Reddit’s popular Ask Me Anything threads are being taken over by television writers and personalities. Along with national security officials, it seems the reddit community really wants to know about their favorite television shows.
Here are some upcoming tv-centric AMA’s:
Tuesday, October 14, 4pm: Spike Feresten, of “Seinfeld” fame
Wednesday October 15, 12pm: the WWF’s Chris Jericho
Friday October 17, 3:30pm: Bravo’s “Top Chef” judge, Carla Hall
Sunday October 19, 1pm: FX’s “Sons of Anarchy” Drea de Matteo.
Wednesday October 22, 3pm: Norman Lear, who wrote “All in the Family,” and other sitcoms is promoting a new memoir.
You can see a full schedule of upcoming AMAs here.
ABC’s new fall series ‘Selfie’ is a modern version of ‘My Fair Lady,’ except in this retelling Eliza Dooley (played by Karen Gillan) is a social media fiend – that is until she realizes that “being friended is not the same as having actual friends.” Enter Henry (played by John Cho), an ascetic, no-nonsense marketing executive who takes Eliza on as a project.
Eliza isn’t there quite yet, and in the meantime she continues to tweet and Instagram. The show’s creative team has done an excellent job integrating graphics of Eliza’s social activity into the show, but its social TV work also extends to Eliza’s favorite platforms themselves – Twitter and Instagram.
Eliza’s posts during the show are populated on actual Twitter and Instagram accounts. For example, during last night’s episode, Eliza and her boyfriend Freddy decide to take an “after sex pic,” which we see on screen. Read more
Redniss and Beck, along with social marketing guru Gary Vaynerchuk have formed BRaVe Ventures, which will advise top TV networks, digital agencies, and social TV companies. At launch, the company already counts as clients one of the major broadcast TV networks, Mashwork/Canvs.TV, Watchwith, Spredfast, Clasp.TV, ListenFirst Media, Contend Co., Vayner Media and GLOW.
“Part of the problem today is the vast amount of choice when it comes to how to develop and execute on a new technology-driven program,” Redniss tells Lost Remote. “We’ve watched companies spend large amounts of money and countless hours on technologies that didn’t work or on social programs that didn’t engage fans. We have the expertise to eliminate waste in order to determine the best solution to help our clients develop targeted programs based on specific business objectives from the start.” Read more
We last checked in with Screen-Bridge last winter when they launched. Since then, CEO Melanie Witkower and her team have made some changes to their target market, launched a blog, and the Fast Lane membership program, which offers educational resources and networking opportunities.
Witkower says that after their launch, focusing on working directly with production companies, networks began reaching out. “And when networks say they want to work with you, you don’t say ‘sorry, that’s not our target,’ you take a step back and ask yourselves ‘how do we fulfill those needs?’” she says. They’re still working with production companies but through the networks. Witkower says “the main difference is who our direct sale is to…we have more advertiser integration opportunities.”
And let’s be real: networks have more money than production companies to pay for the extra services the Screen-Bridge team provides. She notes:
It makes a lot more sense to be with the people that have the budget flexibility to actually pay for the analytics and the backend of our services…We are creative storytelling meets data analysis and data analysis is so important and so expensive. Trying to use the best companies for our services, it’s hard to be working with just the production companies.
NEXT PAGE >>