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Social Media

Funny or Die Compiles Best ‘Colbert Report’ Moments

“The Colbert Report” airs its final episode tonight. It’s a prime example of going out on top: the show has garnered a lot of social traction in these past weeks, according to Nielsen’s daily Twitter ratings.  Always good for clip snacking, “The Colbert Report” had a long, funny run. As an tribute, digital video hub Funny or Die has compiled their “12 Very Good Moments from ‘The Colbert Report’ in Chronological Order.”

Starting with “truthiness” all the way though the 2008 campaign, they are some very good picks if you’re missing him already. My favorite?

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

TruTV Taps Tumblr Creators For Programming Ideas

bigdealcontestTruTV and Tumblr announced a partnership today that will give some Tumblr creators a chance at their own television show. To enter the “Big Deal” Tumblr users have to submit a Tumblr url with a video pitch for a show.

The partnership taps into some social TV trends: empowering creators and keeping it unscripted. The social network blogs will be used to take the treatments from pitch to pre-production. One treatment will be chosen to run on-air on the new TruTV and another will be a digital series. According to The Wrap, Chris Linn, head of programming at TruTV says that the networking is looking for authenticity, and shows that are “fun and fresh.”

The contest comes on the heels of TruTV’s rebranding as the place for unscripted comedy and stepping away from their CourtTV roots.

Submissions are open from now until January 8th.

 

Millions of People Are Consuming Fan Fiction Right Now. Who Knew?

MoviePilotlogoSay what you will, critics, but fan fiction and recaps are a real business. And a lucrative one at that. Just ask Tobi Bauckhage, co-founder and CEO of Moviepilot. The publishing platform gives fans a space to write about movies, directors, TV shows. They host most of the content on Facebook channels; they have 28 million Facebook fans across multiple channels and 60 million monthly visits. The TV channel, which you can see here, posts about everything “Walking Dead,” “American Horror Story,” and “Doctor Who” recently — shows you can really geek out on.

Bauckhage is a bit of a nerd himself and gets a kick out of empowering fans. He says:

We’re really trying to balance out what kind of content comes from our fans and what we write ourselves…We want to enable even the guy that can’t write that well, so there are a lot of articles that might never make it on the Facebook page. We also started to put some of the contributors that were regular and performing well on social and we have a few of them on payroll.

Recently his team reached out to a contributor, “a real expert,” according to Bauckhage, that had been posting regularly every day and had gone silent. It turned out that the teen had exams that week and his parents took away his Playstation — which he had been using to file his articles. Read more

#TheCatch Unites Rivals On Twitter, For a Minute

Last night Odell Beckham Jr. did something incredible: he brought Giants and Cowboys fans together. While  #NYGvsDallas was filled with a little trash-talk, #TheCatch was good enough to make everyone just shut up and love football:

Well, at least for a minute. Then Dallas fans were happy to rub it in: Read more

New App Lets Viewers Clip and Share Broadcast TV

socialtvThis week, Clippit launched in the Google Play and Apple store. The app lets you clip up to thirty seconds of around thirty television shows included in their roster.

You can’t use the app to watch the shows in real time, but you can go “back in time,” as founder Jim Long puts it, find the bit you like, and then post it. The app also includes attribution for the network and show, so everyone wins. There’s no retransmission issues Long assured me. “We’re just the plumbers,” he says.

The app only includes scenes and users can only clip while a show is being broadcast and up to an hour afterwards. Long envisions the networks being able to monetize this kind of sharing. Having fans post their clips to their social networks is a more authentic way to spread the word about a show. Says Long: Read more

Friday Links: 12 Years of ‘Star Wars’ Titles and More

starwarsIs it really Friday already? Here are some stories you may have missed this week.

1) JP Lespinasse, social media director at BET, tweeted a link to some highlights from a webinar he did for Bitly on social television marketing. You can watch the whole thing here over the weekend and learn how he strategized and succeeded in making the BET Video Awards a social hit this year. Some key points:

There are a lot of people out there who are doing a lot in social, including programming to our target audience, talking about what we talk about. Clutter is the biggest obstacle and challenge right now, making sure we get our message out there and reaching the people we want to reach.

What this means is that we have to be that much more inventive, cut-through and strategic. We focus on the platforms that give us scale – Facebook, Twitter, Instagram, YouTube – to meet our goals of building awareness and site traffic. We’re also trying new platforms – including Snapchat and Ello, among others – to see what that community looks like and how we can best reach that community.

2) So, the new “Star Wars” movie name was announced and people were far from thrilled and kept it trending all day Thursday.

Read more

Friday Link Roundup: What the MLB Knows and Sitcoms’ Social Media Problems

selfie_layeringIf your television and social media feeds are overflowing with Ebola panic, here are some good social television links you may have missed this week for weekend reading pleasure.

1) “Selfie” and “A to Z” have a social media problem. We’ve written about how “Selfie” breaks the fourth wall, but this Guardian piece explores how this “new generation of romcoms” still struggles to depect social media and its use realistically:

Then there’s the problem of depicting tweeting, messaging and instagramming – behaviour that is not in itself exactly visually stunning. “Selfie”, like “You’re the Worst” and “Sherlock” before it, uses onscreen graphics of texts, Vines, and Instagram, floating words that resemble subtitles. The silent reading is similar to the quiet feedback loops of social media, which might just stop the audience looking away from the screen to tweet – for a minute at least. TV is painfully aware that social media is a powerful rival for viewers’ attentions, which perhaps accounts for its disparaging attitude towards it.

2) Ello, the invite only social network, received a new round of funding and announced yesterday that it will be a PBC, so it can stay true to its “no advertising, ever” mission. The social network maintains that it will never treat users like a product, though that doesn’t mean it can’t be a commercial space, as this piece on The Atlantic explains. Television is the most commercial enterprise there can be and Twitter and Facebook and Tumblr have made strategic moves to cater to fans and networks. I’m guessing if you’re on Ello, you’re too cool to live-tweet “The Voice,” right?

Read more

‘The Chew,’ ‘Sons of Anarchy,’ and Other Stars Do Reddit AMAs

redditReddit’s popular Ask Me Anything threads are being taken over by television writers and personalities. Along with national security officials, it seems the reddit community really wants to know about their favorite television shows.

Here are some upcoming tv-centric AMA’s:

Tuesday, October 14, 4pm: Spike Feresten, of “Seinfeld” fame

Wednesday October 15, 12pm: the WWF’s Chris Jericho

Friday October 17, 3:30pm: Bravo’s “Top Chef” judge, Carla Hall

Sunday October 19, 1pm: FX’s “Sons of Anarchy” Drea de Matteo.

Wednesday October 22, 3pm: Norman Lear, who wrote “All in the Family,” and other sitcoms is promoting a new memoir.

You can see a full schedule of upcoming AMAs here.

Drama Between ‘The Voice’ Judges Boosts Social Engagement

thevoiceYou could watch “The Voice” when it airs or catch it on Hulu. Or you could just read their Twitter feed. The sing-off competition is one of the most popular social television shows during its broadcast but you can get a full recap from the videos posted to their social media accounts.

Live-tweeting is hard to do. If you actually read through the #Scandal hashtags, you don’t get a full picture of everything that’s going on. It’s reaction and emotion based. “The Voice” team doesn’t engage viewers in the competition aside from the “Instant Save” or retweeting who your “judge boo” is, which is all pretty standard Twitter fare. Read more

Screen-Bridge Launches Membership Program, Refocuses Target Market

screenbridgeWe last checked in with Screen-Bridge last winter when they launched. Since then, CEO Melanie Witkower and her team have made some changes to their target market, launched a blog, and the Fast Lane membership program, which offers educational resources and networking opportunities.

Witkower says that after their launch, focusing on working directly with production companies, networks began reaching out. “And when networks say they want to work with you, you don’t say ‘sorry, that’s not our target,’ you take a step back and ask yourselves ‘how do we fulfill those needs?’” she says. They’re still working with production companies but through the networks. Witkower says “the main difference is who our direct sale is to…we have more advertiser integration opportunities.”

And let’s be real: networks have more money than production companies to pay for the extra services the Screen-Bridge team provides. She notes:

It makes a lot more sense to be with the people that have the budget flexibility to actually pay for the analytics and the backend of our services…We are creative storytelling meets data analysis and data analysis is so important and so expensive. Trying to use the best companies for our services, it’s hard to be working with just the production companies.

Read more

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