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Sports

NFL Homegating App Brings the Tailgating Experience Home

NFL-LogoCan’t make it to the stadium for your favorite NFL team’s game? The NFL’s Homegating app enables you to organize a tailgating experience at home.

The updated app is now available on iTunes, Android and Windows, and allows fans to send Homegating party invitations, view recipes from NFL Chef Marc Payero, and upload and share pictures with friends.

While the NFL has long put its marketing efforts towards getting fans to games, the league in the past five years has shifted its focus, with the indispensable Red Zone package, NFL Mobile, and now the Homegating app.

In addition the app’s existing features, here’s what’s new in the latest update: Read more

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NBC Launches Long-Form Sports Site, NBC SportsWorld

nbc_sports_logoNBC Sports Digital last week announced the launch of NBC SportsWorld, an SB Nation and Grantland-like microsite that will host long-form content from NBC Sports Digital’s contributors, including Joe PosnanskiJoe Prince-Wright, and Nick Zaccardi.

“Our SportsTalk strategy of providing readers with quick, impactful news posts multiple times a day has been incredibly successful. However, we will now complement that plan by tapping into NBC Sports Group’s rich history of long-form storytelling,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “NBC SportsWorld will create an immersive experience for our users with deep, thoughtful multimedia pieces written and produced by our talented roster of contributors from all facets of the NBC Sports Group.” Read more

Burst Allows Networks to Use (and Own) Fan Videos During Live Broadcasts

burstlogoIf you watch sports, usually the only good videos of the crowd come from the ‘kiss cam’ at the stadium or whatever panoramic shot a producer finds eyeball-worthy. You’d also know that everyone on the ground is taking their own videos and sending them right to Instagram and SnapChat. Bryant McBride, CEO and co-founder of Burst, wanted to make it easy for broadcasters to grab those videos and use them on live television. Here’s how it works, according to a statement from the company:

This authentic, [user generated] video gets curated and approved by a tapeAD and then directly integrated into the EVS system in the live broadcast production truck. UGC video can be seen on the live broadcast within a few minutes of the consumer sending it to the media company. When a fan submits video from their smartphone, they check a box agreeing to be subject to the media company’s terms and conditions – effectively giving an ownership right of that video to the media company who can legally monetize and repurpose it free and clear.

This summer, Burst partnered with NESN. Using the Burst app and platform, Red Sox fans took their videos in the app, uploaded them to the cloud, and the network sifted through them using the platform and used them in the live-broadcast.

Read more

NBC Sports Presents Every Peyton Manning Touchdown Throw in Six Seconds

week7_0If NBC Sports’ ‘Sunday Night Football’ wasn’t dominant enough, tonight’s game is a marquee matchup between the San Francisco 49ers and the Denver Broncos. And if that isn’t enough to draw you in, Peyton Manning will be gunning for the all-time passing touchdown (TD) record. Brett Favre currently holds the record with 508, and Manning needs two to tie and three to surpass him.

To celebrate the occasion NBC Sports released a Vine featuring all of Peyton Manning’s touchdown passes (note: from 2006 to present it is a pic of the exact TD throw; prior to 2006 it’s the games that he threw TDs in, but not necessarily the exact pass).

Below, all of Peyton Manning’s TD passes in six seconds. If that’s too dizzying, the network also released a 30-second version: Read more

Boston College Bostonians Perform A Capella Version of Sunday Night Football Theme

Yesterday’s ‘Sunday Night Football’ matchup between the New England Patriots and the Cincinnati Bengals began on a high note.

With the arrival of The Sunday Night Football Bus in Boston this weekend, NBC Sports partnered with the Boston College Bostonians to create an exclusive event for NBC’s social media platforms.

The Bostonians are one of the most popular college a capella groups and surprised a crowd of spectators on Saturday in downtown Boston with a “flash mob” performance of the ‘Sunday NIght Football’ theme sons “Waiting All Day For Sunday Night”.

 
 

It’s Friday: Play Postseason #Moundball on Twitter

instaschedpostseasonNormally, Thursdays belong to the ladies and “Scandal,” but this week sports fans took over. Between Thursday Night Football and post-season baseball, it’s all about the games. Especially the MLB, which has always painted “Postseason” on the sidelines, but now acts as an easily recognizable hashtag.

The MLB is all over social media, whether it’s to goad fans or share the day’s long schedule. And then there’s @MoundballMLB, an official MLB account dedicated to the sideline betting game usually reserved for grandpas and very old-school baseball fans. Yet, 9,000 followers are ready to waste the day:

If you play along during the live game, the MLB is giving away MLB shop gift certificates, free trials to MLB TV, hoodies, and if the “umpire lands the ball perfectly on the pitcher’s plat during any World Series game, someone will win $1,000.”

Read more

Samsung Smart TV Owners Had a Cool Ryder Cup Experience This Weekend

2014-Ryder-Cup-Gleneagles-ScotlandThe 40th Ryder Cup concluded yesterday, and fans with 2013 or 2014 Samsung Smart TV were able to follow along with the Ryder Cup TV app, developed in collaboration with Turner Sports and the PGA of America.

The app allowed fans to follow live scores, access exclusive behind-the-scenes video footage, and view course information through virtual hole flyovers.

“In our continued effort to bring consumers new and immersive experiences across our products, Samsung is excited to be working with the PGA and Turner Sports, bringing golf fans a way to deepen and enrich their Ryder Cup viewing experience,” said Eric Anderson, Vice President of Content and Product Solutions at Samsung Electronics America. “Whether using a Samsung Smart TV or mobile device, the Ryder Cup TV App is just another example of what lies ahead as we develop new ways for consumers to view their favorite content.” Read more

#RE2PECT: Jeter Fans Relive Last Game on Social Media

Baseball fans have taken over social media this morning with clips from last night’s Yankees game. Clips of Jeter’s walk off single, his farewell lap, and his adorable nephew are all over the place. You can even watch a handful of different versions of that walk-off cut from various broadcasters. The little guy tipping his hat should keep you smiling all weekend.

Peyton Manning and Sunday’s Super Bowl Rematch Sparks Twitter Conversation

b99194475z.1_20140129230759_000_glb4jkmo.1-1Let’s face it: last year’s Super Bowl was a dud. The Seattle Seahawks demolished the Denver Broncos 43-8.

This past Sunday, the Broncos had a chance to avenge their loss, and a late Peyton Manning-led drive forced the game to overtime. According to our analytics partner Canvs, which measures Twitter sentiment, the five minute period immediately following Manning’s incredible drive accounted for 21% of reactions for the entire nine-hour window monitored. That five minutes saw 32,139 reactions out of 125,535 total tweets.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Infographic: How Did Miss America Perform Against Sunday Night Football on Twitter?

miss-americaFor (the subset of) Americans not watching Sunday Night Football, ‘Miss America’ was airing on ABC. Although down in linear ratings 25% year-over-year, Miss America had a big night on social. For more on how the pageant compared to Sunday Night Football – the night’s usual ratings winner – some insights from StatSocial, followed by an infographic for each event:

Miss America: 

- None of the judges or hosts came up in Miss America’s Top Celebrities. According to the data, Blake Shelton would be a good celebrity judge for next year.

- Of Miss America viewers’ favorite shows, two out of the three are on NBC, not ABC.

Sunday Night Football: 

-Chicago fans outnumbered San Francisco fans: the top city was Chicago whereas San Francisco was fourth.

- Of the audience’s most-followed brands, the Bears were the second favorite while the 49ers were tenth.

- Bud Light is the official beer sponsor of the NFL, but isn’t a top-three favorite beer brand among SNF tweeters.

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