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TV Everywhere

Why PlayOn thinks you should ditch your cable service

PlayOn_logo-01 (1)In the aftermath of the Supreme Court decision to rule against Aereo, different platforms have been emerging reminding consumers, that Aereo wasn’t the only option. PlayOn , “the media server software from MediaMall Technologies that streams online videos to TVs and mobile devices,” is encouraging consumers to cut the cord and instead purchase their lifetime service for $69.99 (with a Chromecast included so you can access their service on your TV). We spoke with PlayOn’s CEO, Jeff Lawrence about their Chromecast offering and the state of cord-cutting.   Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 
 

KTSF Launches Nielsen-Measured TV Everywhere App

screen568x568KTSF, one of the largest Asian broadcasters in the U.S., has announced that it has integrated Nielsen’s mobile measurement software into its local TV app.

The KTSF App is powered by Syncbak – a company that powers TV Everywhere capabilities for broadcasters -which integrated Nielsen’s proprietary Software Development Kit (SDK) in April 2014. The Nielsen SDK gives clients a robust cross-platform measurement solution, with the most important feature being that TV Everywhere viewing can be included in ratings. KTSF will also be able to see demographic information, which ad campaigns or episodes were watched, and the difference in viewing behavior of live programming versus on demand. Read more

ABC News on Apple TV ‘for Everyone’

As of 10amET this morning, ABC News is officially available on Apple TV.

The network’s Apple TV app offers a slew of features, including video on demand from signature shows like “Good Morning America” and “World News,” multiple livestreams of real-time news events, breaking news and in-depth topical content, original reports from ABC news talent special for Apple TV, local content from ABC News affiliates around the country, and more. The product is available to anyone who owns an Apple TV, with no registration required.

Lost Remote was on hand for a demo of the new product yesterday, which at launch, offers everything from coverage of the current chaos in Iraq, World Cup competition, a “This Week in History” series leveraging ABC’s 50-year-old archives, and multiple livestreams of news events happening domestically and globally.

ABC News Apple TV

 

 

 

 

 

 

 

 

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Why Comcast’s Mobile Hotspot Plans Have Major TV Everywhere Implications

Comcast-LogoThe San Francisco Chronicle reports that Comcast plans to “turn thousands of wireless Internet routers in private homes in the Bay Area into publicly available Wi-Fi hotspots” and that, with 8 million hotspots in 19 U.S. cities available to customers and non-customers alike, the company may be angling to create a wireless phone network.

Mobile hotspots will also have major TV Everywhere implications. The theory is that even if consumers continue to cut cords and unsubscribe from cable packages – and recent Viacom and Adobe TV Everywhere studies show that this is far from the case – a Comcast-Time Warner deal would still give the cable and internet giant control over the bandwidth required to stream – whether through AirPlay or Google Chromecast, or through over-the-top devices like Amazon Fire TV and Roku. If consumers want to unsubscribe from expensive cable packages, so it goes, they cannot unsubscribe from a relationship with Comcast-Time Warner. Read more

Adobe Digital Index: TV Everywhere Consumption Up 246% Year-Over-Year

Screen Shot 2014-06-05 at 10.04.50 PMAdobe Digital Index this week released its “U.S. Digital Benchmark” report for the first quarter of 2014. The report touches on a wide range of social TV trends, but focuses mainly on TV Everywhere and online video trends.

In terms of TV Everywhere, Adobe’s report confirms what Viacom found late last month in its own TV Everywhere study: pay TV subscribers are increasingly using other devices to authenticate and access programming. While Viacom’s report centers on the added value of TV Everywhere for pay TV subscribers, Adobe’s report shows the breadth of its usage: TV Everywhere consumption has grown 246% year-over-year across devices, and 21% of pay TV households now access TV Everywhere content across devices and browsers (a 31% increase in just the last six months).

But, as New York Times reporter Molly Wood points out: “However, Adobe’s numbers do not include Netflix, which has about 48 million subscribers worldwide, so cord-cutting might not be entirely off the table.”

While Netflix was not taken into account, it is clear from both Adobe’s and Viacom’s studies that TV Everywhere use is not slowing down, and more, that networks benefit from providing consumers with more accessibility. Read more

Highlights from Day 1 of BroadbandTVcon

broadbandtvcon-83The 5th annual BroadbandTVcon is taking place right now in Santa Clara, CA, and boasts an impressive roster of social TV companies and speakers there to talk about the future of second screen, augmented TV, and TV Everywhere. Piksel and Brightcove are Gold Sponsors and Eric Berger, Sony Pictures Television’s Executive Vice President of Digital Networks, and Roy Sekoff, President and Co-Creator of HuffPost Live, are the keynote speakers.

While Lost Remote could not be in attendance, we have been following the conversation closely on Twitter. You can follow along via the #bbtvcon hashtag, and here’s what some of the attendees are talking about on Day 1: Read more

MobiTV Study: Sports Accounts for 37% of All TV Everywhere Viewing (Infographic)

unnamedLast week, MobiTV – one of the leading TV Everywhere companies – released a new infographic study highlighting the streaming habits of sports fans.

With the NBA in the midst of its conference finals, California Chrome chasing a triple crown, and the Indianapolis 500 and FIFA World Cup just around the corner, sports streaming is currently at an all-time high.

MobiTV’s consumer survey reveals some interesting streaming habits of today’s sports fan:

- Online sports streaming was up 640% in 2013 compared to 2012.

- 46% of consumers stream sports at home.

- Sports accounts for 37% of all TV Everywhere viewing.

- 59% of consumers would give up alcohol in order to have streaming access to their favorite sporting events Read more

Viacom Study: TV Everywhere Users Watch More TV Overall

viacom-logo1Viacom today released the results of ‘TV Here, There, (Not Quite) Everywhere,’ a study the company conducted to explore how consumers are using TV Everywhere apps and websites.

In the study, TV Everywhere users are defined as those watching full TV episodes on sites and apps by authenticating with their pay TV log-in information. Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.

The most important takeaway from the study is that TV Everywhere use actually results in increased TV viewing overall: 64% of those using TV Everywhere functionalities said that they watch more TV. As discussed at our TV Everywhere panel during December’s Lost Remote Show in L.A., networks and advertisers grasp that TV Everywhere apps and websites do not replace first-screen viewing, but rather supplement it. Read more

A+E expands TV everywhere offerings with Apple TV app

ae_appletv-100262542-largeWhile an app store like the one we all know for iOS doesn’t yet exist for Apple TV, more and more TV content is becoming available on the popular internet TV device. A+E Networks recently became the latest network to offer content from A&E, HISTORY and Lifetime on Apple TV. Here are the details. Read more

NBC Sports to Provide Record Amount of Kentucky Derby Coverage

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NBC Sports Group is devoting more coverage than ever to this year’s Kentucky Derby, “The Fastest Two Minutes in Sports.” The record 15.5 hours of coverage begins tomorrow at 4 p.m. ET on NBCSN, and will conclude on Saturday, the day of the race.

NBC Sports will make the coverage available to stream via its ‘NBC Sports Live Extra’ desktop, mobile, and tablet experiences. The ‘Sports Live Extra’ experience will offer fans four exclusive camera angles, additional analysis from NBC Sports commentators, and highlights from the “Road to the Kentucky Derby” lead-in races.

As part of its sports coverage, NBC has been creating ‘All Access” social hubs. Similar to the experience created for the 2014 NHL Playoffs, the Kentucky Derby has its own social hub at nbcsports.com/Kentucky-derby-all-access. The hub features a collection of Derby Instagram photos and ‘Paddock 140: 140th Kentucky Derby in 140 Characters.”  Read more

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