TruTV and Tumblr announced a partnership today that will give some Tumblr creators a chance at their own television show. To enter the “Big Deal” Tumblr users have to submit a Tumblr url with a video pitch for a show.
The partnership taps into some social TV trends: empowering creators and keeping it unscripted. The social network blogs will be used to take the treatments from pitch to pre-production. One treatment will be chosen to run on-air on the new TruTV and another will be a digital series. According to The Wrap, Chris Linn, head of programming at TruTV says that the networking is looking for authenticity, and shows that are “fun and fresh.”
The contest comes on the heels of TruTV’s rebranding as the place for unscripted comedy and stepping away from their CourtTV roots.
Submissions are open from now until January 8th.