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Archives: January 2014

What Will Happen When Seinfeld Meets Social?

SeinfeldThe entertainment and social media industry are buzzing about a potential Seinfeld reunion.

Jerry Seinfeld recently told a radio host that the cast has gotten together  to film a “secret project” featuring Jason Alexander playing George Costanza and Larry David serving behind the scenes.

Whatever the project is, scenes were filmed at the famous coffee shop restaurant that served as the foursome’s favorite hangout, and Seinfeld hinted scenes were shot elsewhere as well, with audiences being able to see the project “very soon.”

For social TV, a short or long form Seinfeld reunion (or commercial) is an exciting prospect in that it is one of the most popular shows in television history that was not on-air during the Facebook or Twitter era.

“I’m so curious and fascinated to see what comes of it,” @SeinfeldToday co-founder Josh Gondelman tells Lost Remote. “I think Jerry Seinfeld has done a great job adapting his sensibility to new technology with his web series, and the Curb Reunion was great too!”

@SeinfeldToday is a Twitter handle started proposing an interesting question: what if Seinfeld were still on the air today? The handle tweets hypothetical Seinfeld plot lines as if the cast were still stirring trouble in the 2010s. Read more

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NFL Blocking Mobile Streaming at Super Bowl

nflThe NFL has championed in game social integration through companies like Wayin, but is halting mobile streaming for the biggest game of the year.

For Super Bowl XLVIII this Sunday, the NFL is blocking live streaming of the game inside Metlife Stadium in New Jersey. The contest between the Denver Broncos and Seattle Seahawks will be streamed on NFL.com and Fox Sports, but fans at the game will be blocked from a Wi-Fi and cellular connection at for mobile apps and web browsers.

The league did this last year last minute during the game between the Baltimore Ravens and San Francisco 49ers, but planned ahead this year. Read more

CNN Partners with Twitter and Dataminr

cnn logo_304x200CNN announced its partnership with Twitter and New York-based tech company Dataminr yesterday for “Dataminr for News.”

Dataminr is a social analytics company that gives its clients an edge on getting breaking news first by using an advanced algorithm that hones in on similar sets of tweets around the world, thus alerting clients to a trend—or breaking news—in CNN’s case.

“It is really about how we gather news,” CNN Worldwide president Jeff Zucker said. “At our core, that is who we are and what we are about. News-gathering is the key to everything that we do, and that is what we are very focused on.”

Zucker is known to be planning big changes at CNN, and this partnership is seen as a way to revolutionize the newsgathering process. Read more

‘RuPaul’s Drag Race’ to premiere a week early in Logo TV’s new app

unnamedLogo TV, the Viacom network focused on LGBT content, has today released its first app – available free in the iTunes store. The app will be video-centric, and will contain a library of LGBT-focused films, authenticated access to Logo TV programming, and second screen experiences that will synch with linear telecasts.

To help boost app download numbers and to build buzz for its most-watched show, Logo TV will be premiere the first episode of Season Six of ‘RuPaul’s Drag Race’ exclusively in the app on February 17, a week before the February 24 TV premiere.

Read more

Social TV consolidation continues: GetGlue rebrands as tvtag, Yahoo! shuts down IntoNow, Viggle buys Dijit Media

downloadThe past week has seen a tremendous amount of consolidation from some of the major platforms that have defined a now tiny world of “companion apps” to the TV viewing experience. Here are the details about GetGlue pivoting to tvtag, Yahoo! shutting down IntoNow and Viggle acquiring Dijit Media. Read more

The New Social Contract

socialtvThe intersection between social media and TV on-air is soaring, but there is a growing trend happening off-air: social media platforms becoming key in contract negotiations between TV talent and their networks.

“With the importance of social media interaction and branding by media companies, those companies realize how crucial talent can be to drawing viewers through mobile screens,” longtime TV agent Micah Johnson tells Lost Remote. “Almost every network and TV station group is placing ‘Social Media’ clauses into talent contracts.”

For the most part, the language in these contracts are very controlling on the part of the company, demanding complete ownership of their talents’ social media activities, accounts, followers and access. For talent, caving in to these demands means risking losing their social media accounts in the event they leave their network.

“I don’t feel companies should have the ability to own an individual talent’s social media presence,” Johnson said, pointing out that most executives have no idea how much work talent puts in—mostly outside of work—to building their social media presence.

Johnson knows both the power—and lack of power—TV has in certain areas. Before becoming an agent, he started his career at CNN Headline News in the late 1980′s and later reported for NBC. Read more

Facebook Top State of the Union Moments

SOTU 304President Obama’s fifth State of the Union address generated a lot of buzz on social—and even threats after between a Congressman and a reporter—with Facebook serving as a hub for political junkies.

The president’s impassioned theme of enhancing opportunity for all Americans totaled 6.6 million interactions, which consists of mentions, comments, and likes, with 3.6 million unique people commenting.

Obama’s call for equal pay for women notched the top spot in terms of buzz, followed by his calling for Congress to “give America a raise” in the form of raising the minimum wage. Read more

Tracking the virality of Super Bowl commercials with iSpot.tv

logo-ispot-lrAt the beginning of January we wrote about new technology from iSpot.tv that makes it easier for media buyers, brands, and agencies to correlate digital activity to linear TV advertising spend. The technology enables these stakeholders to measure the social impact of ads airing at a particular time and on a particular network.

It is all about football on Super Bowl Sunday, but February 2 is also the ‘Super Bowl of advertising.’ Capitalizing on this, iSpot.tv has created a Super Bowl Data Center, which allows consumers to watch the top commercials and pre-releases. The Data Center also ranks the commercials according to its ‘SpotShare,’ which is determined based on a commercial’s online views and social actions taken. Leading the way so far is Axe’s ‘Make Love, Not War’ commercial, which has a 21.92% SpotShare (3.4 million online views and 81,460 social actions to date). Read more

CNN to host ‘PoliCast’ during tonight’s State of the Union Address

cnn logo_304x200President Obama is set to make his fifth State of the Union Address tonight and news organizations will be competing for viewers before, during, and after the speech. While social activity may not be as pronounced as it was during President Obama’s three debates with Mitt Romney during the 2012 presidential race, viewers will certainly be turning to Twitter to offer and glean reactions.

As part of its coverage plans, then, news organizations must consider not only how to hold the attention of its linear audience, but also how to engage with its digital audience. Last year, CNN accomplished this with a #TweetOfTheUnion page on CNN.com, which allowed users to track in real-time the reactions to the address by members of Congress. Read more

‘Game of Thrones’ The Exhibition returns giving fans an even bigger opportunity to immerse themselves in Westeros

image001Last year we covered the Game of Thrones Exhibition, an unprecedented opportunity for fans of the show to live the culture and even see Tumblr fan art. The Exhibition is returning with stops around the world and the U.S. including NYC and Austin during SXSW. Here are the details. Read more

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