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Discovery Makes Big Social Push to Celebrate ‘Deadliest Catch’ Season 10

downloadThe new season of ‘Deadliest Catch,’ one of Discovery’s most popular shows, premieres tomorrow night at 9PM EST.

This season is particularly special, though, as it marks the 10th year of the reality show that follows the lives of fisherman on the Bering Sea. Discovery is pulling out all the stops on social for the occasion. The ‘Deadliest Catch Fantasy Game’ – one of Discovery.com’s most visited destinations during Season 9 – returns with an even bigger prize for die-hard fans: a trip to Dutch Harbor to meet the cast.

The Deadliest Catch Instagram account has also been active in the lead-up to the premiere, offering a season-by-season look at the show. Read more

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

The Top 5 Social Moments From the 2014 MTV Movie Awards

mtvLast night’s MTV Movie Awards had no shortage of buzz-worthy social moments. The network had been prepping its social strategy since early March, employing boy blogger band Our2ndLife to promote the show, and introducing a Tumblr War Room with social influencers coming together to react to the show’s highlights in real-time. The War Room was on point, making memes and GIFs of the night’s best moments minutes after they happened. The buzz started when Grumpy Cat made a red carpet appearance sporting Pharrell’s mountain hat and peaked toward the end of the show when Zac Efron had his shirt ripped off on stage by Rita Ora.
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TVNewser Show Price Break Ends Tonight

tvnshowsmallIs social TV a complement or a distraction? How are broadcasters adapting to Web TV? Is Aereo the future of TV, or will it be shut down before it really takes off? Are drones a safer way to capture news from the sky? Are newsrooms diverse enough?

We’re less than three weeks to the TVNewser Show where we’ll ponder those questions and many more.

So join NBC News anchor Tamron Hall, Fox News anchor Bret Baier, Fusion anchor Alicia Menendez, Tribune Broadcasting president Larry Wert, NBC SVP Julian March, CNN VP Geraldine Moriba and many more on April 29. And if you sign up before midnight tonight, you’ll get $150 off the price at the door.

Check out the full program and speaker list for more details, and don’t forget to register today.

New Study Finds One in Five People Use Social Media Daily Revolving Around TV

Twitter Facebook 304A new Council for Research Excellence study finds one in five people use social media at least once a day revolving around primetime TV.

The study found that 19% of online Americans between the ages of 15 and 54 say they are reached daily on platforms like Facebook and Twitter with primetime TV content, whether they saw something about it or posted something themselves.

Deeper into the study, 16% of primetine TV viewing occasions involve interaction with social; half of these instances feature the viewer engaging on social about a specific show happening in real-time. The CRE study calls this activity “socially connected viewing,” the most prevalent instances occurring with new TV shows and sports programming. For Facebook, the study found 33% of viewers’ TV-watching occasions were “socially connected,” while Twitter’s was 55%.

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2014 NCAA Tournament Drives 46 Million Interactions on Facebook

Facebook-LogoLost Remote received data from Facebook’s data team about the social activity surrounding the 2014 NCAA Tournament and Monday night’s championship game between the UConn Huskies and Kentucky Wildcats.

15.3 million people in the U.S. had 46 million interactions (defined as posts, comments and likes) related to the NCAA Tournament on Facebook between March 16 and April 7. Read more

And The Shorty Awards Go to…

Lost Remote was at the sixth annual Shorty Awards in New York City last night, where some of social media’s best moments and brightest stars were rewarded for their efforts.

For social TV, ABC’s hit show “Scandal,” whose social media prowess we’ve covered extensively, took home the #ShortyAward for best TV show. The show’s cast live-tweets almost every episode, and is one of the more active shows in terms of promotion ahead of episodes.  One of its cast members, Josh Malina, recently spoke with us about the cast’s collective decision to be there for fans on social media.

Breaking Bad star Aaron Paul (@aaronpaul_8) and Parks and Recreation’s Retta (@unfoRETTAble) took home best actor and best actress Shorty’s.

Our story featuring @SeinfeldToday’s fake twitter account must have given it a bump—it won best fake twitter account.  Speaking of Seinfeld, Jerry Seinfeld won the award for best Web Show for his original web series, Comedians in Cars Getting Coffee. Amy Poehler‘s “Smart Girls At The Party” Tumblr won best Tumblr of the year.

For best integration of social media for live TV, there was a tie between NBC’s “The Voice” and MTV’s 2014 Movie Awards.

In a funny moment, actor Will Ferrell was awarded the Lifetime Achievement award for social media.

“Of all the irrelevant awards out there, meaningless awards, awards that no one has heard of…the Shorty’s are by far the most prestigious,” Ferrell said in a taped acceptance speech.

Another comedian presented in person.

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Gannett and Weinstein Company Partner for Scripted TV, Films

Harvey WeinsteinUpfront season is in full swing, and Gannett, which owns media properties like USA Today, announced a first-look partnership with The Weinsten Company earlier this week.

The deal will allow TWC to take stories from Gannett’s local TV stations and newspapers and turn them into TV shows and movies.

“It is like having an extra hundred development offices all around the country,” said Meryl Poster, the president of television for The Weinstein Company, during Gannett’s upfront on Wednesday.

It will be interesting to see if any stories sparked by social media could land on the small or big screen. At the upfront presentation, the company shared the story of how USA Today reunited a homeless man sleeping on the streets of Washington D.C. with his family.

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Bravo Unveils New Social TV Initiatives

Bravo-LogoLast week, Bravo unveiled three initiatives – ‘Select a Scene,’ ‘Mobile Pass,’ and social commercials – that will comprise a large part of its 2014 social TV strategy.

Bravo has already begun to utilize social commercials, which feature photos and videos that viewers submit through social platforms. #GiggysBFF – which we covered two weeks ago – asked fans to submit photos of their pets via Twiter and Instagram for the chance to have their pets featured in a commercial with Giggy, cast member Lisa Vanderpump’s Pomeranian.

Bravo is always looking for ways to push the envelope in the digital space and create more engaging opportunities that excite our viewers and advertisers,” said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. “With these new initiatives we are able to offer a 360 experience, allowing our passionate fan base to interact before, during and after our programming.” Read more

‘How I Met Your Mother’s’ Social TV Legacy

HIMYMThey’ve dated, broken up, lost touch, reunited, and created many “legendary” moments over the last nine years, and tonight CBS’ “How I Met Your Mother” airs its series finale with a special one-hour episode.

Other than having a legacy as one of modern day TV’s most successful shows, “HIMYM” also has a unique legacy as one of the longest running shows that debuted well before the social TV era took off.

At the time of its premiere in in 2005, Facebook was still an infant. Twitter, Instagram, Tumblr, Pinterist, and all the rest were still unborn. And the show did not have the same social media assist today’s hits do. It didn’t benefit from social media promotion before and in between episodes. Stars weren’t able to tweet with fans, or Instagram photos from the show. And behind-the-scenes folks didn’t have the luxury of launching social media campaigns to increase engagement.

“How I Met Your Mother is one of those shows that combines great writing and a solid cast, something that’s unfortunately not the norm with the majority of shows on television,” said David Neuman, social media manager at Prime Visibility, adding that the show’s ability to connect in such a strong way made the fact that it launched pre-social media less important.

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‘Nuestra Belleza Latina’ becomes first show to top Facebook’s weekly buzz ratings

NBL_logo_Hero_780x439We are a month into the eighth season of ‘Nuestra Belleza Latina’ – Univision’s hit reality beauty competition show – and the impressive ratings continue to make Univision a top 10 network among the important adults 18-34 and 18-49 demographics.

On the social TV front, Nuestra Belleza Latina set a milestone on Friday, becoming the first TV show (in English and Spanish) to top  Facebook’s weekly buzz rankings.

According to Facebook, “[t]he rankings are based on both frequency and momentum: the Facebook conversations that not only got a lot of buzz during the week, but also saw a notable increase compared with the previous week.” Read more

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