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Endemol Beyond inks exclusive deal with YouTube celebrity Michelle Phan

If you’ve been on a NYC subway recently you for sure know who Michelle Phan is. The YouTube star who posts a new video each week has accumulated over 6.3 million subscribers and is now featured in YouTube’s big traditional ad campaign. Endemol Beyond (who  recently hired social TV expert Jacob Shwirtz) held a NewFront presentation in NYC and announced a new exclusive deal with her that shows how much this TV company is invested in going beyond television. Here are the details.

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Endemol Beyond has “aligned forces with acclaimed digital pioneer Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network.” The company added that this “marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company.”

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Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

Google, Viacom Settle YouTube Copyright Lawsuit

ViacomA seven-year-old lawsuit between Google and Viacom over YouTube videos has been settled.

As Lost Remote reported in 2007, Google’s YouTube channel was slapped with its first major copyright lawsuit by Viacom, who demanded YouTube remove almost 160,000 unauthorized videos of Viacom content.

“This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together,” Google and Viacom said in a joint statement.

The terms of the settlement were not disclosed, and comes before an appeals court was set to hear the case next Monday. Viacom originally filed a $1 billion lawsuit against the search engine giant for unauthorized Viacom videos posted between 2005 and 2008, including clips from “The Daily Show” and “South Park.”

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#Counterbatch: Benedict Cumberbatch and Sesame Street team up for YouTube video

bWith the Season 3 finale of PBS’s hit show ‘Sherlock’ approaching, the network reached out to star Benedict Cumberbatch, Masterpiece, and Sesame Street to propose that Cumberbatch film a video with Murray and The Count for PBS’s YouTube channel. Read more