Fox made headlines during their upfront in May by announcing the Britney Spears would be one of the new judges for the second season of the X Factor. Now the season has kicked off and competition with The Voice for linear and social TV ratings has heated up. The latest success is the impressive social TV growth celebrity Britney Spears has seen hit her channels since joining the X Factor. Here are the details.
Archives: September 2012
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The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?
The Ryder Cup is underway and Turner Sports is continuing to invest in social was they bring major gold tournaments to television. For this year's tournament RyderCup.com is offering fun ways to engage via social including a tweet battle and a destination that will curate the best content from Twitter, Facebook and Instagram.
On episode 6 of The Pulse on Lost Remote -- the first and only social TV show -- we're covering SNL's efforts to crowdsource a host, Shazam's invasion of the second screen, shifting TV platforms and a battle of singing competitions. Take it away Mike!
The general assumption is that younger viewers (especially young children) are the ones watching more and more TV on iPads and tablets. Digital natives have grown up in a TV environment that allows for place-shifting by watching TV anywhere you can bring your mobile device. There's even a Tumblr called Babies with iPads dedicated to this phenomenon. Altman Vilandrie & Company has come out with a new survey that is showing that TV viewing on tablets is also rising among older viewers.
The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.
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