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Sports

NBC Sports Prepares Digital and Social Strategy for 2014 Stanley Cup Playoffs

NHL_2014_StanleyCupPlayoffsFour months removed from another incredibly successful Winter Classic, the NHL is preparing its social and digital strategy for playoff hockey.

For the third year in a row, every playoff game will be broadcast across multiple NBC Sports Group platforms. As many as 105 playoff games will air across NBC, NBC Sports Network, CNBC, and NHL Network, and all games will stream on NBC Sport Live Extra (accessible via desktop, mobile, and tablet devices).

NBC Sports will also be making a big social push. The network is partnering with Magisto, an app that will allow fans to create edited movies with effects from on their desktop or mobile device. There will be calls to action during the Stanley Cup asking fans to create Magistro movies of them celebrating and the best videos will be shown on air. Read more

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

OneTwoSee, Bloomberg Sports, and LG partner to create interactive connected TV experience for MLB fans

one-two-seeMLB fans with an LG smart TV have reason to be excited this season. OneTwoSee, an interactive TV application company with a sports focus, and Bloomberg Sports have created a connected TV application that will bring interactive stats and advanced analytics to owners of LG smart TVs for the 2014-15 MLB season. The three companies announced the partnership at CES in January, and the application is free and included on all new LG smart TVs. The application will allow fans to see engaging data and graphics surrounding the game telecast. For example, LA Dodgers fans watching Clayton Kershaw pitch will be able to see the probability of him throwing a fastball versus a curveball, while another might display his ball to strike ratio. Both stats would update in real-time throughout the game. Similar types of stats would be displayed for batters. Read more

Infographic: March Madness viewing expected to be way up this year

p4Peelthe social TV company whose “app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform” – just released some interesting data from a survey it conducted of 1,500 users about how much of this year’s NCAA Tournament they intend to watch.

- 35% of fans say they will devote two or more hours a day at work to tournament-related activities (watching games, checking scores, etc.)

- 1 in 3 said they will be watching at work on a smartphone or tablet

- 18% plan to either call in sick or take vacation time in order to watch games

- 40% will watch more games online in 2014 vs. 2013. March Madness Live should enjoy quite the boost.

- Facebook (33%) and Twitter (16%) will be beneficiaries of communication about March Madness, but SMS still reigns supreme (42%).

Read more

How iPowow and Red Bull Media House are engaging European sports fans

461565852_640iPowow, a leading participation TV company based in Santa Monica, California, counts A&E and USA Network among its clients. In October, we wrote about how iPowow was working with USA to redefine the notion of syndication. The network had acquired the rights to broadcast Modern Family in syndication, and iPowow was helping to power Modern Family Live, which allowed fans to use second screen devices to participate in polls and quizzes while watching the episodes.

Two months ago, iPowow partnered with Red Bull Media House to create a social fan participation element for the FC Bayern München vs FC Red Bull Salzburg game, which aired on Red Bull Media House’s ServusTV. Fans were prompted to use computers or mobile devices to respond to questions displayed on-air during the telecast and to express their opinions about what was taking place during the game. The results were displayed in real-time both on the users’ devices and on TV. Read more

When NFL Player’s Wife Takes Her Displeasure With Hubbie’s Team to Instagram

We rarely get to see a star NFL player publicly go against his team’s management, much less their spouse rant on their behalf, but social media gave us both in the case of now former New Orleans Saints running back Darren Sproles and his wife Michel.

First, Sproles found out about his team trying to trade him via Twitter on Tuesday.

Sproles’ wife did not like the way his team was treating her hubby, and let them know via Instagram yesterday.

Read more

Project Blueprint and ESPN’s impressive digital and social growth

ESPN_Logo_CLR_PosIn January, ESPN networks and ABC sports programming drove 20.6 million tweets, good for 20% of all TV-related Twitter activity during the month. Sports programming will continue to be the main driver of social TV growth, and Disney is in a good position to reap the rewards of social TV advertising revenue should cross-platform measurement become more accurate and uniform. Perhaps this is why ESPN jumped at the opportunity to be the first brand to participate in Project Blueprint.

Project Blueprint, the brainchild of comScore and the Coalition for Innovative Media Measurement (CIMM), was the industry’s first cross-media measurement initiative to measure five screens: TV, radio, computer, smartphone and tablet. The pilot was launched in late 2012 and ESPN announced some initial findings in June 2013. Read more

Social Buzz for Jason Collins’s Season Debut

During tonight’s game between the Brooklyn Nets and Los Angeles Lakers, Jason Collins will become the first openly gay man to play in the NBA. Collins came out in May 2013 when he was a free agent and has remained a free agent until today, when the Brooklyn Nets announced that they signed him to a 10-day contract.

At 3:24 PM EST today, the Brooklyn Nets tweeted the following picture:

Read more

‘Gold Zone’ Boosting Digital Traffic for NBC Olympics

Split ScreenBorrowing from NFL “Red Zone,” which is an NFL Network channel that whips from game to game whenever an imminent scoring opportunity is close,  NBC’s Olympic “Gold Zone” is becoming a top online offering.

Yesterday, coverage of the first U.S. men’s hockey game against Slovakia was cut into, making that game smaller on screen, and popping up Russia’s game against Slovenia on the other side of the screen.

Viewers were then polled on Twitter which game they wanted to watch most.

An hour later, the screen had splitted itself into four, with live action from four different competitions. Read more

Why NBC Chose Adobe Primetime to Power its Digital Olympics Coverage

New-Primetime-LogoWhile NBC and partner networks are in the midst of broadcasting more than 500 hours of Olympic programming on TV, NBC has committed to doubling this output online via NBCOlympics.com and the NBC Sports Live Extra app. To power such expansive and expanded streaming coverage, NBC has chosen Adobe and their Adobe Primetime platform.  Adobe Primetime is an advanced TV publishing and monetization platform for programmers and pay-TV service providers.

After receiving flack for how it handled tape-delayed TV coverage during the 2012 London Games, NBC has enabled viewers to stream events live for this year’s Winter Games – even if NBC reserves these events to broadcast on TV in primetime.  It has been less than two years since the 2012 London Games, but viewing habits, especially when it comes to consuming sports content, have already changed. NBC’s decision to allow instant access to events, then, became less of a value-add and more of a necessity. Read more

NBC Olympics Formally Partners with Twitter to Promote Winter Olympics

1389914605000-Sochi-NBC-logoBeginning tomorrow, the world will turn its attention to the 2014 Winter Olympics; an outpouring of tweets will surely ensue.

As the network with the rights to the games, NBC has much at stake with how the Twitter conversation plays out. To help distinguish its own messaging from the clutter, and to drive tune-in messaging, NBC has formally partnered with Twitter to promote the Sochi Games. The first display of this collaboration happened on Wednesday when @NBCOlympics debuted its feature on South Korean figure skater Yuna Kim on Twitter. Read more

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