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Social Good

#GoodLook: MTV Launches New Social Campaign to Combat Bias (Exclusive)

mgid-uma-image-mtvMTV has always been more than a TV network.

Today, MTV is announcing a new hashtag initiative as part of its multi-year social campaign, “Look Different,” which began in April. The goal of the program is to use the power of social media to drive social change. For the hashtag campaign, people will be asked to share real-life scenarios that either challenge or promote bias. #GoodLook will be used to share instances that challenge bias, while #NotAGoodLook will be used to share instances that promote bias. The best #GoodLook messages will appear on-air on MTV beginning in late July and the “Look Different” website at http://good.lookdifferent.org.

MTV has created an on-air promo spot where every week they will feature 1-2 new #GoodLook photos, Vines, tweets, etc. that were submitted with the hashtag via any social platform that uses hashtags. The promo spot will run throughout the day on the network and in primetime and debut at the end of July. Read more

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Does ‘Hashtag Activism’ Work?

GirlsWe cover a lot examples of the intersection between social media and TV for entertainment, but there’s also an overlap between celebrities-both on TV and off-and social good that often showcases the power of social media.

The hundreds of abducted schoolgirls in Nigeria–and the flurry of activity and action the hashtag #BringBackOurGirls has caused around the world–brings into question whether social-media “hashtag activism” actually moves the ball forward in situations that require activism.

Cosmopolitan Magazine’s senior writer Jill Filipovic penned a piece on the topic, and told MSNBC her concerns.

“My concern about the BringBackMyGirls hashtag is that it will become another #Kony2012, where we saw this massive social media movement, but ask someone today what country was Joseph Kony from, and see if they can even answer you,” Filipovic said, adding that it’s great social media is now active on the missing schoolgirls’ story, but context is important.

TV and movie stars have been very active with the #BringBackOurGirls movement, including Angelina Jolie, Sean Penn, Justin Timberlake, Kerry Washington, Amy Poehler, Katie Holmes, Christina Aguilera, P.Diddy, Anne Hathaway, and more.

WATCH:

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How Tie The Knot is using social TV for social equality

There’s nothing better then watching social media savvy TV actors leverage their influence for social good. Modern Family’s Jesse Tyler Ferguson hosted a Spring 2013 Launch Party last week for his organization using stylish bow ties, “to achieve marriage equality throughout the United States and to look damn good while doing it.” Here are highlights from the party in addition to an inside look on how the organization has been leveraging the social web.  Read more

How PBS documentary ‘As Goes Janesville’ inspired the corporate responsibility app BizVizz

Three months ago, ”As Goes Janesville” premiered as part of PBS’s Independent Lens series. The film explores the struggle of Janesville, Wisconsin since the economy began its nosedive in 2008. The producers of the film, 371 Productions will launch on February 4th (in conjunction with the documentary’s rebroadcast) BizVizz “a transmedia component of the As Goes Janesville project.”  Read more

MTV and ‘Jersey Shore’ cast unite to ‘Restore the Shore’ post Sandy

The Jersey Shore was terribly and significantly hurt by Sandy recently. In honor of helping the region that also shares the name of MTV’s hit reality mega success, the cast and network are teaming up tonight to “Restore the Shore“. The cast, who have deep ties to the region have already been back and are doing everything they can to leverage their influence in real life and on social to help bring the region back to its fullest. We interviewed MTV’s SVP of Public Affairs, Jason Rzepka about the TV special taking place tonight at 11pm Eastern. Read more

HISTORY continues #ThankAVet campaign in honor of Veteran’s Day

Updated: Due to the amount of support History has seen from fans, they’ve just upped their donation to $20k – nice work. HISTORY is continuing their social TV campaign for social good in honor of Veteran’s Day. They will be “donating $1 to America’s VetDogs (up to $10,000) for every #thankavet tweet sent in honor of Veterans Day.” For those who don’t know America’s VetDogs is a non-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training. You can click here to tweet your own #thankavet tweet. Read more

How ‘Half the Sky’ used social TV to fight oppression against women

There’s nothing more we love writing about than social TV for social good. This past week PBS aired “Half the Sky: Turning Oppression into Opportunity for Women Worldwide,” a documentary based on “a book by New York Times journalist Nick Kristof and his wife Sheryl Wudun”. They travelled the world uncovering horrific oppression against women, for example, “sex trafficking in Cambodia, forced prostitution on India, maternal mortality,” and more. In honor of the airing the team behind the filmed launched a detailed social TV strategy to extend the important messages beyond the linear screen. Read more