By Jordan Chariton on July 11, 2014 1:58 PM
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Wimbledon, which begins on June 23rd is one of the most popular sporting events of the year. Tennis games in particular are hard to capture on social media in real-time because everything moves so quickly, especially on the TV screen. Grabyo, a real-time video company, “is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions.” Furthermore, “the partnership will see the AELTC share real-time video highlights to tennis fans on Facebook, Twitter, Google+ and YouTube, in order to engage social media users and drive tune-in for broadcasters around the world.” Read more
In just over two weeks, the World Cup begins in Brazil, and cable news network Fusion has built a second-screen platform to cover everything happening on and off the field.
Soccer.Fusion.Net is Fusion’s micro-site that “creates and curates a tapestry of content from the social web that includes reactions from fans and key influencers watching from inside the stadiums, parties in Brazil and beyond,” the network says. Digital and mobile users will be able to view live match blogs, real-time standings and stats, and watch videos and features from both “unusual celebrities” and soccer writers. Fans can also download custom team wallpapers of their favorite countries squad.
“The World Cup will be the ultimate multiplatform event so for 30 days the World Cup party will be non-stop on Fusion — on television, on mobile, on social,” Fusion CEO Isaac Lee said.
Chief Digital Officer Daniel Eilemberg tells Lost Remote: “We know that there will be thousands of smartphones capturing the action inside the stadiums and at the parties in Brazil and beyond — we want to harness the power of that content and deliver it to our audience in a compelling, accessible way.”
On Friday, the Montreal Canadiens tweeted at Jimmy Fallon and proposed a bet: if the Canadiens beat the Rangers, Fallon must wear a Canadiens jersey during one of his monologues. If the Rangers win, Jimmy Fallon’s face will serve as the Canadiens’ Twitter avatar.
During the ensuing back-and-forth Fallon showed some hesitancy before counter-proposing with what is now the official bet (confirmed during his monologue on Friday night’s show): in addition to what the Canadiens first proposed, if the Rangers win, the Canadiens’ Twitter account must tweet out 10 pictures of their mascot walking around Montreal with a Rangers jersey on.
After the Canadiens accepted Fallon’s counter, the Rangers tweeted: “We got you @jimmyfallon! #NYRPlayoffs.”
Here’s the exchange via Storify, also published on the Canadiens’ website:
At the NFL Draft last Thursday night, ESPN and EA announced the return of the ‘Madden NFL’ cover vote. ESPN and EA have narrowed the field down to a ‘Sweet 16’ of NFL rising talent, and fans will be able to choose which player graces the cover of ‘Madden NFL 15,’ which will be released on August 26.
ESPN will leverage its TV, digital, and social assets to promote the competition. Fans can vote once per day at ESPN.com/maddenvote, and take to @ESPNNFL on Twitter and the NFL on ESPN Facebook page to debate the picks using the hashtag #MaddenCover. Every Thursday for the next four weeks, the winners of each round will be announced on ESPN’s ‘NFL Live,’ and players still alive in the bracket will make appearances on ESPN programming to campaign for themselves.
“Every year, ESPN and EA SPORTS continue to go bigger with the Madden NFL Cover Vote, and there’s no better way to kick off the vote for Madden NFL 15 than having last year’s winner and NFL legend Barry Sanders announcing it on stage at the NFL Draft,” said Raphael Poplock, vice president of games and partnerships for ESPN. “We are building on our momentum over the last three Madden NFL Cover Votes to deliver an engaging experience that puts the cover in the hands of the fans, which have resulted in some of ESPN’s most successful social activations to date.”
The winner will be announced from LA LIVE Plaza during the 6 p.m. hour of SportsCenter on Friday, June 6. Read more
iPowow, a leading participation TV platform that lends itself particularly well to sports clients, is teaming up with NBC Sports Group’s Golf Channel to provide a real-time second screen experience to viewers for this year’s Players Championship.
This year’s tournament began yesterday and continues through Sunday, and Golf Channel began utilizing iPowow’s solution in its ‘Golf Central’ and ‘Live From’ coverage since Monday, May 5. The network’s on-air crew will be posing questions to fans during its on-air coverage, and then directing fans to GolfChannel.com/vote to vote on the answers. The answers will be tracked and displayed on-air in real-time.
“We are excited to be working with Golf Channel ,” says iPowow’s CCO, Gavin Douglas. “They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.” Read more
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