Strategy - Lost Remote

Think Like Zuck: How TV execs can learn from Ekaterina Walter’s bestselling book

Natan Edelsburg — Sun, 03 Feb 2013 15:12:35 +0000

Passion, purpose, people, product, and partnerships. Mark Zuckerberg embodied and employed these five “P’s” to help build Facebook. In amazing detail, Ekaterina Walter – a social media innovator at Intel that has been instrumental in making the company truly social – expounds on these traits in examining the rise of Zuckerberg and Facebook in her book ‘Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO’. continued…

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9 predictions for social TV in 2013

Cory Bergman — Fri, 04 Jan 2013 13:58:05 +0000

Before we get started with this year’s list, let’s look at how Lost Remote’s 2012 predictions fared over the last year. There were the obvious ones (“social TV startup activity will double”), a clear-cut winner (“Nielsen will acquire a social TV data company”) and a couple misses (“Google TV will make a comeback” and “social TV companies will launch a lot of connected TV apps.”)

continued…

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Will storytelling take social TV’s center stage in 2013?

Cory Bergman — Fri, 07 Dec 2012 15:38:29 +0000

(Guest post by Jacob Shwirtz, Viacom Media Networks’ expert on social viewing and social media.)

As social TV continues to evolve, with more start-ups, more consolidation and broader impact on our industry, it seems appropriate to take stock of 2012 and try to foresee what 2013 has in store for the hottest buzzword in the media industry. continued…

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How ‘Pretty Little Liars’ used social TV for their Halloween special

Natan Edelsburg — Fri, 02 Nov 2012 14:36:23 +0000

Pretty Little Liars continues to set precedents for how a show can live beyond it’s traditional season cycle. They launched a web series at the end of their summer season and recently unleashed a Halloween special on ABC Family to keep fans glued to the teen drama. We interviewed Beth Johnson, VP of Digital Media for ABC Family and Dalia Ganz, Senior Manager of Digital and Partnership Marketing for ABC Family about their social TV strategy. continued…

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An inside look at Epitome Pictures’ social TV strategy for ‘Degrassi’

Natan Edelsburg — Fri, 12 Oct 2012 08:51:25 +0000

While “social TV” didn’t exist twelve years ago, young and passionate TV fans definitely did. Epitome Pictures’ “Degrassi”, a Canadian teen soap, is set to premiere it’s twelfth season (12b to be exact) tonight at 9pm ET on Teen Nick. Their use of digital and social TV has helped them keep the show relevant as new audiences get introduced to the different characters. They’ve strategically grown their presence across mobile as well. We interviewed Stephen Stohn, the Executive Producer of Degrassi and the President of Epitome Pictures Inc. about their social TV strategy and growth. continued…

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An inside look at The Weather Channel’s social TV strategy for ‘Coast Guard Florida’

Natan Edelsburg — Wed, 10 Oct 2012 09:24:47 +0000

The Weather Channel is no stranger to social TV. Early on the weather-focused TV network inked an unprecedented partnership with Twitter to curate relevant tweets. They also have one of the most popular apps on the App Store and recently revamped their website to bring social even more center stage. As their digital footprint has grown, their original television content has as well. Tonight at 9pm Eastern the network is premiering “Coast Guard Florida,” a follow up to the successful “Coast Guard Alaska”. Florida will “will follow the men and women of the 7th Coast Guard District who are charged with keeping America’s ports secure and waterways safe, stemming the flow of illegal narcotics, securing the southeast border, protecting the environment, enforcing maritime laws and treaties and saving those in peril on the sea.” We spoke with Renee Willet, senior manager of social media marketing for The Weather Channel Companies about their social TV strategy for the big premiere. continued…

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An inside look at A&E’s social TV strategy for ‘Duck Dynasty’

Natan Edelsburg — Tue, 09 Oct 2012 09:17:02 +0000

In honor of the new season of A&E’s Duck Dynasty, the network has pulled out all the stops for a social TV strategy that extends beyond digital. The show, about a unique Louisiana family that owns a “sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.” To translate the lifestyle that the family, the Robertsons, live A&E using Google+, limo rides and more to prepare for the premiere tomorrow at 10/9 Central. continued…

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