There’s nothing better then watching social media savvy TV actors leverage their influence for social good. Modern Family’s Jesse Tyler Ferguson hosted a Spring 2013 Launch Party last week for his organization using stylish bow ties, “to achieve marriage equality throughout the United States and to look damn good while doing it.” Here are highlights from the party in addition to an inside look on how the organization has been leveraging the social web.  Read more

Three months ago, ”As Goes Janesville” premiered as part of PBS’s Independent Lens series. The film explores the struggle of Janesville, Wisconsin since the economy began its nosedive in 2008. The producers of the film, 371 Productions will launch on February 4th (in conjunction with the documentary’s rebroadcast) BizVizz “a transmedia component of the As Goes Janesville project.”  Read more

The Jersey Shore was terribly and significantly hurt by Sandy recently. In honor of helping the region that also shares the name of MTV’s hit reality mega success, the cast and network are teaming up tonight to “Restore the Shore“. The cast, who have deep ties to the region have already been back and are doing everything they can to leverage their influence in real life and on social to help bring the region back to its fullest. We interviewed MTV’s SVP of Public Affairs, Jason Rzepka about the TV special taking place tonight at 11pm Eastern. Read more

Updated: Due to the amount of support History has seen from fans, they’ve just upped their donation to $20k – nice work. HISTORY is continuing their social TV campaign for social good in honor of Veteran’s Day. They will be “donating $1 to America’s VetDogs (up to $10,000) for every #thankavet tweet sent in honor of Veterans Day.” For those who don’t know America’s VetDogs is a non-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training. You can click here to tweet your own #thankavet tweet. Read more

There’s nothing more we love writing about than social TV for social good. This past week PBS aired “Half the Sky: Turning Oppression into Opportunity for Women Worldwide,” a documentary based on “a book by New York Times journalist Nick Kristof and his wife Sheryl Wudun”. They travelled the world uncovering horrific oppression against women, for example, “sex trafficking in Cambodia, forced prostitution on India, maternal mortality,” and more. In honor of the airing the team behind the filmed launched a detailed social TV strategy to extend the important messages beyond the linear screen. Read more