Fox made headlines during their upfront in May by announcing the Britney Spears would be one of the new judges for the second season of the X Factor. Now the season has kicked off and competition with The Voice for linear and social TV ratings has heated up. The latest success is the impressive social TV growth celebrity Britney Spears has seen hit her channels since joining the X Factor. Here are the details.
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The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?
The Ryder Cup is underway and Turner Sports is continuing to invest in social was they bring major gold tournaments to television. For this year's tournament RyderCup.com is offering fun ways to engage via social including a tweet battle and a destination that will curate the best content from Twitter, Facebook and Instagram.
The general assumption is that younger viewers (especially young children) are the ones watching more and more TV on iPads and tablets. Digital natives have grown up in a TV environment that allows for place-shifting by watching TV anywhere you can bring your mobile device. There's even a Tumblr called Babies with iPads dedicated to this phenomenon. Altman Vilandrie & Company has come out with a new survey that is showing that TV viewing on tablets is also rising among older viewers.
Cinemax is preparing to launch their latest original series and have tapped social TV fan experts Campfire to birth an experience to build buzz in time for the premiere. Hunted, a Bourne Identity-type show premiering on October 19th and starring Melissa George adds to the action-packed brand of originals that Cinemax has been building. Just a year ago the HBO owned channel successfully launched Strike Back, currently in the middle of episode two. We interviewed Chris Spadaccini, Senior Vice President of Brand and Product Marketing at HBO, Sabrina Caluori, Vice President of Social Media and Performance Marketing at HBO and Steve Coulson, Senior Creative Director at Campfire.
NBC News' Dateline continues to find creative ways to use social TV to build their audience. This summer we broke the news about Dateline Chatline, the show's new social platform for connective viewers with tweets, anchors and more. Tonight, in honor of the premiere of their 21st season, they're sending Josh Mankiewicz, who's been with a correspondent on the show since 1995 to a viewer's home to watch the show with him. We interviewed Mankiewicz about how they used social to pick the lucky winner.
The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.
Fall TV is officially back and fans everywhere are looking to be rewarded for their part in helping new shows survive. Zap2it is making this possible with the expansion of their Rewards Challenge program that launched in April. The TV site smartly describes it's audience as "8.5 million socialables" and with their fall TV Challenge they're trying to take get their readers, to do more than just read their content.
Social TV is often narrowly defined by real-time tweets and stunts. While both are extremely important parts of social TV, don't forget that entire TV lifecycle has been changed because of the social web. Networked Insights has released a new "Social TV Survival Guide" that explains the different parts of the life cycle very clearly. You can download...
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