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social TV

Real-Time Video Solutions Provider Grabyo Raises $2 Million in Funding

TH_Publicity-7_smallThe majority of digital video consumption is taking place in apps; video ad CPMs are 10x higher than the average cost of a traditional display ad; mobile ad spending has increased more than 80% this year alone.

These three stats are a large part of the reason that Grabyo – a real-time, cloud-based, video solutions provider – is announcing today that it has raised $2 million from Premier League stars Cesc Fabregas and Robin van Persie, New York Red Bulls star Thierry Henry and the San Antonio Spurs’ Tony Parker. In July, Grabyo provided social video solutions to the All England Lawn Tennis Club for Wimbledon and powered a video gallery on Wimbledon.com. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

#TheCatch Unites Rivals On Twitter, For a Minute

Last night Odell Beckham Jr. did something incredible: he brought Giants and Cowboys fans together. While  #NYGvsDallas was filled with a little trash-talk, #TheCatch was good enough to make everyone just shut up and love football:

Well, at least for a minute. Then Dallas fans were happy to rub it in: Read more

Friday Links: Recapping Shame, Adoring John Oliver, and More

johnoliverBetween breaking the Internet and #rokerthon, we’re a little bleary eyed this week. So we’ve rounded up some easy weekend reading you may have missed this week.

1) Does anyone like recaps? I’m biased because I’ve made some forays into the genre. And reading recaps of “Mad Men” or “True Detective” is often the best way to spend a Monday morning while your brain boots up. Over at MediaPost, they aren’t so forgiving. Why all the hate?

2) John Oliver finished his first season of “Last Week” on Sunday and we’re sad we won’t have anymore hashtag campaigns to track for a while. In the meantime, Matt Zoller Seitz over at Vulture explains why we like Oliver so much. He writes:

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BBC America Teasing Out ‘Orphan Black’ Fans for New Season

orphanblack“Orphan Black” is a show that depends on its fans, especially since no one will officially recognize its writing or its star. The #CloneClub has a strong Twitter presence. Which is why BBC America is asking them to vote for their favorite episode for #OrphanBlackFriday in preparation for the kick off of season 3. Fans are asked to vote up until November 13 via the official site. BBC America will air a six episode marathon — starting with the series premiere — based on the fan picks. If you’re a fan this is very good news for your Thanksgiving weekend; if you’re into marketing television, it’s a good example of how to cultivate and keep your fans interested during the hiatus.

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It’s So Much Fun to Hate ‘The Newsroom’

thenewsroom_season3Just as Fall TV malaise sets in, HBO brings back “The Newsroom” for its final season. Aaron Sorkin’s take on cable news is probably the funniest show to watch on social media, if only because people hate it so much. Or do they? Last night’s premiere played on this love-hate relationship with an episode on the Boston Marathon bombing to kick off the final five episodes. Here’s some of the best snark you’ll see all morning:  Read more

Friday Links: 12 Years of ‘Star Wars’ Titles and More

starwarsIs it really Friday already? Here are some stories you may have missed this week.

1) JP Lespinasse, social media director at BET, tweeted a link to some highlights from a webinar he did for Bitly on social television marketing. You can watch the whole thing here over the weekend and learn how he strategized and succeeded in making the BET Video Awards a social hit this year. Some key points:

There are a lot of people out there who are doing a lot in social, including programming to our target audience, talking about what we talk about. Clutter is the biggest obstacle and challenge right now, making sure we get our message out there and reaching the people we want to reach.

What this means is that we have to be that much more inventive, cut-through and strategic. We focus on the platforms that give us scale – Facebook, Twitter, Instagram, YouTube – to meet our goals of building awareness and site traffic. We’re also trying new platforms – including Snapchat and Ello, among others – to see what that community looks like and how we can best reach that community.

2) So, the new “Star Wars” movie name was announced and people were far from thrilled and kept it trending all day Thursday.

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Everyone is a Critic: VH1′s ‘Drumline 2: A New Beat’ Flops With Fans

If this is another golden age of television, it’s also a golden age of social criticism. Social media means networks can market new shows and pump up the crowd in the hope that everyone will live-tweet it and draw more advertising eyeballs. But it also means that when something flops, it flops hard.

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Let’s all pour one out for everyone over at VH1 this morning. “Drumline 2: A New Beat,” a spinoff of the super successful 2002 film “Drumline,” premiered last night. Yesterday, when #DrumlineANewBeat was circling around social media, fans could hardly contain themselves waiting for showtime. And then the movie started. It wasn’t just that stars Nick Cannon and Alexandra Ship weren’t living up to the beloved movie’s status. Fans were eager to give advice and complain about the technical stuff:

Actually, the idea of a “Drumline” series sounds like a much better idea than a big event-style, made for tv sequel. #Drumlin2 is still trending this morning, and the social response is not getting any nicer though:

Ouch. While the miniseries and TV movies are having their moment, it’s worth noting when the trend hits a saturation point. Some things might be better left alone.

Friday Link Roundup: What the MLB Knows and Sitcoms’ Social Media Problems

selfie_layeringIf your television and social media feeds are overflowing with Ebola panic, here are some good social television links you may have missed this week for weekend reading pleasure.

1) “Selfie” and “A to Z” have a social media problem. We’ve written about how “Selfie” breaks the fourth wall, but this Guardian piece explores how this “new generation of romcoms” still struggles to depect social media and its use realistically:

Then there’s the problem of depicting tweeting, messaging and instagramming – behaviour that is not in itself exactly visually stunning. “Selfie”, like “You’re the Worst” and “Sherlock” before it, uses onscreen graphics of texts, Vines, and Instagram, floating words that resemble subtitles. The silent reading is similar to the quiet feedback loops of social media, which might just stop the audience looking away from the screen to tweet – for a minute at least. TV is painfully aware that social media is a powerful rival for viewers’ attentions, which perhaps accounts for its disparaging attitude towards it.

2) Ello, the invite only social network, received a new round of funding and announced yesterday that it will be a PBC, so it can stay true to its “no advertising, ever” mission. The social network maintains that it will never treat users like a product, though that doesn’t mean it can’t be a commercial space, as this piece on The Atlantic explains. Television is the most commercial enterprise there can be and Twitter and Facebook and Tumblr have made strategic moves to cater to fans and networks. I’m guessing if you’re on Ello, you’re too cool to live-tweet “The Voice,” right?

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Why Brands and Broadcasters Keep Turning to Tagboard’s Social TV Solutions

unnamedTagboard provides hashtag-based curation solutions to live event producers and digital properties to collect and display on-brand tweets. In March, though, the company acquired TVinteract, and its founder Jenni Hogan joined the company as Chief Media Officer (or, really, Chief Social TV Evangelist).

Hogan, an Emmy Award-winning former local news anchor known for the way she integrated social media into her sgements, has since launched Tagboard’s TV product. The product debuted on July 1 and Fox O&O, Meredith, the New Orleans Saints, and the BBC have already utilized the tool on-air to display tweets.

Hogan’s past experience working with an array of social TV vendors and their technology is a large part of what’s driving the design of Tagboard TV.

“The technology would look great in the sales pitch but then once we had to use it, it was really hard to implement, and by the time corporate had gotten through the sales process the technology seemed like it was already old,” Hogan told Lost Remote. “That’s what we want to help solve for TV stations with Tagboard. I always tell our clients if our product isn’t easy then let us know, we have amazing brains at our company and we’ll come up with a solution to the work flow so it is easy.”

Incorporating client feedback is something that is usually more said than actually done, but Tagboard does it, does it quickly, and then rolls it out for other clients to use.

The New Orleans Saints wanted to show their fans’ thoughts, pictures and feedback as the draft was going live. In most broadcast environments, the lower third of the screen usually features content scrolling across the bottom and is not referred to by hosts. Still, Tagboard created a lower third product for them that could easily and safely show pictures from Instagram along with tweets and Facebook posts, and the Saints later used that same feature for a question and answer segment with their host Jen Hale called #AskJen.

“Tagboard didn’t even have lower third capability in their social offerings when we first started talking, Doug Tatum, the Saints Executive Director for Digital Media, told us, ”but Jenni and her colleagues developed it for us. Who does that?”

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‘The Chew,’ ‘Sons of Anarchy,’ and Other Stars Do Reddit AMAs

redditReddit’s popular Ask Me Anything threads are being taken over by television writers and personalities. Along with national security officials, it seems the reddit community really wants to know about their favorite television shows.

Here are some upcoming tv-centric AMA’s:

Tuesday, October 14, 4pm: Spike Feresten, of “Seinfeld” fame

Wednesday October 15, 12pm: the WWF’s Chris Jericho

Friday October 17, 3:30pm: Bravo’s “Top Chef” judge, Carla Hall

Sunday October 19, 1pm: FX’s “Sons of Anarchy” Drea de Matteo.

Wednesday October 22, 3pm: Norman Lear, who wrote “All in the Family,” and other sitcoms is promoting a new memoir.

You can see a full schedule of upcoming AMAs here.

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