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Storytelling

How Hopskoch has created a platform for a social TV soundtrack

hopskoch-logo_on-white_largeA new wave of social TV startups is emerging in the post-Get Glue era. These platforms aren’t targeting consumers (thus competing with Facebook and Twitter). Instead, they’re creating tools for marketers to create social TV experiences in unique ways across content. Hopskoch is one of these companies that’s built a platform to “create, track and analyze transmedia marketing campaigns on one collaborative” tool. We interviewed Marty Monaco the founder and COO at the company about their goals to make an impact on the TV world.  Read more

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Introducing SAM, a platform for the post social TV era

James QuoteBack in October when Twitter IPOed, we spoke with James Neufeld as he was developing SAM, an online asset management platform that was still in private beta. Today, SAM has officially launched publicly in what Neufeld describes as a platform for the “post social TV era.” SAM enables newsrooms, journalists, editors, producers, bloggers and anyone who calls themselves a storyteller to find the best content on social networks. We interviewed Neufeld about the big launch and why you should try SAM. Read more

TV/Film Producer and Director Mike Tollin on Finding New Ways to Reach an Audience

mike-tollin_articleIn the fourth and final week of Mediabistro’s Profit From Your Passion series, we’re focusing on the TV/Entertainment industry, starting with an interview with award-winning director and producer Mike Tollin.

Tollin, who began his career working on sports documentaries, has directed and produced such TV hits as Smallville and One Tree Hill, and films like Varsity Blues. Twenty years ago, he collaborated with Brian Robbins to form Tollin/Robbins Productions. But, most recently, he joined forces with Peter Guber, chairman of Sony Pictures, to create a new company called Mandalay Sports Media, where he’s experimenting with digital platforms:

[Mandalay] encompasses everything from sports movies to long-form sports documentaries in the vein of 30 for 30, which I have been very involved in, to digital shorts like My Ink, which we just launched for AOL. It’s exciting to see a new market where you’re making up the rules as you go. Look at the over-the-top networks, as they’re called: Amazon, Hulu, Netflix, and look at how they’re launching their shows. How much is binge-viewing a part of the strategy? It’s exciting to find new partners and find new ways to reach an audience. If you find a great story, there’s a way to reach an audience.

To hear more from Tollin, including how he got started in the industry, read: So What Do You Do, Mike Tollin, Acclaimed TV/Film Director and Producer?

–Aneya Fernando

How the new ‘Arrested Development’ on Netflix will confront a unique social TV challenge

This week Netflix announced that the cult hit show Arrested Development will return with 14 episodes in May after seven years off the air. For fans like me, that’s unbelievably awesome news. “I could vomit right at this moment,” said creator and showrunner Mitch Hurwitz when asked about the pressure to meet fans’ expectations. After all, the show thrived in surprising viewers with hilarious dialogue and unexpected twists and turns throughout. Read more