They’ve dated, broken up, lost touch, reunited, and created many “legendary” moments over the last nine years, and tonight CBS’ “How I Met Your Mother” airs its series finale with a special one-hour episode.
Other than having a legacy as one of modern day TV’s most successful shows, “HIMYM” also has a unique legacy as one of the longest running shows that debuted well before the social TV era took off.
At the time of its premiere in in 2005, Facebook was still an infant. Twitter, Instagram, Tumblr, Pinterist, and all the rest were still unborn. And the show did not have the same social media assist today’s hits do. It didn’t benefit from social media promotion before and in between episodes. Stars weren’t able to tweet with fans, or Instagram photos from the show. And behind-the-scenes folks didn’t have the luxury of launching social media campaigns to increase engagement.
“How I Met Your Mother is one of those shows that combines great writing and a solid cast, something that’s unfortunately not the norm with the majority of shows on television,” said David Neuman, social media manager at Prime Visibility, adding that the show’s ability to connect in such a strong way made the fact that it launched pre-social media less important.