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Archives: April 2013

The Weather Channel lets Tweeters control the wind… in its office

The Weather Channel is out promoting a new programming stunt, “Tornado Week,” and what better way to promote a week of tornado-related programming than to recreate a tornado inside the Weather Channel offices? The social media team is leaving it up to Twitter to make it happen. Right now a Weather intern and on-air meteorologist Dave Malkoff are holding down the fort, and every time someone tweets with the #TornadoWeek hashtag, the winds slowly get higher.

WATCH:

If they get a million tweets, the winds will be as strong as an F-5 tornado.

For Weather, it is a brilliant way to build some viral buzz about the programming stunt. The “show” is fun to watch, which is key when trying to build “viral” buzz. People won;t share content they think is lame, and so far, this stunt seems to meet the stamp of approval by those on the service. Will they hit one million tweets? Stay tuned…

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HuffPost Live teams up with Mark Cuban for cable TV debut

The Huffington Post’s online video channel, HuffPost Live, will soon debut on cable TV: not as it’s own channel, but as a programming daypart on Mark Cuban’s AXS TV. Huffington Post has been trying to get its own cable TV channel for several months, according to a NY Times report, but in the meantime it’s inked a deal to air on AXS TV on weekdays from 10 a.m. to 4 p.m. “(It’s) a way to get on now,” explained HuffPost Live co-creator Roy Sekoff.

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Watch a live stream from TVnext

Lost Remote friend Mike Proulx and his Hill Holliday colleagues are throwing their third annual TVnext Summit on Monday, and you can watch a live stream of the event right here beginning at 9:30 a.m. ET. Mike tells us, “You don’t want to miss the intro.”

Check the schedule for the list of panel discussions. The event runs until 4 p.m. ET.

How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign

Executing a social TV is challenging enough with a brand new season that hasn’t yet been released before in the U.S. Darewin, France’s premiere social TV agency had to deal with launching The Walking Dead in France, at a late time zone, two years after the U.S. launch where probably pirating meant that many had already seen the episodes. We spoke with Darewin founder and CEO Wale Gbadamosi Oyekanmi about launching the first Zombie attack on Twitter, with network NT1. Read more

An inside look at how Fox used Tumblr to grow ‘The Following’

The Following, Fox’s new thriller starring Kevin Bacon has taken an extremely unique approach to leveraging social TV. It has built a strong social TV following (pun intended) that plays up the name and themes of the show across one of the fastest growing social platforms, Tumblr. We interviewed  Robin Benty Fox’s senior director of current programming and digital scripted brands about the show’s social TV strategy. Read more

Exclusive: NBC News’ Ryan Osborn on the importance of better security for social TV

Last week’s Lost Remote NYC show brought together the best and most forward-thinking minds of the social TV industry. Ryan Osborn, NBC News Vice President of Digital Innovation took the stage to discuss one of the most important issues that has arisen for TV networks who deliver news via social. Read more

What if Twitter launched a #TV app? Here’s what it could look like

On the VC panel at the Lost Remote Show, Chris Fralic, partner at First Round Capital, praised Twitter’s approach to building a standalone music app that ties to external services like Spotify. He raised the idea that Twitter could do the same for TV, which certainly sounds plausible, especially as Twitter #Music continues to ride high on the App Store charts.

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Exclusive: Social TV results HBO’s Game of Thrones season three launch

The Lost Remote NYC show took place yesterday bringing together the brightest minds in social TV. I had the honor of leading the opening keynote with MTV President Stephen Friedman (who’s annual upfront is currently underway) and an afternoon session with some of the brightest minds on the network side of social TV. HBO Vice President of Social Media and Performance Marketing Sabrina Caluori presented results from their big Game of Thrones season three launch, exclusively at the event.  Read more

ABC News launching ‘Social Soundtracker’

At a press conference in its New York headquarters this morning, ABC News launched a new product it calls the “Social Soundtracker.” The product is meant to serve as a second screen device, or as an added layer on top of the program you are watching. At launch it will be available on desktop, with a mobile app coming on May. So, what does it do?

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Exclusive: How Bravo has the most loyal fans

The first Lost Remote NYC Show is underway. We’ve already heard from MTV President Stephen Friedman and have an exciting morning that’s including talks from Facebook, Reddit and more. Bravo Digital Media Executive Vice President Lisa Hsia was just on stage presenting an exciting new piece of research exclusively with the audience. Here’s an inside look at how Bravo has the most loyal fans, how social editions of their shows perform better, details on @TheBravoholic and more. Read more

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