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#RE2PECT: Jeter Fans Relive Last Game on Social Media

Baseball fans have taken over social media this morning with clips from last night’s Yankees game. Clips of Jeter’s walk off single, his farewell lap, and his adorable nephew are all over the place. You can even watch a handful of different versions of that walk-off cut from various broadcasters. The little guy tipping his hat should keep you smiling all weekend.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

‘Law and Order: SVU’ Premiere Tops Twitter Ratings

lawandorderNBC’s “Law and Order: SVU” premiered it’s sixteenth season last night and made Nielsen’s Top 5 in Twitter ratings. That has everything to do with the show’s efforts in building a Twitter presence.

Like “Scandal” has gladiators, SVU has #SVUDiehards. Law and Order:SVU is the one in the whole franchise that has given its characters more backstory, more drama, and it helps that they’ve been getting into life and death situations later. In fact, there should be a “Scandal” and “SVU” tweet-off.

Showrunner Warren Leight is active in promoting the week’s episode and live-tweeting during the broadcast.It doesn’t hurt when the whole cast is involved, too:

In between Leight’s interaction with fans, the writers gets in on the fun:

During the show’s airing, you’ll see multiple hashtags trending. Some are official, like the #SaveBabyBenson that went with with plot and some are just jokes amongst fans, like last night’s #NewGuy.

While “Big Brother” and the new “black-ish”beat the show in impressions, it will be interesting to see how they work it all season. Maybe their #WCW is a little cheesy, but “Law and Order:SVU” is no joke on the social media side.

Calling All ‘Scandal’ Rookies: A Guide to ABC’s Thursday Night Hashtags

tgitABC is making a bet that they are dominating your Twitter feed on Thursday nights — and if “Scandal’s” success in past year is any indication, the highly promoted Fall 2014 lineup is going to be hard to ignore. Herewith, a mini-guide to how they make it work:

#TGIT: “Thank God It’s Thursday” is the blanket tag ABC is using to promote the “Grey’s Anatomy,” “Scandal,” and “How To Get Away With Murder”

#CALZONA: “Grey’s” fans have an endearing way of blending couples’ names together to form hashtags and show their support, fury, and envy of whatever the couple is dealing with at the time. Some work better than others (#Jolex hasn’t really caught on yet). This one refers to the ever dramatic Callie and Arizona plot; and it just so happens that the actresses are the most active live-tweeters and use the tag to refer to themselves. ABC’s reported bumps in Twitter engagement when stars live-tweet. Read more

Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate

twitter-tv-500x306In a post last week for the Twitter’s Media Blog, Anjali Midha, the company’s Head of Global Media & Agency Research, unveiled the findings from a look into the short-term and long-term benefits of shows, stars, and brands live-Tweeting. The study stemmed from a May survey in partnership with FOX, the Advertising Research Foundation (ARF), and db5, which showed that 66% of Twitter users like to see Tweets from official show accounts (61% from actor/cast; 35% from the official show account; 24% from judges/host).

The most current study, according to Midha, “looked at two groups of like programs (for example, top dramas or reality shows) from the U.S. 2013-14 season: one that implemented regular live-Tweeting and one that did not. We then looked within each program to understand how episodes with live-Tweeting compared to their ‘baseline’ conversation levels on Twitter during episodes that did not feature live Tweeting.”

Below, the findings from the study, followed by an infographic of follower growth due to live-tweeting across different genres: Read more

From The New York Times Wedding Section, a Marriage That Started With Social TV

Sue Kessler/Christian Oth Studio

Sue Kessler/Christian Oth Studio

Michelle Katharine Barna and Joanna Ruth Stern were married last Sunday evening, thanks to Barna stumbling upon Stern’s tweets about the series finale of “The L Word.”

Barna is the director of social media at Deep Focus, an agency that has conceived many great social TV programs, while Stern is a personal technology columnist at the ‘Wall Street Journal.’ Forget about proving a positive correlation between tweet activity and ratings when we now know it can lead to true love!

From ‘The Times‘: Read more

How Social TV Advertisers May Begin to Leverage Promoted Retweets

social-rank-square_logoAs they tell it, Michael Schonfeld and Alex Taub built a simple tool “Most Valuable Follow” back in 2012 with no intention of turning it into a business. It informed brands about who their followers were and which were most valuable. The tool was shut down briefly, but brands kept coming back asking for it to be turned back on, and SocialRank was born.

In a recent post on the SocialRank blog, the company highlighted a recent trend in the Twitter advertising landscape: promoted retweets. Rather than using Twitter’s hallmark advertising solution to promote their own tweets, more and more brands are promoting tweets by others about the brand. A recent example is when Cisco leveraged a tweet from the NBA. From the SocialRank post: Read more

‘Sharknado 2′ Draws Mix of Thumbs Up, Thumbs Down, Laughs, and ‘WTF’s’

Sharknado-Infographic_V3As expected, social media went absolutely bonkers for “Sharknado 2″ last night, with 581,000 total tweets penned around the sequel, according to Nielsen’s Twitter ratings.

And our analytics partners, Canvs, looked further into the sentimements of social users watching the shark thriller. They measured the most buzzworthy and reacted-to moments of the movie, which aired on SyFy network.

Wil Wheaton, who helped popularize the first “Sharknado,” took Twitter by storm. His handle generated the most overall reactions from fans (as well as 22% “WTF), but “Today” show weatherman Al Roker generated the most “best” reactions. And the surprise Billy Ray Cyrus cameo generated  a 50% “best” reaction, 24% “funny” reaction, and 26% “WTF.”

Here are some other insights from Canvs and an infographic:

-Al Roker bested Matt Lauer in the reaction popularity contest. Lauer was the third most mentioned cameo, eliciting 619 reactions, 53% of which said he was the “best.” Roker on the other hand garnered 901 reactions with his name and 778 with his handle (@alroker).

- Audiences enjoyed a surprise cameo by Jared Fogle, aka Subway Jared. 29% of reactions about Jared mentioned that it was “funny” he appeared in the film.

-Andy Dick is just “scary.” The comedian was the only celebrity to receive a sizable “scary” response (29%).

Read more

SPOILERS: ’24: Live Another Day’ Finale Draws Smiles, Anger, and ‘WTF’ Moments

bauerctuIt seems any ending involving Jack Bauer contains good and bad news, and the ‘24: Live Another Day‘ finale was no different.

Thanks to Jack’s heroics, a war between America and China was prevented. But, unfortunately in the process, the love of his life Audrey was killed during a shootout.

We reached out to our analytics partner ‘Canvs‘ to examine the reaction to the mini-series finale, which aired Monday. The episode garnered 18,218 reactions out of 66,127 tweets from 6pmET on July 14 to 1amET on July 15. These interactions were up significantly from the penultimate episode’s 5,878 reactions out of 23,265 Tweets on July 8.

Canvs measures sentiment across tweets, and classifies a ‘reaction’ as a tweet that contains emotional language.

Here are the details:

Read more

Stephen Colbert Books NYC Mayor Bill de Blasio…on Twitter

In what was either an organic Twitter booking or a thinly-veiled publicity stunt, Stephen Colbert booked New York City Mayor Bill de Blasio for “The Colbert Report” on Twitter.

After this first tweet, the Mayor swiftly responded.

Read more

’24: Live Another Day’ Elicits Strong Twitter Reaction

bauerctuWith ‘24: Live Another Day‘ nearing its finale, we reached out to our analytics partner ‘Canvs‘ to examine the reaction to the penultimate episode, which aired Monday. The episode garnered 5,878 reactions out of 23,265 Tweets from 6pmET on July 7 until 1:00amET on July 8. Canvs measures sentiment across tweets, and classifies a ’reaction’ as a tweet that contains emotional language.

Here are the details:

Emotion breakdown. % of Reactions that expressed different emotions:

-35% Love (2,076 reactions)

-16% Can’t Wait (966 reactions)

-16% Good (932 reactions)

-9% Crazy (548 reactions)

-7% Hate (384 reactions)

-6% Intense (342 reactions)

-6% SMH (338 reactions)

-5% Idiot (292 reactions) Read more

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