite TV shows, has partnered with the NBA to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals. In January, Viggle announced a similar partnership with the NFL for its MyGuy app, its real-time fantasy sports app.
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Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in our Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.
On the VC panel at the Lost Remote Show, Chris Fralic, partner at First Round Capital, praised Twitter’s approach to building a standalone music app that ties to external services like Spotify. He raised the idea that Twitter could do the same for TV, which certainly sounds plausible, especially as Twitter #Music continues to ride high on the App Store charts.
Nickelodeon has another hit app in their arsenal. A couple of months after their major iPad app launched to success, they’ve just released their first worldwide app, a Ninja Turtles game that can be downloaded in the app store for $1.99. In “Teenage Mutant Ninja Turtles: Rooftop Run,” you can “join Leonardo, Raphael, Donatello and Michelangelo in this endless runner ninja combat game, where players run, jump and fight their way across the rooftops of New York in an attempt to save the city from the invading Kraang and ultimate destruction.” Here are the details. Read more
One of the most popular business books over the last couple decades is Geoffrey A. Moore’s work on “Crossing the Chasm,” which argues that there’s a challenging chasm between a product’s early adoption and mainstream use. Some companies burn out after they’re unable to bridge the gap, while others are able to scale their products beyond “visionaries” to “pragmatists” who represent your average consumers.
Since joining the company last spring, CEO Kelly Day has been hard at work making Blip.tv the go-to source for short-form video entertainment, particularly content that will play well on mobile or devices like Roku and Google TV. In the latest So What Do You Do?, she explained to Mediabistro what her team looks for when scouting new programming.
“We have a pretty simple application process, and we have a human being actually watch your video and look at your application.” Day said. “We review the content, we rate it and a lot of this — we’re not very apologetic about saying it — is kind of subjective. We’re looking for quality, good storytelling with character development. We’re looking for episodic content, because that is what we focus on. We’re looking for production values, content that is often TV-14 and above.”
The best part? Once your content has been accepted and uploaded, Blip splits the revenue with you 50-50. Read more in So What Do You Do, Kelly Day, CEO of Blip?.
– Nicholas Braun
It seems like everyone is jumping into original programming these days, including DirecTV with its first show, Rogue, premiering this Wednesday night. Just like House of Cards on Netflix, you have to be a DirecTV subscriber to watch. And DirecTV is going one step further, launching a second-screen app on iPad and iPhone to coincide the premiere. Read more
Bravo plans to step up its interactive and transmedia game in 2013. At the network’s upfront presentation at 30 Rockefeller Plaza this morning, the channel teased some of the initiatives coming this year.
A year ago, Team Coco released an exciting Emmy Award-winning tablet app that served as a true second screen companion for each episode of Conan, delivering extra content in real time. The problem was that the app was for tablets only. Last week, though, Team Coco released an iPhone and Android version of the app, which will keep the show’s digital team at the forefront of late-night comedy fan engagement. Read more
You can officially get slimed…on the second screen. Nickelodeon‘s new iPad app, “Nick App” (available for iPad here), hit iTunes on Thursday and has already risen to the number two spot in the U.S. for free apps. The new app is a game changer in the kid’s TV world as younger demographics can’t understand why old media isn’t touchable. We spoke with Nick Digital Senior Vice President Matthew Evans about the big launch.
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