TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

CBC partners with Facebook, becomes first international partner to use new tools on-air

battle_of_the_blades1CBC, Canada’s national public broadcaster, is breaking new ground with an ambitious social TV effort for Battle of the Blades, the network’s prime-time figure skating show. On October 7, Dan Rose, Facebook’s vice president of partnerships, announced that CBC was one of a selected number of international broadcasters to gain access to Facebook’s new TV tools, which we wrote about last month.

CBC is the first international partner to integrate data from these new tools on-air, and it goes beyond what anyone else has done with the new Facebook tools so far. As opposed to simply being displayed as an on-screen graphic during the telecast, the data and visuals are being displaying inside the set.

Battle of the Blades_Social Integration 1

The integration involves displaying Facebook data to show audience support for the skaters on a map of Canada. They’ve also incorporated live images from Facebook, Instagram and Twitter into the show.

“Integrations like this allow the audience to see itself, which is very important for engagement,” Paul McGrath, executive producer of the digital effort, said, “but when it’s literally part of the set, and part of the show, so it also becomes a much more powerful storytelling device. And where’s seeing that in this show.”

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.