Nickelodeon’s The Legend of Korra is making Tumblr history again with its innovative use of the platform. From Comic-Con to a Shorty Industry Award nod, the network has continued to find creative ways to not only set precedents on platforms, but to actually release linear content. Tonight, Nickelodeon just released the season finale of the show after over 20,000 Tumblr reblogs took place from fans to unlock the episode. Read more
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NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture. Read more
Updated. In one of the first ever animated GIF acquisition announcements, Yahoo! CEO Marissa Mayer confirmed that the internet giant is acquiring Tumblr. We’ve described how important Tumblr is to TV and watched fan communities thrive and take ownership over their favorite TV shows, through artwork, GIFs, memes and more. What will the future hold for TV on Tumblr? What could TV networks expect from this major announcement in the social media world? Read more