Twitter debuted its Vine video app a week ago, and we’re starting to see some creative experiments by TV brands, both local and national. As we noted in last week’s story, Vine restricts clips to 6 seconds and requires you to shoot it with the iPhone — no way (yet) to import clips into the app. With those limits, some TV brands are giving it a swing. Without further ado, here are a few examples we’ve gleaned.
Archives: January 2013
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Two years ago, Volkswagen debuted its Super Bowl spot — the kid in the Darth Vader costume — on YouTube several days before the big game. It served up 12.5 million views, attracted dozens of national news stories and became the most-talked-about commercial on Twitter before opening kickoff. Read more
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