TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Chyron debuts platform for social TV and second screen

Get ready for more social media integration on air, especially in local TV. Chyron is a staple in the TV industry for generating on-screen graphics, and today the company announced “Engage,” its platform for integrating second screen, social media, and social TV data into live TV broadcasts.

“By building these technologies into the TV production workflow, Engage gives artists and producers the means to take content such as Twitter feeds, polls, text messages, and other viewer-generated data to air within their live broadcasts,” explains Michael Wellesley-Wesley, president and CEO at Chyron.

To bring it all together, Chyron said it’s partnered with ConnecTV for its companion app polling technology, Never.no for its social TV platform, Mass Relevance for its real-time curation and Vibes for its text, Twitter and web voting technology.

Earlier this month, Never.no teamed up with TV graphics firm Vizrt to incorporate social media and audience participation into on-air graphics. It’s safe to predict these partnership deals will spur more social media integration in live newscasts and sporting events, especially at the local market level.

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now!