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‘Scandal’ Finale Scores Big on Twitter

As we reported, the “Scandal” season finale created some great moments both on-air and between show stars and fans. The last episode also scored big Twitter ratings.

The finale ranked #2 on Nielsen Social’s daily top five list; 3.4 million people saw 697,000 tweets revolving around the third season finale yesterday.

These tweets were sent by 140,000 unique authors and generated 37 million impressions. The ratings measure activity from three hours before, during, and three hours after the show airs.

Scandal Numbers

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A Truly ‘Scandal’-ous Finale Brings Show’s Stars and Social Fans Together

ScandalIf you haven’t watched the season three finale of ABC’s “Scandal,” spoilers ahead.

If you have, you saw a whirlwind of scandal, with President Fitzgerald Grant initially doomed to lose reelection, only to turn around and win; thanks to the American voters rallying around him after his teenage son died of a rare bacterial virus on Election Day–courtesy of Maya Pope–or so we thought.

In between all the reelection action and assasinations, the president learns his estranged wife had been raped by his own father, anti-hero “Huck” reunites with his long-lost family, the audience learns it was actually Olivia’s father, Rowan, who killed the president’s son, Harrison looks like he’s about to bite the dust, Olivia calls it quits on being the scandal master, and then flies off into the sunset with Jake.

And if this wasn’t enough action on your main screen, the show’s stars tweeted along on your second screen.

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‘Scandal’ Creator Shonda Rhimes Joins #ScandalTWR

Scandal 304We’ve reported on “Scandal’s” social promotion ahead of tonight’s season finale, and the hit show’s creator will also get social tonight on Twitter.

Shonda Rhimes will join “The Writers’ Room” host Jim Rash on Twitter at 7pmET for a chat on writing for television. Fans can tweet their questions to hashtag #ScandalTWR.

You can follow both at @ShondaRhimes and @RashIsTVUgly. “Scandal’s” season three finale airs tonight on ABC at 10pmET. We’ll have all the social highlights tomorrow.

Robert Downey Jr.: ‘Talk to Me, Twitter’

Robert Downey Jr. broke ranks from some other megastars not on Twitter recently, penning his first tweet on April 11.

Four days later, he’s got 1.22 million followers–not too shabby. He also thanked fans.

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Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

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Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

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HLN and Twitter Partner for New Programming, Social Initiatives

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HLN, which rebranded itself earlier this year as the “first TV home for the social media generation,” has partnered with Twitter, HLN EVP Albie Hecht and Twitter news chief Vivian Schiller announced today.

More about the partnership will be announced today at CNN/HLN’s advertising upfront, which Lost Remote will be at, but the preliminary details feature the TV network and social site creating an original program to visualize Twitter data in new ways on-air.

The teams will work to broadcast these visuals across TV and digital platforms simultaneously; an example will be Robin Meade‘s “Morning Express” program in the form of trending segments.

The teams are also creating a “Tweet DVR,” which will save the best live tweets from TV premieres and play them together with digital and TV replays of the same show.

Politics will also come into play: HLN and Twitter will look to find the most important issues to voters driving them to the polls for this year’s midterm elections, and parlay that information into new sponsorship opportunities across platforms.

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‘How I Met Your Mother’ Series Finale Tops Monday’s Twitter Ratings

HIMYMWe covered CBS’ “How I Met Your Mother’s” social TV legacy before its series finale Monday, and social fans gravitated around the farewell episode in a big way.

According to Nielsen’s Twitter TV Ratings, the “HIMYM” series finale, whose ending polarized fans across social media, was the most social show amongst all of cable and broadcast on Monday. A Twitter TV audience of 6.47 million people saw over 624,000 Tweets revolving around Monday’s broadcast, generating 70 million impressions.

The show’s finale also boosted its show page on CBS.com. The “HIMYM” page reached an all-time high in total streams on Tuesday, the day after the finale.

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Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Twitter InstagramYesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV.

Data from E-Marketer revealed Instagram has 35 million U.S. mobile users while Twitter only has 30.8 million (Twitter still leads Instagram by 40 million active users).

But the change atop the mobile leaderboard is interesting, as Twitter has increasingly become the dominant complementary platform for TV watchers. Popular shows integrate the platform more than ever, blending it into their real-time productions, while also using it to communicate with viewers in between episodes and seasons.

But more and more TV executives have begun tweaking their content for a more mobile-minded audience as smart phone second screen use rises.

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How Will Twitter and Billboard’s Music Partnership Impact Social TV?

billboardTwitter is expanding its reach as a hub for TV conversation to the music industry, partnering with Billboard for a real-time music chart.

Twitter, who partnered with Nielsen in 2012 to create the Twitter Nielsen ratings, will now track the real-time music conversation with Billboard, using the music industry’s top charts list to sort through which stars and songs are popping on social.

Twitter’s music head, Bob Moczydlowsky, wants the partnership “to create the new industry standard for tracking and surfacing the conversation around music as it happens,” he said in a statement. “Now, artists who share songs and engage with their audience on Twitter will have a way to get noticed by fans, other musicians and industry decision-makers in real time,” he added.

The chart’s information will empower @Billboard and @TwitterMusic to share data, presumably when new artists and songs gain or lose traction.

It will also be interesting to see how the music partnership impacts the social TV landscape.

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Ellen Degeneres Apologizes to Pres. Obama for Breaking Twitter Record, Obama: ‘Cheap Stunt’

Obama DegeneresWe didn’t get the dream selfie tweet-off we were hoping for, but President Obama‘s appearance on “The Ellen Degeneres Show” yesterday did produce some friendly jousting about Ellen breaking the president’s retweet record.

“I apologize for doing it, but I broke your retweet record,” Degeneres said to the president.

“I thought it was a pretty cheap stunt, myself,” the president responded. “Getting a bunch of celebrities in the background, feeding them pizza.”

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