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TruTV Taps Tumblr Creators For Programming Ideas

bigdealcontestTruTV and Tumblr announced a partnership today that will give some Tumblr creators a chance at their own television show. To enter the “Big Deal” Tumblr users have to submit a Tumblr url with a video pitch for a show.

The partnership taps into some social TV trends: empowering creators and keeping it unscripted. The social network blogs will be used to take the treatments from pitch to pre-production. One treatment will be chosen to run on-air on the new TruTV and another will be a digital series. According to The Wrap, Chris Linn, head of programming at TruTV says that the networking is looking for authenticity, and shows that are “fun and fresh.”

The contest comes on the heels of TruTV’s rebranding as the place for unscripted comedy and stepping away from their CourtTV roots.

Submissions are open from now until January 8th.

 

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

The 3 Social TV Stories You Missed This Week

darbystanchfield

A lot happens in the week and you can’t click through everything. Here’s our pick for top social TV media links you may have missed.

1) Hulu might start running less ads. With the launch of their new mobile apps and growing subscription numbers, rumor has it that there could be less ads during your “Brooklyn Nine-Nine” binge fest. Some rumors need to be stopped: with Apple’s 30% take on in-app subscriptions, it’s not likely too happen anytime soon.

2) The NFL’s Week 5 #NameThePlay has some pretty good winners. If you’re not following the hashtag on game days, you’re missing out. The organization’s social team offers up clips of memorable plays for the week and fan’s can name them. Like the ‘Peytona 500′ for Manning’s 500th career touchdown pass. Who knew football fans could be so punny?

3) We all know that the #Gladiators are good live-tweeters but Darby Stanchfield, who plays Abby, is going for the win. If you aren’t following her on Thursdays, you’re missing out. Not only is she all over the episode before, during, and after it airs, but she does it all in CAPS LOCK and maximum emoji use. While the other actors are good at adding their two cents, Stanchfield is more hardcore than you are. She’s more hardcore than everyone.

Reuters Launching Digital TV Service

reuters-logoIt’s one thing to binge watch a series. But it’s still hard to get into news on a second screen. That could be changing soon, as Ad Age reported this weekend that Reuters will launch a digital tv service, joining CNNgo and other news orgs trying to get a foothold in the market.

One main feature is personalization, which means that the feed of videos will be tailored based on your location. A viewer in New York won’t see the same packages as a viewer in Los Angeles, at least not at the same time.

While trying to attract younger viewers, that might not be the best thing. Watching a personalized news stream based on location and clicking preferences can be an isolating experience. Especially if half of your Twitter feed isn’t watching the same thing. Where’s the fun in that?

 

What is the Right Sweet Spot for Social Teasing of Local News?

socialtvSince the start of 2013, local TV news audiences on Facebook have more than tripled, with 66 million people actively engaging with local TV content in June 2014, according to Shareablee, a social media rankings and analytics company. That’s nearly one third of the US online population liking, sharing or commenting on a post created by a local TV station, according to our data.

But while it’s often said that engagement is the oxygen of social media, for most TV broadcasters, only one thing matters: tune-in. Social TV folks frequently debate how far out from air time to post broadcast teases on Facebook (the platform with the largest potential audience). It’s a choice between teasing further out and reaching more people vs. closer to air and getting fewer people but being at the top of their minds.

Shareablee, which provides companies with social engagement intelligence based on data, had conducted previous analyses revealing posts with calls to tune-in generate higher overall engagement than posts without. In 2013, entertainment TV shows that used “teaser” messaging saw 130% higher engagement on these posts vs. the average. Engagement, and therefore reach on Facebook, was highest on posts within a two-and-a-half hour window of the broadcast.

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CNBC Now Available on Apple TV

CNBCCNBC has become the first NBCUniversal property available on Apple TV, the network announced today.

The CNBC TV Everywhere app for Apple TV will allow business audiences to watch real-time streaming of the network’s business day programs, which span from 4am to 7pmET. On-demand clips will also be available. Some programs featured on the app include “Squawk Box,” ”Closing Bell,” and “Mad Money with Jim Cramer.“  Primetime and weekend shows will also be available on CNBC/Apple TV, including “The Profit,” “American Greed,” “The Suze Orman Show,” and “Restaurant Startup.”

“Apple TV allows CNBC viewers to be in control of their experience, ensuring they will never miss the business news and information they need or any of the primetime programs they enjoy,” said Mark Hoffman, President of CNBC. “Apple TV is the first, full-featured CNBC TV Everywhere experience viewers have on a TV-connected device, further advancing NBCUniversal’s commitment to making authenticated content accessible to consumers anytime, anywhere,” said Alison Moore, EVP and GM, NBCUniversal TV Everywhere.

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How ‘Alex on the Plaza’ is Using Social to Produce Great ‘Today’ Show Moments

With hundreds of fans lining up for daily segments and frequent concerts, serving as the producer for the “Today” show plaza requires being a jack-of-all-trades. And Alex Ficquette has been just that for over a year, with an assist from social media.

Lost Remote was at the OneRepublic concert in the plaza Friday to watch the Associate Producer in action. Every day, whether it’s a big concert or smaller segment, Ficquette aims to rev up fans.

“We had Blakely, hashtag #hireBlakely,” Ficquette told us about one fan. “She was here in the dead of winter right after her college graduation and held the sign outside.”

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NASA Taking CBS’ Instagram to Space

This week, “CBS This Morning” is partnering with NASA to take its social fans to space.

The first photo, posted on “CTM’s” Instagram this morning, shows an image of a solar flare.

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With This New Morning TV Star Joining, is Facebook No Longer Cool?

He says he doesn’t like to rush into things, but after 10 years, NBC “Today” host Matt Lauer has finally decided to join Facebook.

“As Savannah [Guthrie] now tells me, Facebook is no longer cool because I’m joining,” Lauer joked in his first Facebook post, a video announcing that he’s joined the social network.

Lauer conducted a Facebook live chat with “Today” show fans this morning. He even answered the question of one of his former on-air colleagues:

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‘The Price is Right’ is Having One ‘Socially Awesome’ Week

image002 (1)With 42 seasons under its belt, “The Price is Right” is one of America’s oldest TV programs. However, the show isn’t resting on its laurels, and this week, decided to leverage social media for a “Socially Awesome” Week.

Beginning Monday, the show launched a Twitter Takeover, where the audience was filled with @PriceisRight Twitter followers.

“As the longest running gameshow on TV, we want to be on the forefront of technology,” Megan Fraher, “TPIR” specials producer, told Lost Remote.

Eve though they used social media platforms fans already inhabit and where the program already has a presence, “The Price is Right” has already seen an increase in Twitter followers from this week alone, according to Fraher. (Currently up to 67,000).

“It’s a great time to let our fans really feel connected to the show,” Fraher added. “We want to do things that no one has done.  This week is the next level for us.”

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Report: Sony and Hulu in Talks to Revive ‘Community’ for Sixth Season

CommunityFans of the recently cancelledCommunity” might have reason to rejoice, as Sony Pictures Television is in talks with streaming service Hulu to air new episodes, TheWrap reports.

Hulu already has the digital rights to repeats on the show’s first five seasons. “Community” is also the type of series that does well on streaming sites due to its niche comedy and very strong online fan community — that doesn’t always translate to live viewership metrics still used heavily by networks to measure a show’s success.

A sixth season on Hulu would be a victory for the show’s fans, who spurred the hashtag #SixthSeasonandaMovie before the show got cancelled. As we reported, after the show was cancelled earlier this month, fans looked toward Netflix as a possible platform for its revival.

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