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Archives: November 2012

Using the second screen to fix your TV, meet FixYa

There’s a new second screen app on the market and it’s not meant to be a viewing companion. FixYa for iPhone, iPod Touch and iPad, “ is a community based trouble-shooting resource that provides consumer-generated, practical product tips to help consumers solve problems on 8 million products,” including TV related products. Next time your TV is broken, your DVR isn’t working right, or you want to try and mount your new flatscreen on your own download this new video-based fix-it app. Read more

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

An interview with Cheezburger’s Ben Huh about LOLwork, his new Bravo show

One of the most fascinating new shows recently launched on Bravo. LOLwork (Wednesdays at 11:30), is a docuseries that goes inside the Seattle offices of ICanHasCheezburger.com the website that helped define the internet through cat memes. We interviewed Ben Huh, the founder, CEO and “catrepreneur” of Cheezburger about cats, TV and the social web. Read more

Will Community fans save the show with ‘CommuniCon’?

TV fans have risen again and taken to the social web to make sure the world knows how much they love their favorite show. Community fans, also know as “Communies” are planning a “CommuniCon” event that show creator Dan Harmon himself might even attend.  Read more

Revenge’s dip in social TV matches up with dip in ratings

Last season, ABC’s Revenge (think Count of Monte Cristo meets Gossip Girl, but more mature) took the TV world by surprise and became one of the most talked about shows. After season one’s major cliffhanger, anticipation for season two helped the shows buzz grow even stronger. It seems as if season two isn’t living up to the expectations. Critics are claiming it’s not worth DVRing anymore and the show’s dip in social buzz is matching up to the dip in ratings.

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Making TV relevant for the social generation, meet Troika

If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extremely hard to to keep “tech savvy, culturally progressive 18-34-year-olds,” glued to a brand built for them like The CW. Troika, a brand consultancy and creative agency has been working with The CW since it’s inception in 2006 to help keep this demo entertained through strategic branding. This TV season they’ve launched a major rebrand for The CW, which they describe as “branding in the cracks,” more specifically, “finding new areas and platforms for the brand to be expressed.” We interviewed Troika Creative Director Reid Thompson about the social TV rebrand. Read more

Bravo pulls back curtain on ‘Play Live’ interactive product

Bravo TV has formally unveiled the interactive TV feature it hyped last month. Now called “Play Live,” the service will make its debut on “What What Happens Live” tonight at 11 PM. The interactive product will be based at www.bravotv.com/playlive, and on the Bravo Now app. Bravo details exactly what to expect in the official announcement:
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Why the social TV industry should pay attention to Israel’s Keshet Media Group

Lost Remote recently participated in an amazing trip to Israel to take a look at social TV companies that have helped mold a “Startup Nation.” At the end of the trip we met with Keshet Media Group, Israel’s leading media company which was established in 1993. We interviewed Ronnie Noy, Keshet TV’s Head of Cross Media and Adi Guy, Keshet TV’s Head of Social Media about the company’s social TV growth and innovation. Read more

Yahoo!’s IntoNow partners with Nat Geo for ‘Doomsday Preppers’ and ‘Rocket City Rednecks’

As the second space heats up it’s continuously harder for a TV network to find the right platform to build a unique partnership with. This month National Geographic Channel’s popular reality TV shows Doomsday Preppers (about the lives of ordinary Americans preparing for the end of the world) and Rocket City Rednecks (about a genius hillbilly family from Alabama) are partnering across Yahoo!’s IntoNow to deliver a unique second screen experience. We spoke with Yahoo!’s Director of Business Development and Strategy, Sima Sistani and National Geographic Channel‘s Director of Digital Marketing Katy Anadale about the partnership. Read more

How a TV news personality should use social

In the midst of the unfortunate and terrible situation in Israel/Gaza, an interesting use of social has emerged from CNN’s Anderson Cooper. Cooper is currently on the ground in the region and isn’t only preparing for TV broadcasts. Read more

Latin Grammys make big splash on social TV [infographic]

Last week Univision aired the 13th Annual Latin Grammy Awards. The network has continued to expand their investment in social TV and their strategizing continues to pay off. “As part of its social engagement efforts, Univision ranked as the No. 1 broadcast network with social TV activity with the Latin GRAMMY Awards as the second most popular broadcast, followed by the green carpet special ‘Noche de Estrellas’ on November 15,” according to the network. Additionally, “‘Noche de Estrellas’ outperformed the ‘BET Awards 2012 Pre-Show,’ the live from the red carpet shows for the Academy Awards, as well as ‘GRAMMY’s on E!,’” according to Trendrr. Here are the full details. Read more

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