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Bravo Re-Launches Website As ‘Digital Rabbit Hole’ For Fans

bravo_logoIf Bravo isn’t on the top of your list when it comes to harnessing its legions binge-watching, tweeting, reality TV- loving viewers, it should be. Today, the network announced the upcoming launch of The Daily Dish, a new app and the redesign of bravotv.com.

The new website asks viewers to delve into their Bravo world — whether it’s the “Vanderpump Rules,” “Top Chef,” or one of the “Real Housewives” editions. There’s more commentary, news, and forums for fans. From their statement:

These immersive, multimedia experiences allow viewers to go down the digital rabbit hole on the latest moments. Every time a new, must-see moment hits the airwaves, it will inspire a curated, first-of-its kind digital feature that is seamlessly integrated into an engaging multimedia recap, including videos, photos, exclusive cast commentary, polls and more.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Jimmy Fallon Using Twitter for Holiday Giveaways

Tonight_Show_Starring_Jimmy_Fallon_IntertitleTo really get in the holiday spirit, Jimmy Fallon’s doing a “stocking stuffer sweepstakes.” Fallon’s Twitter presence is enviable and he’s tapping into the platform to give away free stuff. Last night, it was five Bose speakers. Tonight? Who knows. Fans are asked to enter the sweepstakes with the hashtag #FallonStockingSweeps and tweet at the show’s official handle. The hashtag trended all last night into this morning:

In terms of engaging fans, giveaways using Twitter are easy and effective. Sentiment towards the show and the host were nothing positive, Oprah-style:

 

Social TV Year-in-Review: Peel CEO and Co-Founder Thiru Arunachalam

peel-smart-remote-462_1The below post is part of our 2014 Social TV Year-in-Review guest post series and is written by Peel CEO and Co-Founder Thiru Arunachalam

The Next Challenge for Social TV Is Quantifying Success

Social TV is no longer about simply creating a platform where fans and users can talk about shows they love or the “Did that really just happen?” moment from last night’s episode. In 2015, what will give social TV value is the ability to quantify its impact on ratings and revenue.

Nearly half of all smartphone owners watch TV with a device in hand on a daily basis.  A recent  Nielsen study revealed that 20 percent of tablet users and 13 percent of smartphone users have purchased TV-advertised products using their second screen. Bridging that last mile between second screen engagement and converting that engagement into ROI for advertisers and marketers is the big challenge for 2015.

Looking back on 2014, the social TV landscape hasn’t changed much, but the players in the space have consolidated or cleared out. This means that powerhouses Facebook and Twitter continue to dominate while vertically focused companies such as TVTag and Beamly are fading into the background. What remains clear is that in order to survive in the social TV landscape you need to be able to join the dominant player conversation and also show TV marketers what’s in it for them.

TV networks, marketers and advertisers have long struggled to measure the monetary impact of their social media campaigns. (Just because a Twitter user tweets about a TV show using an official show hashtag doesn’t mean that they are actually tuning in, let alone buying the sponsor’s products.)

As an industry, the inability to quantify the ROI of social TV created a huge chasm. Peel saw this as a significant area of opportunity in 2014. Leveraging the wide adoption of our smart remote app, we launched products–True Tune-in advertising and our Peel.in Platform–which gave TV marketers tools to connect the dots between second-screen activity and what is happening on the TV itself.  With a simple tap of a banner on their smartphone, consumers can change the channel on their TV, program their DVR or set a watch later reminder. Read more

With Nielsen Partnership, Canvs Becomes First Fully Automated Social TV Sentiment Platform

canvsCanvs has been providing us with sentiment analysis of tweets around TV shows for a few months now, but has today announced a formal partnership with Nielsen and its Twitter TV Ratings. Canvs, then, becomes the first completely syndicated qualitative social TV platform, giving both networks and marketers more tools to extract meaning from viewer tweets.

In the social analytics world, sentiment analysis – once hot – has been largely cast aside. We asked Mashwork Founder & CEO Jared Feldman about this and he said that sentiment analysis “has been dismissed out of hand for so many years” because the solutions have been incomplete.

“We built Canvs to be actionable because the “positive,” “negative,” and “neutral” categorizations that come standard with most social media tools simply aren’t useful to marketers,” Feldman said. “Automated tools are unable to parse complex emotions like “I hate how much I love Scandal.” Further, what if hate is a goal? While a Tweet about despising Joffrey from Game of Thrones means the production team at HBO did its job, a traditional tool would simply label that tweet “negative.”  Canvs not only tells you what was “good” and “bad” about a show, but it also tells you which characters were attractive or annoying and which plot lines made people say WTF or SMH. These nuanced insights give marketers the ammunition they need to react to how their audiences really feel.” Read more

Social TV Year-in-Review: Telescope CEO Jason George

The-Voice-saveThe below post is part of our 2014 Social TV Year-in-Review guest post series and is written by Telescope CEO Jason George.

Live is Life: The Shifting Sands of Social TV

2014 has been a “growing up” year in Social TV – with Facebook increasing their focus in the space, Twitter’s position as the de facto platform of choice for television has been challenged, further alerting content creators (as well as advertisers) to the growing importance of this piece of the social media ecosystem. It’s not just Twitter – the likes of Instagram, Google, Tumblr, and Snapchat are also lurking around the corner, deftly positioning for their share of the $100bn worth of advertising money that is pumped into TV on an annual basis.

Common points of reference – such as the Nielsen Twitter rating – are both working to legitimize and standardize how we measure success, and ultimately, return on investment. The fact that Twitter users skew heavily towards the valuable younger demographic is something that isn’t lost on network ad sales teams and their clients: the advertisers. For a show like “Dancing With The Stars,” which regularly won its night this past season in the Nielsen Twitter ratings, activating digital and social engagement now has a currency it can draw on and utilize to attract new sponsors.

As with all new currencies, adoption takes time, and l hear less and less network executives question whether this is a valuable strategy (hands up who hasn’t been asked “but can you prove it helps ratings?”). Any content creator worth their salt now recognizes the threat as well as the opportunity presented by the rapid evolution of technology and audience behavior, and therefore takes steps to meet this challenge – they simply can’t afford not to. That’s one of the reasons we’ve seen Social TV move out of v1.0 (tweets to air) this year and into more sophisticated use cases, such as the American Idol Fan Wall. Read more

Social TV Year-in-Review: ‘TODAY’ Orange Room Producer Adam Miller

NBCTodayOrangeRoom650

The below post is part of our 2014 Social TV Year-in-Review guest post series and is written by TODAY Orange Room Producer Adam Miller. 

2014 was the year of…Orange. In September, we celebrated the one-year anniversary of TODAY’s groundbreaking social initiative, the Orange Room hosted by Carson Daly. With our digital studio and audience-driven content across platforms, we’ve become a model for success in social television.

Here are 9 things we learned about social TV in 2014:

1.       The audience is excited to be involved.

In the first year of the OR, #OrangeRoom trended 127 times. And that’s just the #OrangeRoom hashtag!

2.       Social really allows us to tear down the fourth wall.

We’ve been able to open direct lines of communication between our team and the audience. In just one example Matt Lauer joined Facebook in 2014, kicking off a series of successful weekly live Facebook chats with our viewers.

3.       You can’t plan some of the best moments.  

From Rokering to Rokerthon, being able to rapidly respond in real time is key, and that’s a big shift from the last six decades of morning news.

4.       There’s room for sponsors to participate in new ways.

#LoveYourSelfie and #RealDadMoment are great examples of programs where we’ve partnered with brands that are having similar conversations to our own editorial discussions.  As long as we’re transparent with the audience, we’re excited to include sponsors in new ways going forward. Read more

Introducing Our 2014 Social TV Year-in-Review Guest Post Series

Social-TVIn 2014, we officially entered the era of over-the-top, time-shifted, unbundled, a-la-carte, device-agnostic viewing. A ton of buzzwords? Sure. But this doesn’t make it any less true.

Want to cut the cords? No problem, you can still talk about ‘Game of Thrones’ and ‘Two and A Half Men’ the next day. Want to try a new show but are too late to the party and don’t want to wait until it comes out on Netflix? You can easily catch up in-season on video on demand. Feel like watching shows on your iPad? There’s a good chance what you want to watch is available (legally).

Until this year, the previous paragraph had caused networks, advertisers, and consumers alike much consternation. Now, the buzziest of buzzwords – disruption – is truly at play. Networks are finding viable solutions for monetizing content across screens, and are thus making more and more of this content accessible. No where was this more evident than this past winter, spring, and summer during the Olympics, March Madness, and World Cup, respectively. NBC, Turner and CBS, and Univision experimented with different types of content and advertising offerings and viewing numbers were through the roof.

Viewers are the main beneficiaries of all of this, and there is no better time to be a TV lover. No longer does one have to have cable, but still, there are many reasons to subscribe. There is always lots of talk of innovation in the TV space but it has rarely been about, for example, how cable service providers are racing to improve upon their TV Everywhere, VOD, and DVR offerings – and actually succeeding; are we starting to love Time Warner and Comcast? OK, let’s table that until 2015.

And, of course, on the social front we are continuing to experience amazing social TV programs. Fans of singing and dance competitions have the power to save favorite contestants during an episode, interact with characters and actors during episodes, and propel an off-the-cuff  selfie to historic heights.

Over the next two weeks we will feature guest posts from a number of thought leaders working behind the scenes to make all of the above possible. The posts will come from executives at social networks, TV networks, second screen solution providers, and marketing heads, and will touch upon – among other topics – how social TV has changed in 2014, where it’s headed in 2015, and some of their favorite initiatives from the past year.

Enjoy!

 

POTUS Killed It on ‘Colbert Report’ Last Night

potuscolbertWith only a week left of his final “Colbert Goes To Washington” victory lap episodes, President Obama showed up for “The Colbert Report” last night. He took over as host first doing “The Decree,” in place of “The Word,” and then sat down as a guest.

Obama does well at poking fun at himself, but this was a whole new level of pretty darn good. By all anecdotal accounts, he “killed it.” People were even watching live for the first time.

 

 

 

Millions of People Are Consuming Fan Fiction Right Now. Who Knew?

MoviePilotlogoSay what you will, critics, but fan fiction and recaps are a real business. And a lucrative one at that. Just ask Tobi Bauckhage, co-founder and CEO of Moviepilot. The publishing platform gives fans a space to write about movies, directors, TV shows. They host most of the content on Facebook channels; they have 28 million Facebook fans across multiple channels and 60 million monthly visits. The TV channel, which you can see here, posts about everything “Walking Dead,” “American Horror Story,” and “Doctor Who” recently — shows you can really geek out on.

Bauckhage is a bit of a nerd himself and gets a kick out of empowering fans. He says:

We’re really trying to balance out what kind of content comes from our fans and what we write ourselves…We want to enable even the guy that can’t write that well, so there are a lot of articles that might never make it on the Facebook page. We also started to put some of the contributors that were regular and performing well on social and we have a few of them on payroll.

Recently his team reached out to a contributor, “a real expert,” according to Bauckhage, that had been posting regularly every day and had gone silent. It turned out that the teen had exams that week and his parents took away his Playstation — which he had been using to file his articles. Read more

New Snapstream Social TV Tools Make It Easier for Networks to Engage Audiences

chompymarqueeSnapStream today announced new social TV features that will allow networks to better interact with their social following around particular TV events, and more, allow them to cut clips from shows and turn them into short videos or animated GIFs.

“We believe that Twitter, Facebook and Tumblr are an essential part of how people watch TV today. And we believe it’s early days for this phenomena—the importance of social media to TV will only grow. With our new social TV features, we aim to make SnapStream an essential tool for any television producer, marketer or advertiser,” said SnapStream CEO and Founder, Rakesh Agrawal.

SnapStream currently provides a commercial DVR tool that allows ‘The Daily Show’ and ‘The Colbert Report’ to easily find clips based on word usage (hence enabling all the mashups featured throughout a typical ‘Daily Show’ and ‘Colbert Report’ broadcast). Read more

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