YouTube has inked a deal with Digital Music Group to post full episodes of I Spy, Gumby and other classic TV shows. Under the deal, Digital Music Group will share in revenue from ads surrounding the shows. Also, YouTube ultimately will use its long-awaited filtering technology to identify Digital Music Group’s songs that are being used without authorization in videos on the site. Then YouTube will give the company a revenue share of ads surrounding those clips. “This is the step that needs to happen for YouTube to start monetizing its audience,” said Tuhin Roy, chief strategy officer for Digital Music Group. The delay in the filtering technology, which has yet to roll out, is one of the reasons why talks broke down with Viacom. (WSJ sub. req.)
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.