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TV Everywhere

Viacom Study: The 5 Steps to Series Fandom in the TV Everywhere Era

viacom-logo1Viacom today released the results of “Getting With the Program: TV’s Funnels, Paths and Hurdles,” a study the company conducted to explore how audiences discover, watch and become fans of TV shows.

The study, which surveyed more than 1,500 U.S. Viacom viewers ages 13-44, showed that people who use multiple devices to consume content prefer live TV and have stronger network loyalty than those watching shows on a single screen. 79% of the study participants say having more ways of accessing shows helps them try more programs and 78% wouldn’t have become fans of some shows if they couldn’t watch in multiple ways.

The most interesting part of the research is what Viacom calls the “Funnels to Fandom” – the process of becoming a fan, Viacom has found, takes place in five steps: Discovery, Research, Selection, Fandom, and Sharing. Read more

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now! 
 

How Clearleap is Making ‘TV Everywhere Both Possible and Profitable’

HP-Slider-1-nobarThere’s a good chance that if you’re a regular Lost Remote reader, you’ve used a Clearleap-powered product.

The Georgia-based company was founded in 2007, just as networks and cable providers began to make available to consumers TV Everywhere (TVE) and Video on Demand (VOD) options. Clearleap has helped HBO, Verizon, Time Warner, and Scripps deliver content via multiplatform solutions and have helped them monetize these solutions.

Last November, the company raised a $20 million round of funding to expand into the Latin American and European markets – both markets will prove to be extremely valuable to content creators and distributors in the next 10 years. When Netflix released its Q2 earnings report in July it announced that it will be launching in  Germany, France, Austria, Switzerland, Belgium, and Luxembourg, and that its launch into these markets “with over 60 million broadband households will significantly increase our European presence and raise our current international addressable market to over 180 million broadband households, or 2x the number of current U.S. broadband households.” Like Netflix, Clearleap and its customers have a lot of territory to cover.

For more on Clearleap and its role in the proliferation of VOD and TVE, we spoke with CEO Braxton Jarratt. Read more

More Camera Angles, More Choice – You Call the Shots in Today’s Sports Viewing World

SNFExtra

Throw the red flag, cue the instant replay and challenge the ruling on the field. The game has changed, and you the viewer are now making the call as to how, where and when you watch the sporting events you like the most.

First and foremost, your viewing options have gone mobile. Whether a tablet, smartphone, or phablet – you can now consume your sports on the screen of your choice, in addition to the largest screen in your living room or man cave. Every major sports league in North America has arranged some form of access with your mobile or cable/satellite service providers so that you can likely watch their games live and on-demand on a screen of your choosing. Many new offerings even have a option for you to play ‘catch up,’ meaning that you can tune in after a game has started and go back and watch the game from the kickoff or tipoff, face off or first pitch.

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Fox News and Fox Business Are Now Everywhere

FNC FBNFox News and Fox Business fans can now watch their favorite channels’ content everywhere.

FoxNewsGO and FoxBusinessGO debuted today allowing authenticated video subscribers of the networks to watch the live TV channels on mobile tablets, phones, and desktops at FOXNewsGO.com and FOXBusinessGO.com, MultiChannel reports.

The Fox News app is available on iOS and Android-driven devices, while the FBN app is currently available on iOS with plans to launch later on Android. FoxBusinessGO can also be accessed through the FNC app. As such, verified users can access live streams of the networks from their websites, as well as computers, laptops, cellphones and devices. With the mobile bows of the news and business network, 21st Century Fox continues to broaden its TVE portfolio, as Fox Sports Go live-streams games and will begin proffering content from a dedicated Big East digital network on Sept. 25, and FXNow, which has been showcasing The Simpsons, the classic animated series that is now syndicated on FXX.

“We just wanted to get a product on portable devices and desktops that really created an experience much like the linear service,” EVP of distribution, Tim Carry, said.

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Why PlayOn thinks you should ditch your cable service

PlayOn_logo-01 (1)In the aftermath of the Supreme Court decision to rule against Aereo, different platforms have been emerging reminding consumers, that Aereo wasn’t the only option. PlayOn , “the media server software from MediaMall Technologies that streams online videos to TVs and mobile devices,” is encouraging consumers to cut the cord and instead purchase their lifetime service for $69.99 (with a Chromecast included so you can access their service on your TV). We spoke with PlayOn’s CEO, Jeff Lawrence about their Chromecast offering and the state of cord-cutting.   Read more

KTSF Launches Nielsen-Measured TV Everywhere App

screen568x568KTSF, one of the largest Asian broadcasters in the U.S., has announced that it has integrated Nielsen’s mobile measurement software into its local TV app.

The KTSF App is powered by Syncbak – a company that powers TV Everywhere capabilities for broadcasters -which integrated Nielsen’s proprietary Software Development Kit (SDK) in April 2014. The Nielsen SDK gives clients a robust cross-platform measurement solution, with the most important feature being that TV Everywhere viewing can be included in ratings. KTSF will also be able to see demographic information, which ad campaigns or episodes were watched, and the difference in viewing behavior of live programming versus on demand. Read more

ABC News on Apple TV ‘for Everyone’

As of 10amET this morning, ABC News is officially available on Apple TV.

The network’s Apple TV app offers a slew of features, including video on demand from signature shows like “Good Morning America” and “World News,” multiple livestreams of real-time news events, breaking news and in-depth topical content, original reports from ABC news talent special for Apple TV, local content from ABC News affiliates around the country, and more. The product is available to anyone who owns an Apple TV, with no registration required.

Lost Remote was on hand for a demo of the new product yesterday, which at launch, offers everything from coverage of the current chaos in Iraq, World Cup competition, a “This Week in History” series leveraging ABC’s 50-year-old archives, and multiple livestreams of news events happening domestically and globally.

ABC News Apple TV

 

 

 

 

 

 

 

 

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Why Comcast’s Mobile Hotspot Plans Have Major TV Everywhere Implications

Comcast-LogoThe San Francisco Chronicle reports that Comcast plans to “turn thousands of wireless Internet routers in private homes in the Bay Area into publicly available Wi-Fi hotspots” and that, with 8 million hotspots in 19 U.S. cities available to customers and non-customers alike, the company may be angling to create a wireless phone network.

Mobile hotspots will also have major TV Everywhere implications. The theory is that even if consumers continue to cut cords and unsubscribe from cable packages – and recent Viacom and Adobe TV Everywhere studies show that this is far from the case – a Comcast-Time Warner deal would still give the cable and internet giant control over the bandwidth required to stream – whether through AirPlay or Google Chromecast, or through over-the-top devices like Amazon Fire TV and Roku. If consumers want to unsubscribe from expensive cable packages, so it goes, they cannot unsubscribe from a relationship with Comcast-Time Warner. Read more

Adobe Digital Index: TV Everywhere Consumption Up 246% Year-Over-Year

Screen Shot 2014-06-05 at 10.04.50 PMAdobe Digital Index this week released its “U.S. Digital Benchmark” report for the first quarter of 2014. The report touches on a wide range of social TV trends, but focuses mainly on TV Everywhere and online video trends.

In terms of TV Everywhere, Adobe’s report confirms what Viacom found late last month in its own TV Everywhere study: pay TV subscribers are increasingly using other devices to authenticate and access programming. While Viacom’s report centers on the added value of TV Everywhere for pay TV subscribers, Adobe’s report shows the breadth of its usage: TV Everywhere consumption has grown 246% year-over-year across devices, and 21% of pay TV households now access TV Everywhere content across devices and browsers (a 31% increase in just the last six months).

But, as New York Times reporter Molly Wood points out: “However, Adobe’s numbers do not include Netflix, which has about 48 million subscribers worldwide, so cord-cutting might not be entirely off the table.”

While Netflix was not taken into account, it is clear from both Adobe’s and Viacom’s studies that TV Everywhere use is not slowing down, and more, that networks benefit from providing consumers with more accessibility. Read more

Highlights from Day 1 of BroadbandTVcon

broadbandtvcon-83The 5th annual BroadbandTVcon is taking place right now in Santa Clara, CA, and boasts an impressive roster of social TV companies and speakers there to talk about the future of second screen, augmented TV, and TV Everywhere. Piksel and Brightcove are Gold Sponsors and Eric Berger, Sony Pictures Television’s Executive Vice President of Digital Networks, and Roy Sekoff, President and Co-Creator of HuffPost Live, are the keynote speakers.

While Lost Remote could not be in attendance, we have been following the conversation closely on Twitter. You can follow along via the #bbtvcon hashtag, and here’s what some of the attendees are talking about on Day 1: Read more

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