To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a copy editing class taught by the chief copy of Seventeen magazine, to an intro course for Excel. Hurry – offer expires 12/24! Browse our upcoming courses.
Roku, Apple TV and now Chromecast have all been innovative in bringing tons of web content to your TV. Until now most of this content has been from Netflix, Hulu, HBO Go, Amazon Instant and many other on-demand style options. Livestream, the popular live streaming platform has launched its first Roku channel to bring “more than 75,000 live events a month,” from the web to your television. Read more
In recent days media has been consumed by one Edward Snowden who revealed a Skynet-type infrastructure called Prism that the government is running. At the same time it appears as if traditional cable TV business is gearing up for a Game of Thrones-style war with many “kingdoms” that include Intel, Aereo, Netflix, Hulu, Amazon, YouTube and more. Are the cable TV walls about to crumble? Read more
Another season of primetime television buying is nearing it’s end. The TV upfronts are a stable of the television sales cycle that help keep the billions of dollars of ad spending flowing in consistently. The NewFronts, originally started by Digitas have now grown tremendously and have provided web video networks including Hulu, YouTube and Blip show off their new content. While the NewFronts continue to grow each year, their effectiveness in selling a non-linear slate of web content has always been in question. Blip, one of the largest web video networks participated in the NewFronts for the first time and also invested in traditional media to get the word out. We interviewed Blip CEO Kelly Day and President, Sales & Marketing, Jason Krebs about their big year. Read more
After producing hit films like Soul Food and reality shows for BET and TV One, Tracey Edmonds is looking to conquer the Web. In March, she launched Alright TV, a family- and faith-oriented Web network.
“Alright TV was born from my social media network, and the daily exchange of positive, inspiring and uplifting messages that I have through my social network,” she told Mediabistro in the latest installment of So What Do You Do?. “Viewers are hungry for faith-friendly and inspiration programming, and Alright TV has grown mostly through word of mouth, our online followers and within the faith community.”
Edmonds stressed that her team is always open to pitches for new programming. “We’re going for high entertainment value that has positive messaging. That’s the formula and the directive that we’re asking people to look for when they submit content to us,” she said.
Read the full interview, including contact info for who to send your content pitches to, in So What Do You Do, Tracey Edmonds, Award-Winning TV and Film Producer?
– Nicholas Braun
As the web evolves and matures we’ve begun to cover more shows that are not on traditional TV. For example, Battleground and The Yard are two must see shows from 2012, that aired exclusively on Hulu in the US, not a traditional TV network. In May YouTube pitched their brand new TV-like channels to advertisers during the traditional TV upfronts. Now Ashton Kutcher’s Thrash Lab YouTube Channel and Eric Finley are showing off what the future of comedy will look like with “Comment Counselor.” Read more
Remember the short-lived but hilarious campaign to “Take My Money HBO”? Six months later HBO Go is still revolutionizing the way we watch TV (and our favorite HBO content). Now CollegeHumor has come out with an hilarious video to poke fun at all of those people who use a parent, or friend’s HBO Go password. Watch it here. Read more
As the web video industry continues to mature, TV networks must begin to watch how these new entertainment platforms are innovating for consumers. We recently sat down with Kelly Day, the CEO of Blip. Previously Day was the EVP & General Manager of Digital Media and Commerce, at Discovery Communications. We learned about Blip’s plans for the future and how Day’s taking her experiences from traditional TV to pave the way for the future of short-form video entertainment. Read more
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