A good ol’ Q&A is still the easiest ways for celebrities to connect with fans on social. Twitter, Facebook, and Reddit are still the platforms of choice, but Tumblr has made headway with its Dashboard Confessions series.
Dashboard Confessions participants have included John Mayer, Sky Ferreira, Zach Braff, John Stamos, and others. The talent takes over users’ or brands’ Tumblr dashboards, answering questions by Tumblr users and curating content.
Tomorrow, Benedict Cumberbatch will be taking over the DreamWorks Tumblr to promote his work in the new ‘Penguins of Madagascar.’ Cumberbatch’s ask box is open through tomorrow at 3 pm EST, when he will then begin to live-blog his answers for an hour.