As a whole, there is no doubt that social media has made the world of television even more awesome. Viewers can interact directly with actors, producers and executives, and the water cooler effect makes talking with friends about the latest episode of “Homeland” (or “Masterchef,” or “Big Bang Theory” or whichever show you prefer) that much more enjoyable. That said, there are still perils associated with social media, and a pair of incidents in the last few days offer learning experiences.
Passion, purpose, people, product, and partnerships. Mark Zuckerberg embodied and employed these five “P’s” to help build Facebook. In amazing detail, Ekaterina Walter – a social media innovator at Intel that has been instrumental in making the company truly social – expounds on these traits in examining the rise of Zuckerberg and Facebook in her book ‘Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO’. Read more