After every big TV event, Twitter is quick to share its social TV stats for the broadcast. But with Facebook suddenly in the social TV race, it shared its own numbers the morning after the “Breaking Bad” finale on AMC. And as you might imagine, Facebook’s sheer reach plays to its advantage.
Archives: September 2013
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Pivot, a network that launched on August 1st by Participant Media focuses solely on millennials. The mission of Participant Media and its founder Jeff Skoll is to provide “entertainment that inspires social change,” and after a year of research, Pivot determined that millennials are more socially inclined than any demographic. All programming has been focused towards this demographic accordingly. On the day the network premiered, so did the Australian comedy “Please Like Me,” featuring Josh Thomas, and it is the network’s featured show. Read more
Back in February, we wrote about how Topsy’s social data showed that part of why House of Cards was so successful in its first season was because of the traditional press it received. Topsy has managed to index every tweet – 425 billion (tweets, links, photos, videos, blog posts, and pins). in total – since the first one was sent in 2006. A recent New York Time Bits blog post compared what Topsy does for Twitter “to what Google does for Web search.” In essence, it provides insights into Twitter conversations that were once available only to companies to the general public. Read more
There is perhaps no savvier brand at content and event marketing than Red Bull. It is no wonder, then, that other brands want to develop partnerships with the drink maker – including TV and media companies. The Weather Channel has been a major innovator in the digital space over the past two years, but this past Saturday, they took this trend off-air and offline, participating in a major way in Red Bull’s five-city Flugtag events. Read more
NBC isn’t only worried about their linear schedule for premiere week. They’ve lined up tons of celebrities who will be joining in and leading the conversations around their programming. Here are the details. Read more
This week, Survivor returned with its most interactive season yet. Throughout the Survivor Blood vs. Water season – a version of the show that will pit former Survivor cast members against their families – fans will be able to use the CBS App for iOS to watch full episodes and the after show. More, whether fans are watching live or catching up on their DVR, they will be to synch the app with the episode they’re watching to access the second-screen experience. Fans will be able to catch-up on full episodes on the CBS App for iOS, eight days after the initial broadcast and the next-day on CBS.com. Read more
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