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‘State of Affairs’: How Twitter Reacted to Katherine Heigl’s Return to TV

140509_2781084_State_of_Affairs_Official_TrailerKatherine Heigl made her return to network television this week on NBC’s (anticipated?) ‘State of Affairs.’ While the majority of tweets about the show were positive, those who made the comparison between the plot of ‘State of Affairs’ with the plots of ‘Scandal’ and ‘Homeland’ were not impressed.

According to our analytics partner Canvs, which measures Twitter sentiment, 6,337 of 15,186 tweets about the series premiere were emotional reactions. 51% of the emotional reactions included the word “love” and 19% included “good.” The premiere drove the most emotional reactions towards the end of episode, when Heigl’s and Alfre Woodard’s characters plotted revenge. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

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Emmitt Smith Will Sign Your Tweets This Weekend

signmytweetNow’s your chance to get an autograph from Emmitt Smith. Well, a digital one at least. This weekend, Comcast is hosting an autograph giveaway.

During the first half of the Giants and Cowboys game on Sunday night, Smith will tweet something, according to the release, to get it all started. Fans will then have 24 hours to tweet @XFINITYSports with the hashtag #SignMyTweet. Someone at Comcast (I pity this guy), will print out the tweets, have the Hall of Famer sign them on Monday night, and then mail oversized copies to fans. Smith says in the statement:

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Infographic: Fans React to Homer and Bender Sharing the Small Screen Together

simpsons-futurama-crossover-episodeHomer Simpson and Peter Griffin shared the small screen together last month in the ‘Simpsons’-'Family Guy’ crossover episode and the majority of fans reacted positively to the show.

Last week, Home crossed paths with another cartoon counterpart, Bender and the rest of the ‘Futurama’ clan.  Although this show had a much lower reaction volume than the Family Guy/Simpsons crossover earlier in the season, people were still very enthusiastic.

According to our analytics partner Canvs, which measures Twitter sentiment, 2,132 of the 7,169 tweets were emotional reactions. 43% of the emotional reactions included the term (and similar variants) “love” while 18% included “good”; just 6% included “hate.” For such devoted fan bases it is surprising that only 36% of the 77,944 total tweets about the episode contained sentiment.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

How Did Wallenda’s Skyscraper Stunt Compare to His Grand Canyon Walk on Twitter?

8e4c57215af94c2908321849605f337eNik Wallenda was the talk of Twitter Sunday night – but how did his Chicago walk fare compare to his walk across the Grand Canyon last summer?

According to our analytics partner Canvs, which measures Twitter sentiment, 41,467 out of the 153,086 tweets about ‘Skyscraper Live’ – which has its own microsite – were emotional reactions. 27% of the emotional reactions included the word “love” and 24% included “crazy.”

The top moment of the walk came between 8:40 and 8:45, when Wallenda began his blindfolded tightrope walk between Chicago skyscraper. Below, some more insights from Canvs on the differences between Wallenda’s two walks, followed by an infographic: Read more

Friday Links: 12 Years of ‘Star Wars’ Titles and More

starwarsIs it really Friday already? Here are some stories you may have missed this week.

1) JP Lespinasse, social media director at BET, tweeted a link to some highlights from a webinar he did for Bitly on social television marketing. You can watch the whole thing here over the weekend and learn how he strategized and succeeded in making the BET Video Awards a social hit this year. Some key points:

There are a lot of people out there who are doing a lot in social, including programming to our target audience, talking about what we talk about. Clutter is the biggest obstacle and challenge right now, making sure we get our message out there and reaching the people we want to reach.

What this means is that we have to be that much more inventive, cut-through and strategic. We focus on the platforms that give us scale – Facebook, Twitter, Instagram, YouTube – to meet our goals of building awareness and site traffic. We’re also trying new platforms – including Snapchat and Ello, among others – to see what that community looks like and how we can best reach that community.

2) So, the new “Star Wars” movie name was announced and people were far from thrilled and kept it trending all day Thursday.

Read more

BumeBox: Twitter and Facebook Chats Aren’t So Bad

bumeboxflowSometimes it’s best to admit when you’re wrong. After a rant last week about Twitter chats, Jon Fahrner, CEO of BumeBox, reached out to me to tell me that there was in fact “a better way,” something I asked for in my post. That’s what you get for ranting before you research.

BumeBox hosts Q&A’s through social media for major media companies and celebrities, fixing most of the problems I have with them. They filter through the spam and nonsense and organize the questions and answers chronologically and together so you’re not clicking through individual tweets to find out why Anna Paquin just said “YES!” You can see a a transcript of some recent chats here and here. Tell me more, Fahrner:

On the backend, what a lot of us aren’t aware of because we’re all users, is that celebrities get bombarded with these questions and it’s a really stressful experience for them. Imagine if 10,000 people texted you at the same time and they’re all sitting there waiting for an answer. How would you even begin to know who to address? So we created a moderation tool on the backend that allows for the celebrities to drive down more high value questions, it allows them to search the questions, or see when someone with a large followers comes in , so their answers come in more of a steady cadence.

Facebook has been getting into the Q&A game, too, and BumeBox was recently selected to use their management tools to optimize chats on that platform, as well. Same idea, same filtering, same backend for the artists and celebs and television show casts. Fahrner addressed some of my other burning questions about Q&A’s, too, like “what’s the point anyway?” Apparently, it’s sort of in our pop culture DNA:  Read more

How Fans Reacted on Twitter to ‘The Simpsons’ 25th ‘Treehouse of Horrors’ Episode

THE SIMPSONS: SEASON 21‘The Simpsons’ fans may not be the most active on Twitter, but when they do tweet, they show that no pop culture reference gets by them.

According to our analytics partner Canvs, which measures Twitter sentiment, 1,614 out of the 6,008 tweets about ‘The Simpsons’ 25th Treehouse of Horrors episode – which have aired since the show’s second season – were emotional reactions. 54% of the emotional reactions included the word “love” and 12% included “good.”

The episodes top moment came 20 minutes in, when ‘The Simpsons’ parodied iconic Stanley Kubrick films. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Twitter Chats and TV Stars Just Don’t Mix

gwenchatTwitter chats are the bane of my existence and if you’re trying to market a television show, they should be yours, too. They are messy, hard to follow, and usually not that interesting at best. At the very least, the show or star should ask the questions, not the other way around.

Like Monday night’s Twitter chat with Gwen Stefani, promoted by Twitter, “The Voice” judge was taking questions and promoting her new album. The chat was supposed to be moderated with the hashtags #BabyDontLie, the name of her new single, and #AskGwenStefani.

No one expects a Twitter chat with a primetime celebrity and musician to be deep. But what could be good publicity — like a Reddit AMA — ends up in the social media ether on Twitter. Like this:

Or this:

In all, she answered about 20 questions in the half hour block after the “The Voice” on Monday night, sifting through abuse and nonsense. Once upon a time, a Twitter chat was a good idea, a way to see how much you could engage with your followers. These days? There has to be a better way.

New York Magazine Enters Social TV Conversation With #fallTVhaiku Competition

New-York-Magazine-Logo-Design-by-George-LouisThe year-old ‘New York Magazine Competition’ has enabled plenty of Twitter wordsmiths, but this week, the competition enters into the social TV realm.

COMPETITION NO. 32: FALL-TV HAIKU. Please produce a five-seven-five poem about this season’s television. For example:

Transparent’s Maura
develops unarrested
toward brilliance. Hey now.

Selfie: Sounded fresh
in May, when it was greenlit.
By autumn? #dated.

Enter in the comments thread on nymag.com, or on Twitter with the hashtag #fallTVhaiku, by October 15.

Below, some of the best early entries: Read more

Fred Graver and Twitter TV Team Set to Kick Off MIPCOM

twitter-tv-logo2Next week the TV industry will converge in Cannes for MIPCOM - ”the world’s entertainment content market” – and four days of panels, presentations, screenings, and networking.

On Monday, in a first for Twitter TV at the event, Creative Lead Fred Graver and the global TV team will discuss how Twitter is driving TV audience engagement. The presentation will focus on social TV best practices and will offer a behind-the-scenes look at Twitter’s work with networks and shows.

Twitter has made some major social TV announcements of late, including a partnership with Kantar Media, who will provide “the UK’s official Twitter metric for measuring TV audience engagement.” Also, in mid-September, the social network unveiled findings that live-Tweeting TV shows results in greater conversation volume and follower growth rates. The presentation at MIPCOM will likely touch on this, among other new findings. Read more

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