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How Social TV Advertisers May Begin to Leverage Promoted Retweets

social-rank-square_logoAs they tell it, Michael Schonfeld and Alex Taub built a simple tool “Most Valuable Follow” back in 2012 with no intention of turning it into a business. It informed brands about who their followers were and which were most valuable. The tool was shut down briefly, but brands kept coming back asking for it to be turned back on, and SocialRank was born.

In a recent post on the SocialRank blog, the company highlighted a recent trend in the Twitter advertising landscape: promoted retweets. Rather than using Twitter’s hallmark advertising solution to promote their own tweets, more and more brands are promoting tweets by others about the brand. A recent example is when Cisco leveraged a tweet from the NBA. From the SocialRank post: Read more

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‘Sharknado 2′ Draws Mix of Thumbs Up, Thumbs Down, Laughs, and ‘WTF’s’

Sharknado-Infographic_V3As expected, social media went absolutely bonkers for “Sharknado 2″ last night, with 581,000 total tweets penned around the sequel, according to Nielsen’s Twitter ratings.

And our analytics partners, Canvs, looked further into the sentimements of social users watching the shark thriller. They measured the most buzzworthy and reacted-to moments of the movie, which aired on SyFy network.

Wil Wheaton, who helped popularize the first “Sharknado,” took Twitter by storm. His handle generated the most overall reactions from fans (as well as 22% “WTF), but “Today” show weatherman Al Roker generated the most “best” reactions. And the surprise Billy Ray Cyrus cameo generated  a 50% “best” reaction, 24% “funny” reaction, and 26% “WTF.”

Here are some other insights from Canvs and an infographic:

-Al Roker bested Matt Lauer in the reaction popularity contest. Lauer was the third most mentioned cameo, eliciting 619 reactions, 53% of which said he was the “best.” Roker on the other hand garnered 901 reactions with his name and 778 with his handle (@alroker).

- Audiences enjoyed a surprise cameo by Jared Fogle, aka Subway Jared. 29% of reactions about Jared mentioned that it was “funny” he appeared in the film.

-Andy Dick is just “scary.” The comedian was the only celebrity to receive a sizable “scary” response (29%).

Read more

SPOILERS: ’24: Live Another Day’ Finale Draws Smiles, Anger, and ‘WTF’ Moments

bauerctuIt seems any ending involving Jack Bauer contains good and bad news, and the ‘24: Live Another Day‘ finale was no different.

Thanks to Jack’s heroics, a war between America and China was prevented. But, unfortunately in the process, the love of his life Audrey was killed during a shootout.

We reached out to our analytics partner ‘Canvs‘ to examine the reaction to the mini-series finale, which aired Monday. The episode garnered 18,218 reactions out of 66,127 tweets from 6pmET on July 14 to 1amET on July 15. These interactions were up significantly from the penultimate episode’s 5,878 reactions out of 23,265 Tweets on July 8.

Canvs measures sentiment across tweets, and classifies a ‘reaction’ as a tweet that contains emotional language.

Here are the details:

Read more

Stephen Colbert Books NYC Mayor Bill de Blasio…on Twitter

In what was either an organic Twitter booking or a thinly-veiled publicity stunt, Stephen Colbert booked New York City Mayor Bill de Blasio for “The Colbert Report” on Twitter.

After this first tweet, the Mayor swiftly responded.

Read more

’24: Live Another Day’ Elicits Strong Twitter Reaction

bauerctuWith ‘24: Live Another Day‘ nearing its finale, we reached out to our analytics partner ‘Canvs‘ to examine the reaction to the penultimate episode, which aired Monday. The episode garnered 5,878 reactions out of 23,265 Tweets from 6pmET on July 7 until 1:00amET on July 8. Canvs measures sentiment across tweets, and classifies a ’reaction’ as a tweet that contains emotional language.

Here are the details:

Emotion breakdown. % of Reactions that expressed different emotions:

-35% Love (2,076 reactions)

-16% Can’t Wait (966 reactions)

-16% Good (932 reactions)

-9% Crazy (548 reactions)

-7% Hate (384 reactions)

-6% Intense (342 reactions)

-6% SMH (338 reactions)

-5% Idiot (292 reactions) Read more

Katie Jacobs Stanton Replaces Chloe Sladden as Twitter’s VP of Global Media

8c1622151fdcb80d5ce98e7a3c3d405dThere is perhaps no position more important in the social TV space than Twitter’s head of media. Three weeks after Chloe Sladden announced her departure, ‘Variety’ has reported that Katie Jacobs Stanton, Twitter’s vice president of international market development, will step into the role.

Here are the details from Variety:

Stanton steps into a highly visible role as far as the media business is concerned, becoming the lead liaison to a range of industries including TV, sports and music. Under Sladden’s oversight, Twittermade its first crucial steps toward striking alliances with various networks, studios and other media businesses that has not only helped grow the company’s global user base but led to ad products that have helped the company with its monetization efforts.

Previously at Yahoo and Google, Stanton also worked for the White House under President Obama and the State Department under Hillary Clinton. She has been at Twitter for four years, having moved from its San Francisco headquarters last year to spearhead expansion efforts for the company overseas. The new post will mean she is returning from Paris to San Francisco.

Stanton doesn’t have the kind of media-heavy resume you might expect from someone in her new role. Prior to a stint at Yahoo Finance that ended in 2002, she did a six-year stint at Google that included roles at Google Finance and OpenSocial. She joined the Obama Administration in 2009 as director of citizen participation, which made the White House a more Web-friendly destination for voters. She segued a year later to the State Department as a special officer in its office of innovation, leaving for Twitter in 2010. Read more

BroadcastAsia: Twitter’s Director of Media in Australia on social TV

IMG_3155 copyLost Remote recently attended Broadcast Asia in Singapore for the second year in a row. The event is the region’s largest TV conference and has grown their content on social TV. One of the highlights was Twitter’s Director of Media (based in Australia) Danny Keens‘ presentation on “Bringing the Power of Twitter to TV.” Here are the details. Read more

ABC Family VP: Twitter is ‘the New Water Cooler’

Pretty Little LiarsABC Family’s “Pretty Little Liars” often ranks atop the Nielsen’s Twitter ratings, and apparently, the network is leaning more and more on the popular second screen platform to boost its hit shows.

The Associated Press reports on the network’s top brass’ view on Twitter, hashtags, and social TV.

During fresh episodes of “Pretty Little Liars,” the marketing and publicity teams at ABC Family huddle in a conference room to tweet live with fans. So do cast members and the show’s producers from where and when they can – and the dialogue often pays off. “From a very top level perspective we talk about Twitter being the new water cooler,” said Danielle Mullin, the network’s vice president of marketing.

The report also talks about the value of hashtags.

Read more

Fargo’s Colin Hanks and Allison Tolman on social TV

Screen Shot 2014-06-14 at 1.40.44 PMFX’s Fargo has quickly become one of (if not the) best drama on television. The dark comedy, designed with inspiration from the film, recently finaled to an eager audience who was active on social TV (according to our analytics partner Canvs). Two of the shows stars are very active on social media (Twitter in particular). Before the finale we spoke with Colin Hanks (who plays Gus Grimly) and Allison Tolman (who plays Molly Solverson) two of the shows stars. Here’s what they had to say about social TV and insights from Canvs on the episode. Read more

Twitter’s head of media, Chloe Sladden leaves the company

Screen Shot 2014-06-14 at 1.06.17 PMLost Remote first wrote about Twitter’s Chloe Sladden back in 2010. Since then, Sladden rose to the VP of Media as the company went public and along the way built out an impressive TV team with Fred Graver at its head. Her leadership helped put TV and Twitter in what continues to be a (mostly) loving relationship. Sladden recently announced she’ll be leaving the company and hasn’t announced her next move yet but it’s definitely worth paying attention to who steps in to take her place. Here are the full details from the SF Gate’s Tech Chronicles. Read more

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