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Second Screen

How ‘Mob Wives’ is Engaging Live and Time-Shifted Viewers With Shazam Integration

mob-wivesThe fifth season of VH1’s ‘Mob Wives’ premiered last Wednesday and the network introduced an innovative way to engage fans both watching live and in a time-shifted setting. VH1 has partnered with audio-recognition app Shazam to create an immersive second screen gaming experience.

Before a big moment in an episode, viewers are prompted to ‘Shazam’ the show, and, once synced, a game board is presented that allows fans to play along with both episode-specific and evergreen games. Games will include ‘Which Mob Wife Are You?,’ ‘Trigger Finger’ (where viewers track the number of ‘F-bombs’) , and ‘The Beef-o-Meter.’ The Shazam integration also gives viewers the ability to browse music featured from the show and seamlessly purchase it on iTunes or Google Play.

With only one episode of the season under its belt (and episode two premiering tonight), the Shazam integration is already paying off. The premiere resulted in the greatest number of tweets for a single episode of the show in the entire series, and placed fourth on Nielsen’s Twitter TV Ratings chart for Wednesday, December 3 with 40,000 tweets and a unique audience of 749,000.

Networks recognize that more and more viewers of scripted shows and reality shows are watching in a time-shifted setting, but engaging this audience has its challenges; evergreen games that can be accessed and played no matter when a viewer watches is a great start. For more on the creation of the games and why VH1 turned to Shazam, we spoke with Dave Perry, Vice President, OnAir + Multi-Platform Creative at VH1. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Who Wants a Nokia Tablet?

nokian1This morning, after teasing yesterday with a mysterious blackbox, Nokia announced the launch of a new tablet that looks just like the iPad mini. The Nokia N1 is a little thinner, running Android 5.0, and it’s primarily a showcase for Nokia’s “z Launcher.” From The Verge:

The idea behind Z Launcher, which is named after a gesture that lets you write out letters right on the screen, is to give you a list of apps and contacts that changes based on where you are and what you’re doing. You can also scribble out a letter in the middle of your homescreen to search what’s installed on your phone, or things on the internet through Google suggestions. Read more

This Guy Wants to Change the Way Families Watch TV

skreens deviceToday, SkreensTV is launching an indiegogo campaign to manufacture hardware that will allow viewers to watch up to five screens on their television at once. Founder Marc Todd comes from a digital background and was sick of kicking everyone out of the living room to watch the Bruins:

I have four kids and everyone wants a piece of the TV. I start flipping through channels and everyone leaves the room. And when I [hooked up Skreens], all of a sudden I can put the Bruins on and the kids can play XBOX and everyone starts coming back into the room.

The prototype is a little white box with five HDMI outputs. You’ll plug in your devices and then get to watch them all on the one big screen. You can play around with layouts, and save them, so if you have a Sunday football layout you like, or need to tweet along with “Scandal” every Thursday you won’t have to waste any time. Through the Skreens app, you can adjust volume and play around layouts. If you want to watch the news while someone plays XBOX, you can fight over who gets the volume and who has to stream the audio through earbuds.

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Here’s How to Use the iPhone 6 Camera

There’s a lot to be said about the iPhone 6 and as we all start upgrading, there are a lot of benefits within the video-making and consuming industry. Today, the New York Times is featuring a video by photojournalist Todd Heisler about how to adapt to the new gear and use it in the wild.

Sometimes, the pros are the last to catch on. Expect to see better television marketing in your Vine and Instagram feeds soon.

BBC Earth Launches New Shows, Live Panda Cams

bbcearthJust in case you didn’t have enough fall television to catch up on, the BBC has released a new channel of sorts on their website. BBC Earth will have ten content “strands” of new shows and the site will also be home to it’s archives. The content hub is meant to complement BBC America’s Earth Night every Tuesday. Editor Matt Walker says in the release:

We share a never ending curiosity with our audience and being digital allows us to interact more closely with them. We want people to share their own content with us and their network through social media and show us what inspires them. Our mission is to bring visitors to BBC Earth something amazing every single day and we have an incredible wealth of content to offer from mind-bending stories to stunning photography and film that will change the way one thinks about our universe.

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Alan Wolk Named Chairman of the 2nd Screen Society

unnamedThe 2nd Screen Society (S3) – an organization that advances the interests of second screen program and platform creators, along with OTT delivery services, and social TV initiatives – announced last week that Alan Wolk will be succeeding S3 founder Chuck Parker as Chairman. “S3 provides a place for everyone in the industry to come together, network and share ideas and experiences– with each other and with others via our conferences and events,” Wolk told Lost Remote. “It’s also a vehicle to begin setting standards for the industry, something that’s necessary to propel growth.”

To help set these standards, Wolk will begin by planning upcoming S3 events at IBC, SMPTE New York, LiveTV:LA and International CES. S3 will also utilize their e-mail newsletter 2nd Screen 2Day to syndicate Wolk’s industry blog (www.toadstoolblog.com). Read more

Hulu ‘Didn’t Know’ It Was Sending User Data to Facebook

hulu-logoIn its most recent argument in it’s privacy suit, Hulu has submitted court docs claiming that they had no way of knowing that user data would be sent to Facebook via the like button on it’s pages.

This means that Hulu either has some major staffing problems or a really good lawyer. I’ll put money on the latter.

The suit was brought all the way back in 2012, when judges allowed that Hulu had run afoul of the Video Privacy Protection Act, which in a nice little twist, exists only because a Supreme Court Judge nominee didn’t want people knowing what he was renting at BlockbusterRead more

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience

Viggle_wordmark_763x423In early July, Viggle, the entertainment marketing and rewards platform, announced Viggle Access, an advertising offering across the Viggle, Wetpaint and NextGuide platforms for TV networks and brand partners.

The new offering is designed to allow brand and TV network partners to reach a specific individual in a highly targeted manner and drive tune-in and views against a very specific piece of content. The three ad products that comprise Access are Reach, Promote and Brand Sync. According to the company:

Reach allows advertisers to identify the appropriate audience to target based on first-party data, including age, gender, location and TV tune-in behavior.

Promote drives TV fans to tune into, and engage with, specific shows and web-based content through a variety of editorial content.

Brand Sync allows marketers and networks to continue the conversation with their targeted consumer by allowing Viggle Members to check into the TV commercial on-air using the Viggle mobile app available for iOS and Android devices.

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Exclusive: iPowow Powers Real-Time Judging Solution for WJXT’s 4th of July Singing Contest

PNS_jacksonville_ohsay_slideriPowow, the Participation TV company, teamed up with WJXT Channel 4 in Jacksonville to help produce a real-time voting solution for the network’s 4th of July singing competition, ‘Oh Say Can You Sing.’

Three contestants were chosen to participate and viewers entered a total of one million votes using a second screen device during the five-minute finale.

“We are very excited to be working with Post-Newsweek and WJXT, and thrilled to have been a part of this industry first” Says Gavin Douglas, iPowow, CCO. “This is Participation TV at it’s finest; for the first time ever the audience had the final say, controlling the outcome of the show in real time. WJXT are in tune with what their viewers want, and by integrating the iPowow platform the audience at home become part of the story, enhancing the viewer experience and deepening their level of engagement.” Read more

Peel.in Platform Makes it Easier for TV Networks to Drive Tune-In on Social

peel-smart-remote-462_1Smart remote technology leader Peel announced last week at the Mobilebeat Conference the launch of its Peel.in TV Tune-in Platform. The platform allows networks to more effectively drive tune-in on social.

Now, in promoting tune-ins, networks can go to http://peel.in and create a unique “Peel-In” link. When the link is clicked on a smartphone with Peel’s Smart Remote app (non-iOS users are likely to have this preloaded on their phones), users will be prompted with tune-in messaging and will have the ability to go directly to the show, set a reminder for later, or record the show on a DVR. Among networks that have already used the feature are AMC, HBO, BET, PBS, Univision, and Sundance Channel.

“Seventy-five percent of smartphone owners have the device in hand when watching TV. Twitter, Facebook and other social media have emerged as significant second-screen platforms for engaging viewers around TV programming,” said Bala Krishnan, co-founder and Chief Product Officer at Peel. “What was missing was a mechanism for directly connecting potential viewers and their friends to a show or movie. Peel.in provides that direct link.” Read more

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