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Social Media

Screen-Bridge Launches Membership Program, Refocuses Target Market

screenbridgeWe last checked in with Screen-Bridge last winter when they launched. Since then, CEO Melanie Witkower and her team have made some changes to their target market, launched a blog, and the Fast Lane membership program, which offers educational resources and networking opportunities.

Witkower says that after their launch, focusing on working directly with production companies, networks began reaching out. “And when networks say they want to work with you, you don’t say ‘sorry, that’s not our target,’ you take a step back and ask yourselves ‘how do we fulfill those needs?’” she says. They’re still working with production companies but through the networks. Witkower says “the main difference is who our direct sale is to…we have more advertiser integration opportunities.”

And let’s be real: networks have more money than production companies to pay for the extra services the Screen-Bridge team provides. She notes:

It makes a lot more sense to be with the people that have the budget flexibility to actually pay for the analytics and the backend of our services…We are creative storytelling meets data analysis and data analysis is so important and so expensive. Trying to use the best companies for our services, it’s hard to be working with just the production companies.

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Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

Channel 4 To Use Snapchat and What’s App To Cover #indyref in U.K.

It’s very possible that after an overnight vote tomorrow, Scotland will no longer be a part of the U.K. In line with their progressive take on serving up broadcasts over digital media, Channel 4′s news network will be using social media and livestreams to document the voting process.

According to a report from Journalism.co.uk, the channel will break news via Snapchat and What’s App. They’ll use Snapchat Stories to tease updates, gamify the vote, and provide context. According to C4′s social media producer, Jennifer Rigby, they want to update viewers where they are, but also get people to follow the newly launched social media accounts, instead of just following #indyref on Twitter or the liveblog.

It’s a win-win for the social media team and the news team, who’ll be posting updates in between stand-ups to the two accounts. The station has also teamed up with Mashable to cross-post content during the vote.

Channel 4 is a  scrappier, basic British television station, without the glam of the BBC. Because of that, they’re everywhere. They also make most broadcasts available for free online on their “Catch Up” page, where viewers can stream the past week’s packages (and you can catch up on  local #indyref news).

See for yourself about the scrappy bit:

h/t Journalism.co.uk

Mixed Social Reactions to ‘The View’ Premiere

theviewThis morning, “The View” kicked off a new season, with a whole new lineup. Whoopie, Rosie O’Donnell, Rosie Perez and Nicole Wallace have taken over the coffee table and fans were not really feeling it.

Biggest complaints were about the new format:

Many complained about the new hosts, although Rosie Perez was an all around favorite.

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How ‘Sons of Anarchy’ Rules With Social Media

SOAanarchyaferwardLast night’s “Sons of Anarchy” premiere was trending last night, beating out “Big Brother” in Nielsen’s Twitter ratings. It’s not just that the final season promises to be the most excruciating yet. Fan interaction on social media is almost at “Scandal” levels.

This is how they kill it on social media, in two easy steps:

Showrunner Kurt Sutter is an active Twitter user and promoter. If you’re a fan and don’t interact with him, you’re missing out.

Taking a hint from “The Walking Dead,” FX is running #AnarchyAfterword live after the show, instead of just online. So fans can participate right after in asking questions and getting their fan fix on. On the show website, and via on-air prompts, they also advertise the week’s featured hashtags.

It doesn’t hurt that the show is packed with suspense and plot twists, making it easy to gush over on Twitter or TvTag. Can we start the #SaveJuice campaign, yet?

 

Hulu ‘Didn’t Know’ It Was Sending User Data to Facebook

hulu-logoIn its most recent argument in it’s privacy suit, Hulu has submitted court docs claiming that they had no way of knowing that user data would be sent to Facebook via the like button on it’s pages.

This means that Hulu either has some major staffing problems or a really good lawyer. I’ll put money on the latter.

The suit was brought all the way back in 2012, when judges allowed that Hulu had run afoul of the Video Privacy Protection Act, which in a nice little twist, exists only because a Supreme Court Judge nominee didn’t want people knowing what he was renting at BlockbusterRead more

Is the Selfie Dead?

We covered “Orange Is the New Black” star Taylor Schilling‘s Webby Award victory for best actress, but there was a slightly more downer moment during the awards ceremony: a memorial for the selfie.

The award show played a video memorializing the selfie, tracked by somber music as it showed less than classy selfies. Some of the images responsible for the death of the popular mobile photo-taking practice include President Obama’s selfie at Nelson Mandela‘s funeral, the “unfit mother selfie,” the “duckface selfie,” and more.

Fueling Social Fandom at Social Media Week

SMWLost Remote’s own Natan Edelsburg moderated yesterday’s “Fueling Social Fandom” panel at Social Media Week in New York, sitting alongside Comedy Central VP of Digital Marketing Don Steele, VH1 Digital VP Tom Chirico, and MTV VP of Social Engagement Tom Fishman.

“You think about fandom not as a one night stand everytime your show is on…it’s a long time relationship,” Fishman said, adding the most important thing for TV executives to do mirrors a relationship: listening.

VH1′s Chirico says understanding what makes the user tick is vital, as is the medium of the content you’re serving up.

“How do you surprise and delight people?” Comedy Central’s Steele suggested as the key to creating fandom. It’s not just listening, but giving, he added. Read more

The Walking Dead’s Gale Anne Hurd on Pioneering New Ground in TV

Gale Ann Hurd

Social etiquette question of the day: Is it okay to tweet during a zombie apocalypse? Not if you want to avoid being eaten alive by your now soulless gran (no amount of retweets is going to save you then).

But if you’re just wondering what Rick’s next move is going to be, your hope for survival has increased considerably. In the latest installment in Mediabistro’s So What Do You Do?, we asked Gale Anne Hurd, executive producer of The Walking Dead, what makes the show so tweeted about:

The Walking Dead is one of the most talked-about TV shows on social media. How does the show achieve such a large social presence and how do you think the industry will change as a result of second-screen viewing?

Well, I think that our show already had a following of people who are technologically advanced to begin with, the early adopters who were comfortable with a deeper dive into related media, whether that was finding out about the comic books and exploring them, participating in second-screening or watching the webisodes or the aftershow, The Talking Dead. People can experience the show 24/7. Now we’re going to be seeing a talk show after Breaking Bad called Talking Bad. I think you’re going to see a lot more of that and they’ll have their presences on the web, too. I think it’s really pioneered new ground on other shows.

For more on Hurd’s creative process and lessons from her career, read So What Do You Do Gale Anne Hurd, Executive Producer of The Walking Dead?

Sherry Yuan

Ed Gordon: YouTube is ‘the Future of Broadcasting’

For a journo who has found success with decidedly old-school methods, Ed Gordon has some advice for aspiring broadcasters: get on YouTube. “In today’s world… it’s about producing and owning your content,” he told Mediabistro in the latest installment of So What Do You Do?. Gordon also advises young people with dreams of being on the small screen to “learn where your craft is headed,” and talks about the importance of perseverance when it comes to career success:

There are a lot of people who’ve given up trying to get on commercial television and have gone to securing their own YouTube channels, and I think, at the end of the day, that’s going to be the future of broadcasting. People are just going to put stuff out there. They’re gonna have their own YouTube channels, and eventually you’ll be able to buy things from those channels. But I think one of the things that people have to understand is it takes perseverance.

Read the full interview in So What Do You Do, Ed Gordon, Host of Conversations with Ed Gordon?

Mona Zhang

TV, videogames and social media converge on ESPN’s ‘SportsNation today

The worlds of television, videogames and social media will once again collide on the ESPN2 series “SportsNation” today. EA Sports, which produces the “Madden NFL” football game franchise, is looking for an athlete to grace the cover of this year’s game, which happens to be the 25th in the franchise. To help pick the cover-athlete, EA is relying on users voting for their favorite on ESPN.com and on Twitter.

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