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Cisco to sue Apple over iPhone trademark

Cisco has owned the iPhone trademark since 2000, and last month it launched a line of VOIP devices under the iPhone brand. According to Cisco, Apple has been has been in extensive negotiations to gain the rights to the name — and Cisco said it even sent over an agreement on Monday, which Apple hasn’t signed. Now at an impasse, Cisco is asking for injunctive relief to prevent Apple from copying the name. Too much money for Apple to pay? Or a stunt for even more publicity?

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