Get ready for more social media integration on air, especially in local TV. Chyron is a staple in the TV industry for generating on-screen graphics, and today the company announced “Engage,” its platform for integrating second screen, social media, and social TV data into live TV broadcasts.

“By building these technologies into the TV production workflow, Engage gives artists and producers the means to take content such as Twitter feeds, polls, text messages, and other viewer-generated data to air within their live broadcasts,” explains Michael Wellesley-Wesley, president and CEO at Chyron.

To bring it all together, Chyron said it’s partnered with ConnecTV for its companion app polling technology, Never.no for its social TV platform, Mass Relevance for its real-time curation and Vibes for its text, Twitter and web voting technology.

Earlier this month, Never.no teamed up with TV graphics firm Vizrt to incorporate social media and audience participation into on-air graphics. It’s safe to predict these partnership deals will spur more social media integration in live newscasts and sporting events, especially at the local market level.