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Superbowl

Were fans’ predictions right for the Super Bowl?

Super Bowl New York FootballOne of our analytics partners, Insticator used their platform to identify fan predictions for tonight’s big game that is underway. Our analysis on the biggest moments (which so far seem to be Namath’s fur coat, Seinfeld, Bruno Mars and more). Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

Jimmy Fallon partners with Lincoln to write Superbowl commercial on social

Ford’s Lincoln brand is preparing for a major launch and rebranding in 2013. The autobrand’s goal is to make their cars relevant again. They not only bought their first Superbowl spot ever, but have begun scripting that commercial by tapping into Jimmy Fallon’s comedic and social expertise. Read more