TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

CES: 4 is better than 1, Ixonos Super App generates multiple revenue streams in one place

ixonosmodA big trend at CES 2014 is second screen advertising revenue. At the CES 2nd Screen Summit on Monday Helsinki-based Ixonos - a platinum sponsor of the event – will unveil the Ixonos Super App, which allows broadcasters to split a tablet screen into four quadrants and generate multiple revenue streams within the same app.

Ixonos’s Head of Media, Roope Suomalainen, will demonstrate the Ixonos Super App, and show how the app generated greater engagement levels for Middle East Broadcasting Company (MBC) for its version of ‘The Voice.’ The Super App enables MBC viewers to synch their social media networks with the MBC Now app, allowing MBC to target ads based on user profiles.

super_app_y

“We have created a new model for the next phase of television engagement, which follows viewers across smartphone and tablet platforms, and manages addressable advertising in ways that broadcasters and cablers have sought for years,” said Suomalainen. “The Ixonos Super App is indicative of the design philosophy that we have espoused for global media clients, and that the industry is now adopting, moving toward greater engagement for television audiences.”

Ixonos, which recently established a U.S. presence in San Francisco, has developed second-screen experiences for ESPN International, National Geographic, and Samsung, among others.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!