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Social Media

New App Lets Viewers Clip and Share Broadcast TV

socialtvThis week, Clippit launched in the Google Play and Apple store. The app lets you clip up to thirty seconds of around thirty television shows included in their roster.

You can’t use the app to watch the shows in real time, but you can go “back in time,” as founder Jim Long puts it, find the bit you like, and then post it. The app also includes attribution for the network and show, so everyone wins. There’s no retransmission issues Long assured me. “We’re just the plumbers,” he says.

The app only includes scenes and users can only clip while a show is being broadcast and up to an hour afterwards. Long envisions the networks being able to monetize this kind of sharing. Having fans post their clips to their social networks is a more authentic way to spread the word about a show. Says Long: Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Friday Links: 12 Years of ‘Star Wars’ Titles and More

starwarsIs it really Friday already? Here are some stories you may have missed this week.

1) JP Lespinasse, social media director at BET, tweeted a link to some highlights from a webinar he did for Bitly on social television marketing. You can watch the whole thing here over the weekend and learn how he strategized and succeeded in making the BET Video Awards a social hit this year. Some key points:

There are a lot of people out there who are doing a lot in social, including programming to our target audience, talking about what we talk about. Clutter is the biggest obstacle and challenge right now, making sure we get our message out there and reaching the people we want to reach.

What this means is that we have to be that much more inventive, cut-through and strategic. We focus on the platforms that give us scale – Facebook, Twitter, Instagram, YouTube – to meet our goals of building awareness and site traffic. We’re also trying new platforms – including Snapchat and Ello, among others – to see what that community looks like and how we can best reach that community.

2) So, the new “Star Wars” movie name was announced and people were far from thrilled and kept it trending all day Thursday.

Read more

Friday Link Roundup: What the MLB Knows and Sitcoms’ Social Media Problems

selfie_layeringIf your television and social media feeds are overflowing with Ebola panic, here are some good social television links you may have missed this week for weekend reading pleasure.

1) “Selfie” and “A to Z” have a social media problem. We’ve written about how “Selfie” breaks the fourth wall, but this Guardian piece explores how this “new generation of romcoms” still struggles to depect social media and its use realistically:

Then there’s the problem of depicting tweeting, messaging and instagramming – behaviour that is not in itself exactly visually stunning. “Selfie”, like “You’re the Worst” and “Sherlock” before it, uses onscreen graphics of texts, Vines, and Instagram, floating words that resemble subtitles. The silent reading is similar to the quiet feedback loops of social media, which might just stop the audience looking away from the screen to tweet – for a minute at least. TV is painfully aware that social media is a powerful rival for viewers’ attentions, which perhaps accounts for its disparaging attitude towards it.

2) Ello, the invite only social network, received a new round of funding and announced yesterday that it will be a PBC, so it can stay true to its “no advertising, ever” mission. The social network maintains that it will never treat users like a product, though that doesn’t mean it can’t be a commercial space, as this piece on The Atlantic explains. Television is the most commercial enterprise there can be and Twitter and Facebook and Tumblr have made strategic moves to cater to fans and networks. I’m guessing if you’re on Ello, you’re too cool to live-tweet “The Voice,” right?

Read more

‘The Chew,’ ‘Sons of Anarchy,’ and Other Stars Do Reddit AMAs

redditReddit’s popular Ask Me Anything threads are being taken over by television writers and personalities. Along with national security officials, it seems the reddit community really wants to know about their favorite television shows.

Here are some upcoming tv-centric AMA’s:

Tuesday, October 14, 4pm: Spike Feresten, of “Seinfeld” fame

Wednesday October 15, 12pm: the WWF’s Chris Jericho

Friday October 17, 3:30pm: Bravo’s “Top Chef” judge, Carla Hall

Sunday October 19, 1pm: FX’s “Sons of Anarchy” Drea de Matteo.

Wednesday October 22, 3pm: Norman Lear, who wrote “All in the Family,” and other sitcoms is promoting a new memoir.

You can see a full schedule of upcoming AMAs here.

Drama Between ‘The Voice’ Judges Boosts Social Engagement

thevoiceYou could watch “The Voice” when it airs or catch it on Hulu. Or you could just read their Twitter feed. The sing-off competition is one of the most popular social television shows during its broadcast but you can get a full recap from the videos posted to their social media accounts.

Live-tweeting is hard to do. If you actually read through the #Scandal hashtags, you don’t get a full picture of everything that’s going on. It’s reaction and emotion based. “The Voice” team doesn’t engage viewers in the competition aside from the “Instant Save” or retweeting who your “judge boo” is, which is all pretty standard Twitter fare. Read more

Screen-Bridge Launches Membership Program, Refocuses Target Market

screenbridgeWe last checked in with Screen-Bridge last winter when they launched. Since then, CEO Melanie Witkower and her team have made some changes to their target market, launched a blog, and the Fast Lane membership program, which offers educational resources and networking opportunities.

Witkower says that after their launch, focusing on working directly with production companies, networks began reaching out. “And when networks say they want to work with you, you don’t say ‘sorry, that’s not our target,’ you take a step back and ask yourselves ‘how do we fulfill those needs?’” she says. They’re still working with production companies but through the networks. Witkower says “the main difference is who our direct sale is to…we have more advertiser integration opportunities.”

And let’s be real: networks have more money than production companies to pay for the extra services the Screen-Bridge team provides. She notes:

It makes a lot more sense to be with the people that have the budget flexibility to actually pay for the analytics and the backend of our services…We are creative storytelling meets data analysis and data analysis is so important and so expensive. Trying to use the best companies for our services, it’s hard to be working with just the production companies.

Read more

Channel 4 To Use Snapchat and What’s App To Cover #indyref in U.K.

It’s very possible that after an overnight vote tomorrow, Scotland will no longer be a part of the U.K. In line with their progressive take on serving up broadcasts over digital media, Channel 4′s news network will be using social media and livestreams to document the voting process.

According to a report from Journalism.co.uk, the channel will break news via Snapchat and What’s App. They’ll use Snapchat Stories to tease updates, gamify the vote, and provide context. According to C4′s social media producer, Jennifer Rigby, they want to update viewers where they are, but also get people to follow the newly launched social media accounts, instead of just following #indyref on Twitter or the liveblog.

It’s a win-win for the social media team and the news team, who’ll be posting updates in between stand-ups to the two accounts. The station has also teamed up with Mashable to cross-post content during the vote.

Channel 4 is a  scrappier, basic British television station, without the glam of the BBC. Because of that, they’re everywhere. They also make most broadcasts available for free online on their “Catch Up” page, where viewers can stream the past week’s packages (and you can catch up on  local #indyref news).

See for yourself about the scrappy bit:

h/t Journalism.co.uk

Mixed Social Reactions to ‘The View’ Premiere

theviewThis morning, “The View” kicked off a new season, with a whole new lineup. Whoopie, Rosie O’Donnell, Rosie Perez and Nicole Wallace have taken over the coffee table and fans were not really feeling it.

Biggest complaints were about the new format:

Many complained about the new hosts, although Rosie Perez was an all around favorite.

Read more

How ‘Sons of Anarchy’ Rules With Social Media

SOAanarchyaferwardLast night’s “Sons of Anarchy” premiere was trending last night, beating out “Big Brother” in Nielsen’s Twitter ratings. It’s not just that the final season promises to be the most excruciating yet. Fan interaction on social media is almost at “Scandal” levels.

This is how they kill it on social media, in two easy steps:

Showrunner Kurt Sutter is an active Twitter user and promoter. If you’re a fan and don’t interact with him, you’re missing out.

Taking a hint from “The Walking Dead,” FX is running #AnarchyAfterword live after the show, instead of just online. So fans can participate right after in asking questions and getting their fan fix on. On the show website, and via on-air prompts, they also advertise the week’s featured hashtags.

It doesn’t hurt that the show is packed with suspense and plot twists, making it easy to gush over on Twitter or TvTag. Can we start the #SaveJuice campaign, yet?

 

Hulu ‘Didn’t Know’ It Was Sending User Data to Facebook

hulu-logoIn its most recent argument in it’s privacy suit, Hulu has submitted court docs claiming that they had no way of knowing that user data would be sent to Facebook via the like button on it’s pages.

This means that Hulu either has some major staffing problems or a really good lawyer. I’ll put money on the latter.

The suit was brought all the way back in 2012, when judges allowed that Hulu had run afoul of the Video Privacy Protection Act, which in a nice little twist, exists only because a Supreme Court Judge nominee didn’t want people knowing what he was renting at BlockbusterRead more

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