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Archives: February 2013

Fox launches second screen content syndication network with big partners

While syndication has become a huge business for digital content publishers, its reach has rarely spanned the mobile app or social TV world. Yesterday, though, Fox announced that the custom experiences it has until now created exclusively for its Fox Now apps will be made available to other second screen TV app providers. Read more

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An inside look at social TV in France

After taking an inside look at social TV in Brazil and Portugal, it’s time to turn our attention to France. Orange is one of France’s biggest cable providers, serving five million subscribers through its IPTV and satellite TV network – a 15.8% increase over last year. Leading this charge is Nicolas Bry, a Senior VP at Orange responsible for the company’s Blended TV product. According to Bry, Blended TV is “designed as a platform accessible to others trough its API,” and is “embedded in a dozen of Orange services after only one year. Orange apps welcome and display social buzz in an environment familiar to the end-user, without the need to install a new app, and over multiple screens: mobile, TV, tablet, PC.” Read more

Does your friend act like Frank Gallagher? Give them a Shameless Award

Showtime’s honoring fans in a new and hilarious way. The Shameless Awardsa digital activation to coincide with this year’s season of Showtime’s dramedy, enables fans to celebrate their friends’ shameless behavior. Each a week, a new person is awarded $500 for highlighting such behavior.  Read more

The Weather Channel app for Android launches major updates

After shutting off alarm clocks, the next action people usually take on their phones each morning is to check The Weather Channel app. Together with exclusive launch partner Toyota, The Weather Company has launched a redesigned Weather Channel app for Android – the first major redesign of the app since 2009. Upgrades include a simpler interface, an immediate display of weather conditions with exact timing of when rain will begin and end, and improved maps and video offerings. Read more

TNT Hopes Social Buzz Drives Viewers To ‘Dallas’ Funeral

On March 11, TNT’s drama series “Dallas” will air arguably its most important episode yet: the funeral of J.R. Ewing. “Dallas”is one of the biggest gambles in the TNT lineup, and while it had a strong first season, averaging well over four million viewers, season two is struggling, down nearly two million viewers from season one.

TNT’s solution? Get social, of course.

Read more

Top social TV moments from another record-setting Oscars

It goes without saying these days that another big live event has set another social TV record. Last night’s Oscars was no exception, attracting 13.2 million social interactions, up 197% from last year’s event, according to data from Trendrr. This makes it the third most social TV event on the year, behind the Super Bowl (52 million) and the Grammys (17 million). According to early Nielsen numbers, the show scored a 19% increase over year’s Academy Awards ratings.

Read more

An inside look: Nickelodeon’s new iPad app rises to the top of iTunes

You can officially get slimed…on the second screen. Nickelodeon‘s new iPad app, “Nick App” (available for iPad here), hit iTunes on Thursday and has already risen to the number two spot in the U.S. for free apps. The new app is a game changer in the kid’s TV world as younger demographics can’t understand why old media isn’t touchable.  We spoke with Nick Digital Senior Vice President Matthew Evans about the big launch.

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NASCAR censors eyewitness video of crash, YouTube reinstates it

Shortly after a disintegrating NASCAR vehicle spewed debris into the crowd, a spectator uploaded a terrifying clip of the accident and the aftermath to YouTube. But the clip was suddenly removed with the message, “This video contains content from NASCAR, who has blocked it on copyright grounds.” Read more

TiVo partners with Flingo to smarten non-smart TVs

As the digital video recorder becomes more ubiquitous, and is offered by nearly every cable provider, TiVo has been forced to offer more advantages to subscribers. The latest, a partnership with smart tv app leader Flingo, is a big step in the right direction. Read more

How Never.no’s creating social TV advertising

Back in November, Never.No launched a social TV ad platform to reach multiple screens. Now they’re proving that what they’ve created can work. “We’re creating social TV advertising – it’s that simple and that powerful,” the company told Lost Remote. We spoke with Never.No’s VP of the EMEA region Scott Davies about their ad with Intel and more. Read more

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