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Social Media

Friday Link Roundup: What the MLB Knows and Sitcoms’ Social Media Problems

selfie_layeringIf your television and social media feeds are overflowing with Ebola panic, here are some good social television links you may have missed this week for weekend reading pleasure.

1) “Selfie” and “A to Z” have a social media problem. We’ve written about how “Selfie” breaks the fourth wall, but this Guardian piece explores how this “new generation of romcoms” still struggles to depect social media and its use realistically:

Then there’s the problem of depicting tweeting, messaging and instagramming – behaviour that is not in itself exactly visually stunning. “Selfie”, like “You’re the Worst” and “Sherlock” before it, uses onscreen graphics of texts, Vines, and Instagram, floating words that resemble subtitles. The silent reading is similar to the quiet feedback loops of social media, which might just stop the audience looking away from the screen to tweet – for a minute at least. TV is painfully aware that social media is a powerful rival for viewers’ attentions, which perhaps accounts for its disparaging attitude towards it.

2) Ello, the invite only social network, received a new round of funding and announced yesterday that it will be a PBC, so it can stay true to its “no advertising, ever” mission. The social network maintains that it will never treat users like a product, though that doesn’t mean it can’t be a commercial space, as this piece on The Atlantic explains. Television is the most commercial enterprise there can be and Twitter and Facebook and Tumblr have made strategic moves to cater to fans and networks. I’m guessing if you’re on Ello, you’re too cool to live-tweet “The Voice,” right?

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Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

‘The Chew,’ ‘Sons of Anarchy,’ and Other Stars Do Reddit AMAs

redditReddit’s popular Ask Me Anything threads are being taken over by television writers and personalities. Along with national security officials, it seems the reddit community really wants to know about their favorite television shows.

Here are some upcoming tv-centric AMA’s:

Tuesday, October 14, 4pm: Spike Feresten, of “Seinfeld” fame

Wednesday October 15, 12pm: the WWF’s Chris Jericho

Friday October 17, 3:30pm: Bravo’s “Top Chef” judge, Carla Hall

Sunday October 19, 1pm: FX’s “Sons of Anarchy” Drea de Matteo.

Wednesday October 22, 3pm: Norman Lear, who wrote “All in the Family,” and other sitcoms is promoting a new memoir.

You can see a full schedule of upcoming AMAs here.

Drama Between ‘The Voice’ Judges Boosts Social Engagement

thevoiceYou could watch “The Voice” when it airs or catch it on Hulu. Or you could just read their Twitter feed. The sing-off competition is one of the most popular social television shows during its broadcast but you can get a full recap from the videos posted to their social media accounts.

Live-tweeting is hard to do. If you actually read through the #Scandal hashtags, you don’t get a full picture of everything that’s going on. It’s reaction and emotion based. “The Voice” team doesn’t engage viewers in the competition aside from the “Instant Save” or retweeting who your “judge boo” is, which is all pretty standard Twitter fare. Read more

Screen-Bridge Launches Membership Program, Refocuses Target Market

screenbridgeWe last checked in with Screen-Bridge last winter when they launched. Since then, CEO Melanie Witkower and her team have made some changes to their target market, launched a blog, and the Fast Lane membership program, which offers educational resources and networking opportunities.

Witkower says that after their launch, focusing on working directly with production companies, networks began reaching out. “And when networks say they want to work with you, you don’t say ‘sorry, that’s not our target,’ you take a step back and ask yourselves ‘how do we fulfill those needs?’” she says. They’re still working with production companies but through the networks. Witkower says “the main difference is who our direct sale is to…we have more advertiser integration opportunities.”

And let’s be real: networks have more money than production companies to pay for the extra services the Screen-Bridge team provides. She notes:

It makes a lot more sense to be with the people that have the budget flexibility to actually pay for the analytics and the backend of our services…We are creative storytelling meets data analysis and data analysis is so important and so expensive. Trying to use the best companies for our services, it’s hard to be working with just the production companies.

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Channel 4 To Use Snapchat and What’s App To Cover #indyref in U.K.

It’s very possible that after an overnight vote tomorrow, Scotland will no longer be a part of the U.K. In line with their progressive take on serving up broadcasts over digital media, Channel 4′s news network will be using social media and livestreams to document the voting process.

According to a report from Journalism.co.uk, the channel will break news via Snapchat and What’s App. They’ll use Snapchat Stories to tease updates, gamify the vote, and provide context. According to C4′s social media producer, Jennifer Rigby, they want to update viewers where they are, but also get people to follow the newly launched social media accounts, instead of just following #indyref on Twitter or the liveblog.

It’s a win-win for the social media team and the news team, who’ll be posting updates in between stand-ups to the two accounts. The station has also teamed up with Mashable to cross-post content during the vote.

Channel 4 is a  scrappier, basic British television station, without the glam of the BBC. Because of that, they’re everywhere. They also make most broadcasts available for free online on their “Catch Up” page, where viewers can stream the past week’s packages (and you can catch up on  local #indyref news).

See for yourself about the scrappy bit:

h/t Journalism.co.uk

Mixed Social Reactions to ‘The View’ Premiere

theviewThis morning, “The View” kicked off a new season, with a whole new lineup. Whoopie, Rosie O’Donnell, Rosie Perez and Nicole Wallace have taken over the coffee table and fans were not really feeling it.

Biggest complaints were about the new format:

Many complained about the new hosts, although Rosie Perez was an all around favorite.

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How ‘Sons of Anarchy’ Rules With Social Media

SOAanarchyaferwardLast night’s “Sons of Anarchy” premiere was trending last night, beating out “Big Brother” in Nielsen’s Twitter ratings. It’s not just that the final season promises to be the most excruciating yet. Fan interaction on social media is almost at “Scandal” levels.

This is how they kill it on social media, in two easy steps:

Showrunner Kurt Sutter is an active Twitter user and promoter. If you’re a fan and don’t interact with him, you’re missing out.

Taking a hint from “The Walking Dead,” FX is running #AnarchyAfterword live after the show, instead of just online. So fans can participate right after in asking questions and getting their fan fix on. On the show website, and via on-air prompts, they also advertise the week’s featured hashtags.

It doesn’t hurt that the show is packed with suspense and plot twists, making it easy to gush over on Twitter or TvTag. Can we start the #SaveJuice campaign, yet?

 

Hulu ‘Didn’t Know’ It Was Sending User Data to Facebook

hulu-logoIn its most recent argument in it’s privacy suit, Hulu has submitted court docs claiming that they had no way of knowing that user data would be sent to Facebook via the like button on it’s pages.

This means that Hulu either has some major staffing problems or a really good lawyer. I’ll put money on the latter.

The suit was brought all the way back in 2012, when judges allowed that Hulu had run afoul of the Video Privacy Protection Act, which in a nice little twist, exists only because a Supreme Court Judge nominee didn’t want people knowing what he was renting at BlockbusterRead more

Is the Selfie Dead?

We covered “Orange Is the New Black” star Taylor Schilling‘s Webby Award victory for best actress, but there was a slightly more downer moment during the awards ceremony: a memorial for the selfie.

The award show played a video memorializing the selfie, tracked by somber music as it showed less than classy selfies. Some of the images responsible for the death of the popular mobile photo-taking practice include President Obama’s selfie at Nelson Mandela‘s funeral, the “unfit mother selfie,” the “duckface selfie,” and more.

Fueling Social Fandom at Social Media Week

SMWLost Remote’s own Natan Edelsburg moderated yesterday’s “Fueling Social Fandom” panel at Social Media Week in New York, sitting alongside Comedy Central VP of Digital Marketing Don Steele, VH1 Digital VP Tom Chirico, and MTV VP of Social Engagement Tom Fishman.

“You think about fandom not as a one night stand everytime your show is on…it’s a long time relationship,” Fishman said, adding the most important thing for TV executives to do mirrors a relationship: listening.

VH1′s Chirico says understanding what makes the user tick is vital, as is the medium of the content you’re serving up.

“How do you surprise and delight people?” Comedy Central’s Steele suggested as the key to creating fandom. It’s not just listening, but giving, he added. Read more

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