If you’ve been on a NYC subway recently you for sure know who Michelle Phan is. The YouTube star who posts a new video each week has accumulated over 6.3 million subscribers and is now featured in YouTube’s big traditional ad campaign. Endemol Beyond (who recently hired social TV expert Jacob Shwirtz) held a NewFront presentation in NYC and announced a new exclusive deal with her that shows how much this TV company is invested in going beyond television. Here are the details.
Endemol Beyond has “aligned forces with acclaimed digital pioneer Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network.” The company added that this “marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company.”