In today’s much-anticipated announcement, CBS president and CEO Leslie Moonves revealed plans to make the company’s music acquisition, Last.fm, completely free for streaming music. CBS has done deals with all the major labels to make songs — and entire albums — available to stream for free. And you won’t even have to register. Alongside the stream will be a “tiny” targeted video/rich media ad with its audio defaulted off. You can listen to the same song three times before you’re asked to purchase it through affiliates iTunes, Amazon, or 7Digital. As part of the deal, the artist gets paid for each stream with a revenue share of the advertising. I think they’ll build quite a large audience very quickly, especially if/when they promote this new free service on CBS. As you know, there’s something very powerful about “free.”
CBS This Morning is looking for a Associate Producer. next job Comcast Spotlight is looking for a Advertising Sales. next job Made in NY Media Center by IFP is looking for a Workspace Manager, Made in NY Media Center by IFP. next job Window to the World Communications (WTTW/WFMT) is looking for a Traffic Assistant. next job WABC-TV is looking for a Marketing Producer. next job Viacom is looking for a Category Manager, Viacom Canada. next job The Futuro Media Group is looking for a Digital Media Director. next job Fork Films LLC is looking for a Vice President. see all
Build a complete social strategy for your brand in Social Media Strategy Boot Camp starting November 10! Learn from social media and marketing experts how to integrate social media into your overall marketing plan, understand key analytics and metrics, master emerging trends, and more. Register now!