Sometimes it’s best to admit when you’re wrong. After a rant last week about Twitter chats, Jon Fahrner, CEO of BumeBox, reached out to me to tell me that there was in fact “a better way,” something I asked for in my post. That’s what you get for ranting before you research.
BumeBox hosts Q&A’s through social media for major media companies and celebrities, fixing most of the problems I have with them. They filter through the spam and nonsense and organize the questions and answers chronologically and together so you’re not clicking through individual tweets to find out why Anna Paquin just said “YES!” You can see a a transcript of some recent chats here and here. Tell me more, Fahrner:
On the backend, what a lot of us aren’t aware of because we’re all users, is that celebrities get bombarded with these questions and it’s a really stressful experience for them. Imagine if 10,000 people texted you at the same time and they’re all sitting there waiting for an answer. How would you even begin to know who to address? So we created a moderation tool on the backend that allows for the celebrities to drive down more high value questions, it allows them to search the questions, or see when someone with a large followers comes in , so their answers come in more of a steady cadence.
Facebook has been getting into the Q&A game, too, and BumeBox was recently selected to use their management tools to optimize chats on that platform, as well. Same idea, same filtering, same backend for the artists and celebs and television show casts. Fahrner addressed some of my other burning questions about Q&A’s, too, like “what’s the point anyway?” Apparently, it’s sort of in our pop culture DNA: Read more