TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

CES: 4 is better than 1, Ixonos Super App generates multiple revenue streams in one place

ixonosmodA big trend at CES 2014 is second screen advertising revenue. At the CES 2nd Screen Summit on Monday Helsinki-based Ixonos - a platinum sponsor of the event – will unveil the Ixonos Super App, which allows broadcasters to split a tablet screen into four quadrants and generate multiple revenue streams within the same app.

Ixonos’s Head of Media, Roope Suomalainen, will demonstrate the Ixonos Super App, and show how the app generated greater engagement levels for Middle East Broadcasting Company (MBC) for its version of ‘The Voice.’ The Super App enables MBC viewers to synch their social media networks with the MBC Now app, allowing MBC to target ads based on user profiles.

super_app_y

“We have created a new model for the next phase of television engagement, which follows viewers across smartphone and tablet platforms, and manages addressable advertising in ways that broadcasters and cablers have sought for years,” said Suomalainen. “The Ixonos Super App is indicative of the design philosophy that we have espoused for global media clients, and that the industry is now adopting, moving toward greater engagement for television audiences.”

Ixonos, which recently established a U.S. presence in San Francisco, has developed second-screen experiences for ESPN International, National Geographic, and Samsung, among others.

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.