Katherine Heigl made her return to network television this week on NBC’s (anticipated?) ‘State of Affairs.’ While the majority of tweets about the show were positive, those who made the comparison between the plot of ‘State of Affairs’ with the plots of ‘Scandal’ and ‘Homeland’ were not impressed.
According to our analytics partner Canvs, which measures Twitter sentiment, 6,337 of 15,186 tweets about the series premiere were emotional reactions. 51% of the emotional reactions included the word “love” and 19% included “good.” The premiere drove the most emotional reactions towards the end of episode, when Heigl’s and Alfre Woodard’s characters plotted revenge. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more