TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Cisco to sue Apple over iPhone trademark

Cisco has owned the iPhone trademark since 2000, and last month it launched a line of VOIP devices under the iPhone brand. According to Cisco, Apple has been has been in extensive negotiations to gain the rights to the name — and Cisco said it even sent over an agreement on Monday, which Apple hasn’t signed. Now at an impasse, Cisco is asking for injunctive relief to prevent Apple from copying the name. Too much money for Apple to pay? Or a stunt for even more publicity?

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!