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Archives: February 2014

Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines

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Mass Relevance being used during Twitter Town Hall with President Obama

Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV. Mass Relevance, a social TV leader we’ve been covering since 2011 has announced that they will be using data exclusively derived from Twitter for all on-air and in-venue public display integrations. “Mass Relevance was Twitter’s first social TV partner,” Chloe Sladden, Vice President of Media at Twitter told Lost Remote. “We have a long history of working together to create engaging live TV experiences with Twitter content. As we seek to further innovate with our TV partners, we will devote more time and resources to this partnership so that we can bring the best user experiences to live TV,” she added. Here are the full details. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

‘Scandal’ Star Joshua Malina on Show Cast’s Decision to Be There for Fans on Social

David RosenABC’s hit show “Scandal” returned from an over two-month hiatus last night to its fans delight, with Kerry Washington‘s Olivia Pope back on the president’s—and her lover’s—reelection team, who had their hands busy dealing with a gone-rogue Vice President Sally Langston.

As we’ve covered extensively on Lost Remote, the show is one of social media’s most popular, with heavy engagement between actors and fans happening between episodes and in real-time as the show airs.

Lost Remote recently spoke to one of the show’s stars, Joshua Malina, who plays good guy—and sometimes mischievous—U.S. District Attorney David Rosen, about the show’s social media prowess.

LR: Why do you think your show resonates so much particularly on social media. Does the topic of politics and corruption create more of a reaction from TV viewers driving them to comment over other topics like romance, crime, etc.?

Malina: Well, SCANDAL is such an everything plus the kitchen sink kind of show, that it encompasses a breadth of topics – politics, romance, and crime high among them. So, whatever floats your boat, you can discuss it or argue about with your Twitter pals.

LR: It has been a norm for your actors and producers to engage social media fans, livetweeting during the show in some cases. What do you think drives the interaction between the face of the show and the viewers?

Malina: Not “in some cases!” Very early on, we as a cast made the decision to livetweet every episode on both coasts. It was a way of telling our fans that if they would commit to watching live, we’d be there for them – to answer questions, provide behind-the-scenes information, and just generally shoot the breeze with the people who keep us employed. And Scandal fans have really responded. In this age of time-shifting television watching, we are getting terrific numbers for live-viewing, and an important part of that is the Twitter crowd.

Read more

Facebook and Instagram Oscars Plans

86th_Academy_Awards_posterFacebook and Instagram will be an active social platform for this Sunday’s Oscars. ABC News and Facebook have an exclusive partnership for the awards ceremony, and ABC plans to integrate both platforms into their pre-show, real-time, and post-game coverage.

Here’s what to expect:

    • Facebook questions asked to all nominees.

    • Facebook data to analyze which movies are “winning” heading into the event and which celebrities fashion choices are buzz-worthy.

    • “I forgot to thank” backstage camera where winners will take Instagram photos that upload to “Good Morning America’s” Instagram account. Stars will get the chance to hold up “I forgot to thank” signs and fill in their answers.

    • InstaShorts: 15 second short films made by film students parodying the nominated films.

    • InstaGlam your watch party” will feature tips for throwing a great party advised from the fashion social network.

    • Q &A on Facebook with entertainment and fashion experts.

    • “Facebook Fishbowl”: a literal fishbowl filled with fan Facebook questions from various pages, printed out, and put into the bowl for celebrities to answer.

Mahir Reiss on Jewish Community’s Suit Against Germany

There is no doubt that World War II still has a powerful impact on today’s society, but Mahir Reiss, prominent Jewish scholar, explains how one community is taking action and honoring its ancestors who were killed during this era. Greece’s largest Jewish community of Thessaloniki has recently announced that it will be acting upon a lawsuit 70 years in the making.

Mahir Reiss explains how, in 1942, thousands of Thessaloniki’s Jewish men between the ages of 18 and 45 were forcefully taken from their homes by the occupying Nazis and distributed to construction projects across the country. Roughly 10,000 men were used as slave laborers and were tasked with building roads, constructing fortifications, and repairing railways, all while suffering harsh work conditions that led to 12.5 percent mortality rate in the first two months. Read more

An inside look at Bravo’s social strategy for ‘Online Dating Rituals of the American Male’

Online-Dating-Rituals-editedFor women, it will provide a glimpse into the male psyche; for men, it will be one Bravo show that they actually don’t mind watching. ‘Online Dating Rituals of the American Male’ premieres on Sunday, March 9 at 10pm EST (before moving to Thursdays on March 13) and each episode will follow two men as they attempt to land a date online. Some men will be seeking wives, while others will be looking for one-night stands.

Bravo’s social strategy will play up the show’s ‘anthropological’ attempt to get to the core of the male psyche. The marketing team will introduce a “What’s Your Dating Species/Which Male Mate Should You Date?” Twitter-based quiz. Users can tweet back answers by selecting 5 hashtags from a “hashtag cloud.” Once tweeted, a reply instantly comes back from @bravotv telling them their Latin species name along with an embedded video that defines their species. Some of the species types include Friendus Alonis (a guy who’s always in the friend zone) and Predatorius Obnoxious (an aggressive player). Read more

Exclusive: Palladia to give SXSW 2014 attendee programming power for a day

unnamedNext week, the film, television, music, and tech industries will descend upon Austin for South by Southwest (SXSW). The festival has grown tremendously in the past five years, and many brands use the week to shine a spotlight on new projects.

VH1 will be heading down and will focus on marketing its hi-def music channel, Palladia. Whereas MTV and VH1 have strayed away from music programming, Palladia is dedicated to showcasing music from Viacom’s portfolio 24/7.

On March 12, the network will be taking over Cedar Door Grill in Austin for “Palladia’s EPIC. AWESOME. SHOWCASE.” More exciting, though, is that Palladia will be giving one fan at SXSW the opportunity to program Palladia for an entire day with whatever live music content they want to show. SXSW attendees simply have to tweet about their “epic” and “awesome” experience using hashtag #epicawesome and Palladia will be choosing the winner based on the most compelling tweets received.

As TV and music options proliferate, networks will have to continue to integrate fan feedback into their programming schedules in order to hold their attention. “Simply put, fans impacting and influencing the programming is in my opinion not just the future of social TV, but TV in general,” Tom Chirico, VP, Digital and Social Engagement, VH1 and Palladia, told Lost Remote. “Digital has created the expectation that we live in an on-demand content world and through activations like this we’re bringing that same spirit to linear as well.” Read more

Zeebox Wants to Know Which Celebrities Are BFF Worthy

ZeeboxTV conversation app Zeebox will be creating interesting conversation during this Sunday’s Oscars: asking which celebrity on the red carpet you’d want to be your best friend forever.

Zeebox is partnering with YouTube character Miranda Sings for an Oscar TV Room, where conversation will revolve around which Hollywood stars would be the best BFFs, who should come over to hang out after the show, why celebrities rock the red carpet with their parents so much, and whatever other conversation pops up.

So far, the room features Sings superimposed in this year’s biggest movies. Read more

When Old School Meets Instagram

Social media brings people of all ages together, and a picture from this morning features a legendary TV host with His Holiness.

The two took the photo after an interview in Los Angeles yesterday, set to air on “Larry King Now” March 10. For the record, the Dalai Lama launched his Instagram on February 1.

His Holiness announced his debut on Instagram this morning.

 

Sec. of State John Kerry to Andrea Mitchell: Staff ‘Extremely Nervous’ About Twitter Return

Appearing on MSNBC’s “Andrea Mitchell Reports” this afternoon, Secretary of State John Kerry talked about his return to Twitter after an almost year absence.

“My staff is extremely nervous, but that’s alright,” Kerry said.

Kerry temporarily signed off from his @JohnKerry handle upon becoming Secretary of State last April.

He must have done something to regain his privileges earlier this month, creating #JKTweetsAgain.

“You do need to do a little work on your selfies,” Mitchell told Kerry this afternoon, referencing a selfie Kerry took with children in Jakarta. Read more

#AskSean Adding Social Flavor to Fox News ‘Hannity’

Ask SeanHair pulling and rants against the Kardashians are probably not the first things you’d predict when asked what to expect on an episode of Sean Hannity‘s Fox News show “Hannity.”

On-air at FNC for 18 years, Hannity’s recent social media push might be giving his viewers a deeper glimpse into his personality for the first time.

A segment called #AskSean has become a weekly fixture on the show, with Sean answering Facebook and Twitter questions written to him at that hashtag.

“Love the feedback and being able to interact with viewers – adds a greater connection with the audience,” Hannity tells Lost Remote about the segment that launched in January.

On last night’s show, Hannity revealed how dumbfounded he is with some peoples love for certain celebrity families rather than important issues.

“No!” Hannity answered @_asyouwish_ on whether he ever gets sick of politics. “I don’t think enough people care. I don’t understand people care more about the Kardashians, more about Honey Boo Boo.”

“Because it lets them turn their brains off,” Fox Business Network’s Dagen McDowell told Sean. “Watching the Kardashians, some people are getting something turned on,” she added.  McDowell has been the one asking Hannity the social media questions for the first month of the segment.

“That’s not the part of the brain I’m talking about!” Hannity responded. Read more

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