Last year, Whistle Sports launched its YouTube network on the hunch that millennials weren’t watching sports the way they used to. Almost a year later, the network has grown substantially with 208 channels and over 9,000,000 subscribers. Last month, BSkyB invested $7 million in the network in an effort to expand their “ongoing programme of investing in innovative startups that help Sky bring new ideas, insight and services into its business,” according to a statement. In other words, to evolve into the new, digital market.
Recognizing that people across the U.S. will be tuning into today’s slate of NFL games – and, unlike Sundays or Monday nights, doing so even if they don’t like football – Twitter has devoted resources to building a special #NFL experience. There is not always a marquee matchup on Thanksgiving, but today’s San Francisco 49ers vs. Seattle Seahawks NFC Championship rematch, replete with playoff implications, will likely drive big tune-in and tweet numbers.
The #NFL timeline includes a schedule of the day’s games (and an upcoming one for Sunday) on the left rail. Clicking into each tab drives users to game-specific content. The #NFL hashtag also includes a “Videos” tab, designed to keep users engaged longer on Twitter.com. Read more
Last night Odell Beckham Jr. did something incredible: he brought Giants and Cowboys fans together. While #NYGvsDallas was filled with a little trash-talk, #TheCatch was good enough to make everyone just shut up and love football:
— D. Ramnarine (@1goatroti) November 24, 2014
— Johnny Kirpalani (@JohnnyKirpalani) November 24, 2014
Well, at least for a minute. Then Dallas fans were happy to rub it in: Read more
Now’s your chance to get an autograph from Emmitt Smith. Well, a digital one at least. This weekend, Comcast is hosting an autograph giveaway.
During the first half of the Giants and Cowboys game on Sunday night, Smith will tweet something, according to the release, to get it all started. Fans will then have 24 hours to tweet @XFINITYSports with the hashtag #SignMyTweet. Someone at Comcast (I pity this guy), will print out the tweets, have the Hall of Famer sign them on Monday night, and then mail oversized copies to fans. Smith says in the statement:
Vidpresso – a Utah-based social TV company – officially announced last week a partnership with the Utah Jazz to integrate user-generated social posts into the ROOT Sports Rocky Mountain game telecasts and in-arena on EnergySolution Arena’s monitors.
The integration allows the Jazz not only to engage with fans attending games, but also fans watching at home. “It’s a shared experience that arena fans are used to,” Randall Bennett, Founder of Vidpresso tells Lost Remote. “You’ve seen the arena screen focus on the dancing kid, or the kiss cam. Using social media is a way to give people in the arena and out of the arena a voice.”
Testing began during the preseason, with Vidpresso’s feed being integrated during the October 13 preseason matchup between the Jazz and the Los Angeles Clippers. Social posts featuring#LACatUTA were displayed during the telecast and in-arena, and the hashtag trended nationally at #3. Vidpresso will be integrated in all regular season games moving forward. Read more
Now that everyone has had the chance to breath from a World Series that went seven games and in which the San Francisco Giants emerged the victors (their third victory in five years) , it’s time to look at how fans reacted on Twitter to the deciding Game 7.
According to our analytics partner Canvs, which measures Twitter sentiment, 506,032 out of the 1,941,062 tweets about the game were emotional reactions. 35% of the emotional reactions included the word “love” and 22% included “congrats.”
The game’s top moment came at the end of the game (between 11:25-11:30 pm EST) after the Giants won. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more
The updated app is now available on iTunes, Android and Windows, and allows fans to send Homegating party invitations, view recipes from NFL Chef Marc Payero, and upload and share pictures with friends.
While the NFL has long put its marketing efforts towards getting fans to games, the league in the past five years has shifted its focus, with the indispensable Red Zone package, NFL Mobile, and now the Homegating app.
In addition the app’s existing features, here’s what’s new in the latest update: Read more
NBC Sports Digital last week announced the launch of NBC SportsWorld, an SB Nation and Grantland-like microsite that will host long-form content from NBC Sports Digital’s contributors, including Joe Posnanski, Joe Prince-Wright, and Nick Zaccardi.
“Our SportsTalk strategy of providing readers with quick, impactful news posts multiple times a day has been incredibly successful. However, we will now complement that plan by tapping into NBC Sports Group’s rich history of long-form storytelling,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “NBC SportsWorld will create an immersive experience for our users with deep, thoughtful multimedia pieces written and produced by our talented roster of contributors from all facets of the NBC Sports Group.” Read more
If you watch sports, usually the only good videos of the crowd come from the ‘kiss cam’ at the stadium or whatever panoramic shot a producer finds eyeball-worthy. You’d also know that everyone on the ground is taking their own videos and sending them right to Instagram and SnapChat. Bryant McBride, CEO and co-founder of Burst, wanted to make it easy for broadcasters to grab those videos and use them on live television. Here’s how it works, according to a statement from the company:
This authentic, [user generated] video gets curated and approved by a tapeAD and then directly integrated into the EVS system in the live broadcast production truck. UGC video can be seen on the live broadcast within a few minutes of the consumer sending it to the media company. When a fan submits video from their smartphone, they check a box agreeing to be subject to the media company’s terms and conditions – effectively giving an ownership right of that video to the media company who can legally monetize and repurpose it free and clear.
This summer, Burst partnered with NESN. Using the Burst app and platform, Red Sox fans took their videos in the app, uploaded them to the cloud, and the network sifted through them using the platform and used them in the live-broadcast.
If NBC Sports’ ‘Sunday Night Football’ wasn’t dominant enough, tonight’s game is a marquee matchup between the San Francisco 49ers and the Denver Broncos. And if that isn’t enough to draw you in, Peyton Manning will be gunning for the all-time passing touchdown (TD) record. Brett Favre currently holds the record with 508, and Manning needs two to tie and three to surpass him.
To celebrate the occasion NBC Sports released a Vine featuring all of Peyton Manning’s touchdown passes (note: from 2006 to present it is a pic of the exact TD throw; prior to 2006 it’s the games that he threw TDs in, but not necessarily the exact pass).
Below, all of Peyton Manning’s TD passes in six seconds. If that’s too dizzying, the network also released a 30-second version: Read more
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