Many of our social TV predictions for 2013 came true. From Amazon’s growth as an original TV content provider, to Netflix’s impact on social TV it was a big year for TV everywhere and the seamless integration of social into the traditional television industry that we’ve known for decades. As 2014 is only hours away here are our predictions for a year that we know will continue uproot and improve TV. Read more
Archives: December 2013
When we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more
When Amazon decided to make its foray into original programming it did so in a non-traditional, Amazon-like way. The company is known for its customer-centric ideology, and so in the spring, it released eight comedy pilots and let consumers decide which one should be green-lit. The public spoke, and Amazon Prime members will have the ability to watch Alpha House (starring John Goodman) and Betas. Read more
Stevie, a platform that turned your Twitter feed into a streaming video experience (think Flipboard for video), just released Follow TV. Follow TV will allow users to create channels based on any hashtag or topic they can think of. For example, on Sundays you can type in #SNL and the most buzzed about Saturday Night Live sketches from the night before will begin to play continuously. Users also have the ability to share videos directly from the dashboard and watch later on their personalized Stevie.If you don’t have a hashtag or topic in mind, the Follow TV dashboard lets you easily browse TV channels based on Twitter’s trending hashtags. Read more
Baltimore Sun television critic David Zurawik delivers commentary on the takeaways from 2013: “The most important TV moment of 2013 didn’t even happen on television.”
It came on Feb. 1 when Netflix made all 13 episodes of season one of “House of Cards” available online for its subscribers.
Social media and the Internet lit up the next two weeks with personal accounts of subscribers “binge-viewing” the Baltimore-made political thriller starring Kevin Spacey — fans streaming one episode after another until they had their fill.
Zurawik cautions that it might be an overstatement to say 2013 saw the death of appointment television, but it certainly was the year appointment TV was diagnosed “terminal.” Read more
With 15 documentary films produced in one year, Martin talks about how his documentary channel can translate on a smart TV:
It starts with a vision. Our vision is to quickly build a film library of 50 titles over three years. We would pair that with original programming and essentially, that content would anchor a 24/7 smart TV channel. We see ourselves being the next-generation BET or the next-generation Telemundo, where you’re going to be downloading an app and accessing our content through smart TVs. We would be competing with TV One and BET, but from a purely digital standpoint. The long-term goal for us is to quickly develop a quality content library, and that’s going to anchor a television experience. You’ll see the beta version of that in 2015.
Martin is also staying away from the term documentary, opting for “docutainment” to try and differentiate his company from the likes of CNN and PBS. Read more
Social TV isn’t only about measuring the volume of buzz surrounding a show. Fans take to Twitter and Facebook to opine not only about what they think about a soon-to-be-released show or what they’re seeing during a live airing, but also about what is going to happen next in their favorite scripted TV shows. Read more
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