Exclusive: The CW is planning to rebrand its digital studio CWD as “CW Seed,” evolving it into a digital destination for loyal CW fans. The network will announce CW Seed at its upfront presentation in New York today. CW Seed will exist as a sub-site on CWTV.com, and will still produce original programming, but the channel is adding more interactivity to the service, opening up for feedback from viewers and adding more social engagement.
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For a journo who has found success with decidedly old-school methods, Ed Gordon has some advice for aspiring broadcasters: get on YouTube. “In today’s world… it’s about producing and owning your content,” he told Mediabistro in the latest installment of So What Do You Do?. Gordon also advises young people with dreams of being on the small screen to “learn where your craft is headed,” and talks about the importance of perseverance when it comes to career success:
There are a lot of people who’ve given up trying to get on commercial television and have gone to securing their own YouTube channels, and I think, at the end of the day, that’s going to be the future of broadcasting. People are just going to put stuff out there. They’re gonna have their own YouTube channels, and eventually you’ll be able to buy things from those channels. But I think one of the things that people have to understand is it takes perseverance.
Read the full interview in So What Do You Do, Ed Gordon, Host of Conversations with Ed Gordon?
– Mona Zhang
The Weather Channel is out promoting a new programming stunt, “Tornado Week,” and what better way to promote a week of tornado-related programming than to recreate a tornado inside the Weather Channel offices? The social media team is leaving it up to Twitter to make it happen. Right now a Weather intern and on-air meteorologist Dave Malkoff are holding down the fort, and every time someone tweets with the #TornadoWeek hashtag, the winds slowly get higher.
WATCH:
If they get a million tweets, the winds will be as strong as an F-5 tornado.
For Weather, it is a brilliant way to build some viral buzz about the programming stunt. The “show” is fun to watch, which is key when trying to build “viral” buzz. People won;t share content they think is lame, and so far, this stunt seems to meet the stamp of approval by those on the service. Will they hit one million tweets? Stay tuned…
At a press conference in its New York headquarters this morning, ABC News launched a new product it calls the “Social Soundtracker.” The product is meant to serve as a second screen device, or as an added layer on top of the program you are watching. At launch it will be available on desktop, with a mobile app coming on May. So, what does it do?
A new study from CitizenNet attempts to quantify the relationship between Facebook “Likes” and TV viewership. The short version: they found a correlation. A 3% boost in “Likes” correlated to a 1% boost in TV ratings. Our sister blog AllFacebook has some of the details:
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USA Network is launching a new social platform called “My Moment,” tied to the launch of its new reality series “The Moment.” While the TV show follows nine people as they get a second chance to pursue their dream career, the social campaign will help viewers follow through on their own dreams.
Last night The Shorty Awards were held at the Times Center in New York City. The “Oscars of Twitter” honored the very best tweeters, as well as stars on other social networks like Pinterest and Tumblr. Hosted by Felicia Day, the awards also featured special guests like Mayor Mike Bloomberg, supermodel Coco Rocha and The Nerdist’s Chris Hardwick.
Since joining the company last spring, CEO Kelly Day has been hard at work making Blip.tv the go-to source for short-form video entertainment, particularly content that will play well on mobile or devices like Roku and Google TV. In the latest So What Do You Do?, she explained to Mediabistro what her team looks for when scouting new programming.
“We have a pretty simple application process, and we have a human being actually watch your video and look at your application.” Day said. “We review the content, we rate it and a lot of this — we’re not very apologetic about saying it — is kind of subjective. We’re looking for quality, good storytelling with character development. We’re looking for episodic content, because that is what we focus on. We’re looking for production values, content that is often TV-14 and above.”
The best part? Once your content has been accepted and uploaded, Blip splits the revenue with you 50-50. Read more in So What Do You Do, Kelly Day, CEO of Blip?.
– Nicholas Braun
Twitter has already played home to some original series, but this afternoon the social network will be adding another first: the first live baseball game streamed through the service. Starting at 2 PM ET, MLB will be streaming the New York Yankees/Washington Nationals game.
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Participant Media, the company behind films such as “Good Night and Good Luck,” “Lincoln” and “The Help,” is launching a new cable TV channel, “Pivot.” The channel will launch in 40 million homes with pay-TV, but in a first will also be available to homes without cable too. users can purchase a subscription straight from the channel and watch it online or on their mobile devices. The Pivot App will allow for both live and on-demand viewing.
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