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TV News

What is the Right Sweet Spot for Social Teasing of Local News?

socialtvSince the start of 2013, local TV news audiences on Facebook have more than tripled, with 66 million people actively engaging with local TV content in June 2014, according to Shareablee, a social media rankings and analytics company. That’s nearly one third of the US online population liking, sharing or commenting on a post created by a local TV station, according to our data.

But while it’s often said that engagement is the oxygen of social media, for most TV broadcasters, only one thing matters: tune-in. Social TV folks frequently debate how far out from air time to post broadcast teases on Facebook (the platform with the largest potential audience). It’s a choice between teasing further out and reaching more people vs. closer to air and getting fewer people but being at the top of their minds.

Shareablee, which provides companies with social engagement intelligence based on data, had conducted previous analyses revealing posts with calls to tune-in generate higher overall engagement than posts without. In 2013, entertainment TV shows that used “teaser” messaging saw 130% higher engagement on these posts vs. the average. Engagement, and therefore reach on Facebook, was highest on posts within a two-and-a-half hour window of the broadcast.

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Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

CNBC Now Available on Apple TV

CNBCCNBC has become the first NBCUniversal property available on Apple TV, the network announced today.

The CNBC TV Everywhere app for Apple TV will allow business audiences to watch real-time streaming of the network’s business day programs, which span from 4am to 7pmET. On-demand clips will also be available. Some programs featured on the app include “Squawk Box,” ”Closing Bell,” and “Mad Money with Jim Cramer.“  Primetime and weekend shows will also be available on CNBC/Apple TV, including “The Profit,” “American Greed,” “The Suze Orman Show,” and “Restaurant Startup.”

“Apple TV allows CNBC viewers to be in control of their experience, ensuring they will never miss the business news and information they need or any of the primetime programs they enjoy,” said Mark Hoffman, President of CNBC. “Apple TV is the first, full-featured CNBC TV Everywhere experience viewers have on a TV-connected device, further advancing NBCUniversal’s commitment to making authenticated content accessible to consumers anytime, anywhere,” said Alison Moore, EVP and GM, NBCUniversal TV Everywhere.

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How ‘Alex on the Plaza’ is Using Social to Produce Great ‘Today’ Show Moments

With hundreds of fans lining up for daily segments and frequent concerts, serving as the producer for the “Today” show plaza requires being a jack-of-all-trades. And Alex Ficquette has been just that for over a year, with an assist from social media.

Lost Remote was at the OneRepublic concert in the plaza Friday to watch the Associate Producer in action. Every day, whether it’s a big concert or smaller segment, Ficquette aims to rev up fans.

“We had Blakely, hashtag #hireBlakely,” Ficquette told us about one fan. “She was here in the dead of winter right after her college graduation and held the sign outside.”

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NASA Taking CBS’ Instagram to Space

This week, “CBS This Morning” is partnering with NASA to take its social fans to space.

The first photo, posted on “CTM’s” Instagram this morning, shows an image of a solar flare.

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With This New Morning TV Star Joining, is Facebook No Longer Cool?

He says he doesn’t like to rush into things, but after 10 years, NBC “Today” host Matt Lauer has finally decided to join Facebook.

“As Savannah [Guthrie] now tells me, Facebook is no longer cool because I’m joining,” Lauer joked in his first Facebook post, a video announcing that he’s joined the social network.

Lauer conducted a Facebook live chat with “Today” show fans this morning. He even answered the question of one of his former on-air colleagues:

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‘The Price is Right’ is Having One ‘Socially Awesome’ Week

image002 (1)With 42 seasons under its belt, “The Price is Right” is one of America’s oldest TV programs. However, the show isn’t resting on its laurels, and this week, decided to leverage social media for a “Socially Awesome” Week.

Beginning Monday, the show launched a Twitter Takeover, where the audience was filled with @PriceisRight Twitter followers.

“As the longest running gameshow on TV, we want to be on the forefront of technology,” Megan Fraher, “TPIR” specials producer, told Lost Remote.

Eve though they used social media platforms fans already inhabit and where the program already has a presence, “The Price is Right” has already seen an increase in Twitter followers from this week alone, according to Fraher. (Currently up to 67,000).

“It’s a great time to let our fans really feel connected to the show,” Fraher added. “We want to do things that no one has done.  This week is the next level for us.”

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Report: Sony and Hulu in Talks to Revive ‘Community’ for Sixth Season

CommunityFans of the recently cancelledCommunity” might have reason to rejoice, as Sony Pictures Television is in talks with streaming service Hulu to air new episodes, TheWrap reports.

Hulu already has the digital rights to repeats on the show’s first five seasons. “Community” is also the type of series that does well on streaming sites due to its niche comedy and very strong online fan community — that doesn’t always translate to live viewership metrics still used heavily by networks to measure a show’s success.

A sixth season on Hulu would be a victory for the show’s fans, who spurred the hashtag #SixthSeasonandaMovie before the show got cancelled. As we reported, after the show was cancelled earlier this month, fans looked toward Netflix as a possible platform for its revival.

NBC News Leverages Digital Following Exclusive Edward Snowden Interview

SnowdenNBC News scored a big exclusive last night as “Nightly News” anchor Brian Williams’ full-hour interview with NSA-leaker Edward Snowden, taped a week earlier in Moscow, aired from 10pm-11pmET (the interview drew close to 6 million).

But the coverage didn’t end on TV, as Williams invited his audience to NBCNews.com for extended coverage from 11pm-midnightET.

Williams hosted a roundtable featuring NBC News correspondents and former U.S. government intelligence officers; the network also leveraged social media to spark conversation around the controversial Snowden.

Over a 36-hour period starting Tuesday, NBC News urged fans to take a stance on Snowden via Twitter, tweeting either hashtag #Patriot or #Traitor. During the actual interview, 500 users voted Patriot, 334 voted Traitor. As of 9amET this morning, it was 59% Patriot (5,966) and 41% Traitor (4,645).

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Fusion’s Mobile-Responsive Micro-Site Covering World Cup From All Angles

Fusion BrazilIn just over two weeks, the World Cup begins in Brazil, and cable news network Fusion has built a second-screen platform to cover everything happening on and off the field.

Soccer.Fusion.Net is Fusion’s micro-site that “creates and curates a tapestry of content from the social web that includes reactions from fans and key influencers watching from inside the stadiums, parties in Brazil and beyond,” the network says. Digital and mobile users will be able to view live match blogs, real-time standings and stats, and watch videos and features from both “unusual celebrities” and soccer writers. Fans can also download custom team wallpapers of their favorite countries squad.

“The World Cup will be the ultimate multiplatform event so for 30 days the World Cup party will be non-stop on Fusion — on television, on mobile, on social,” Fusion CEO Isaac Lee said.

Chief Digital Officer Daniel Eilemberg tells Lost Remote: “We know that there will be thousands of smartphones capturing the action inside the stadiums and at the parties in Brazil and beyond — we want to harness the power of that content and deliver it to our audience in a compelling, accessible way.”

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CBS’ Sci-Fi Thriller ‘Extant’ Premiering on Amazon Prime in the UK

BerryIt will be a tale of two different premieres for CBS’ upcoming sci-fi thriller “Extant” this summer.

The show, starring Halle Berry as an astronaut, and produced by Steven Spielberg‘s production company, will premiere on CBS in America on July 9. A day later, it will premiere exclusively on Amazon Prime Instant Video in the UK. New episodes will then be available in the UK throughout the season on Amazon Prime, one day after they air in the U.S.

“We’re excited to see the first window of EXTANT stream on Amazon in the UK,” said Armando Nuñez, President and Chief Executive Officer, CBS Global Distribution Group.

“Having such a highly anticipated and star-studded show premiere exclusively on Prime Instant Video is a perfect example of our ongoing commitment to bringing the very best in movie and TV entertainment to our customers in the UK,” said Chris Bird, Amazon Instant Video Film & TV Strategy Director.

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