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Archives: September 2013

Facebook showcases big ‘Breaking Bad’ numbers as it courts TV industry

breakingbadAfter every big TV event, Twitter is quick to share its social TV stats for the broadcast. But with Facebook suddenly in the social TV race, it shared its own numbers the morning after the “Breaking Bad” finale on AMC. And as you might imagine, Facebook’s sheer reach plays to its advantage.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Infographic: The rise of social calls to action in TV ads

Civolution_logoWith Advertising Week over, it is worth pointing out just how much television advertising has changed in the past few years. Whereas Twitter and Facebook calls to action did not exist as little as seven years ago, now, 9.9% of television ads feature a Twitter hashtag while 6.4% of ads feature a Facebook URL or hashtag. At-tech provider Civolution has put together the infographic below on social media hashtag usage. Some highlights from the infographic. Read more

To ‘Amplify’ highlights in real-time, the NFL completes deal with Twitter

nflAccording to the Wall Street Journal yesterday, the National Football League has reached a deal with Twitter to use the social network’s Amplify product to make highlights and other content available to users both during and after games. Read more

Australian comedies and a network geared towards millennials: a Q&A with Pivot’s Kent Rees

34423Pivot, a network that launched on August 1st by Participant Media focuses solely on millennials. The mission of Participant Media and its founder Jeff Skoll is to provide “entertainment that inspires social change,” and after a year of research, Pivot determined that millennials are more socially inclined than any demographic. All programming has been focused towards this demographic accordingly. On the day the network premiered, so did the Australian comedy “Please Like Me,” featuring Josh Thomas, and it is the network’s featured show. Read more

How HBO’s ‘The Newsroom’ used Topsy to break news

topsy-2-650x0Back in February, we wrote about how Topsy’s social data showed that part of why House of Cards was so successful in its first season was because of the traditional press it received. Topsy has managed to index every tweet – 425 billion (tweets, links, photos, videos, blog posts, and pins). in total – since the first one was sent in 2006. A recent New York Time Bits blog post compared what Topsy does for Twitter “to what Google does for Web search.” In essence, it provides insights into Twitter conversations that were once available only to companies to the general public. Read more

The Weather Channel teams with Red Bull to extend reach off-air and offline

FlugtagCrew_compressedThere is perhaps no savvier brand at content and event marketing than Red Bull. It is no wonder, then, that other brands want to develop partnerships with the drink maker – including TV and media companies. The Weather Channel has been a major innovator in the digital space over the past two years, but this past Saturday, they took this trend off-air and offline, participating in a major way in Red Bull’s five-city Flugtag events. Read more

Breaking Bad wins at the Emmys and on Facebook

2013-primetime-emmy-award-nominations-announcedLast night’s Emmy telecast drew 17.6 million viewers, the most since 2005. Not only were people watching at home, but they were also posting about the awards on Facebook. According to Facebook, here were the top 5 social moment from the 2013 Emmys on Facebook. Read more

NBC’s celebrity filled Twitter schedule takes off for premiere week

Screen Shot 2013-09-23 at 8.56.39 PMNBC isn’t only worried about their linear schedule for premiere week. They’ve lined up tons of celebrities who will be joining in and leading the conversations around their programming. Here are the details. Read more

How Survivor has returned with its most interactive season yet

survivor_blood_vs_water_displayThis week, Survivor returned with its most interactive season yet. Throughout the Survivor Blood vs. Water season – a version of the show that will pit former Survivor cast members against their families – fans will be able to use the CBS App for iOS to watch full episodes and the after show. More, whether fans are watching live or catching up on their DVR, they will be to synch the app with the episode they’re watching to access the second-screen experience. Fans will be able to catch-up on full episodes on the CBS App for iOS, eight days after the initial broadcast and the next-day on CBS.com. Read more

Initial data results from Twitter on the 65th Annual Emmy Awards

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Bryan Cranston and Claire Danes on stage at the 65th Emmys Invision/AP

Twitter has already released data from tonight’s 65th Annual Emmy Awards, hosted by Neil Patrick Harris. Breaking Bad took home Best Drama to fan’s delight shortly after the show concluded its second to last episode. Here are the results from Twitter. Read more

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