YouTube has inked a deal with Digital Music Group to post full episodes of I Spy, Gumby and other classic TV shows. Under the deal, Digital Music Group will share in revenue from ads surrounding the shows. Also, YouTube ultimately will use its long-awaited filtering technology to identify Digital Music Group’s songs that are being used without authorization in videos on the site. Then YouTube will give the company a revenue share of ads surrounding those clips. “This is the step that needs to happen for YouTube to start monetizing its audience,” said Tuhin Roy, chief strategy officer for Digital Music Group. The delay in the filtering technology, which has yet to roll out, is one of the reasons why talks broke down with Viacom. (WSJ sub. req.)
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