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Infographic: How Did Miss America Perform Against Sunday Night Football on Twitter?

miss-americaFor (the subset of) Americans not watching Sunday Night Football, ‘Miss America’ was airing on ABC. Although down in linear ratings 25% year-over-year, Miss America had a big night on social. For more on how the pageant compared to Sunday Night Football – the night’s usual ratings winner – some insights from StatSocial, followed by an infographic for each event:

Miss America: 

- None of the judges or hosts came up in Miss America’s Top Celebrities. According to the data, Blake Shelton would be a good celebrity judge for next year.

- Of Miss America viewers’ favorite shows, two out of the three are on NBC, not ABC.

Sunday Night Football: 

-Chicago fans outnumbered San Francisco fans: the top city was Chicago whereas San Francisco was fourth.

- Of the audience’s most-followed brands, the Bears were the second favorite while the 49ers were tenth.

- Bud Light is the official beer sponsor of the NFL, but isn’t a top-three favorite beer brand among SNF tweeters.

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Armchair Quarterbacks, This App’s For You

Spit App Logo 304x200Today, just in time for NFL Thursdays, i.TV launched a new televised sports app, Spit. It’s a game for the game and doesn’t take umpteen hours to set up like a fantasy league.

Users download the app, invite friends, and then answer questions throughout the broadcast like, “will the next play be a run or a pass or an intercept?” The questions run on a ten second timer and there’s a leader board for your crew and for the entire Spit audience. Founder and i.Tv CEO Brad Pelo says:

What we discovered is that fans of sports tend to be a little bit more engaged around second screening, but there’s a great opportunity to get them to competitively engage. We built a feature last year for Nintendo, for their second screen experience and we watched , specifically for sports, the metrics just skyrocket. It became the second most used feature on the platform.

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#ThursdayNightFootball Kicks Off On Twitter

thursday-night-footballCBS rang the NYSE opening bell this morning to celebrate it’s $300 million Thursday Night Football deal. Nevermind that #TNF kicked of last night on NBC.

Next week, CBS officially kicks off, going all out with a Jay-Z theme song, and opening narration by Don Cheadle.

On social media, CBS is already working on hyping and warning their viewers:

 

 

But some football fans with cable subscriptions in mind were already lamenting DirectTV’s negotiations with NBC that lasted until just before the game. Fans in Ohio, Florida, and 16 other states were using antennae and social media to commiserate.


Others were already worried that they wouldn’t be able to watch #TNF through CBS.com, which has no plan to stream games, unlike FOX, which will stream games and playoffs.

NFL Now Launches New Platforms and New Original Content

nflnowAre you ready for some football? How about football everywhere and all the time?

Tonight is the first primetime broadcast of Thursday night football on NBC, but the NFL is taking the second screen seriously this season with the expansion of their NFL Now video service. If you want to watch replays of full games, you still have to pay for it with Game Rewind. But NFL Now offiers fans video highlights and football news; users can customize their “channel” with their fave teams, players, and fantasy team filtering.

Yesterday, the NFL announced that NFL Now is now supported on five new platforms: NFL Mobile phone and tablet applications, Amazon Kindle Fire, Fire Phone and Fire TV, and Yahoo! Screen. They also have two new, original, reality shows called Finding Giants and Undrafted and a new daily talk show, which will air on NFL Now and Direct TV.
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An Exclusive Look at the All England Lawn Tennis Club’s Social Strategy for Wimbledon

(AP Photo/Ben Curtis)

(AP Photo/Ben Curtis)

Wimbledon is the longest running and most prestigious of the four major tennis championships. In addition to its huge yearly television audience and the fans willing to wait weeks outside for tickets, the Wimbledon Twitter account boasts 1.2 million followers and its Facebook page, 2.4 million likes. With tennis on everyone’s minds midway through the U.S. Open, Lost Remote gained exclusive access to data from the All England Lawn Tennis Club’s (AELTC) partnership with Grabyo - a cloud-based, real-time video solution provider that helps broadcasters monetize clips – this past June and July.

The AELTC installed video feeds on its three main courts, each of which was integrated with Grabyo Studio. Grabyo created a Wimbledon-branded video gallery on Wimbledon.com and ensured that the AELTC was set up to share real-time video across social, web, and mobiles apps. “The ease with which Grabyo Studio allowed us to create social videos as part of our content offering and distribute them to our global digital audience was very impressive,” said Alexandra Willis, Content and Communications Manager at the AELTC. Read more

Mo’ne Davis’ Baseball Breakout Spreads on Social

She became the first female to throw a shutout in the Little League World Series and now is the first Little Leaguer featured on the cover of Sports Illustrated.

What else can 13-year-old Mo’ne Davis do? How about take over social media.

From athletes to celebrities to folks in the White House, Davis has been getting a lot of love on social.

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LeBron James’ Return to Cleveland Rocks Social

The king returning to Cleveland rocked social media this afternoon.

After an exclusive Sports Illustrated story written by LeBron James went up announcing his return to the Cleveland Cavaliers next season, James posted on Instagram.

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How Grabyo is bringing real-time highlights to Wimbledon’s broadcast

Screen Shot 2014-06-10 at 11.33.09 PMWimbledon, which begins on June 23rd is one of the most popular sporting events of the year. Tennis games in particular are hard to capture on social media in real-time because everything moves so quickly, especially on the TV screen. Grabyo, a real-time video company, “is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions.” Furthermore, “the partnership will see the AELTC share real-time video highlights to tennis fans on Facebook, Twitter, Google+ and YouTube, in order to engage social media users and drive tune-in for broadcasters around the world.”  Read more

How Golf Channel’s ‘Arnie’ Became a Social and Ratings Success

arnie_304In April, Golf Channel’s three-night event about the life of Arnold Palmer, ‘Arnie,’ became the most watched original production in the network’s history. Between April 13 and April 15, 1.75 million unique viewers tuned in – no small feat for a niche sports channel.

#Arnie trended on Twitter during all three premieres, and as part of Golf Channel’s social strategy, they created a social hub for fans to submit stories and photos about Palmer; the microsite is sponsored by Callaway Golf. The hub collects Facebook, Twitter and Instagram posts that use the hashtag #Arnie.

Based on both the ratings and social success of the three-part series, Golf Channel last week announced that they will be producing a fourth Arnold Palmer special. According to ‘The Hollywood Reporter,’ the next installment will be based mainly on fan submissions  (similar to last year’s Bruce Springsteen documentary ‘Springsteen & I’) – accepted via GolfChannel.com and snail mail. Read more

Peel World Cup Survey: TV Might Still be King, but Mobile and Social Catching Up

peel1Peel, the app that serves as a universal remote control, is out with interesting findings from a World Cup survey they conducted.

Polling over 1,000 people on their viewing habits, Peel discovered:

-54% who plan to watch the World Cup (starts June 12 in Brazil) will watch more games than four years ago, with a desire to consume more of the games via mobile and social media.

-81% of smartphone owners expect to be using a second screen device to interact with friends and families about the WC.

-Just 33% said they’ll exclusively watch the games on TV. On the other end, only 10% will watch solely on their smartphones.

-53% of second screen users will use Facebook and SMS texting to interact with other World Cup fans.

-There’s a generational divide: 33% over 35 say they’ll use Twitter to talk about the games; just 12% over 55 said they’d do the same thing.

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