Last year, Whistle Sports launched its YouTube network on the hunch that millennials weren’t watching sports the way they used to. Almost a year later, the network has grown substantially with 208 channels and over 9,000,000 subscribers. Last month, BSkyB invested $7 million in the network in an effort to expand their “ongoing programme of investing in innovative startups that help Sky bring new ideas, insight and services into its business,” according to a statement. In other words, to evolve into the new, digital market.
MTVOther, an offshoot of MTV that posts “Short Shows, Random Weirdness” launched a new series called “Braless” yesterday. The show is written and hosted by Laci Green and focuses on feminism and politics in three minute installments. MTV made a smart move in recruiting Green. She has her own YouTube channel”Sex Plus“ where she dispenses sex and relationship advice to her 1,136,994 followers. Her sex ed channel is a reminder to all of us old folks (or is it just me?) how lucky teenagers are in the digital age. With videos on “Shaving Pubes” (1,771,784 views) or “Hymen 101” (2,280,447 views) and partnerships with Discovery News, she’s an integral personality in changing the ways teens (and especially girls) talk about bodies, relationships, and equality. So what if MTV doesn’t play music videos anymore? YouTube stars are a little more interesting than rock stars, anyway.
Here’s the first Taylor Swift-themed episode of “Braless.” New episodes post on Tuesdays.
In early October, Futures Without Violence and Macy’s – with the help of Federated Media (and its content production abilities) and Fullscreen (and its roster of talent) – launched the RESPECT! Challenge campaign, a national social media contest that asks participants to promote the people that have taught them respect.
This is the third year of the campaign, and for this year’s video Futures Without Violence and Macy’s wanted to target millenials – including high school and college students. The result is two of YouTube’s top performing artists, Christian Collins and Diamond White, covering Aretha Franklin’s “Respect,” and discussing who taught them respect. Between them, Christian and Diamond have over 1 million YouTube subscribers and more than three million Facebook fans.
“What motivated me to get involved is the great cause it represents,” White told Lost Remote. “Domestic violence is something a few of the women in my family went through and conquered so it’s something that means a lot to me.” Read more
The one and only Snoop Dogg is now, among other things, a YouTube star. He is also a tech investor, and last week was announced as an investor in Reddit.
His YouTube channel WestFestTV, which features his popular weekly talk show ‘GGN’ (Double G News), earlier this month surpassed one million subscribers. Each episode features guests sitting behind the GGN news desk for a conversation/interview with Nemo Hoes (Snoop’s anchorman alter ego).
Snoop’s press people have framed GGN as “Inside The Actor’s Studio meets Tosh.O, with a splash of The Howard Stern Show.” Instead, just think of it as Snoop Dogg hosting a talk show with guests like Seth Rogen, Jimmy Kimmel, and Paris Hilton, and that should be plenty enough to pique your interest.
On GGN, Snoop Dogg doesn’t shy away from serious issues, and recently had a candid conversation with Charlo Greene, the former KTVA newscaster and Alaskan cannabis club owner – also known as the “F*ck it, I quit” reporter.
To celebrate surpassing the one million subscriber milestone, Snoop Dogg released a new track on SoundCloud:
Yesterday, Fusion announced a partnership with Maker Studios, another subsidiary of Disney. Fusion will feature a Maker’s branded block, a series of videos centered around a theme. They’ll launch with a ‘best of 2014′ on Fusion. The Maker block will be:
an unscripted clip series starring top digital and traditional talent, showcasing the best of Maker content. Talent will guide viewers through a curated content experience around specific themes. The blocks leverage the best creator content augmented by original premium production, tailored to distinct audiences. The series aim to reinforce the Maker millennial voice as well as drive engagement through calls-to-action.
As one of the leading online video publishers, Maker Studios will work to leverage Fusion’s digital presence and feature Fusion content on it’s own YouTube channel. You might recognize Maker’s work from “Epic Rap Battles of History” which premieres its fourth season this fall. Fusion’s Isaac Lee says of the partnership in the release:
Maker has an exceptional track record for identifying talent and content that resonates with millennials in the digital space. We are thrilled to bring some of that content to our television audience. We expect this will be just the beginning of a powerful, dynamic partnership with Maker.
Culture Machine will be launching the India channel for What’s Trending and will be creating content in the region under the What’s Trending umbrella.
“We are incredibly proud to partner with Culture Machine, a company that shares our vision of creating television quality entertainment for the digital generation,” said Damon Berger, CEO of What’s Trending. “With Culture Machine, the format of What’s Trending will inform and delight audiences all over India and Southeast Asia.” Read more
Linear TV ratings are down across all major news networks, and as Kenneth Estenson, senior vice president and general manager of CNN.com, tells the New York Times, “In many ways, digital is the entry point to the CNN brand now.”
Digital numbers for news networks look much better, and CNN in particular is now “the third most trafficked news and information digital outlet in the United States.” Reaching audiences across platforms – when so many people are turning to sources like Twitter for news consumption – is a large part of why CBS News is available on Roku, and ABC News on Apple TV.
Another way that news organizations are reaching viewers is on YouTube. Tubular Labs – a Silicon Valley-based video intelligence and marketing analytics company that aims to measure all digital video engagement across multiple platforms – analyzed the top ten news organizations on YouTube:
If you’ve been on a NYC subway recently you for sure know who Michelle Phan is. The YouTube star who posts a new video each week has accumulated over 6.3 million subscribers and is now featured in YouTube’s big traditional ad campaign. Endemol Beyond (who recently hired social TV expert Jacob Shwirtz) held a NewFront presentation in NYC and announced a new exclusive deal with her that shows how much this TV company is invested in going beyond television. Here are the details.
Endemol Beyond has “aligned forces with acclaimed digital pioneer Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network.” The company added that this “marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company.”
As Lost Remote reported in 2007, Google’s YouTube channel was slapped with its first major copyright lawsuit by Viacom, who demanded YouTube remove almost 160,000 unauthorized videos of Viacom content.
“This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together,” Google and Viacom said in a joint statement.
The terms of the settlement were not disclosed, and comes before an appeals court was set to hear the case next Monday. Viacom originally filed a $1 billion lawsuit against the search engine giant for unauthorized Viacom videos posted between 2005 and 2008, including clips from “The Daily Show” and “South Park.”
With the Season 3 finale of PBS’s hit show ‘Sherlock’ approaching, the network reached out to star Benedict Cumberbatch, Masterpiece, and Sesame Street to propose that Cumberbatch film a video with Murray and The Count for PBS’s YouTube channel. Read more