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Second Screen

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience

Viggle_wordmark_763x423In early July, Viggle, the entertainment marketing and rewards platform, announced Viggle Access, an advertising offering across the Viggle, Wetpaint and NextGuide platforms for TV networks and brand partners.

The new offering is designed to allow brand and TV network partners to reach a specific individual in a highly targeted manner and drive tune-in and views against a very specific piece of content. The three ad products that comprise Access are Reach, Promote and Brand Sync. According to the company:

Reach allows advertisers to identify the appropriate audience to target based on first-party data, including age, gender, location and TV tune-in behavior.

Promote drives TV fans to tune into, and engage with, specific shows and web-based content through a variety of editorial content.

Brand Sync allows marketers and networks to continue the conversation with their targeted consumer by allowing Viggle Members to check into the TV commercial on-air using the Viggle mobile app available for iOS and Android devices.

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Exclusive: iPowow Powers Real-Time Judging Solution for WJXT’s 4th of July Singing Contest

PNS_jacksonville_ohsay_slideriPowow, the Participation TV company, teamed up with WJXT Channel 4 in Jacksonville to help produce a real-time voting solution for the network’s 4th of July singing competition, ‘Oh Say Can You Sing.’

Three contestants were chosen to participate and viewers entered a total of one million votes using a second screen device during the five-minute finale.

“We are very excited to be working with Post-Newsweek and WJXT, and thrilled to have been a part of this industry first” Says Gavin Douglas, iPowow, CCO. “This is Participation TV at it’s finest; for the first time ever the audience had the final say, controlling the outcome of the show in real time. WJXT are in tune with what their viewers want, and by integrating the iPowow platform the audience at home become part of the story, enhancing the viewer experience and deepening their level of engagement.” Read more

Peel.in Platform Makes it Easier for TV Networks to Drive Tune-In on Social

peel-smart-remote-462_1Smart remote technology leader Peel announced last week at the Mobilebeat Conference the launch of its Peel.in TV Tune-in Platform. The platform allows networks to more effectively drive tune-in on social.

Now, in promoting tune-ins, networks can go to http://peel.in and create a unique “Peel-In” link. When the link is clicked on a smartphone with Peel’s Smart Remote app (non-iOS users are likely to have this preloaded on their phones), users will be prompted with tune-in messaging and will have the ability to go directly to the show, set a reminder for later, or record the show on a DVR. Among networks that have already used the feature are AMC, HBO, BET, PBS, Univision, and Sundance Channel.

“Seventy-five percent of smartphone owners have the device in hand when watching TV. Twitter, Facebook and other social media have emerged as significant second-screen platforms for engaging viewers around TV programming,” said Bala Krishnan, co-founder and Chief Product Officer at Peel. “What was missing was a mechanism for directly connecting potential viewers and their friends to a show or movie. Peel.in provides that direct link.” Read more

Exclusive: STARZ Launches ‘Apothecary Cabinet’ Ahead of ‘Outlander’ Premiere

outlander-first-look-starzSTARZ has a social TV hit on its hands, and the show hasn’t even started yet.

‘Outlander’, which premieres August 9, is based on Diana Gabaldon’s seven-book series that has sold more than 25 million copies worldwide. The eighth installment of the ‘Outlander’ series titled ‘Written in My Own Heart’s Blood’ was released two weeks ago.

Ahead of the series premiere and to capitalize on the buzz around the eighth installment of the book, STARZ launched OutlanderCommunity.com, a social destination which aggregates the latest ‘Outlander’ content across Facebook, Twitter, Instagram, Pinterest, and fan blogs. In an email exchange with Erin Dwyer, Executive Director for Digital Marketing at STARZ, Dwyer told Lost Remote that “OutlanderCommunity.com visitor numbers are outpacing 5 of our other Original programming experiences in lifetime visits and we haven’t aired yet!”

STARZ today is also launching an Apothecary Cabinet on OutlanderCommunity.com, a second screen feature which allows users to explore plants and herbs used during the 1700s when modern medicine wasn’t available.  These remedies will factor heavily into the series and users will be able to find information on 14 different plants that were used to treat everything from warts and corns to heart attacks and infection. Each of the interactive information cards are shareable via social. Read more

BroadcastAsia: MediaCorp announces new ‘Toggle Now TV’ developed by Applicaster

HomePage-Mediacorp-Applicaster-BroadcastAsia is underway in Singapore and Lost Remote is here covering all of the social TV news. MediaCorp has just revealed a new version of their companion app called “Toggle Now TV,” which was developed by Applicaster who will be presented today at BroadcastAsia and will be on a panel I’m moderating tomorrow. MediaCorp “is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.” Here are the details of the new app. Read more

Viggle wraps social TV around Wetpaint with new points system

Screen Shot 2014-06-08 at 12.19.49 PMViggle, the publicly traded social TV company, acquired Wetpaint (a celebrity and entertainment news site) back in December of last year. They’ve just announced that Viggle’s points system will be built into the video you watch in Wetpaint. “Now consumers can earn Viggle points for watching video content at Wetpaint.com, a leading digital destination and social publishing platform for entertainment fans.” Here are the details.  Read more

How The History Channel Will Use Peel’s New Advertising Technology

peel1Beginning today, The History Channel will become the first network to use a new advertising technology from Peel – the smart remote app company – that will enable users of Peel’s app to change the channel to a promoted show, DVR the show, or set up a calendar reminder by clicking on an in-app banner.

The potential of this advertising solution is tremendous; networks spend months to promote a new show through traditional and social advertising, but they have never had influence on the viewer as the viewer is deciding on what channel to turn to remote in-hand.

The History Channel will use the solution to promote ‘The World Wars,’ a three-night series about the three decades of fighting that spanned across Europe, Africa, China and the Pacific precipitated by World War I.

“The History Channel is taking advantage of a truly disruptive technology,” said Thiru Arunachalam, Peel CEO. “We’re giving programming producers exactly what they need – a call to action that tunes viewers in directly to the program.” Read more

Beamly and Oxygen create social TV experience to vote on ‘Ultimate Bad Girl Moments’

bgc12-fanfave-promo-600x500-bIn honor of Bad Girls Club season 12, Oxygen’s popular reality show, the network has teamed up with Beamly (formerly Zeebox) to create a brand new social gaming experience to vote on the show’s moments. The “Ultimate Bad Girl Moments” will live on Beamly, Oxygen.com, Beamly.com and Oxygen Now. This marks a major addition to the newly launched Oxygen digital properties that is bringing social TV even more to the front of its strategy.  Read more

47% of Users Who Receive Viggle TV Reminders Tune In to a Show

Screen-Shot-2014-05-01-at-3.48.40-PMIn January, social TV platform Viggle acquired Dijit and their NextGuide platform that Lost Remote has covered closely since its inception. Last week Viggle released a new survey showing how users are interacting with TV as a result of their platform. “Viggle TV Reminders drive 47 percent of recipients to tune in to live TV, and 34 percent to watch shows they otherwise would not have watched, says user survey,” the company announced.  Read more

Is Traditional TV Becoming Obsolete?

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We covered all things social TV at last week’s TVNewser Show; we also looked at whether traditional TV is becoming more obsolete as streaming TV rises.

“TV is TV,” Brian Dutt, chief of advisory services for FreeWheel told Lost Remote, adding that people are going to watch shows like “Scandal” and live sporting events wherever they are, “regardless of the pipe that’s carrying a show to you.”

Even though TV will still be a force, Dutt predicts traditional TV will start borrowing from its digital TV counterpart.

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