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Archives: January 2013

7 creative examples of how TV brands are using Vine

Twitter debuted its Vine video app a week ago, and we’re starting to see some creative experiments by TV brands, both local and national. As we noted in last week’s story, Vine restricts clips to 6 seconds and requires you to shoot it with the iPhone — no way (yet) to import clips into the app. With those limits, some TV brands are giving it a swing. Without further ado, here are a few examples we’ve gleaned.

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GetGlue begins to monetize with Pepsi as big launch partner for Super Bowl

Big social TV news today: GetGlue has announced that Pepsi will be its big launch partner in their first foray into monetization. “Promoted Entries” will launch for the Super Bowl with “new sponsorship units available across GetGlue show feeds and the guide.” Here are the details. Read more

What happens when everyone debuts their Super Bowl commercials before the game?

Two years ago, Volkswagen debuted its Super Bowl spot — the kid in the Darth Vader costume — on YouTube several days before the big game. It served up 12.5 million views, attracted dozens of national news stories and became the most-talked-about commercial on Twitter before opening kickoff. Read more

Spoiler alert: How IFC’s Portlandia is dominating social TV

Portlandia (on IFC, Fridays at 10/9 C), the sketch-comedy phenomenon, is currently in the midst of a third season that continues to showcase IFC’s success at originals. Fred Armisen and Carrie Brownstein the co-creators and stars along with Jonathan Krisel, co-creator, writer and director have found a way to make an hilarious new kind of TV who’s comedy also addresses the most important issues facing social TV right now. Here’s why Portlandia and IFC are dominating social TV. Read more

Social TV for the dogs: USA and Purina partner for the Westminster Kennel Dog Show

It’s been a year since USA Network innovated with their Ustream of the Westminster Kennel Dog Show. In honor of the 137th Annual Show, the network is once again bringing social TV to the dogs. We interviewed USA’s SVP of Digital, Jesse Redniss about the big event. Read more

It’s still not complicated: AT&T continues to top social TV commercials chart

It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” Read more

Social TV results from Inauguration Day

To see how much Twitter has grown in the past four years, just look at the 2013 Inauguration Day numbers below compared to 2009. In a little over one hour, there were 1.1 million tweets about this year’s Inauguration Ceremony. This is compared to just 82,392 tweets about Obama’s first Inaugural in 2009. Read more

Social TV explodes as Matt Damon hijacks Jimmy Kimmel Live

The late-night race to innovate is on. A couple of weeks ago we wrote about Conan O’Briens entirely crowsourced episode “Occupy Conan” set to air on Janaury 31st. This past Thursday night, the rivalry between Jimmy Kimmel and Matt Damon was taken to the next level when Damon kidnapped Kimmel and hijacked his show. Fans of the show know that it has been a running joke for years that Kimmel bumps Damon at the end of episodes saying that they’re out of time. Here’s how Damon got revenge and how how social TV reacted. Read more

An inside look at social TV in Portugal

A few weeks back, we wrote about Brazil’s tremendous internet population growth and its corresponding social TVgrowth. Portugal has also been enjoying steady growth, and many of its TV stations and companies have a strong presence in Brazil. Read more

With Golden Globes boost, Target tops this week’s social TV commercial chart

Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved “It’s Not Complicated” ads. But this week they have been unseated from the number one spot by Target, with their “The Everyday Collection” ads. Read more

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