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Archives: March 2014

‘How I Met Your Mother’s’ Social TV Legacy

HIMYMThey’ve dated, broken up, lost touch, reunited, and created many “legendary” moments over the last nine years, and tonight CBS’ “How I Met Your Mother” airs its series finale with a special one-hour episode.

Other than having a legacy as one of modern day TV’s most successful shows, “HIMYM” also has a unique legacy as one of the longest running shows that debuted well before the social TV era took off.

At the time of its premiere in in 2005, Facebook was still an infant. Twitter, Instagram, Tumblr, Pinterist, and all the rest were still unborn. And the show did not have the same social media assist today’s hits do. It didn’t benefit from social media promotion before and in between episodes. Stars weren’t able to tweet with fans, or Instagram photos from the show. And behind-the-scenes folks didn’t have the luxury of launching social media campaigns to increase engagement.

“How I Met Your Mother is one of those shows that combines great writing and a solid cast, something that’s unfortunately not the norm with the majority of shows on television,” said David Neuman, social media manager at Prime Visibility, adding that the show’s ability to connect in such a strong way made the fact that it launched pre-social media less important.

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‘The Walking Dead’ ‘Twitter Takeover’ Answers Fans’ Questions Before Finale

Some fans might have missed out on crucial parts of “The Walking Dead” season four finale, but there were also a lot of happy campers who enjoyed seeing their favorite zombie-fleeing heroins arrive at the “salvation” known as “Terminus” (this author will say no more for fear of spoilers).

Fans also engaged with the show’s stars hours before the finale, as the cast took over the @walkingdead_amc Twitter handle, answering fan questions using hashtag #askTWC.

One social user asked Daryl Dixon, who plays Norman Reedus, what the hardest part of playing the character has been.

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Some Viewers Air Frustrations Via Social After ‘The Walking Dead’ Finale Goes Dark

Season four of AMC’s hit zombie thriller “The Walking Dead” aired last night, but some viewers were left in the dark, taking to social media to air their frustrations.

In Central New York, the show went in and out for many, at some points going black. Many took to Twitter to vent.

Time Warner Cable’s official customer service Twitter account responded.

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‘Nuestra Belleza Latina’ becomes first show to top Facebook’s weekly buzz ratings

NBL_logo_Hero_780x439We are a month into the eighth season of ‘Nuestra Belleza Latina’ – Univision’s hit reality beauty competition show – and the impressive ratings continue to make Univision a top 10 network among the important adults 18-34 and 18-49 demographics.

On the social TV front, Nuestra Belleza Latina set a milestone on Friday, becoming the first TV show (in English and Spanish) to top  Facebook’s weekly buzz rankings.

According to Facebook, “[t]he rankings are based on both frequency and momentum: the Facebook conversations that not only got a lot of buzz during the week, but also saw a notable increase compared with the previous week.” Read more

2014 Kid’s Choice Awards: Lost Remote’s live blog

Screen Shot 2014-03-29 at 7.53.04 PMWant to learn about the future of social TV? Come learn about the future generation of social TV users during tonight’s Kid’s Choice Awards on Nickelodeon that just began. There are some extremely interesting digital integrations and second screen experiences as Mark Wahlberg begins his hosting duties. You can also watch a backstage livestream at Nick.com and follow @NickelodeonTV. Read more

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Twitter InstagramYesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV.

Data from E-Marketer revealed Instagram has 35 million U.S. mobile users while Twitter only has 30.8 million (Twitter still leads Instagram by 40 million active users).

But the change atop the mobile leaderboard is interesting, as Twitter has increasingly become the dominant complementary platform for TV watchers. Popular shows integrate the platform more than ever, blending it into their real-time productions, while also using it to communicate with viewers in between episodes and seasons.

But more and more TV executives have begun tweaking their content for a more mobile-minded audience as smart phone second screen use rises.

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‘Psych’ series finale dominates social. Now what?

psychOn Wednesday, we wrote about ‘Psych All-Night,’ a marathon that USA Network hosted last Friday night to build buzz for the series finale of ‘Psych.’ ‘Psych-os’ took to social in full force for the event, with over 136,000 Twitter hashtag mentions, driving 114% fan growth on Instagram, and creating 21 Twitter trending topics.

The series finale itself resulted in even more impressive social numbers. #Psychout, #Psych, and #Psychallnight were three of the top five TV-related hashtags for the night, and @Psych_USA, the show’s official handle, garnered 57,046 mentions, which made it the most mentioned TV series account on Wednesday.

The numbers are great but it is not immediately obvious why USA would focus its efforts on building a social following for a show that is set to conclude; the strategy that the network took with ‘Modern Family’ which launched in syndication at the end of 2013 might offer some insight. Read more

Amazon Denies Plans for Free Video Streaming Service

amazon-1Amazon is denying a Wall Street Journal report that it’s planning a free, ad-supported streaming TV and music service.

If created, it would be a stark departure from linking video content to an Amazon prime subscription service, which costs $99 annually. The free service would include original and licensed content, and that Amazon has already held talks with the creators of “Betas,” a series depicting a Silicon Valley start-up Amazon co-produced last year.

Music video streams might also be offered for free, with a search for a popular artist bringing up their most recent videos. The speculation continues Amazon’s digital push, which recently extended to social TV.  As we reported last month, Amazon partnered with NBC’s “Hannibal” for an all-day binge-watching event ahead of its season two premiere.

“We’re often experimenting with new things, but we have no plans to offer a free streaming media service,” an Amazon spokesperson told the Journal.

Companies like Amazon grappling with the costs vs. benefits of offering free streaming services will be just one of the topics up for discussion at the TVNewser Show on April 29.

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How Will Twitter and Billboard’s Music Partnership Impact Social TV?

billboardTwitter is expanding its reach as a hub for TV conversation to the music industry, partnering with Billboard for a real-time music chart.

Twitter, who partnered with Nielsen in 2012 to create the Twitter Nielsen ratings, will now track the real-time music conversation with Billboard, using the music industry’s top charts list to sort through which stars and songs are popping on social.

Twitter’s music head, Bob Moczydlowsky, wants the partnership “to create the new industry standard for tracking and surfacing the conversation around music as it happens,” he said in a statement. “Now, artists who share songs and engage with their audience on Twitter will have a way to get noticed by fans, other musicians and industry decision-makers in real time,” he added.

The chart’s information will empower @Billboard and @TwitterMusic to share data, presumably when new artists and songs gain or lose traction.

It will also be interesting to see how the music partnership impacts the social TV landscape.

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Fox News’ Greta Van Susteren Hosts Google+ Hangout on Seattle Mudslide

Greta HangoutFox News’ Greta Van Susteren is an active tweeter, and she has also taken to Google+ Hangout.

Today, she took time out of her Fox TV show preparation to host a hangout with Seattle-based Fox correspondent Dan Springer, who’s been covering the the tragic Seattle mudslide from Saturday that killed 16 people and left 90 missing.

After opening with a little Q + A on Springer’s pre-journalism career (he tried playing baseball in college), Springer, who’s been reporting from Seattle for 12 years, told Greta most of the missing are presumed dead.

“There now saying, because there is a firm number of 90 people missing…in all likelihood, most, if not all of those 90 people were killed in that mudslide,” Springer said.

Greta tells Lost Remote Google Hangouts let viewers get a better feel for the correspondents they see on TV.

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