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‘TODAY’ Celebrates One Year Anniversary of the Orange Room with Hour-Long Livestream

tdy_or_shooting_140526Yesterday marked the one year anniversary of TODAY‘s ‘Orange Room’ – the digital space on the morning show’s set that exemplifies social TV. The room has allowed fans to participate like never before and provides TODAY hosts with fresh source material each morning. The Orange Room is staffed 24 hours a day, and host Carson Daly and the Orange Room team turn to social to get a sense of what TODAY’s audience would like to see produced each morning.

“It’s incredible how groundbreaking this project has been in the world of morning television,” Orange Room Producer Adam Miller tells Lost Remote. “The Orange Room was the first of its kind to integrate social into a live morning broadcast & its impact was made clear early on during the government shutdown when #DearCongress was born in the Orange Room and immediately took off, trending online & starting a national conversation offline as well. This was a great example of how the Orange Room & TODAY continue to set the agenda on a daily basis, with our viewers really leading the charge, telling us the stories that matter to them the most.” Read more

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

How ‘Sons of Anarchy’ Rules With Social Media

SOAanarchyaferwardLast night’s “Sons of Anarchy” premiere was trending last night, beating out “Big Brother” in Nielsen’s Twitter ratings. It’s not just that the final season promises to be the most excruciating yet. Fan interaction on social media is almost at “Scandal” levels.

This is how they kill it on social media, in two easy steps:

Showrunner Kurt Sutter is an active Twitter user and promoter. If you’re a fan and don’t interact with him, you’re missing out.

Taking a hint from “The Walking Dead,” FX is running #AnarchyAfterword live after the show, instead of just online. So fans can participate right after in asking questions and getting their fan fix on. On the show website, and via on-air prompts, they also advertise the week’s featured hashtags.

It doesn’t hurt that the show is packed with suspense and plot twists, making it easy to gush over on Twitter or TvTag. Can we start the #SaveJuice campaign, yet?

 

Predicting Fall TV’s Hits and Misses With Social Data

viralheatlogoLet the fall TV games begin. As networks start premiering new fall television shows, figuring out which shows will be the new hits on air and social media isn’t an exact science. Yet.

Viralheat, a platform for monitoring social media behavior for brands, thinks they’ve cracked the code. For the upcoming season, they’ve tracked six network shows that have been heavily promoted on social media to see how they stack up; which will be “Must See TV” and which warrant a channel change. Below is their baseline research in an infographic. Throughout the season they plan to monitor how engagement with the shows evolves, and to answer the following questions, according to  Viralheat’s spokesperson Tim Cox:

  • Does it make sense to acquire fans and build a huge fan base, or to cultivate a large following organically?
  •  How does a network’s social media promotions correlate with fan acquisition and engagement?
  • Can predictive social analytics help entertainment brands identify early and often the likelihood of commercial success/failure and how to allocate marketing dollars for their movies, shows and actors?

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When Viral Video Jumps From Your Second Screen to TV

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Catchy viral videos are often the talk of the second screen. Now it’s moving to the first.

“People want to know when they see these videos, ‘why would he do that, how did they do that?’” Beth Troutman, host of the syndicated viral video talk show “Right This Minute” told Lost Remote in an interview. She was talking about Washington lumberjack Scott Augur, whose expert tree cutting exhibition resulted in both he and his video making the cut to be on-air. “It gives you the story,” she says about having the subject of compelling viral moments on-air.

And The Emmy Winners (According to TV Addicts) Are…

tvst-1With the Emmys just hours away, the fan votes are in for the TV industry’s biggest awards show.

TVShow Time, a community of 200,000 TV addicts who are watching, rating and commenting on shows at tvshowtime.com, provided Lost Remote with an infographic of who its users favorite characters are among Emmy nominees.

The graphs are based on the total number of votes each character has, as a percentage of the total number of character votes for that show (you can see the percentage points on the y-axis of the graph). This is done as a percentage to account for the fact that some shows are more popular so receive many more votes than others.

That Peter Dinklage received 25% of the votes is staggering, then, given that he is competing with so many other Game of Thrones characters.

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Vocativ Founder Launches $120 Million Start-Up Fund; Invests in SocialStudios

SocialStudiosMati Kochavi, who founded digital news start-up Vocativ, is adding to his social and digital portfolio in a big way.

The Israeli entreprenuer launched Moonscape Ventures today, a $120 million investment company that will invest in the “Internet of Things, Smart Cities, Big Data and Media Startups,” according to a news release.

As its first signature move, Moonscape has announced a $3.1 million investment in a start-up called SocialStudios, which takes social media data and automatically morphs it into personalized video content. Kochavi’s company, Vocativ, which is a digital news content creator that tells stories from the “deep web,” will be the first company to use SocialStudio’s technology.

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What is the Right Sweet Spot for Social Teasing of Local News?

socialtvSince the start of 2013, local TV news audiences on Facebook have more than tripled, with 66 million people actively engaging with local TV content in June 2014, according to Shareablee, a social media rankings and analytics company. That’s nearly one third of the US online population liking, sharing or commenting on a post created by a local TV station, according to our data.

But while it’s often said that engagement is the oxygen of social media, for most TV broadcasters, only one thing matters: tune-in. Social TV folks frequently debate how far out from air time to post broadcast teases on Facebook (the platform with the largest potential audience). It’s a choice between teasing further out and reaching more people vs. closer to air and getting fewer people but being at the top of their minds.

Shareablee, which provides companies with social engagement intelligence based on data, had conducted previous analyses revealing posts with calls to tune-in generate higher overall engagement than posts without. In 2013, entertainment TV shows that used “teaser” messaging saw 130% higher engagement on these posts vs. the average. Engagement, and therefore reach on Facebook, was highest on posts within a two-and-a-half hour window of the broadcast.

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Does ‘Better Call Saul’ Have the Makings of a Social TV Hit?

It’s only nine seconds, but we finally have a preview of what the much-anticipated “Breaking Bad” spinoff “Better Call Saul” will look like.

The New York Daily News recently reported the spinoff, which will star crooked lawyer Saul (played by Bob Odenkirk), will have a timeline that overlaps with “Breaking Bad.” Some of the new show will take place before the “Breaking Bad” story took place, some during, and some after.

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Roy Sekoff of HuffPost Live: ‘We Set Out to Expand the Definition of Social TV’

roy“I wake up most mornings simultaneously terrified and inspired,” Roy Sekoff, President and co-creator of HuffPost Live, told Lost Remote.

Why? Because the TV and digital video landscape is changing at “an almost comically rapid pace,” and HuffPost Live is at the forefront of this revolution.

In just the last year, HuffPost Live, which airs from 10am– 6pm ET, Monday through Friday, has seen 86% growth in video views, 287% growth in page views, and in May, won its second consecutive Webby as the Best News and Information Channel.

Where more and more networks are scrambling to create shorter, bite-sized news segments for shorter, bite-sized attention spans, HuffPost Live is seeing average visits of close to 20 minutes long. Every discussion that takes place on HuffPost Live takes place in real time and covers topics ranging from politics, activism and international news to sports, lifestyle, celebrity and everything in between. It is citizen journalism that mixes the objective with the subjective, and more than 22,500 people from 100 countries have been on-air guests, sharing their opinions and expertise via Google Hangouts.

As HuffPost Live begins year three, Lost Remote spoke with Sekoff about how the ‘network’ exemplifies social TV, its rapid growth, and how social media is changing the nature of news and broadcast journalism. Read more

Forget the Selfie…the Rise of the ‘Usie’

ellen selfieThe selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”?

The AP recently reported on the growing trend of group selfies.

“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal.

Zimmer continued that there are other terms used for self-photography, depending on the number of people being shot.

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