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Super Bowl

How Budweiser, Coca-Cola, and Esurance Won Super Bowl XLVIII

budweiser-super-bowl-2014-teaser-zipper-ft-arnold-schwarzenegger-large-5While the social conversation surrounding the Super Bowl was largely about the game itself  (despite a historic blowout ), viewers were most excited about Bruno Mars’s halftime performance and the commercials between the action. Below are three unique ways that agencies and analytics platform companies measured last night’s conversation.

Poptip, a platform that analyzes and synthesizes social conversation in real-time, measured the conversation about commercials by ‘tweets per minute,’ or, TPM*. The company found that four out of the top five brands who received the most pre-game mentions released their commercials before game day. A 30-second spot cost advertisers $4 million this year, but this did not hold Budweiser or Doritos back from running multiple ads.

Still, only four out of ten brands with the highest average TPM ran more than one commercial. Of one-commercial brands, Esurance was the clear winner: Esurance and their #EsuranceSave30 cash giveaway beat out all other advertisers for the highest sustained conversation volume in terms of average TPM. Read more

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Broadway Joe Lights Up Social During Super Bowl

There were tons of great—and not so great moments—during last night’s Super Bowl, but one moment that lit up social media across the board was New York Jets legend Joe Namath rocking a fur coat during the pre-game coin toss.

And of course, Namath’s fashion generated its own Twitter handle: Read more

Tracking the virality of Super Bowl commercials with iSpot.tv

logo-ispot-lrAt the beginning of January we wrote about new technology from iSpot.tv that makes it easier for media buyers, brands, and agencies to correlate digital activity to linear TV advertising spend. The technology enables these stakeholders to measure the social impact of ads airing at a particular time and on a particular network.

It is all about football on Super Bowl Sunday, but February 2 is also the ‘Super Bowl of advertising.’ Capitalizing on this, iSpot.tv has created a Super Bowl Data Center, which allows consumers to watch the top commercials and pre-releases. The Data Center also ranks the commercials according to its ‘SpotShare,’ which is determined based on a commercial’s online views and social actions taken. Leading the way so far is Axe’s ‘Make Love, Not War’ commercial, which has a 21.92% SpotShare (3.4 million online views and 81,460 social actions to date). Read more

Puppy Bowl X may be cute, but don’t take the event lightly

xxxxxx_PBX_DTSX_Graphic_448x333Animals will be in the national spotlight on February 2. The majority of Americans will be tuning in to watch the Broncos face off against the Seahawks in Super Bowl XLVIII; a smaller subset will be tuning in to watch Puppy Bowl X, which will premiere on Animal Planet from 3-5 PM.

Animal Planet enjoyed record-breaking ratings, web traffic, and social buzz last year, and to celebrate the tenth consecutive year of the show, the network is introducing the Puppy Bowl X Fantasy Game and will feature fan Instagrams of pets enjoying the game on TV throughout the broadcasts.

Read more

Time Warner Cable customers to be treated to interactive Super Bowl experience in New York

twcTime Warner Cable announced that it will be taking over a space in New York’s Meat Packing District to create a ‘pop-up’ experience in the lead up to this year’s Super Bowl. Called Time Warner Cable Studios, the space will give network partners stations to develop to engage fans. While open, Time Warner Cable Studios will feature performances from high-profile music acts and surprise celebrity guests, and the cable provider’s Facebook page will be live-streaming the red carpet activity for all concerts. Read more

Behind the scenes at the Super Bowl, an inside look from DG MediaMind

While the Super Bowl is past us, there’s still an intense amount to learn from one of TV’s biggest events of the years. DG MediaMind recently put together stats on the impact of the Super Vowl ads online for Lost Remote. Read more

Tapad sees 166% bump in Super Bowl cross-device ad spends in 2013 [Vine]

With the big game behind us and a blackout the shook the web, it’s a good time to reflect on how big cross-device advertising has become around the Super Bowl. Tapad’s Vivian Chang shared the following announcement with Lost Remote in a Vine. Read more

Quick-thinking brands take to social media to capitalize on Super Bowl power outage

Updated: When half of the Superdome plunged into darkness during the third quarter of the Super Bowl, the CBS broadcast booth fell silent. After a commercial break and a little fumbling around, CBS sideline reporter Steve Tasker took over the biggest TV show of the year. At the same time, a handful of brands took to their Twitter accounts, capitalizing on one of the most bizarre moments in Super Bowl history. Read more

An inside look at social TV activations for Super Bowl XLVII

Super Bowl XLVII promises to be the most social Super Bowl ever, and might even be the most social single event of 2013. To prepare you for the event, here’s a roundup of ways to stay connected before, during, and after the game whether you like football or care more about the commercials and halftime show (or the Puppy Bowl). Read more