Browse Lost Remote December 2012 archives - Lost Remote

From mobile to taking on newspaper paywalls, 3 big moves for local TV in 2013

Cory Bergman — Mon, 31 Dec 2012 13:52:50 +0000

Local television remains a good business, but most station execs agree that tough, uncertain times lie ahead. As we enter 2013, it’s the ideal opportunity for TV station groups to make bold moves to invest in future growth — or just protect the current bottom line. Here’s my crack at the top three:

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Connect to all your TV viewing apps from one place, meet Plizy

Natan Edelsburg — Tue, 25 Dec 2012 18:54:07 +0000

We first wrote about Plizy back in October 2011. Over a year ago, the concept of curating all your video in one place was a bit early on for a social TV environment that was still only focused on real-time airings and linear. Today’s TV viewer’s iPad home screen is dominated with video viewing apps like Netflix, Hulu Plus, HBO Go, Showtime Anytime and your provider’s app (if they have a good one). Now Plizy is using your social graph and let you easily navigate to each of these TV video platforms. continued…

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How Offerpop helped make ‘Ru Paul’s All Star Drag Race’ and ‘Jersey Shore’ more social

Natan Edelsburg — Tue, 25 Dec 2012 14:05:04 +0000

Offerpop, describes its servies as a way to “run best-of-breed social campaigns, optimize posts, and get actionable fan data – all from one platform.” This fall Viacom Media Networks’ Logo channel and MTV leveraged their popular apps to help take the already extremely social Ru Paul Drag Race and the final season of Jersey Shore to a new level of social TV success. continued…

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An inside look at how IntoNow’s ‘CapIt’ is making photos of TV social

Natan Edelsburg — Tue, 25 Dec 2012 13:17:29 +0000

This past year, was the year of the image maturing on the social web. From Pinterest to Instagram, to animated GIFs on Tumblr, it’s never been more fun and social to customize and mold photos about your favorite TV shows. Here’s how Yahoo’s IntoNow users are using their “CapIt” feature to turn photos about TV into mini, customized memes. continued…

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USA Network invites fans to create tagline for new season of ‘Psych’

Natan Edelsburg — Tue, 25 Dec 2012 12:49:11 +0000

USA Network is tapping into their fans to help develop the marketing strategy for the seventh season of Psych which will premiere on the network on Wednesday, February 27, at 10/9c. Through December 23rd fans were able to “ visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.” continued…

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An inside look at how Starlight Runner develops social TV storytelling

Natan Edelsburg — Tue, 25 Dec 2012 12:02:40 +0000

The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers). To help the Turtles take over multiple screens, Nick tapped Starlight Runner Entertainment a social TV company that was tasked with taking all of the brands assets and painting them in the right way on different platforms. We interviewed CEO Jeff Gomez about their role in the Turtles growth. continued…

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CW’s ‘Arrow’ loses social TV buzz and ratings points, is this correlation?

Natan Edelsburg — Mon, 24 Dec 2012 19:08:18 +0000

At the end of November we pointed out that GetGlue data from Trendrr on Revenge matched up with linear data from Nielsen. GetGlue’s data on scripted shows from December 10-16 reveals a similar trend with the CW’s Arrow. Here are the details. continued…

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An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience

Natan Edelsburg — Mon, 24 Dec 2012 18:37:59 +0000

In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes. We interviewed Erin Dwyer, Starz Executive Director of Digital Marketing about the details of this impressive social TV experience. continued…

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Why TV should pay attention to YouTube’s Thrash Lab Channel and ‘Comment Counselor’

Natan Edelsburg — Mon, 24 Dec 2012 17:10:24 +0000

As the web evolves and matures we’ve begun to cover more shows that are not on traditional TV. For example, Battleground and The Yard are two must see shows from 2012, that aired exclusively on Hulu in the US, not a traditional TV network. In May YouTube pitched their brand new TV-like channels to advertisers during the traditional TV upfronts. Now Ashton Kutcher’s Thrash Lab YouTube Channel and Eric Finley are showing off what the future of comedy will look like with “Comment Counselor.” continued…

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Dijit launches ‘NextGuide Clips’ and updates remote app

Natan Edelsburg — Mon, 24 Dec 2012 15:52:47 +0000

Dijit Media has continued to push forward as the role of the second screen for TV evolves. In September they launched NextGuide, an app that compliments their original Dijit universal remote app. As the year comes to an end the San Francisco-based company has announced some major updates to both apps. continued…

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Why First Lady Michelle Obama shouldn’t have watched season three of Downton Abbey before it aired in the U.S.

Natan Edelsburg — Fri, 21 Dec 2012 01:31:47 +0000

Earlier this fall, we wrote about a huge problem facing the industry that social TV is bringing to light. In “Have you already watched Downton Abby Season three?“, we discussed how delaying launches of seasons is too hard on fans who can too easily see spoilers on every major social platform (Downton season three already aired in the U.K. but won’t premiere in the U.S. until next month). In November, The Sun revealed that First Lady Michelle Obama asked ITV for the new season and got it. Even Stephen Colbert poked fun at this the other week when the cast was in town promoting the show. Why isn’t the TV industry upset at the First Lady’s impatience? Why is she allowed to watch but not the rest of country? Here’s why the First Lady did the wrong thing by requesting the third season early. continued…

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Stevie raises additional $1.5M in funding and expands to iPhone

Natan Edelsburg — Wed, 19 Dec 2012 08:28:04 +0000

Investors continue to place their bets on social TV.In October we wrote about Stevie, the social TV platform that brings your social graph to the main screen. The Israel-based company has just announced a new round of funding and the expansion of their platform to the iPhone. Here are the details. continued…

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How are you feeling today? An inside look at how ‘The Dr. Oz Show’ is using social TV

Natan Edelsburg — Wed, 19 Dec 2012 08:25:15 +0000

With the holiday season upon us, it’s extremely important to use social TV to stay fit and healthy as latkes, jelly donuts, eggnog and more are being thrown at us in every directly. Dr. Oz and his digital team behind the Emmy Award-winning “The Dr. Oz Show” have leveraged social TV to spread healthy living tips and create a social TV experience around asking the extremely important question, “how are you feeling today?” continued…

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Mass Relevance launches new tool to curate photos for TV

Natan Edelsburg — Wed, 19 Dec 2012 02:18:57 +0000

Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore. Here’s how Mass Relevance is helping TV networks and brands more easily bring photos into their social TV experience. continued…

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The shows, people and brands that drove social TV in 2012 [infographic]

Natan Edelsburg — Tue, 18 Dec 2012 23:56:49 +0000

The end of the year is upon us. Bluefin Labs just came out with their deep look at the shows, people and brands the drove social TV in 2012. From the election, to the Olympics, to Love & Hip Hop and the X Factor here’s a look at the biggest social TV successes of the year. continued…

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