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Archives: July 2013

Time Warner Cable launches TWC Central as a social, news, and streaming TV hub for customers

In an effort to further meld social, tv, and broadband, Time Warner recently launched TWC Central – an online hub designed to connect customers to news, entertainment, social networking, and Time Warner’s web products.  TWC Central will replace the Road Runner website, which boasted more than 5.7 million visitors per month. Read more

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TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Report: Facebook preparing to launch TV-style video ads for $1 million and up

Facebook has stepped up its social TV efforts over the last few weeks, and now there’s growing evidence the company is planning a video ad product aimed at capturing TV dollars. Bloomberg reports that Facebook will roll out 15-second video ads priced between $1 million and 2.5 million sometime later this year. The ads will appear in a user’s news feed, and they’ll be priced on a per-day basis with age and gender targeting, the report said.

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NBC’s ‘Believe’ writing team turns to Twitter to get fans excited

Our analysis on TV that won’t be premiering until the fall and winter with Crimson Hexagon continues. This week we take a look at NBC’s “Believe“. Here’s a look at why social activity for JJ Abrams new show recently skyrocketed.  Read more

Lostremotenado: Syfy President Dave Howe to keynote Lost Remote’s LA Show

It’s official. We’re excited to announce the Syfy President Dave Howe will be keynoting Lost Remote’s LA Show taking place on December 13th. Syfy recently had the social TV hit of the summer (and maybe the year) with it’s shark meets tornado made for TV movie, #Sharknado. Howe is no stranger to digital and social TV. Among many accomplishments, four years ago he launched a new global brand identity by evolving SCI FI Channel to Syfy, prepping the brand for the social TV revolution. Read more

Digital advocacy expert Dan McSwain on the FCC becoming more ‘consumer friendly’

The FCC, the US Federal Communications Commission can often seem mysterious and complicated  in a world of social entrepreneurship that doesn’t need to navigate the complicated infrastructure and regulation of radio and TV. An organization that is often misunderstood has taken to social media to become more “consumer friendly,” according to Dan McSwain a former Senior New Media Fellow at the FCC, who focused on reinventing FCC.gov in the digital era. Read more

How Starz is using social to show that pirates are better than zombies

Starz continues to grow in popularity as they get ready to launch more originals than ever before. Michael Bay’s Black Sails, set to launch in January 2014 had a big presence at Comic-Con and has already sparked fan interested in a big way. The pirate adventure, starring Zach McGowan (Jody from Shameless), “centers on the tales of Captain Flint and his men and takes place twenty years prior to Robert Louis Stevenson’s classic ‘Treasure Island.’” The show has even already received a second season order before the first season has aired. Fueled by a social campaign and Comic-Con activation the network has already engaged social TV fans in a big way by showing off why pirates are better than zombies. Read more

An interview with Facebook’s Nick Grudin about making Comic-Con more social than ever before

Photo from @snoopygrams on Instagram.

Comic-Con in San Diego felt like a giant IRL social media chat about your favorite TV shows, movies comics and more. Among the many big players that participated this year was Facebook and Instagram (owned by Facebook). The social giant, which recently launched hashtags and a partnership with Trendrr went above and beyond to bring Comic-Con to life and to millions who couldn’t attend. We interviewed Nick Grudin, who oversees strategic partnerships for Facebook’s brands about their impressive activations and partnerships in San Diego. Read more

Forget Google TV, ‘Chromecast’ connects every device (and Netflix) straight to TV

Google just took a big step to usher in a new era of increasingly “remote-less” homes, bridging mobile and laptop devices with your TV. In a surprise announcement, Google unveiled $35 device called Chromecast today that enables both Android and iOS devices to play HD video on TV sets. With just a tap of the “Cast” button, you can extend video from YouTube, Google Play and Netflix straight to any TV equipped with a Chromecast — which plugs into a HDMI port.

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Facebook has 5 times more social TV activity than Twitter, finds Trendrr

As we predicted last month, Facebook is getting serious about social TV. After all, rival Twitter has become the dominate player in the space, taking credit for driving ratings, partnering with Nielsen to create a new metric, and capturing an increasing share of TV advertising dollars. Limited by the private nature of its data, Facebook has been frustrated that it hasn’t been part of the conversation despite it’s superior reach.

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Advanced screening of ‘The Blacklist’ at Comic-Con helps drive positive buzz

The Blacklist, NBC’s new drama with James Spader had a big presence at this year’s Comic-Con in San Diego. An advanced screening of the show has earned the network an overwhelming amount of positive buzz as the fall TV season draws closer. Here are this week’s insights from Crimson Hexagon. Read more

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