A big trend at CES 2014 is second screen advertising revenue. At the CES 2nd Screen Summit on Monday Helsinki-based Ixonos - a platinum sponsor of the event – will unveil the Ixonos Super App, which allows broadcasters to split a tablet screen into four quadrants and generate multiple revenue streams within the same app.
Ixonos’s Head of Media, Roope Suomalainen, will demonstrate the Ixonos Super App, and show how the app generated greater engagement levels for Middle East Broadcasting Company (MBC) for its version of ‘The Voice.’ The Super App enables MBC viewers to synch their social media networks with the MBC Now app, allowing MBC to target ads based on user profiles.
“We have created a new model for the next phase of television engagement, which follows viewers across smartphone and tablet platforms, and manages addressable advertising in ways that broadcasters and cablers have sought for years,” said Suomalainen. “The Ixonos Super App is indicative of the design philosophy that we have espoused for global media clients, and that the industry is now adopting, moving toward greater engagement for television audiences.”
Ixonos, which recently established a U.S. presence in San Francisco, has developed second-screen experiences for ESPN International, National Geographic, and Samsung, among others.
- CES: Samsung and Fandango give you movie trailers, ticket purchasing ability
- CES: Toshiba smart TVs to integrate Samba, close gap between linear TV and the web
- CES: Cisco and Innovid partner to bring real-time contextual advertising to the second screen
- CES: Looxcie 3 takes wearable tech into the ‘see’able future