TVNewser Show TVNewser TVSpy SocialTimes AllFacebook GalleyCat PRNewser AgencySpy FishbowlNY FishbowlDC MediaJobsDaily UnBeige 10,000 Words

Twitter

Robert Downey Jr.: ‘Talk to Me, Twitter’

Robert Downey Jr. broke ranks from some other megastars not on Twitter recently, penning his first tweet on April 11.

Four days later, he’s got 1.22 million followers–not too shabby. He also thanked fans.

Read more

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

Mad MenGOT
Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

Read more

HLN and Twitter Partner for New Programming, Social Initiatives

hln-logo_304x200-300x197twitter-bird

HLN, which rebranded itself earlier this year as the “first TV home for the social media generation,” has partnered with Twitter, HLN EVP Albie Hecht and Twitter news chief Vivian Schiller announced today.

More about the partnership will be announced today at CNN/HLN’s advertising upfront, which Lost Remote will be at, but the preliminary details feature the TV network and social site creating an original program to visualize Twitter data in new ways on-air.

The teams will work to broadcast these visuals across TV and digital platforms simultaneously; an example will be Robin Meade‘s “Morning Express” program in the form of trending segments.

The teams are also creating a “Tweet DVR,” which will save the best live tweets from TV premieres and play them together with digital and TV replays of the same show.

Politics will also come into play: HLN and Twitter will look to find the most important issues to voters driving them to the polls for this year’s midterm elections, and parlay that information into new sponsorship opportunities across platforms.

Read more

‘How I Met Your Mother’ Series Finale Tops Monday’s Twitter Ratings

HIMYMWe covered CBS’ “How I Met Your Mother’s” social TV legacy before its series finale Monday, and social fans gravitated around the farewell episode in a big way.

According to Nielsen’s Twitter TV Ratings, the “HIMYM” series finale, whose ending polarized fans across social media, was the most social show amongst all of cable and broadcast on Monday. A Twitter TV audience of 6.47 million people saw over 624,000 Tweets revolving around Monday’s broadcast, generating 70 million impressions.

The show’s finale also boosted its show page on CBS.com. The “HIMYM” page reached an all-time high in total streams on Tuesday, the day after the finale.

Read more

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Twitter InstagramYesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV.

Data from E-Marketer revealed Instagram has 35 million U.S. mobile users while Twitter only has 30.8 million (Twitter still leads Instagram by 40 million active users).

But the change atop the mobile leaderboard is interesting, as Twitter has increasingly become the dominant complementary platform for TV watchers. Popular shows integrate the platform more than ever, blending it into their real-time productions, while also using it to communicate with viewers in between episodes and seasons.

But more and more TV executives have begun tweaking their content for a more mobile-minded audience as smart phone second screen use rises.

Read more

How Will Twitter and Billboard’s Music Partnership Impact Social TV?

billboardTwitter is expanding its reach as a hub for TV conversation to the music industry, partnering with Billboard for a real-time music chart.

Twitter, who partnered with Nielsen in 2012 to create the Twitter Nielsen ratings, will now track the real-time music conversation with Billboard, using the music industry’s top charts list to sort through which stars and songs are popping on social.

Twitter’s music head, Bob Moczydlowsky, wants the partnership “to create the new industry standard for tracking and surfacing the conversation around music as it happens,” he said in a statement. “Now, artists who share songs and engage with their audience on Twitter will have a way to get noticed by fans, other musicians and industry decision-makers in real time,” he added.

The chart’s information will empower @Billboard and @TwitterMusic to share data, presumably when new artists and songs gain or lose traction.

It will also be interesting to see how the music partnership impacts the social TV landscape.

Read more

Ellen Degeneres Apologizes to Pres. Obama for Breaking Twitter Record, Obama: ‘Cheap Stunt’

Obama DegeneresWe didn’t get the dream selfie tweet-off we were hoping for, but President Obama‘s appearance on “The Ellen Degeneres Show” yesterday did produce some friendly jousting about Ellen breaking the president’s retweet record.

“I apologize for doing it, but I broke your retweet record,” Degeneres said to the president.

“I thought it was a pretty cheap stunt, myself,” the president responded. “Getting a bunch of celebrities in the background, feeding them pizza.”

Read more

Social TV Dreaming: A Selfie Tweet-Off Between Ellen Degeneres and Pres. Obama

ellen selfieFor those who weren’t completely consumed by the Ellen Degeneres Oscars selfie heard round the Internet, Ellen’s record-breaking Oscars tweet (3,402,000 retweets as we speak) topped the previous retweet record of one important individual: President Barack Obama.

Obama previously held the record, as his “four more years” tweet featuring a photo of him and First Lady Michelle Obama hugging after his re-election amassed 780,000 retweets.

Well, new twitter champion and old twitter champion will face off tomorrow, as President Obama makes his first appearance as president on “The Ellen Degeneres Show” via a live shot from The White House.

Read more

A legen – eight for it – dary Twitter contest courtesy of Neil Patrick Harris

On March 2 at 7:25 EST, Neil Patrick Harris tweeted to his 8 million Twitter followers:

A mere three minutes following the puzzle, NPH tweeted:

So how did Tommy MacWilliam solve the puzzle in less than one minute? Read more

Ellen’s Oscars Moments Still Causing Stir on Social

Five days after Ellen Degeneres‘ star-studded Oscars selfie that obliterated the previous retweet record and humongous pizza order, social media is still reacting.

“The Simpsons” on Fox has their own version of the Oscars selfie.

“Scandal” star Darby Stanchfield tweeted at Ellen asking what her pizza preference was.

Read more

NEXT PAGE >>