Local television remains a good business, but most station execs agree that tough, uncertain times lie ahead. As we enter 2013, it’s the ideal opportunity for TV station groups to make bold moves to invest in future growth — or just protect the current bottom line. Here’s my crack at the top three:
Archives: December 2012
To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a copy editing class taught by the chief copy of Seventeen magazine, to an intro course for Excel. Hurry – offer expires 12/24! Browse our upcoming courses.
We first wrote about Plizy back in October 2011. Over a year ago, the concept of curating all your video in one place was a bit early on for a social TV environment that was still only focused on real-time airings and linear. Today’s TV viewer’s iPad home screen is dominated with video viewing apps like Netflix, Hulu Plus, HBO Go, Showtime Anytime and your provider’s app (if they have a good one). Now Plizy is using your social graph and let you easily navigate to each of these TV video platforms. Read more
USA Network is tapping into their fans to help develop the marketing strategy for the seventh season of Psych which will premiere on the network on Wednesday, February 27, at 10/9c. Through December 23rd fans were able to “ visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.” Read more
As the web evolves and matures we’ve begun to cover more shows that are not on traditional TV. For example, Battleground and The Yard are two must see shows from 2012, that aired exclusively on Hulu in the US, not a traditional TV network. In May YouTube pitched their brand new TV-like channels to advertisers during the traditional TV upfronts. Now Ashton Kutcher’s Thrash Lab YouTube Channel and Eric Finley are showing off what the future of comedy will look like with “Comment Counselor.” Read more
Dijit Media has continued to push forward as the role of the second screen for TV evolves. In September they launched NextGuide, an app that compliments their original Dijit universal remote app. As the year comes to an end the San Francisco-based company has announced some major updates to both apps. Read more
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