Exclusive: The CW is planning to rebrand its digital studio CWD as “CW Seed,” evolving it into a digital destination for loyal CW fans. The network will announce CW Seed at its upfront presentation in New York today. CW Seed will exist as a sub-site on CWTV.com, and will still produce original programming, but the channel is adding more interactivity to the service, opening up for feedback from viewers and adding more social engagement.

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After producing hit films like Soul Food and reality shows for BET and TV One, Tracey Edmonds is looking to conquer the Web. In March, she launched Alright TV,  a family- and faith-oriented Web network.

“Alright TV was born from my social media network, and the daily exchange of positive, inspiring and uplifting messages that I have through my social network,” she told Mediabistro in the latest installment of So What Do You Do?. “Viewers are hungry for faith-friendly and inspiration programming, and Alright TV has grown mostly through word of mouth, our online followers and within the faith community.”

Edmonds stressed that her team is always open to pitches for new programming. “We’re going for high entertainment value that has positive messaging. That’s the formula and the directive that we’re asking people to look for when they submit content to us,” she said.

Read the full interview, including contact info for who to send your content pitches to, in So What Do You Do, Tracey Edmonds, Award-Winning TV and Film Producer?

– Nicholas Braun

As the web evolves and matures we’ve begun to cover more shows that are not on traditional TV. For example, Battleground and The Yard are two must see shows from 2012, that aired exclusively on Hulu in the US, not a traditional TV network. In May YouTube pitched their brand new TV-like channels to advertisers during the traditional TV upfronts. Now Ashton Kutcher’s Thrash Lab YouTube Channel and Eric Finley are showing off what the future of comedy will look like with “Comment Counselor.” Read more

Remember the short-lived but hilarious campaign to “Take My Money HBO”? Six months later HBO Go is still revolutionizing the way we watch TV (and our favorite HBO content). Now CollegeHumor has come out with an hilarious video to poke fun at all of those people who use a parent, or friend’s HBO Go password. Watch it here. Read more

As the web video industry continues to mature, TV networks must begin to watch how these new entertainment platforms are innovating for consumers. We recently sat down with Kelly Day, the CEO of Blip. Previously Day was the EVP & General Manager of Digital Media and Commerce, at Discovery Communications. We learned about Blip’s plans for the future and how Day’s taking her experiences from traditional TV to pave the way for the future of short-form video entertainment. Read more

History launched a new online hub for one of its marquee shows, “Pawn Stars,” today. PawnStars.com will effectively become the digital home for the program, allowing visitors to watch episodes, connect with the hosts and play the very popular Pawn Stars social game. There is also a surprising twist: visitors can pawn their own items through the site via PawnGo.com. In other words, viewers of Pawn Stars can actually get paid to pawn their own relics through the show’s site.

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While video on the web is more prevalent than ever, there’s still a major debate as to whether or not there’s TV on the web. We can of course watch TV on Hulu, HBO GO, Showtime Anytime and numerous other TV everywhere products, but has non traditional TV-backed video content provided compelling enough content? The launch of Larry King-backed Ora TV is beginning a new chapter of TV on the web via Hulu. We spoke with Ora TV CEO Jon Housman about the launch of the network. Read more