Fresh off settling a lawsuit with Google Inc., Viacom is partnering with Tumblr for social campaigns that complement its TV networks, which include MTV, VH1, Nickelodean, and Comedy Central.
The partnership will launch as early as the “MTV Movie Awards,” which airs April 13. MTV will integrate promotional content onto Tumblr, including images, videos, and animated GIFs. The content will showcase everything from “Movie Awards” categories, presenters, nominees and winners, to historic, buzzworthy moments.
“Viacom’s partnership with Tumblr gives advertisers yet another way to ride the huge wave of social activity fueled by our passionate fans and constant stream of premium content,” said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks.