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Tumblr Teams Up With First TV Network, Viacom, for Social Campaigns

tumblr-tvFresh off settling a lawsuit with Google Inc., Viacom is partnering with Tumblr for social campaigns that complement its TV networks, which include MTV, VH1, Nickelodean, and Comedy Central.

The partnership will launch as early as the “MTV Movie Awards,” which airs April 13. MTV will integrate promotional content onto Tumblr, including images, videos, and animated GIFs. The content will showcase everything from “Movie Awards” categories, presenters, nominees and winners, to historic, buzzworthy moments.

“Viacom’s partnership with Tumblr gives advertisers yet another way to ride the huge wave of social activity fueled by our passionate fans and constant stream of premium content,” said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks.

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Tumblr Adds @Mentions to Platform

tumblr @mention 304Joining its social competition Facebook and Twitter, Tumblr announced today it has added an @mention functionality.

Users can enter the @ symbol and then someone’s username inside their post. A drop down menu will appear with a list of users closest to your search.

By typing the “@” symbol and then the username of who you want to address inside a Tumblr post, a drop down menu will appear. The user you are mentioning will get a notification on their dashboard and on their activity page.

The move by Tumblr adds to their aggressive push to become a social TV player since Yahoo acquired them. Read more

HBO throws screening party for launch of ‘Girls’ Tumblr at platform’s NYC HQ

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girlshbo.tumblr.com

HBO has been making all the right moves as the highly anticipated season three of Girls sets to premiere. We’ve covered their use on Snapchat, interviewed Executive Producer Judd Apatow and tonight we attend their bash and screening at Tumblr’s HQ in NYC. Here are the details. Read more

Showtime’s ‘Shameless’ Tumblr Invites Fans to Follow ‘Private Gallagher’

ShamelessThe showtime hit “Shameless” returns for a fourth season this Sunday, and in the buildup to the premiere, the show’s Tumblr account is inviting fans to follow the adventures of “Private Ian Gallagher,” played by Cameron Monaghan.

“I finally feel like myself…’cept for the fact everyone here thinks I’m Lip,” Gallagher writes on his Tumblr page. “Luckily, I didn’t have to chain smoke and bang a bunch of psycho chicks to fit the part. Just needed a solid fake I.D. that would get me into strip clubs, sketchy liquor stores and Army Basic Training.”

For those that don’t follow the show, Ian illegally signed up for the army at the end of season two, impersonating his older brother “Lip” to gain acceptance into the military. Read more

The Most Reblogged TV Shows of 2013 on Tumblr Were…

tumblr-tvTumblr is out with its most reblogged TV shows of 2013 list, with many of the usual suspects ranking high up.

Supernatural,” “Doctor Who,” “Sherlock,” “Game of Thrones,” “The Walking Dead,” and the recently departed “Breaking Bad” were some of the top shows.

Tumblr comes up with the list by looking at millions of blogs, billions of posts and notes to come up with total volume of posts and tags, web traffic, follower growth over time, and more.

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Nickelodeon releases finale of ‘The Legend of Korra’ after fans unlock it with Tumblr reblogs

Nickelodeon’s The Legend of Korra is making Tumblr history again with its innovative use of the platform. From Comic-Con to a Shorty Industry Award nod, the network has continued to find creative ways to not only set precedents on platforms, but to actually release linear content. Tonight, Nickelodeon just released the season finale of the show after over 20,000 Tumblr reblogs took place from fans to unlock the episode. Read more

NBC shows are in the midst of a ‘smirk off’ competition on Tumblr

NBC304NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture. Read more

What the Yahoo! acquisition of Tumblr means for TV

Updated. In one of the first ever animated GIF acquisition announcements, Yahoo! CEO Marissa Mayer confirmed that the internet giant is acquiring Tumblr. We’ve described how important Tumblr is to TV and watched fan communities thrive and take ownership over their favorite TV shows, through artwork, GIFs, memes and more. What will the future hold for TV on Tumblr? What could TV networks expect from this major announcement in the social media world? Read more